Web Retailers 501-1000 2015 Second 500 Guide Internet Retailer

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Suppliers

Operating Data

Suppliers

Operating Data

For detailed methodology, see p. 35 1. Internet Retailer estimate 2. Monthly avg., comScore Inc. 3. Monthly avg., Millward Brown Digital 4. Monthly avg., Experian Marketing Services 5. ROI Revolution. The data metrics for services, customer service and performance published in previous print/digital editions of the Second 500 Guide are now part of each retailers 2015 ranking available on Top500Guide.com.

Copyright 2015 Internet Retailer & Vertical Web Media LLC. All rights reserved.

For detailed methodology, see p. 35 1. Internet Retailer estimate 2. Monthly avg., comScore Inc. 3. Monthly avg., Millward Brown Digital 4. Monthly avg., Experian Marketing Services 5. ROI Revolution. The data metrics for services, customer service and performance published in previous print/digital editions of the Second 500 Guide are now part of each retailers 2015 ranking available on Top500Guide.com.

Copyright 2015 Internet Retailer & Vertical Web Media LLC. All rights reserved.

Bag Borrow or Steal rents designer handbags, jewelry and watches. Customers purchasing items receive a 25% discount by entering the promotional code on the retailers home page. Rental items are not available for purchase. Consumers can also sell used designer merchandise on consignment or directly to Bag Borrow or Steal by filling out an online form and submitting photos. Bag Borrow or Steal accepts gently used designer handbags, shoes, jewelry, sunglasses and small accessories for resale. Sellers receive 70% of the purchase price of consigned items within one week of sale. Consumers can learn about the retailers resale terms and conditions and accepted brands on its website.

605. Bag Borrow or Steal Inc.

FINANCIAL2014 Web Sales: $17,597,92512013 Web Sales: $16,921,08112012 Web Sales: $16,508,37212011 Web Sales: $16,027,54612010 Web Sales: $16,027,5461Growth: 4.0%

OPERATIONSMonthly Visits: 1,048,3201Monthly Unique Visitors: 524,1601Conversion Rate: 1.70%1Average Ticket: $801Total SKUs on Web: NAAvg. Time Per Visit (minutes): 4.33

WEBSITE SUMMARYURL: BagBorroworSteal.comYear Launched: 2004Category: Apparel/AccessoriesMerchant Type: Web Only

MOBILE COMMERCEMobile-Optimized Site: YesMobile Apps: No

MARKETINGSearch Engine Shoppers 2014:

38% of all traffi c4

Search Engine Shoppers 2013: 41% of all traffi c 4

New Shoppers 2014: 72% of all traffi c 4Return Shoppers 2014: 28% of all traffi c 4Monthly Average Paid Search Spending

2014: $19,000 5Number of Affi liates: NA

SHOPPER PROFILE 3Male: 39% / Female: 61%Age 24 or less: 13% / 25 to 34: 20%

35 to 44: 19% / 45 to 54: 20%55 to 64: 20% / 65+: 9%

Annual Household Income: $30,000 or less: 17%$30,001 to $60,000: 25%$60,001 to $100,000: 27%More than $100,000: 30%

CORPORATE INFORMATIONRobert Treves, COO1118 Post Ave.Seattle, WA 98101866-922-2267

Affi liate Marketing: NAComparison Engine Feed: NAContent Delivery: NAContent Management: NACRM: In-houseCustomer Reviews & Forums: NACustomer Service Software: In-houseE-Commerce Platform: In-houseE-Mail Marketing: Digital Evolution Group,

Experian, Salesforce.comFulfi llment: In-houseInternational Services: NALive Chat/Click to Call: In-house, OracleMarketplace Management: NAMobile Commerce: NAOnline Advertising: Criteo, Dstillery,

Rocket Fuel

Order Management: In-housePayment Security: NAPayment Systems: PayPalPersonalization: In-houseRich Media: NASearch Engine Marketing: DataPop,

EdgecastSecurity Certifi cation: McAfeeShipping Carrier: NASite Design: In-houseSite Search: In-houseSocial Media Marketing: In-houseWeb Analytics: GoogleWeb Hosting: Peer1Web Performance Management: In-houseWebsite Testing/Optimization: NA

For fiscal 2014, which ended Jan. 31, 2015, retail chain Burlington Coat Factory reported an 8.7% year-over-year increase in net sales to $4.8 billion. Comparable store sales grew 4.9%. The merchant operates more than 540 stores in 44 states and Puerto Rico and sells online at BurlingtonCoatFactory.com. Shoppers can find designer and name-brand coats, clothing and shoes, as well as linens and home dcor at up to 70% off department store prices. In 2015 Burlington announced the promotion of Marc Katz from executive vice president of merchandise support and informa-tion technology to executive vice president and chief financial officer. Katz replaced the retiring Todd Weyhrich.

606. Burlington Coat Factory

FINANCIAL2014 Web Sales: $17,500,00012013 Web Sales: $15,553,42812012 Web Sales: $13,788,50012011 Web Sales: $11,990,00012010 Web Sales: $10,900,0001Growth: 12.5%

OPERATIONSMonthly Visits: 200,0001Monthly Unique Visitors: 100,0001Conversion Rate: 2.20%1Average Ticket: $1101Total SKUs on Web: NAAvg. Time Per Visit (minutes): 5.43

WEBSITE SUMMARYURL: BurlingtonCoatFactory.comYear Launched: 1997Category: Apparel/AccessoriesMerchant Type: Retail Chain

MOBILE COMMERCEMobile-Optimized Site: YesMobile Apps: No

MARKETINGSearch Engine Shoppers 2014:

57% of all traffi c4

Search Engine Shoppers 2013: 62% of all traffi c 4

New Shoppers 2014: 70% of all traffi c 4Return Shoppers 2014: 30% of all traffi c 4Monthly Average Paid Search Spending

2014: $35,000 5Number of Affi liates: NA

SHOPPER PROFILE 3Male: 43% / Female: 57%Age 24 or less: 17% / 25 to 34: 20%

35 to 44: 19% / 45 to 54: 20%55 to 64: 14% / 65+: 9%

Annual Household Income: $30,000 or less: 28%$30,001 to $60,000: 30%$60,001 to $100,000: 25%More than $100,000: 17%

CORPORATE INFORMATIONThomasKingsbury, President/CEO1830 Route 130 NorthBurlington, NJ 8016609-387-7800

Affi liate Marketing: NAComparison Engine Feed: NAContent Delivery: NAContent Management: NACRM: SegmintCustomer Reviews & Forums: BazaarvoiceCustomer Service Software: NAE-Commerce Platform: EpiServerE-Mail Marketing: In-house, ExperianFulfi llment: NAInternational Services: NALive Chat/Click to Call: NAMarketplace Management: NAMobile Commerce: NAOnline Advertising: Criteo, Pubmatic,

Rocket Fuel, Rubicon ProjectOrder Management: NA

Payment Security: SymantecPayment Systems: NAPersonalization: MyBuysRich Media: NASearch Engine Marketing: In-house,

GuidanceSecurity Certifi cation: NAShipping Carrier: UPSSite Design: In-house, GuidanceSite Search: Thanx MediaSocial Media Marketing: In-house, Lotame,

Rocket FuelWeb Analytics: GoogleWeb Hosting: NAWeb Performance Management:

DynatraceWebsite Testing/Optimization: Maxymiser