retailers perception
TRANSCRIPT
HET’S IMS COLLEGE
Project On
“ A STUDY ON RETAILERS PERCEPTION
ON HYDERABAD INDUSTRIES LIMITED”
Submitted in partial fulfillment of the requirements for the award of
MBA
With specialization in
marketing
Submitted by
Mr. vijay kumar.m
Reg.No: MBA/08/68
Under the Guidance of
Mr. SohilNaragundkar
Indian Institute of Business Management
S NO Index Page NO
Chapter 1 Rationale for the study 1
Chapter 2 Objective of the study
Title of the Project
Objective of the study
Scope of the study
2-3
Chapter 3 Profile of the Company 4-18
Chapter 4 Theoretical Perceptive 19-26
Chapter 5 Research Methodology
Research Design
Data collection methods
27-29
Chapter 6 Data analysis and interpretations 30-84
Chapter 7 Findings 85-89
Chapter 8 Limitations 90-91
Chapter 9 Expected contribution from the study 92-93
Certificate
This is to certify that the dissertation work title…………………………………………………..……..….……is a confide work carried out by …………………………………………………………….
a candidate for the award of Master Program for Business Administration/ Executive Master Program for Business Administration of Indian Institute of Business Management, Pune Under my guidance and direction.
Date: ..................... Signature of guide
Place: ………….. Name: ………………………...
Designation: ………………...
Declaration
I the student studying in MBA Third Tri-semester here by declare that the
project work entitled “a study on retailers perception on “ Hyderabad
industries limited”
successfully completed and submitted by me. Under the guidance of
Mr.ShoilNaragundkar Prof, HET’s INSTITUTE OF MANAGEMENT STUDIES. This
is my original work and has not been submitted earlier to any other Institution.
The report is for the fulfillment of the vi th Tri-semester MBA. The
Matter in this report is based on the data collected by me at” a study on
retailers perception on hyderabad industries limited”
in BANGLORE.
Signature
Vijay kumar.m
Place:
Date: 10 /08/2010
Acknowledgement
A task or project cannot be completed alone. It requires the effort of many
individuals. I take this opportunity to thank all those who helped me complete
this project.
I express my sincere gratitude to Mr. SohilNaragundkar
for giving us the opportunity to undergo this project. I further thank his for
lending a helping hand when it came to solving my problems related to the
project. This project would not have been possible without his valuable time
and support.
I also thank IMS Business School for an opportunity to undertake a Soft skills
project at the start of our MBA course which helped us to understand deeply for
those topics which are untouched.
This project is an attempt to talk about the Scenario of Retailing and its
Operations in India.
Any suggestions to improve are always welcome
RATIOALE for the study
RATIOALE for the study
Demographics continue to show a positive report to spur retailing growth. Consumers aged 20-45
years is emerging as the fastest growing consumer group and the mean age of Indians is now pegged
at 27, a mean age that reinforces spending across all the retailing channels of grocery, non-grocery
and non-store.
The government stance of protecting local retailers and prohibiting 100% foreign direct investment
in retailing continued in 2005, restraining international retailers' entry. However, there was gradual
economic reform, giving way to easier and faster franchising agreements as well as the loosening of
zonal regulations on retail expansion, thus stimulating retailing.
Non-store retailing is expected to continue its fast-paced growth from a miniscule base. Across all
channels, growth in retailing is expected to be boosted heightened competition during the forecast
period due to the growing.
Objective of the study
Title of the Project
“A Study On Retailers Perception On Hyderabad Industries Limited”
Objective of the study
1. To study the retailers perception of H I L product
2. . To study Retailer behavior in selecting H I L product
3. To study the importance of H I L market
4. To Study the different Products of H I L
Scope of the study
Date of study: june 2010.
Place of study:Banglore city
The study is conducted in BANGLORE city covering a sample size of Twenty Retailers. The
study took about two months for completion and collection of primary data and secondary data.
The selection of sample was on the basis of area sampling. Fifteen areas were selected according
to the population density, which were considered to be prime areas in the city. All the retailers in
each area were interviewed with structured questionnaire and also a direct in-depth interview,
With additional question, in order to fulfill the objectives of the research. The various areas
Covered for the studies are:
Profile of the Company
COMPANY PROFILE
Hyderabad Industries Limited is a flagship Company of the C.K.Birla group of
Companies, incorporated on 17th June 1946. HIL has blazed a pioneering
path in the building products industry. HIL has led the cement industry for
well over five decades. Today HIL is a multi product, multi locational
organization with a formidable network of branches, depots, stockists and
personnel spread all over India.
HIL being backed by the ornagisational and technical expertise of the Birlas,
also has a Board of directors comprising experienced personnel from
Business, Finance and Industry. The Board is chaired by Mr.C.K.Birla.
HIL’s product range include Fibre Cement roofing sheets in the name of
CHARMINAR,
Autoclaved Aerated Concrete Blocks and Panels called AEROCON, Calcium
Silicate insulation product called HYSIL, Jointing material for Gaskets and
Plant and machinery for these products.
H I L Vision
To become a global player in buildingproducts and infrastructure industry
with a commitment to provideenvironment friendly products and
follow green and safe practices.
Abhaya Shankar
Managing Director
H I L Mission
Enhance long term shareholder value
Quick to adapt, change, improve and innovate.
Provide environment friendly products
Deliver products and services to meet or exceed customer expectations
Foster employee engagement through learning, teamwork, collective wisdom and empowerment.
Establish a corporate culture and a set of values which employees and other stake holders are proud of.
