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1 © 2012 Arbitron Inc. www.arbitron.com RPS-12-07601 Contents 2011 Market Survey Frequency and Type............................................................. 2 Metro Survey Area Rankings and Population ........................................................ 6 Total Survey Area Population ............................................................................ 10 Metro Survey 12+ Black Population ................................................................... 13 Metro Survey Areas 12+ Hispanic Population ..................................................... 18 Television DMA ® Markets ................................................................................. 23 Ethnic Reports Available via CD Access: PPM Markets ........................................ 27 Ethnic Reports Available via CD Access: Diary Markets ...................................... 28 Custom Sports Reports ..................................................................................... 29 Winter 2012 Population Ranking Updates Winter 2012: Metro Survey Area Rankings and Population .................................. 30 Winter 2012: Metro Survey 12+ Black Population ............................................... 34 Winter 2012: Metro Survey Areas 12+ Hispanic Population ................................. 39 These population estimates are based upon Census 2010 counts updated and projected to January 1, 2011, by Nielsen Claritas, Inc. Additional markets may be added and the survey frequency of some markets may be changed during the year. All information contained herein reflects Fall 2011 market definitions. PPM TM is a mark of Arbitron Inc. DMA ® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc. FALL 2011 PLUS WINTER 2012 METRO UPDATE Web Links 2010-2013 Diary Survey Schedule ...........www.arbitron.com/home/surveysched.asp 2011 PPM Survey Schedule .....................www.arbitron.com/home/surveysched.asp Custom Survey Area Reports .................. www.arbitron.com/radio_stations/csars.htm Note In addition to Fall 2011 market populations and ranks, this guide also includes Winter 2012 Metro population estimates and market ranks as a result of updated 2010 population data from the U.S. Census Bureau. Metros measured during the January 2012-March 2012 period are based on these Winter 2012 population estimates. Only Metros were updated for Winter 2012.

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Page 1: Web Links Contents Note - worldradiohistory.com

1© 2012 Arbitron Inc. www.arbitron.com RPS-12-07601

Contents2011 Market Survey Frequency and Type .............................................................2

Metro Survey Area Rankings and Population ........................................................6

Total Survey Area Population ............................................................................10

Metro Survey 12+ Black Population ...................................................................13

Metro Survey Areas 12+ Hispanic Population .....................................................18

Television DMA® Markets .................................................................................23

Ethnic Reports Available via CD Access: PPM Markets ........................................27

Ethnic Reports Available via CD Access: Diary Markets ......................................28

Custom Sports Reports .....................................................................................29

Winter 2012 Population Ranking Updates

Winter 2012: Metro Survey Area Rankings and Population ..................................30

Winter 2012: Metro Survey 12+ Black Population ...............................................34

Winter 2012: Metro Survey Areas 12+ Hispanic Population .................................39

These population estimates are based upon Census 2010 counts updated and projected to January 1, 2011, by Nielsen Claritas, Inc. Additional markets may be added and the survey frequency of some markets may be changed during the year. All information contained herein reflects Fall 2011 market definitions.

PPMTM is a mark of Arbitron Inc. DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc.

FALL 2011 PLUS WINTER 2012 METRO UPDATE

Web Links2010-2013 Diary Survey Schedule ...........www.arbitron.com/home/surveysched.asp

2011 PPM Survey Schedule .....................www.arbitron.com/home/surveysched.asp

Custom Survey Area Reports ..................www.arbitron.com/radio_stations/csars.htm

NoteIn addition to Fall 2011 market populations and ranks, this guide also includes Winter 2012 Metro population estimates and market ranks as a result of updated 2010 population data from the U.S. Census Bureau. Metros measured during the January 2012-March 2012 period are based on these Winter 2012 population estimates. Only Metros were updated for Winter 2012.

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2© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

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FREQ (Frequency): Number of survey periods per year.TYPE (Type of Measurement Service): PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls, BH – Black and Hispanic ethnic controls

