3 Lessons Your Business Can Learn from BIG CampaignsBritt Raybould, Managing Editor, ReveNews

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$933 million$2.4 billion

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Marketing Budget

for 2/3 of businesses with

<20 employees

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<$5 million revenues7-8% of revenues

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The 3 BIG Lessons

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Lesson #1: Create a campaign that fits your company.

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Start by asking 3 questions:

1) What one quality do I want most commonly associated with my business?

2) What do my customers appreciate the most about doing business with my company?

3) What experience do you feel you can confidently offer your customers every time?

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Lesson #2: Build a campaign that fits multiple channels

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Lesson #3: Go to your audience.

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BONUS Lesson #4: Don’t be afraid to experiment.

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The 34 BIG Lessons

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Lesson #1: Create a campaign that fits your company.Lesson #2: Build a campaign that fits multiple channelsLesson #3: Go to your audience.Lesson #4: Don’t be afraid to experiment.

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Mike Sansone, Social Mediatician, ConverStations

Mike Sansone is an independent business consultant specializing in teaching professionals in various fields about using their voice (in-person or digitally) in ways to better reach their audiences.

Prior to starting his own business, Mike helped to build thriving online communities with America Online, Real Fans Sports Network, Ignite Sports Media and HeyMax.