Implement global best practices in Safety, Health and Environment
Meet our goals on Corporate Social Responsibility
Abhaya Shankar
Managing Director
H I L Values
Moral and Ethical principles
Integrity and Trust
Responsibility and Accountability
Care and Respect
Fair and Transparent
Non-Political and non-Bureaucratic
Abhaya Shankar
Managing Director
Theoretical Perceptive
Product profile
CHARMINAR ROOFING SHEETS
Charminar AC Roofing Sheets have been the No.1 roofing sheets of choice for more
than 50 years now. Providing roofing to millions of low cost houses and to industries,
commercial businesses and for several public utilities. Charminar sheets are widely
known for their superior quality and durability.
Strong &
durable
Weather-
proof
Less noise
during
rains
Non-
corrosive
Negligible
maintenance
Economical
TECHNICAL DATA
Standard length ( in
metres )
1.5,1.75,2.0,2.25,2.5,2.75,3.0
Nominal thickness 6 mm
Pitch of corrugation 146 mm
Depth of corrugation 48 mm
Overall width 1050 mm
Laid width 1010 mm
Minimum end lap at
purlins (for slopes not less
than 18°)
150 mm
Maximum purlin spacing
for roofing
1.4 metres
Maximum rail spacing for
vertical cladding
1.7 metres
Maximum overhang
unsupported
300 mm
79 metres
CHARMINAR NEWKOR Corrugated Roofing Sheets are made from Fibre,
Portland Cement and Binder. Fibre in these sheets acts as reinforcement like
steel in RCC.
These are LARGEST SELLING AC ROOFING SHEETS IN INDIA,
owing to their quality, strength & durability. These are manufactured to
exceed the requirements of strength specified in the relevant Indian standards.
Standards:
IS: 459-1992 Specification for
Corrugated and Semi-Corrugated
Asbestos Cement Sheets.
IS: 3007 - 1999 Code of practice for
laying of Asbestos Cement Sheets, Part-
I, Corrugated Sheets.
IS: 1626 (Part3) 1994 - Roofing fittings.
Newkor sheets are economical, Incombustible, robust, light-weight, easy to
work, resistant to corrosion and salty weather... the qualities which make them
an ideal building material for any requirement.
Newkor sheets are most suitable for roofing and vertical cladding (walling) of
industrial and agricultural buildings, warehouses, sheds, poultry farms, houses
etc.
Charminar Roofing Sheets are an ideal building material for roofing and side-
cladding in:
Industrial
buildings of all
types
Food Storage
Godowns
Warehouses &
Cold Storages
Poultry farms,
dairy farms and
other
agricultural
sheds
Garages,
Verandahs and
Outhouses
Houses
School
buildings
Public
Utility
Sheds
Cooling
Towers
Cinema
Halls
Stadia
Railway &
Bus
Stations
Nominal lengths
(in metres)
1.5
1.75
2.0
2.25
2.5
2.75
3.0
Nominal Thickness 6 mm
Pitch of
Corrugation
146
mm
epth of Corrugation 48 mm
Overall width1050
mm
Effective width1010
mm
Minimum end lap
at purlins
(for slopes not less
than 18°)
150
mm
Maximum purlin
spacing for roofing1.4
Metre
Maximum rail
spacing for vertical
cladding
1.7
Metre
Actual area
covered *
(allowing end lap
& side lap)
3.0 Metre long
sheet
1.5 Metre long
sheet
2.88
Sq.M.
1.36
Sq.M.
Covering
efficiency *
(allowing end lap
& side lap)
3.0 Metre long
sheet
1.5 Metre long
sheet
91%
87%
Approx. weight per
running metre of
sheet
12.69
Kgs.
Approx. weight per
10 Sq. mts
covered
3.0 M long sheets
1.5 M long sheets
133 Kg
140 Kg
Colour Natural
Grey
Maximum
Overhang
unsupported
300
mm
Running metres per
ton (Approx.)79
Metres
Thermal
Transmittance: "U"
value
7.95
W/m²
ºC
NOTE: 1) Dimensions given above are subjected to tolerances as per IS-459
- 1992
2) * Based on code of practice
1. For fixing left to right start with
sheet 'A' (Fig.7).
2. The first sheet is laid at the eaves,
square to the purlin with downward
corrugation on left hand and upward
corrugation on
right hand, to be covered by the
downward corrugation of next sheet.
3. Determine the overhang at eaves
Fig.7
and verge.
4. Next, fix sheet 'B' which is mitred at
the bottom right hand corner
on the under lap (Fig.8).
5. The sheets are supplied with square
corners to ensure that only three
thicknesses occur at the point.
Where four sheets meet it
is necessary to cut or mitre the
appropriate corner of the sheet.
(For size of mitre please refer Fig.9)
6. All other sheets in this tier are
fixed similarly including the
ridge sheet 'C'. These sheets
should be in a straight line.
Start the next tier with sheet
'D' which is mitred at the top
left hand on the cover lap. Fig.8 Fig.9
Fig.10. Details of Side lap Joint
7. Make sure that side lap is
correct and the eaves line
straight. Continue with sheet
'E' which is mitred at the top
left hand corner on the cover
lap and the bottom right hand
corner on the under lap.
Finish the tier with ridge
sheet 'F' which is mitred on
the bottom right hand corner
only.
8. Don't straighten a tier by
decreasing the side lap. The last
tier of a roof consists of eaves
sheet 'G' and intermediate sheet
'H' which are mitred on the top
left hand corner (cover lap) and
ridge sheet 'I' which fis not
mitred.
9. The bolts should pass through
the second and last corrugations.
10. Drilling on sheets must be done
atleast 75 mm away from edge
of sheet.
11. Bolts and Nuts should be hand-
tightened only.
Fig.11. Details of End laps Joint
Minimum End laps are 150 mm. But
in exposed positions and in case of
flat roofs. End laps are increased.