2011 Market Survey Frequency and Type

251 Billings, MT 2 2A

150 Biloxi-Gulfport-Pascagoula 2 2S B

184 Binghamton 2 2S

59 Birmingham 4 4S B

272 Bismarck, ND 2 2A

234 Bloomington 2 2S

274 Bluefield, WV 2 2A

101 Boise 2 2S H

10 Boston 13 PPM BH

125 Bridgeport 2 2S BH

282 Brunswick, GA 2 2A B

198 Bryan-College Station, TX 2 2C BH

55 Buffalo-Niagara Falls 4 4S B

142 Burlington-Plattsburgh 2 2S

135 Canton 2 2S

202 Cape Cod, MA 2 2A

284 Casper, WY 2 2A

209 Cedar Rapids 2 2S

212 Champaign, IL 2 2A B

83 Charleston, SC 4 4S B

187 Charleston, WV 2 2S

24 Charlotte-Gastonia-Rock Hill 13 PPM BH

108 Chattanooga 4 4S B

280 Cheyenne, WY 2 2A H

3 Chicago 13 PPM BH

204 Chico, CA 2 2A H

240 Abilene, TX 2 2A H

78 Akron 4 4S B

241 Albany, GA 2 2A B

65 Albany-Schenectady-Troy 4 4S

68 Albuquerque 4 4S H

225 Alexandria, LA 2 2A B

70 Allentown-Bethlehem 4 4S H

261 Altoona 2 2S

169 Amarillo, TX 2 2C H

170 Anchorage 2 2S

155 Ann Arbor 2 2S B

137 Appleton-Oshkosh 2 2S

161 Asheville 2 2S

9 Atlanta 13 PPM BH

145 Atlantic City-Cape May 2 2S BH

110 Augusta, GA 2 2S B

264 Augusta-Waterville, ME 2 2A

36 Austin 13 PPM BH

77 Bakersfield 4 4S H

21 Baltimore 13 PPM B

220 Bangor 2 2S

81 Baton Rouge 4 4S B

258 Battle Creek, MI 2 2A B

141 Beaumont-Port Arthur, TX 2 2A BH

281 Beckley, WV 2 2A

213 Bend, OR 2 2A

29 Cincinnati 13 PPM B

30 Cleveland 13 PPM B

92 Colorado Springs 4 4S H

238 Columbia, MO 2 2A

89 Columbia, SC 4 4S B

191 Columbus, GA 2 2S B

35 Columbus, OH 13 PPM B

263 Columbus-Starkville- West Point, MS 2 2A B

176 Concord (Lakes Region) 2 2S

111 Corpus Christi 2 2S H

5 Dallas-Ft. Worth 13 PPM BH

203 Danbury, CT 2 2A H

63 Dayton 4 4S B

94 Daytona Beach 2 2S BH

273 Decatur, IL 2 2A B

20 Denver-Boulder 13 PPM BH

73 Des Moines 4 4S

11 Detroit 13 PPM B

190 Dothan, AL 2 2A B

237 Dubuque, IA 2 2A

208 Duluth-Superior 2 2S

239 Eau Claire, WI 2 2A

75 El Paso 4 4S H

226 Elmira-Corning, NY 2 2A

173 Erie 2 2S

149 Eugene-Springfield 2 2S

NOTE: SORT LIST ALPHA BY MARKET IF NOT ALREADY ONE

METRO 12+ RANK MARKET FREQ TYPE DST

METRO 12+ RANK MARKET FREQ TYPE DST

METRO 12+ RANK MARKET FREQ TYPE DST

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FREQ (Frequency): Number of survey periods per year.TYPE (Type of Measurement Service): PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls, BH – Black and Hispanic ethnic controls

