the next 5 campaigns - webinar #2 out of 3 series
TRANSCRIPT
Presented by: Mathew Sweezey, Sales Manager, Pardot LLC February 16, 2012
The Next 5 Campaigns Strengthen Your Email Campaign Reach
Part 2 of 3
• Advanced SegmentaLons • CondiLonal Landing Pages • Advanced Nurturing TacLcs • Win/Loss Survey • Lost Deal Campaign
Agenda
Advanced Segmenta3ons Data Mining Secrets
#6 Advanced Segmenta3on
Email First Name Last Name
Segmenta3on List
• 1 AutomaLon Rule • Data points to use • 1 List already created • Training on If-‐Then Logic
What You’ll Need
Condi3onal Forms Changing the Game
#7 Advanced Forms
Form Form Form
• 1 Form • Deep understanding of what you would like to know • Progressive order of your quesLons
What You’ll Need
Advanced Nurturing Tac3cs Ohh, You’re Fancy Now
A/B
#8 Advanced Nurturing
6 9
?
Split Lists Drip Report
Days Days
Days
• Drip Templates • Split List for A/B TesLng • View Drip Report • Smarts!
What You’ll Need
Win Loss Survey Who doesn’t like to improve
#9 Win Loss Survey
Call Lost Opportuni3es Email
Form on Landing Page
Results
• List of lost Opps • Call Script • Follow up Email • Landing Page • Form
What You’ll Need
Lost Deal Drip Make Sales Happier
45
3 45
#10 Lost Deal Drip
Rinse and Repeat
CRM List Drip #1 Drip #2
Days
Days Days
Drip #3
• 1 List -‐ visible in CRM • 1 Nurturing Program • 3 Emails in the drip program
What You’ll Need
Ques3ons Stupid ones are Okay!
Mathew Sweezey Sales Manager
@msweezey at Twi`er
Pardot 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326
404.492.6848 877.3B2B.ROI www.pardot.com
Contact Informa3on