The same procedure is applied if the sheets are required to be laid right to left.
The plan of mitring shown in Fig.8 is to be reversed. The rest of the procedure
is the same
CHARMINAR
AC ROOFING
SHEETS
• Industrial
sheds
• Agricultural
buildings
• Warehouses
• Poultry
farms
• Garage
• Verandahs
• Cinema halls
What is Aerocon?
AEROCON is an innovative sandwich panel made up of two plain cement sheets on
either Side of a lightweight concrete core composed of portland cement, binders and a
mix of siliceous and micaceous material aggregate with a unique tongue and groove
jointing system. These panels are available in thicknesses of 50mm & 75mm with
standard width of 600mm and length of 2400, 2700 & 3000mm.
AEROCON panels are most ideal for internal & external applications, simple to erect,
light weight, strong, durable, water-& termite-proof, easily relocatable, thermal
insulated and, most of all, fire-rated.
Applications:
▪ Cladding in Power Projects
▪ Mezzanine Floors
▪ Control Rooms
▪ Project Offices
▪ Semi Permanent Buildings
▪ Mass Housing
▪ Fire Separation Walls
▪ Internal Partitions
Site office at Samalkot power station,
Andhra Pradesh.
External cladding for power projects:
AEROCON Panels have been used in industrial high rise cladding for
overcoming the masonry difficulties such as brick by brick construction,
plastering and curing. AEROCON panels are factory made and impart
following advantages to any industry having cladding requirement:
▪ Factory made/cured
panels -no need to do
anything
on site.
▪ Light-weight panels allow
easy handling and erection.
▪ Dry construction: No
cement work required at
heights.
▪ Water-/Fire-resistant.
▪ Fast track construction -Tongue and groove
jointing system.
▪ Very good wind load bearing capacity.
TOP
Control rooms:
Control room of any size can be
made using AEROCON panels.
The biggest advantages in Control
room applications are:
▪ Fire rating of two hours.
▪ Completely relocatable.
▪ Floor, Walls and Roof using same
panels.
▪ Ease of workability-cutting/drilling
possible at any point of time.
▪ Good aesthetics and completely dry
construction.
▪ Can be used in running industry
also.
Control room of an
Industrial unit
TOP
Fire Separation Walls:
Due to its good fire-rating properties, AEROCON panels are most suitable for fire
separation walls where fire rating of two hours is generally expected. AEROCON
panels come with a test backup from the Central Building Research Institute, Roorkee
and has the following unique properties:
▪ AEROCON Fire walls can be installed in existing running units without any
disturbance to ongoing work.
▪ Fast and dry construction gives good aesthetics to any walling set up.
TOP
Aerocon panels were used for the
following power projects:
(a) For Cladding
▪ Neyveli Lignite Corporation Ltd.,
Neyveli -External Cladding
for Power Project.
▪ Selco International, Mahboobnagar,
A.P.
Hyderabad Industries Ltd. offered a dry
wall system with AEROCON panels of
75mm thickness from 20mtrs height to
40mtrs height for Neyveli power project
(see photo on cover). Panels were fixed
to the existing steel grid with minor
External Cladding for 2 x
210mw Power Project of
Neyveli Lignite Corporation,
Neyveli.
changes in the steel structure.
Original specifications for the building:
230 mm brick work from floor level to
40mtrs height for turbine building.
The speed of construction with
AEROCON panels can be gauged from
the fact that the project was completed in
three month's time before the scheduled
date of completion.
EPC Contractors for the project: M/s
Ansaldo Services, Italy
Contractors: M/s Simplex Concrete
(b) For Site Offices:
▪ Reliance Energy at Samalkot in Andhra
Pradesh.
▪ Hitachi (EPC contractors) for Hinduja
Power Corporation at
Vizag
▪ Dowliganga Hydro electric project at
H.P.
▪ BHEL (EPC contractors) for NTPC at
Parvada in Vizag.
TOP
Front view of the Neyveli
Lignite Corporation, Neyveli,
Tamilnadu
Back view of the Neyveli Lignite Corporation,
Neyveli, Tamilnadu.
Side view of the Neyveli Lignite
Corporation, Neyveli,
Tamilnadu
AEROCON PANELS Technical Specifications
PROPERTIESTHICKNESS
REMARKS50mm 75mm
Weight (nom) per sq.m. (Kgs) 43 60
Axial load/metre width
(KN/m)
(Sample size -1500x300mm)
Bending Test (4 point UDL)
53 83 Factor of Safety -2.5
Uniformly distributed load
(Kg/m2)
2.9 M
span
1.5 M
span
73
198
100
265
Factor of Safety -2.5
Flexural Strength/Modulus of
Rupture (Kg/cm2)
67 58 Typical Test results
Compressive Strength
(Kg/cm2)
50 70 Typical Test results
Thermal Conductivity
(W/m deg. K)
0.22 0.21 BS 4370-Part 2
Sound transmission co-
efficient (db)
(Typical Test result of Prasar
Bharati
and National Physical
Laboratories)
37 36 IS: 9901 (Part 111)-
1981
IS: 11050 (Part 1)-
1981
Fire rating (minutes)* 60 120 BS 476 Part 20-22
Surface spread of flame* Class I BS 476 Part 7-1971
Fire Propagation Index (I)* 3.7 BS 476 Part 6-1981
Ignitability*
Class 'P'
(not easily ignitable)
BS 476 Part 5-1968
Standard Sizes:
Length - 2.4m,
2.7m, 3.0m
Width - 600mm
Note: The above specifications are based on typical test result of
AEROCON panels with Flex-O-Board and are subject
to revision.