2011 Market Survey Frequency and Type (continued)

165 Evansville 2 2S

207 Fargo-Moorhead 2 2S

130 Fayetteville (North West Arkansas) 2 2C H

131 Fayetteville, NC 2 2S B

154 Flagstaff-Prescott, AZ 2 2A H

133 Flint 2 2S B

215 Florence, SC 2 2A B

249 Florence-Muscle Shoals, AL 2 2A B

195 Frederick, MD 2 2C B

147 Fredericksburg 2 2S B

67 Fresno 4 4S H

120 Ft. Collins-Greeley, CO 2 2A H

62 Ft. Myers-Naples-Marco Island 2 2S H

98 Ft. Pierce-Stuart-Vero Beach 2 2S BH

160 Ft. Smith, AR 2 2C

193 Ft. Walton Beach-Destin, FL 2 2A

113 Ft. Wayne 2 2S

86 Gainesville-Ocala 4 4S B

277 Grand Forks, ND-MN 2 2A

259 Grand Island-Kearney, NE 2 2A H

253 Grand Junction, CO 2 2A H

69 Grand Rapids 4 4S

189 Green Bay 2 2S

46 Greensboro-Winston- Salem-High Point 13 PPM BH

82 Greenville-New Bern- Jacksonville 4 4S B

60 Greenville-Spartanburg 4 4S B

168 Hagerstown-Chambersburg- Waynesboro, MD-PA 2 2A

80 Harrisburg-Lebanon-Carlisle 4 4S

260 Harrisonburg, VA 2 2A

52 Hartford-New Britain- Middletown 13 PPM BH

64 Honolulu 4 4S

278 Hot Springs, AR 2 2A

6 Houston-Galveston 13 PPM BH

39 Hudson Valley 2 2S BH

163 Huntington-Ashland 2 2S

106 Huntsville 4 4S B

40 Indianapolis 13 PPM B

126 Jackson, MS 4 4S B

279 Jackson, TN 2 2C B

50 Jacksonville 13 PPM B

105 Johnson City-Kingsport-Bristol 4 4S

229 Jonesboro, AR 2 2C B

233 Joplin, MO 2 2A

186 Kalamazoo 2 2S B

254 Kalispell-Flathead Valley, MT 2 2A

33 Kansas City 13 PPM BH

143 Killeen-Temple, TX 2 2A BH

72 Knoxville 4 4S

224 La Crosse, WI 2 2A

232 Lafayette, IN 2 2S

108 Lafayette, LA 2 2S B

227 Lake Charles, LA 2 2A B

95 Lakeland-Winter Haven 2 2S BH

112 Lancaster 2 2S

127 Lansing-East Lansing 2 2S

205 Laredo, TX 2 2A H

214 Las Cruces, NM 2 2A H

32 Las Vegas 13 PPM BH

245 LaSalle-Peru, IL 2 2A

222 Laurel-Hattiesburg, MS 2 2A B

267 Lawton, OK 2 2A B

185 Lebanon-Rutland- White River Junction 2 2S

103 Lexington-Fayette 2 2S

250 Lima, OH 2 2A

171 Lincoln 2 2S

84 Little Rock 4 4S B

2 Los Angeles 13 PPM BH

54 Louisville 4 4S B

179 Lubbock 2 2S H

243 Lufkin-Nacogdoches, TX 2 2A BH

157 Macon 2 2S B

100 Madison 4 4S

196 Manchester 2 2S

METRO 12+ RANK MARKET FREQ TYPE DST

METRO 12+ RANK MARKET FREQ TYPE DST

METRO 12+ RANK MARKET FREQ TYPE DST

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4© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

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FREQ (Frequency): Number of survey periods per year.TYPE (Type of Measurement Service): PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls, BH – Black and Hispanic ethnic controls

