Alternative Vote• We didn’t win but• Only Muslim Org to come out and fight

• Extended our reputation

1. We are on the street where it matters

2. We are part of this country

Social Networks• Facebook: 1000 to 6000

• Twitter: 300 to 1000• Youtube: More vids + views

Our Website• More static content• Higher Quality output• Maintained Hits• Flexible web processes

Stop Islamophobia Week• Innovative Idea• Badman, Lowkey, Galloway, Ridley, O’keefe

• High Morale

More structure• New processes such as

New Joiner• Staff conference

Branch alignment process

• Social Media Focus• Reduced Retention• New Branch Leads

• Multimedia Capability• Systematic Approach

• Raising more money for long term projects

• Talking to other organisations

• Public Forum• Pro-active media

engagement• Bradford and lack of

new branches

2012

Early Engagement

Joint Statement

So

cial M

ed

ia

Mo

re E

ven

ts

High Quality

Less Maintenance

New Branch?

Oppression

Psychological

PSYCHOLOGICAL

Physical

OPPRESSION

See Video: http://www.youtube.com/watch?v=tGB8Uuffi4M

RestorationRe-orientationRe-education

“The power of a movement l ies in the fact that i t can indeed change the habits of people.

This change is not the result of force but of dedication, of

moral persuasion.”

The Muslim Narrative

Oppression JihadPolitical

Participation

Ideological

Priority

Freedom