* As per test result of CBRI
Technical Assistance on call
HIL, has a country-wide
network of trained
personnel for execution.
Technical support
from HIL for installation and
specific
application is also
available.
Aercon Panels Being installed in power plant
AEROCON PANELS
• Partition
• Prefabricated
House
• Mezzanine flooring
• Schools
• Low cost housing
Charminar Aerocon HQ Autoclaved Aerated Blocks are an excellent alternative to
traditional clay bricks for construction of walls for buildings.
For the first time, Charminar Aerocon HQ Blocks lets you build walls with thickness of
your choice from 75mm (3") to 300mm (12"). Which means, instead of the conventional
9" thick wall, you can use a 6" wall. So you stand to gain extra floor space without
compromising on the wall strength.
Charminar Aerocon HQ Blocks are lightweight yet strong, durable and manufactured at a
state-of-the art plant in Chennai in collaboration with H + H Celcon Ltd., UK.
Clay bricks, the mainstay of building construction, are steadily giving
way to a new, vastly improved building blocks concept in India.
Presenting Aerocon HQ Blocks (autoclaved aerated concrete blocks). An
excellent substitute for clay bricks and hollow concrete blocks for
construction of walls. Aerocon Blocks are eco-friendly and are ideal for
modern day buildings, assuring quality construction and comfortable
living. No wonder Aerocon Blocks have become the first choice of
leading builders everywhere, thanks to the many advantages they offer.
It's time you considered using Aerocon HQ Blocks too for your next
project.
Aerocon Blocks are brought to you by HIL, India's leading building
materials company, in technical collaboration with H + H Celcon, UK
and are produced at their state-of-the-art plant near chennai. These blocks
are widely used in residential, commercial and industrial buildings.
Aerocon is more that just another brick in the wall. It represents a
complete wall system with outstanding advantages vis-a-vis the
conventional clay bricks and the hollow concrete bricks.
Aerocon HQ Blocks are made with a mixture of cement, fly ash,
and special additives along with water involving areation process
that imparts its unique cellular structure. Aerocon Blocks are
autoclaved i.e. high pressure steam cured. Autoclaving gives
strength and dimensional stability to blocks.
Light Weight
1/3rd the density of clay bricks
Ideal material for additional floors in existing buildings
Economic design: savings in cement and steel
Enables faster construction
Suitable for low-soil bearing capacity & seismic zones
Facilitates construction of unplanned walls anywhere anytime
High Thermal Insulation
Low thermal conductivity
Thermal performance 5 times better than clay brick & 10 times
better than RCC.
Interiors remain cool in summer and warm in cold wintry days.
Savings in recurring energy costs in air-conditioning.
Ideal material for applications in cold storage rooms.
Perfect Finish
Aerocon Blocks are factory-finished with precise edges and shape.
Precision cut results in economical POP or putty finish in internal
partition walls.
Accurate size and shapes help in reducing plastering costs
Big Savings
Enormous saving of time and labour.
Substantial savings in cement & steel consumption.
More carpet area.
Minimal wastages.
Residential
complex
Residential
complex, Chennai
Multistoried
complex, Mumbai
Additional
floors, Hyderabad
Residential
complex, Chennai
Resi. complex,
Coimbatore
Commercial complex,Chennai Residential complex, Chennai
Multiplex complex, Chennai
Industrial complex, Chennai
In-fill slabs, Bangalore.
5-Star hotel, Mumbai
Aerocon is not just a substitute for conventional bricks in the wall. It represents a complete wall
system with outstanding advantages vis-a-vis conventional clay bricks and hollow concrete blocks.
Aerocon Jumbo Blocks are designed to help you reap the many benefits of their unique size in terms of
mortar consumption, speed of construction, thermal insulation and ease of handling.
Aerocon Jumbo Blocks are ideal for internal (partitions) and external load bearing and non-load
bearing walls.
By using Jumbo Blocks, the saving in mortar is tremendous.
The use of
Jumbo units greatly increases the speed of construction, as
two units are equal to three regular blocks. Some practical
tests abroad have shown that productivity can be increased
by up to 200% with jumbo blocks when compared with
conventional block laying.
The thermal performance of the wall is further enhanced
when using jumbo blocks. Because larger block size means
there are fewer joints, resulting in less heat loss through the
mortar.
Aerocon Jumbo Blocks are made with a mixture of cement,
fly ash, lime and water involving an aeration process that
imparts its unique cellular structure.
Aerocon Jumbo Blocks are autoclaved i.e. high pressure
steam cured for added strength and dimensional stability to
blocks.
Applications
● Suitable for both load-
bearing
and non load-bearing
walls.
● Ideal for multi-storeyed
buildings.
● Most suitable where
thermal
comforts at home and
savings
in air-conditioning cost
are
desired.
● Suitable for all fire-rated
applications.
Outstanding Advantages
● Savings in mortar.
● Faster construction.
● Enhanced thermal and sound
performance
due to less joints.
● Economic design -Savings in cement
and
steel.
● Easy handling even jumbo size due to
lower
density.
● Light-weight -1/3rd the density of
clay bricks.
DEPOTS
HYDERABAD INDUSTRIES LIMITED
SALES DEPOTS SALES OFFICES
ADDRESS TELEPHONE NO. LOCATION CONTACT NO.