2011 Market Survey Frequency and Type (continued)

266 Mankato-New Ulm- St. Peter, MN 2 2A

283 Mason City, IA 2 2A

58 McAllen-Brownsville-Harlingen 2 2S H

211 Medford-Ashland, OR 2 2A

102 Melbourne-Titusville-Cocoa 2 2S B

51 Memphis 13 PPM B

182 Merced, CA 2 2A H

12 Miami-Ft. Lauderdale-Hollywood 13 PPM BH

41 Middlesex-Somerset-Union 13 PPM BH

38 Milwaukee-Racine 13 PPM BH

16 Minneapolis-St. Paul 13 PPM B

97 Mobile 4 4S B

118 Modesto 2 2S H

53 Monmouth-Ocean 4 4S H

252 Monroe, LA 2 2A B

88 Monterey-Salinas-Santa Cruz 4 4S H

152 Montgomery 2 2S B

262 Montpelier-Barre-St. Johnsbury 2 2S

172 Morgantown-Clarksburg- Fairmont, WV 2 2A

117 Morristown, NJ 2 2C H

216 Muncie-Marion, IN 2 2A

236 Muskegon, MI 2 2A B

159 Myrtle Beach, SC 2 2A B

45 Nashville 13 PPM B

18 Nassau-Suffolk (Long Island) 13 PPM BH

180 New Bedford-Fall River, MA 2 2C

116 New Haven 2 2S BH

178 New London, CT 2 2A

47 New Orleans 4 4S B

1 New York 13 PPM BH

44 Norfolk-Virginia Beach- Newport News 13 PPM B

181 Odessa-Midland, TX 2 2A H

48 Oklahoma City 4 4S BH

223 Olean, NY 2 2A

74 Omaha-Council Bluffs 4 4S

34 Orlando 13 PPM BH

119 Oxnard-Ventura 2 2S H

132 Palm Springs 2 2S H

235 Panama City, FL 2 2A B

248 Parkersburg-Marietta, WV-OH 2 2A

128 Pensacola 2 2S B

153 Peoria 2 2S

7 Philadelphia 13 PPM BH

15 Phoenix 13 PPM BH

25 Pittsburgh, PA 13 PPM B

90 Portland, ME 2 2S

23 Portland, OR 13 PPM H

121 Portsmouth-Dover-Rochester 2 2S

167 Poughkeepsie, NY 2 2A B

42 Providence-Warwick-Pawtucket 13 PPM H

242 Pueblo 2 2S H

14 Puerto Rico 4 4S

151 Quad Cities (Davenport-Rock Island-Moline) 2 2S

43 Raleigh-Durham 13 PPM BH

265 Rapid City, SD 2 2A

134 Reading, PA 2 2A H

230 Redding, CA 2 2A

124 Reno 2 2S H

56 Richmond 4 4S B

26 Riverside-San Bernardino 13 PPM BH

114 Roanoke-Lynchburg 2 2S B

228 Rochester, MN 2 2A

57 Rochester, NY 4 4S B

158 Rockford 2 2S BH

27 Sacramento 13 PPM BH

139 Saginaw-Bay City-Midland 2 2S B

194 Salina-Manhattan, KS 2 2A

140 Salisbury-Ocean City 2 2S B

31 Salt Lake City-Ogden-Provo 13 PPM H

275 San Angelo, TX 2 2A H

28 San Antonio 13 PPM BH

17 San Diego 13 PPM BH

4 San Francisco 13 PPM BH

37 San Jose 13 PPM H

175 San Luis Obispo, CA 2 2A H

METRO 12+ RANK MARKET FREQ TYPE DST

METRO 12+ RANK MARKET FREQ TYPE DST

METRO 12+ RANK MARKET FREQ TYPE DST

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FREQ (Frequency): Number of survey periods per year.TYPE (Type of Measurement Service): PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls, BH – Black and Hispanic ethnic controls

2011 Market Survey Frequency and Type (continued)

218 Santa Barbara, CA 2 2A H

206 Santa Maria-Lompoc, CA 2 2A H

122 Santa Rosa 2 2S H

76 Sarasota-Bradenton 2 2S

156 Savannah 2 2S B

13 Seattle-Tacoma 13 PPM BH

276 Sebring, FL 2 2A H

270 Sheboygan, WI 2 2A

136 Shreveport 4 4S B

269 Sioux City, IA 2 2A H

183 South Bend 2 2S B

93 Spokane 4 4S

91 Springfield, MA 4 4S H

138 Springfield, MO 2 2S

218 St. Cloud, MN 2 2A

22 St. Louis 13 PPM B

148 Stamford-Norwalk, CT 2 2A H

87 Stockton 2 2S H

247 Sussex, NJ 2 2A

85 Syracuse 4 4S

164 Tallahassee 2 2S B

19 Tampa-St. Petersburg-Clearwater 13 PPM BH

210 Terre Haute 2 2S

257 Texarkana, TX-AR 2 2A B

95 Toledo 4 4S B

200 Topeka 2 2S

197 Traverse City-Petoskey, MI 2 2A

146 Trenton 2 2S BH

188 Tri-Cities, WA (Richland-Kennewick-Pasco) 2 2A H

61 Tucson 4 4S H

66 Tulsa 4 4S

192 Tupelo, MS 2 2A B

221 Tuscaloosa, AL 2 2A B

231 Twin Falls (Sun Valley), ID 2 2A H

144 Tyler-Longview 2 2S BH

166 Utica-Rome 2 2S

255 Valdosta, GA 2 2C B

123 Victor Valley 2 2S H

104 Visalia-Tulare-Hanford 2 2S H

199 Waco, TX 2 2A BH

8 Washington, DC 13 PPM BH

244 Waterloo-Cedar Falls 2 2S

271 Watertown, NY 2 2A

174 Wausau-Stevens Point, WI (Central WI) 2 2A

177 Wenatchee, WA 2 2A H

49 West Palm Beach-Boca Raton 13 PPM BH

246 Wheeling 2 2S

99 Wichita 4 4S

256 Wichita Falls, TX 2 2A BH

71 Wilkes Barre-Scranton 4 4S

268 Williamsport, PA 2 2A

79 Wilmington, DE 2 2S B

162 Wilmington, NC 2 2S B

217 Winchester, VA 2 2A

115 Worcester 2 2S

201 Yakima, WA 2 2A H

107 York 4 4S

129 Youngstown-Warren 2 2S B

METRO 12+ RANK MARKET FREQ TYPE DST

METRO 12+ RANK MARKET FREQ TYPE DST

METRO 12+ RANK MARKET FREQ TYPE DST

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6© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book Average

MKT CODE (Market Code): Unique, numeric identifier for a market.

Metro Survey Area Rankings and Population

1 The Nassau-Suffolk (Long Island), NY Metro is embedded in the New York Metro. 2 The San Jose Metro is embedded in the San Francisco Metro. 3 Putnam, NY (population 86,200), Rockland, NY (population 256,700) and Westchester, NY (population 804,300) are included in the Hudson Valley and the New York Metro definitions.

4 The Middlesex-Somerset-Union Metro is embedded in the New York Metro. 5 Monmouth County (population 539,200) is included in the Monmouth-Ocean and the New York Metro definitions.

The population estimates for footnoted markets are not duplicated in the cumulative population totals.

075 51 PPM Memphis 1,093,800 061 52 PPM Hartford-New Britain- Middletown 1,071,600 516 53 4S Monmouth-Ocean5 (1,029,600) 055 54 4S Louisville 994,300 037 55 4S Buffalo-Niagara Falls 980,700 105 56 4S Richmond 978,600 079 57 4S Rochester, NY 961,400 269 58 2S McAllen-Brownsville- Harlingen 912,500 095 59 4S Birmingham 898,600 191 60 4S Greenville-Spartanburg 890,400 207 61 4S Tucson 836,300 515 62 2S Ft. Myers-Naples- Marco Island 833,000 067 63 4S Dayton 828,800 099 64 4S Honolulu 810,700 069 65 4S Albany-Schenectady-Troy 802,300 103 66 4S Tulsa 772,300 089 67 4S Fresno 754,300 141 68 4S Albuquerque 743,600 127 69 4S Grand Rapids 722,000 145 70 4S Allentown-Bethlehem 710,000 175 71 4S Wilkes Barre-Scranton 700,500 121 72 4S Knoxville 684,700 071 73 4S Des Moines 664,300 085 74 4S Omaha-Council Bluffs 656,600 161 75 4S El Paso 643,100

379 26 PPM Riverside-San Bernardino 1,912,600 065 27 PPM Sacramento 1,854,400 059 28 PPM San Antonio 1,800,200 031 29 PPM Cincinnati 1,765,600 019 30 PPM Cleveland 1,756,100 101 31 PPM Salt Lake City-Ogden-Provo 1,734,000 257 32 PPM Las Vegas 1,650,500 041 33 PPM Kansas City 1,642,300 131 34 PPM Orlando 1,574,900 045 35 PPM Columbus, OH 1,519,500 135 36 PPM Austin 1,487,800 215 37 PPM San Jose2 (1,485,200) 043 38 PPM Milwaukee-Racine 1,472,600 393 39 2S Hudson Valley3 (1,458,500) 049 40 PPM Indianapolis 1,427,500 413 41 PPM Middlesex-Somerset-Union4 (1,412,400) 077 42 PPM Providence-Warwick- Pawtucket 1,378,400 115 43 PPM Raleigh-Durham 1,367,700 109 44 PPM Norfolk-Virginia Beach- Newport News 1,351,100 073 45 PPM Nashville 1,279,900 166 46 PPM Greensboro-Winston- Salem-High Point 1,213,500 053 47 4S New Orleans 1,187,300 083 48 4S Oklahoma City 1,149,800 299 49 PPM West Palm Beach- Boca Raton 1,149,100 107 50 PPM Jacksonville 1,146,200

001 1 PPM New York 15,573,500 003 2 PPM Los Angeles 10,682,900 005 3 PPM Chicago 7,762,900 009 4 PPM San Francisco 6,074,300 024 5 PPM Dallas-Ft. Worth 5,269,400 033 6 PPM Houston-Galveston 4,984,000 007 7 PPM Philadelphia 4,480,600 015 8 PPM Washington, DC 4,479,400 047 9 PPM Atlanta 4,293,000 013 10 PPM Boston 4,012,500 011 11 PPM Detroit 3,738,100 429 12 PPM Miami-Ft. Lauderdale- Hollywood 3,615,500 039 13 PPM Seattle-Tacoma 3,470,400 540 14 4S Puerto Rico 3,190,100 057 15 PPM Phoenix 3,168,400 027 16 PPM Minneapolis-St. Paul 2,757,900 063 17 PPM San Diego 2,595,700 321 18 PPM Nassau-Suffolk1 (Long Island) (2,425,100) 087 19 PPM Tampa-St. Petersburg- Clearwater 2,422,000 035 20 PPM Denver-Boulder 2,366,900 021 21 PPM Baltimore 2,308,900 017 22 PPM St. Louis 2,306,100 051 23 PPM Portland, OR 2,120,500 093 24 PPM Charlotte-Gastonia- Rock Hill 2,046,300 023 25 PPM Pittsburgh, PA 1,991,400

TOTAL 1-25 105,710,700 TOTAL 26-50 33,132,300 TOTAL 1-50 138,843,000

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

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7© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book Average

MKT CODE (Market Code): Unique, numeric identifier for a market.

373 76 2S Sarasota-Bradenton 626,900 143 77 4S Bakersfield 616,700 081 78 4S Akron 602,800 139 79 2S Wilmington, DE 599,100 119 80 4S Harrisburg-Lebanon-Carlisle 591,600 223 81 4S Baton Rouge 588,800 361 82 4S Greenville-New Bern- Jacksonville 574,000 231 83 4S Charleston, SC 573,100 123 84 4S Little Rock 570,100 091 85 4S Syracuse 569,800 550 86 4S Gainesville-Ocala 563,100 291 87 2S Stockton 560,400 283 88 4S Monterey-Salinas-Santa Cruz 557,600 183 89 4S Columbia, SC 557,300 197 90 2S Portland, ME 542,700 117 91 4S Springfield, MA 537,400 233 92 4S Colorado Springs 527,000 177 93 4S Spokane 526,600 341 94 2S Daytona Beach 525,100 311 95 2S Lakeland-Winter Haven 513,900 097 95 4S Toledo 513,900 133 97 4S Mobile 505,200 517 98 2S Ft. Pierce-Stuart-Vero Beach 498,200 125 99 4S Wichita 495,300 171 100 4S Madison 495,000