ANDHRA PRADESH
Hyderabad Industries Ltd.,Plot No.289, IDAKondapally - 521228
0866-2872623 Vijayawada 9490164719
Hyderabad Industries Ltd., Sales Depot Survey No.311/P, Madhurawada Village & Panchayat, Chinagadila Mandal,Pothina Mallayapalem Post. Vishakapatnam Dist. 530041
0891-2551230 Vishakapatnam 9490164758
Hyderabad
Hyderabad
Hyderabad (Telengana)
Hyderabad (Nalgonda 2)
Hyderabad (Nalgonda 1)
Anantapur
Tirupati
Rajahmundry
9490164742
9490164743
9490164744
9490164736
9490164737
9490164681
9490164682
9490164680
TAMIL NADU
Hyderabad Industries Ltd., Sales Depot Sno. 89/2, 2A, 6, 7A, 1/6 GNT Road, Balaji Nagar, Padiyanullur Chennai - 600052
044-26310360 Chennai9444396263
9444396265
Lakshmi Agencies,Consignment Agents 5 - 2C Bye Pass Road Hosur - 635109
04344-242866 Chennai 9444396264
Rasi Trading CompanyConsignment Agents No.11, 1st Cross Sundarnagar Simco Meter Factory Road Tiruchirapalli - 620021
0431-2459996 Tiruchirapalli 9444396269
Hyderabad Industries Ltd 0422-2628908 Coimbatore 9444396268
Sales Depot Site No. 5, Nehru Nagar Sitra - Kalapatty Road Coimbatore - 641035
0422-4270504
Hyderabad Industries LtdSales Depot 3/160, 4C, GST Road,Puliyamkulam Thanakkumkulam Madurai-625006
0452-2487247 Kaniyakumari 9444396267
Hyderabad Industries Ltd Sales Depot No. 38, !st Floor, Nateshan Nagar 100 Feet Road Pondicherry-5
0413-4306050
0413-2204685Pondicherry 9444396264
KARNATAKA
Hyderabad Industries Ltd., Sales Depot Sy. No. 131, Macho Halli Gate Magadi Main Road Bangalore - 560091
080-28536323
080-28536324Bangalore 9449870034
Hyderabad Industries Ltd., Sales Depot 310 - B, Industrial Area Raichur - 584102
08532-235192 Raichur 9449870035
M.R. Trading Consignment Agents 16, Outer Ring Road Pantharapalaya Bangalore - 560039
080-56901290 Bangalore 9449870033
Ganapathy Trading Company Consignment Agents Opp. MCF Quarters Cross Thejur Road Hassan - 573201
08172-245462 Hassan 9449870037
Velco Agencies Consignment Agents GM Sharnappa Building JC Nagar Hubli - 580020
0836-4256406 Hubli 9449870036
MAHARASHTRA
Hyderabad Industries Ltd., Musrane Works 347, Musarane Village Post: Met, Via. Kudus Tal. Wada - 421312 Dist. Thane
02526-221087 Wada 9987642165
Hyderabad Industries Ltd., Sales Depot Survey No.554/1, Handewadi Chowk Uruli Devachi, Tal. Haveli Pune - 412308
020-32509096 Pune 9420480851
Hyderabad Industries Ltd., Sales Depot
0712-2667329 Nagpur 9420480868
In front of Hindustan Lever Godown Nagpur - Kalmeshwar MIDC Road Village Fetri, Yerla Tah. Dist. Nagpur - 441501
Shri Jaiyogeshwar C&F Agencies Consignment Agents 102/1, Sangli Road, Shiroli Nr. Sangi Phata-Jain Mandir Tal. Hatkanangale Kolhapur - 416122
0230-2461707
0230-3299808Kolhapur 9420480870
Kapil Agencies, Consignment Agents Plot No. X - 81, MIDC Area More Chowk Waluj - 431136 Dist. Aurangabad
0240-2563211 Aurangabad 9420480871
Shah Enterprises Consignment Agents 48, Gokhale Road (South) Kavli Wadi, Saitan Chowki Opp. Post Office Dadar (West) Mumbai - 400028
022-24227914
022-4375985
Reliable Associates Consignment Agents 17, Mahim Reti Bunder Opp. Mahim Bus Depot Mahim ( W ) Mumbai - 400016
022-24458626
Hyderabad Industries Ltd S.No. 13/2, Mulegaon Next to Kalyani Petrol Pump Hyderabad Road Solapur - 413 006
0217-2374741 Solapur 9987642054
GUJARAT
Hyderabad Industries Ltd., Sales Depot Plot No.277, Paiki, Village : Sobhasan Patiya, High Road Mehsana - 384002
02762-285441 Mehsana 9428405321
Hyderabad Industries Ltd Sales Depot Plot no. 7, Survey No.214, Village Veraval, Kotada Sangani Taluka Dist. Rajkot
02827-253362 Rajkot 9428405322
Hyderabad Industries Ltd., Sales Depot Plot 5,6,7 & 8, Survey No.74 Near Swaminarayan Temple, Bardoli Road, At & PO : Kadodara, Tal: Palsana Dist: Surat - 394327
02622-271368 Surat 9428405323
CHATTISGARH
Hyderabad Industries Ltd., Sales Depot Kota, Near Hume Pipe Factory Raipur - 492001
0771-2575620 Raipur 9424207171
ORISSA
Hyderabad Industries Ltd., Sales Depot Bhagabanpur Industrial Estate P.O. Patrapada Bhubaneswar - 751019
0674-2475770
0674-2475319 Bhubaneswar 9437000218
Berhampur 9437566696