229 101 2S Boise 488,000 331 102 2S Melbourne-Titusville-Cocoa 481,300 259 103 2S Lexington-Fayette 477,300 293 104 2S Visalia-Tulare-Hanford 477,200 345 105 4S Johnson City-Kingsport- Bristol 470,300 327 106 4S Huntsville 464,600 301 107 4S York 464,100 181 108 4S Chattanooga 455,300 253 108 2S Lafayette, LA 455,300 305 110 2S Augusta, GA 453,400 155 111 2S Corpus Christi 447,100 255 112 2S Lancaster 439,300 165 113 2S Ft. Wayne 439,000 277 114 2S Roanoke-Lynchburg 435,000 113 115 2S Worcester 431,100 062 116 2S New Haven 420,800 565 117 2C Morristown, NJ1 (420,700) 343 118 2S Modesto 420,600 594 119 2S Oxnard-Ventura 420,200 590 120 2A Ft. Collins-Greeley, CO 417,700 247 121 2S Portsmouth-Dover-Rochester 416,900 574 122 2S Santa Rosa2 (415,800) 419 123 2S Victor Valley 411,800 275 124 2S Reno 403,100 337 125 2S Bridgeport 402,400 169 126 4S Jackson, MS 401,300

195 127 2S Lansing-East Lansing 398,300 317 128 2S Pensacola 385,300 129 129 2S Youngstown-Warren 383,600 503 130 2C Fayetteville (North West Arkansas) 373,900 359 131 2S Fayetteville, NC 372,500 592 132 2S Palm Springs 358,600 163 133 2S Flint 353,500 273 134 2A Reading, PA 351,800 082 135 2S Canton 344,600 111 136 4S Shreveport 343,600 303 137 2S Appleton-Oshkosh 337,600 203 138 2S Springfield, MO 335,900 281 139 2S Saginaw-Bay City-Midland 332,900 271 140 2S Salisbury-Ocean City 326,600 149 141 2A Beaumont-Port Arthur, TX 326,500 505 142 2S Burlington-Plattsburgh 325,400 562 143 2A Killeen-Temple, TX 323,300 502 144 2S Tyler-Longview 319,000 367 145 2S Atlantic City-Cape May 318,900 537 146 2S Trenton 312,500 416 147 2S Fredericksburg3 (311,400) 547 148 2A Stamford-Norwalk, CT4 (310,600) 241 149 2S Eugene-Springfield 310,000 533 150 2S Biloxi-Gulfport-Pascagoula 309,800 157 151 2S Quad Cities (Davenport- Rock Island-Moline) 306,300 173 152 2S Montgomery 305,900

Metro Survey Area Rankings and Population (continued)

1 The Morristown Metro is embedded in the New York Metro. 2 The Santa Rosa Metro is embedded in the San Francisco Metro. 3 Stafford County (population 110,800) is included in the Fredericksburg and Washington, DC, Metro definitions. 4 The Stamford-Norwalk Metro is embedded in the New York Metro.The population estimates for footnoted markets are not duplicated in the cumulative population totals.

TOTAL 51-100 34,266,400 TOTAL 1-100 173,109,400

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

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8© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book Average

MKT CODE (Market Code): Unique, numeric identifier for a market.

Metro Survey Area Rankings and Population (continued)

137 153 2S Peoria 304,000 412 154 2A Flagstaff-Prescott, AZ 301,300 581 155 2S Ann Arbor 299,000 285 156 2S Savannah 295,700 265 157 2S Macon 295,100 279 158 2S Rockford 293,000 510 159 2A Myrtle Beach, SC 292,300 589 160 2C Ft. Smith, AR 284,700 221 161 2S Asheville 279,800 377 162 2S Wilmington, NC 277,700 193 163 2S Huntington-Ashland 270,500 333 164 2S Tallahassee 268,700 185 165 2S Evansville 265,500 295 166 2S Utica-Rome 259,200 518 167 2A Poughkeepsie, NY 258,300 524 168 2A Hagerstown-Chambersburg- Waynesboro, MD-PA 255,000 147 169 2C Amarillo, TX 244,800 315 170 2S Anchorage 244,000 261 171 2S Lincoln 243,100 555 172 2A Morgantown-Clarksburg- Fairmont, WV 240,700 239 173 2S Erie 240,300 597 174 2A Wausau-Stevens Point, WI (Central WI) 239,600 556 175 2A San Luis Obispo, CA 238,300 426 176 2S Concord (Lakes Region) 237,700 385 177 2A Wenatchee, WA 237,400