Amit Enterprises Consignment Agents Gopapati, Vedavyas Rourkela - 769041
0661-2502327 Rourkela 9437965518
KERALA
Hyderabad Industries Ltd Sales Depot Mulagunnathukavu Trichur - 680581
0487-2201322 Trichur 9447659300
Hyderabad Industries Ltd., Sales Depot Poothotta Road, Kanjiramattom Ernakulam Dist.- 682315
0484-3241366 Cochin 9447659200
Hyderabad Industries Ltd., Sales Depot XX1, Krishnapuram Road Pullikkanakku P.O. Kayamkulam - 690537
0479-2447266 Kayamkulam 9447659500
Calicut 9447659500
PUNJAB / CHANDIGARH
Hyderabad Industries Ltd., Sales Depot Outside Octroi Post Vill : Ambemajra Mandi Gobindgarh - 147301
01765-252875
Ludhiana
Mohali
Mandi Gobindgarh
Bhatinda
9779044982
9417203203
9463502875
9463200234
MADHYA PRADESH
Hyderabad Industries Ltd Sales Depot AB Road, 53/2 Lasudia More Bhourka Compound, Dewas Naka Indore - 452005
0731-2802418 Indore 9425904651
Gwalior
Rewa
9425904652
9425904657
RAJASTHAN
Hyderabad Industries Ltd Sales Depot Village Rajavas, Near NK Girls College, Sikar Road Jaipur - 302013
0141-3205091 Jaipur 9413342024
Jodhpur
Kota
9413342026
9413342027
UTTAR PRADESH
Hyderabad Industries Ltd Sales Depot Plot No.79, Lal Kuan G.T. Road Ghaziabad - 201001
0120-2866653 Ghaziabad 9717096108
Hyderabad Industries Ltd Sales Depot Behind Modern Service Station Mohan Lal Gunj Village Kalli Paschim, Rai Bareilly Road Lucknow 227305
0522-3258317 Lucknow 9415222855
Hyderabad Industries Ltd Sales Depot 11th KM, Gorakhpur - Deoria Bye Pass Bintolia Road, Jungle Chouri P.O. Jungle Sikri, Via. MMM Engg. College Gorakhpur - 273010
0551-3094850 Gorakhpur 9453033510
Hyderabad Industries Ltd. Sales Depot Khasra No.1829, Vishal Complex Nandlalpur, Hathras Road Agra
0562-2240591 Mathura 9412777580
Azamgarh
Jhansi
9450577170
9415231747
UTTARAKHAND
Gulati Enterprises Consignment Agents Veer Hakiqat Rai Marg Near Durga Mandir Dharamshala Rudrapur - 263153
05944-240345
Classic International Consignment Agents Subhash Colony, Near Galla Mandi Gate Rudrapur - 263153
05944-243050
DELHI
New Delhi
New Delhi
9717096104
9717096105
JAMMU & KASHMIR
Neeraj Enterprises Consignment Agents Punjwaktar Road Jammu - 180001
0191-2544588 New Delhi 9717096103
HARYANA
Faridabad
Hissar
New Delhi
Karnal
9717096109
9416045889
9717096120
9728882282
WEST BENGAL
Hyderabad Industries Ltd., Sales Depot Makarsapukur Kather More on Badu Road Madhyamgram Kolkata - 700128
033-25594593 Kolkata
Kolkata
9432018005
9432018009
Hyderabad Industries Ltd Sales Depot Plot No.178 & 149, Mouja Alisha, NH-2 Burdwan
0342-2540453
Hooghly ( Arambagh )
Burdwan
Burdwan
9432018007
9432018003
9433018013
Hyderabad Industries Ltd Sales Depot Plot No.517, Gangaramchak Midnapur ( West ) P.O. Balichak - 721124
03222-243354Balichak
Balichak
9432018004
9432018011
Hyderabad Industries LtdSales Depot C/o Kundu Complex Opp. Siliguri Flour Mill, 2nd Mile Siliguri
0353-2544767 Siliguri 9432018008
ASSAM
Hyderabad Industries Ltd Sales Depot Lokhracharali, Near Coffee Factory Guwahati
0361-2303242 Guwahati 9435558863
BIHAR
Hyderabad Industries Ltd Sales Depot Mohalla Govindpur Near Walmi Complex Phulwari Sharif Patna - 801501
0612-2452629 Patna 9431137983
Hyderabad Industries Ltd Sales Depot 06154-246578 Siwan 9431137984
Haldia Road Mahpur Siwan - 841226
Hyderabad Industries Ltd Sales Depot Basudeopur, Choudhary Charan Singh Chowk By Pass Road Darbhanga - 846004
06272-247219 Darbhanga 9431137985
Hyderabad Industries Ltd Sales Depot Main Market, Near Dharamshala At & P.O. - Teghra - 851133
06279 235804 Teghra 9431137982
Maa Vaishnav Cement Supplier Consignment Agents Gobra Sahi Chowk Muzaffarpur
0621- 2903005 Muzaffarpur 9431137979
JHARKHAND
Hyderabad Industries Ltd Sales Depot Hazaribagh Road Kokar NH - 33 Ranchi - 834009
0651-2543114 Ranchi 9431137792
Dwarka Prasad & SonsConsignment Agents 106, Golmuri Market Jamshedpur - 831003
0657-2341651 Jamshedpur 9431137790
Avinash Kumar Verma Consignment Agents Kalika Complex GT Road, Rajganj Road Dhanbad
9835160329 Jasidih 9431137981
HYDERABAD INDUSTRIES LIMITED REGIONAL OFFICES
ADDRESS TELEPHONE NO. LOCATION CONTACT NO.