563 178 2A New London, CT 236,300 263 179 2S Lubbock 234,900 365 180 2C New Bedford- Fall River, MA1 (227,700) 561 181 2A Odessa-Midland, TX 223,600 536 182 2A Merced, CA 222,300 287 183 2S South Bend 221,700 227 184 2S Binghamton 218,400 430 185 2S Lebanon-Rutland- White River Junction 214,800 251 186 2S Kalamazoo 213,900 153 187 2S Charleston, WV 213,300 371 188 2A Tri-Cities, WA (Richland-Kennewick-Pasco) 211,100 245 189 2S Green Bay 210,600 501 190 2A Dothan, AL 209,700 235 191 2S Columbus, GA 209,500 543 192 2A Tupelo, MS 202,900 391 193 2A Ft. Walton Beach-Destin, FL 201,000 387 194 2A Salina-Manhattan, KS 199,200 528 195 2C Frederick, MD2 (199,100) 267 196 2S Manchester3 (198,500) 535 197 2A Traverse City-Petoskey, MI 197,300 549 198 2C Bryan-College Station, TX 197,100 309 199 2A Waco, TX 196,800 205 200 2S Topeka 196,300 325 201 2A Yakima, WA 194,200 530 202 2A Cape Cod, MA 192,800

593 203 2A Danbury, CT 192,200 508 204 2A Chico, CA 191,500 506 205 2A Laredo, TX 188,800 567 206 2A Santa Maria-Lompoc, CA 182,700 187 207 2S Fargo-Moorhead 181,300 159 208 2S Duluth-Superior 179,600 151 209 2S Cedar Rapids 179,000 307 210 2S Terre Haute 177,800 339 211 2A Medford-Ashland, OR 177,300 507 212 2A Champaign, IL 175,700 436 213 2A Bend, OR 174,300 441 214 2A Las Cruces, NM 173,900 554 215 2A Florence, SC 173,100 422 216 2A Muncie-Marion, IN 172,400 569 217 2A Winchester, VA 171,300 591 218 2A Santa Barbara, CA 170,900 575 218 2A St. Cloud, MN 170,900 526 220 2S Bangor 170,000 596 221 2A Tuscaloosa, AL 169,200 522 222 2A Laurel-Hattiesburg, MS 165,800 421 223 2A Olean, NY 163,400 559 224 2A La Crosse, WI 162,200 587 225 2A Alexandria, LA 161,900 557 226 2A Elmira-Corning, NY 160,800 584 227 2A Lake Charles, LA 158,700 532 228 2A Rochester, MN 156,400 497 229 2C Jonesboro, AR 153,300

1 The New Bedford-Fall River Metro is embedded in the Providence-Warwick-Pawtucket Metro. 2 The Frederick Metro is embedded in the Washington, DC, Metro. 3 The M-Split portion of Rockingham County (population 51,200) is included in the Manchester and Portsmouth-Dover-Rochester Metro definitions.The population estimates for footnoted markets are not duplicated in the cumulative population totals.

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

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TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book Average

MKT CODE (Market Code): Unique, numeric identifier for a market.

Metro Survey Area Rankings and Population (continued)

509 230 2A Redding, CA 153,000 442 231 2A Twin Falls (Sun Valley), ID 152,200 595 232 2S Lafayette, IN 149,300 534 233 2A Joplin, MO 147,200 323 234 2S Bloomington 145,300 573 235 2A Panama City, FL 144,900 566 236 2A Muskegon, MI 144,800 570 237 2A Dubuque, IA 144,100 564 238 2A Columbia, MO 142,000 586 239 2A Eau Claire, WI 139,800 546 240 2A Abilene, TX 138,500 580 241 2A Albany, GA 136,400 353 242 2S Pueblo 134,800 439 243 2A Lufkin-Nacogdoches, TX 133,500 297 244 2S Waterloo-Cedar Falls 132,600 425 245 2A LaSalle-Peru, IL 131,600 179 246 2S Wheeling 129,000 579 247 2A Sussex, NJ 128,800 539 248 2A Parkersburg-Marietta, WV-OH 128,200 404 249 2A Florence-Muscle Shoals, AL 127,800 576 250 2A Lima, OH 127,200 225 251 2A Billings, MT 126,600 585 252 2A Monroe, LA 126,100 511 253 2A Grand Junction, CO 125,500 440 254 2A Kalispell- Flathead Valley, MT 120,800

433 255 2C Valdosta, GA 118,400 209 256 2A Wichita Falls, TX 117,100 512 257 2A Texarkana, TX-AR 115,300 531 258 2A Battle Creek, MI 114,100 381 259 2A Grand Island-Kearney, NE 112,900 519 260 2A Harrisonburg, VA 110,800 219 261 2S Altoona 109,400 432 262 2S Montpelier-Barre- St. Johnsbury 109,300 405 263 2A Columbus-Starkville- West Point, MS 107,900 527 264 2A Augusta-Waterville, ME 107,500 545 265 2A Rapid City, SD 107,000 402 266 2A Mankato-New Ulm- St. Peter, MN 106,900 599 267 2A Lawton, OK 103,500 578 268 2A Williamsport, PA 100,300 523 269 2A Sioux City, IA 99,600 418 270 2A Sheboygan, WI 98,500 577 271 2A Watertown, NY 97,900 582 272 2A Bismarck, ND 94,800 499 273 2A Decatur, IL 93,500 520 274 2A Bluefield, WV 92,900 548 275 2A San Angelo, TX 92,100 409 276 2A Sebring, FL 87,200 572 277 2A Grand Forks, ND-MN 84,500 383 278 2A Hot Springs, AR 83,300 289 279 2C Jackson, TN 82,500