HYDERABAD
Hyderabad Industries Ltd Sanatnagar Hyderabad - 500018 email: [email protected], [email protected]
040-23700601
040-23703852
FAX:23701227
9490164760
NEW DELHI
Hyderabad Industries Ltd Himalaya House, !st Floor 23, Kasturba Gandhi Marg New Delhi - 110001 email: [email protected], [email protected]
011-23313475
011-23313476
011-23313477
9717096101
FAX:23313702
MUMBAI
Hyderabad Industries Ltd96, Bajaj Bhavan 9th Floor, Nariman Point Mumbai - 400021 email: [email protected]
022-22021125
022-22027852
022-56365901
FAX:22841107
9987642051
KOLKATA
Hyderabad Industries Ltd Birla Building, 11 th Floor 9/1, RN Mukherjee Road Kolkata - 700001 email: [email protected], [email protected]
033-22484168
FAX:22205745 9432018001
KOCHI
Hyderabad Industries Ltd 2nd Floor, Kannankeri Estate Shanmugham RoadKochi - 682031 email: [email protected]
0484-2369838
0484-2373876
FAX: 2366910
9447659400
BANGALORE
Hyderabad Industries Ltd No. 474, Shiva's Corner 2nd Floor, 1st Cross, 5th Block, KHB Colony, Koramangala Bangalore - 560095 email: [email protected]
080 - 25635042
Fax - 25635047
CHENNAI
Hyderabad Industries Ltd Nutech Plaza, New no. 73 1st Floor, Arcot Road Kodambakkam Chennai - 600024 email: [email protected]
044 - 24804073
044 - 24721341
044 - 24730849
Fax - 24803893
FACTORIES
Hyderabad Industries Limited Sanatnagar Hyderabad-500 018 (A.P.)
040 -23703852
Fax - 23701227
Fax - 23702400
Hyderabad Industries Limited Sector 25 Faridabad- 121004 (Haryana)
Hyderabad Industries Limited A-49 ,A-50 Industrial Area,Satharia, Dist.Jaunpur. (U.P.)
05454 - 273779
Fax - 273778
Hyderabad Industries Limited Gatt. No.347, Musarane Village, Post Office: Met via Kudus, Pin: 421 312, Wada Taluk, Dist: Thane. (MAH)
02526 - 221087
02526 - 220277
Fax - 220050
Hyderabad Industries Limited Door No. 2/498 Mulugunathukavu, Thrissur - (Ker.)
0487 - 2201322
0487 - 2201321
Fax - 2201371
Hyderabad Industries Limited Jasidih-814 142 (Jharkhand )
06432 - 270456
Fax - 270277 9431137981
Hyderabad Industries Limited Thimmapur Village Kothur Mandal - 509325 Dist:Mahabubnagar (A.P.)
08548 - 257070
Fax - 257124
Hyderabad Industries LimitedPlot No.289, Kondapalli IDA Krishna District (A.P.)
0866 - 2872623
Fax -2872503
Hyderabad Industries Limited Plot No.72, ND Centre, Somnathpur Industrial Area,via: Muna, Balasore,- 756 019 ( Orissa )
06782 - 212012
Fax - 268500
Hyderabad Industries LimitedPlot No.31, Main Jaipur Road,Dharuhera - 122106 (Haryana)
01274 - 242112
01274 - 242173
Fax - 242113
Hyderabad Industries Limited Kannigaiper Village, Periapalayam Road, Uthukottai Takuk, Tiruvallur Dist. - 601 102 (T.N.)
044 - 27629113
Fax; 27629113
ALL INDIA MARKETING NETWORK ( A C SHEETS )
STATE HYDERABAD INDUSTRIES LTD PHONE / FAX NO'S
CORPORATE OFFICE
SANATNAGAR, HYDERABAD - 500018. ANDHRA PRADESH Website : www.hil.in
REGIONAL MARKETING OFFICES040 - 23700601
Fax:040 - 23701227 Fax:040 - 23702400
ANDHRA PRADESH
Sanatnagar, Hyderabad - 500 018Andhra PradeshE-mail : [email protected]
NEW DELHI
Himalaya House, 1st Floor, 23, Kasturba Gandhi MargNew Delhi - 110 001E-mail : [email protected], [email protected]
011 - 23313475Fax: 011 - 23313702
W BENGAL
Birla Building , 11th Floor, 9/1, R N Mukherjee Road,Kolkatta - 700 001.E-mail : [email protected]
033 - 22484168033 - 22105592033 - 22200355
Fax: 033 - 22205745
MAHARASHTRA
96, Bajaj Bhavan, 9th Floor, Nariman Point,Mumbai - 400 021.MaharashtraE-mail : [email protected]
022 - 22021125022 - 22027852
Fax:022 - 22841107
CHENNAI
Nutech Plaza ,New No 73, F-4, 1st Floor, Arcot RoadKodambakkam, Chennai - 600024TamilnaduE-mail : [email protected]
044 - 24804073044 - 24721341
Fax:044 - 24730849 Fax:044 - 270277
KOCHI
2nd Floor, Kannankeri Estate, Shanmugham Road ,Kochi - 682031 ( KERALA )E-mail : [email protected]
0484 - 23738760484 - 23698380484 - 2352181
Fax:0484 - 2366910
Research Methodology
Research Methodology
Research Design
Convenience sampling under non-probability sampling method has been adopted for this study.
The total sample size of 100 respondents has been selected randomly from Belgaum city. All these
respondents have been personally met by the researcher for collecting primary data.
RESEARCH METHODOLOGY:
DATA SOURCE: Primary Data (From questionnaire and personal interaction).
SECONDARY DATA: Organization records.
RESEARCH APPROACH: Survey method.
RESEARCH INSTRUMENT: Questionnaire.
SAMPLE PLAN: Personal Interview
SAMPLE UNIT: People from banglore City.
SAMPLING METHOD: Stratified probability sampling.
SAMPLE SIZE: 100
SOFTWARE USED: Data analysis will be done through SPSS software.
Data collection methods
1. Literature survey: In this method I went through the documents & files given to me by the
company.
2. Observational method: I carried out this method to get the first hand information. I observed
what is carried out in the company and the respondent’s attitude towards the product.
3. Individual interviews: This is a time consuming method. I personally met individual
respondent & interacted with them about their opinion towards Deccan Herald. This gave me
a clear overview of their attitude towards the product (H I L ).
Data analysis and interpretations
Results & Discussions with Graphs and Charts
The following results were obtained after conducting the survey which will be explained with the help of
graphs and charts.
. which is the more sellable product in your shop?
..Seporex Indiblock Aerocon blocks HAL0
1
2
3
4
5
6
7
8
9
Series1
.Point of purchase’s displayed for HIL Products
Posters Display Pamphlets Magazines0
2
4
6
8
10
12
14
16
Series1
your opinion about HIL Product
VrygoodGoodAverage
. How is the service of HIL?
ExcellentVery Good Good Average
Does your customer ask for any particular brand?
yes No0
2
4
6
8
10
12
14
16
18
20
Series1
Time taken by the retailers forpurchase decision (with reference to h i l product
0-5 10-Jan 15-200
2
4
6
8
10
12
14
16
total
total
Findings
1. According to retailers it is clear that HIL has got the higher customer
preference in the market than other brands
2. In some places the dealers influenced the customers to buy a certain brand of
, and pushed certain brands which gave them more margins
3. The sales people played a major role, as they have more interactions with the
customers they formed a key factor in pushing a company.s product.
4. The following are the findings, got from the face to face interview with the
retailer with out a structured questionnaire
5. Retailers, when asked about source from which they came to know about the
H I L product
6. 55% of the retailers responded that they came to know about the product
through the launch campaign conducted by the company
7. 23% came to know through distributors.
8. 15% from customer demand.
9. 7% from other retailers and friends.
10. According to retailers it is clear that HILPRODUCT has got the higher customer
preference in the market than other brands.
11. Retailers do influence the customers. choice of brand. From table, it is clear that
more than 30.5% of people take more than 10 minutes with retailer for selecting
HIL PRODUCT.
.
Limitations
During the survey the researcher met with certain obstructions, which became a
barrier for the researchers smooth and easy study, they are as follows:
While asking the sales of different brands per day, retailers hesitated to give
details of it. Instead gave an approximate detail, which has brought error in the
study.
Most of the retailers stressed only on higher retail margin than giving other
details.
The time was an important factor through out the study. At most retail shops,
when approached for survey, respondents were busy with handling customers and
hesitated to give details in front of them.
Since similar study was not been done IN Banglore city, it created difficulty in collecting
secondary data.
Major problem arise while tabulating the findings of direct interviews. Since some
of the questions in the interview had to be changed from retailers to retailer
according to situation and based on relevance of question for the study.
By inquiring about details of customer purchase (whether clubbed with some
other purchase or impulse purchase). The question may have steered respondent
to some other idea of club purchasing and gave irrelevant response to the
question, which didn't provide valid inference in the study and the question was
eliminated later.
The study was conducted only in Banglore City and hence cautions had to be
exercised while generalizing the result of entire Karnataka market.
Because of the shortage of time only 20 retailers were interviewed during thestudy in Banglore City. It is assumed that this sample represents wholepopulation.There is a minimum bias in the response from retailers.In spite of the limitations the investigator hopes that the study will yielddependents and useful results.
Expected contribution from the study
This project has helped me understand the importance andsignificance of consumer perception
and brand preference forpremium branded shirts.as given me exposure to the practical side
of retailing and at the same time enhanced my knowledge byapplying theory learnt in class to
practice.
The project helped me to understand the various parameters whichcustomer looks at while
making a purchase of a shirt.. The variousinfluencing factors while purchasing , the different
brands whichpeople purchased
BIBLIOGRAPHY
Textbooks
MARKETING MANAGEMENT- PHILIP KOTLER
THE RETAIL MARKETING MANAGEMENT- PHILIP KOTLER
WEBSITES:
www.Google.com
QUESTIONNAIRE
HET S
INSTITUTE OF MANAGEMENT STUDIES
Respected sir/madam,
I vijaykumar.m student of ims college of mba conducting A project titled “a study on Retailers
perception on Hyderabad industries limited” in partial fulfillment of the requirement of the mba
curriculum of IIBM university i request you to help me in completing the project by answering the
enclosing questionnaire
QUESTIONNAIRE
1. Area name ……………………………….
2. Your shop Name………………………….
3. Point of purchase’s displayed for HIL Products:
Posters [ ] Display [ ] Pamphlets [ ] Magazines [ ]
4. What are the different types of Bricks?
Normal blocks [ ] Cement Blocks [ ] Aerocon blocks
5 . which is the more sellable product in your shop?
1 ..Seporex ( ) 2. Indiblocks ( ) 3.Aerocon blocks ( ) 4.HAL ( )
6. your opinion about HIL Product ?
1. very Good ( ) 2.Good ( ) 3.Average ( )
7. How is the service of HIL?
a) Excellent b) Very Good c) Good d) Average
8. Do you influence the customer’s choice of brands?
Yes [ ] No [ ]
9. Does your customer ask for any particular brand?
Yes [ ] No [ ]
10. Are the customers aware of various brands of Bricks?
Yes [ ] No [ ]
11. According to you what is the comfortable price range for your customers?
_____________________________________________________________________
_____________
`
12. Are the customers willing to pay extra if the product is of superior quality?
Yes [ ] No [ ]
13. According to you what kind of advertisements works the best
_____________________________________________________________________
_____________
TIME TAKEN BY THE RETAILERS FOR
PURCHASE DECISION (WITH REFERENCE TO H I L PRODUCT
Time Total In percentage
time total
0-5
6-10
11-15
16-20
Date :
Thank you