560 280 2A Cheyenne, WY 77,800 558 281 2A Beckley, WV 68,100 513 282 2A Brunswick, GA 67,500 403 283 2A Mason City, IA 67,100 369 284 2A Casper, WY 64,000

TOTAL 101-284 41,336,800 TOTAL 1-284 214,446,200

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

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10© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

Note: Total Survey Areas exist only in Diary markets.

TYPE: 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book Average

Total Survey Area Population

2A Abilene, TX 267,900

4S Akron 1,175,200

2A Albany, GA 415,600

4S Albany-Schenectady-Troy 1,381,300

4S Albuquerque 1,111,300

2A Alexandria, LA 413,500

4S Allentown-Bethlehem 990,100

2S Altoona 530,200

2C Amarillo, TX 364,300

2S Anchorage 369,600

2S Ann Arbor 299,000

2S Appleton-Oshkosh 892,800

2S Asheville 526,900

2S Atlantic City-Cape May 554,200

2S Augusta, GA 633,000

2A Augusta-Waterville, ME 435,700

4S Bakersfield 616,700

2S Bangor 344,100

4S Baton Rouge 1,512,300

2A Battle Creek, MI 114,100

2A Beaumont-Port Arthur, TX 576,800

2A Beckley, WV 278,100

2A Bend, OR 174,300

2A Billings, MT 207,900

2S Biloxi-Gulfport-Pascagoula 524,500

2S Binghamton 586,100

4S Birmingham 1,790,600

2A Bismarck, ND 212,800

2S Bloomington 251,300

2A Bluefield, WV 213,900

2S Boise 723,900

2S Bridgeport 402,400

2A Brunswick, GA 209,400

2C Bryan-College Station, TX 246,200

4S Buffalo-Niagara Falls 1,333,500

2S Burlington-Plattsburgh 521,900

2S Canton 436,800

2A Cape Cod, MA 216,300

2A Casper, WY 150,100

2S Cedar Rapids 644,800

2A Champaign, IL 502,500

4S Charleston, SC 794,900

2S Charleston, WV 532,100

4S Chattanooga 1,102,800

2A Cheyenne, WY 132,200

2A Chico, CA 435,400

4S Colorado Springs 814,500

2A Columbia, MO 627,400

4S Columbia, SC 938,000

2S Columbus, GA 594,500

2A Columbus-Starkville-West Point, MS 222,800

2S Concord (Lakes Region) 293,700

2S Corpus Christi 477,300

2A Danbury, CT 192,200

4S Dayton 1,241,000

2S Daytona Beach 525,100

2A Decatur, IL 183,200

4S Des Moines 1,032,300

2A Dothan, AL 511,400

2A Dubuque, IA 220,000

2S Duluth-Superior 367,000

2A Eau Claire, WI 363,600

4S El Paso 895,100

2A Elmira-Corning, NY 282,800

2S Erie 438,500

2S Eugene-Springfield 676,500

2S Evansville 720,800

2S Fargo-Moorhead 458,800

2C Fayetteville (North West Arkansas) 665,800

2S Fayetteville, NC 914,100

2A Flagstaff-Prescott, AZ 434,500

2S Flint 629,700

2A Florence, SC 525,900

2A Florence-Muscle Shoals, AL 273,000

2C Frederick, MD 325,400

2S Fredericksburg 407,700

4S Fresno 1,577,800

2A Ft. Collins-Greeley, CO 417,700

2S Ft. Myers-Naples-Marco Island 1,181,700

2S Ft. Pierce-Stuart-Vero Beach 531,500

2C Ft. Smith, AR 389,500

TSA PERSONS 12+ TYPE MARKET ESTIMATED POPULATION

TSA PERSONS 12+ TYPE MARKET ESTIMATED POPULATION

TSA PERSONS 12+ TYPE MARKET ESTIMATED POPULATION

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11© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

Note: Total Survey Areas exist only in Diary markets.

TYPE: 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book Average

Total Survey Area Population (continued)

2A Ft. Walton Beach-Destin, FL 334,200

2S Ft. Wayne 856,900

4S Gainesville-Ocala 1,002,600

2A Grand Forks, ND-MN 151,800

2A Grand Island-Kearney, NE 224,000

2A Grand Junction, CO 285,200

4S Grand Rapids 1,611,500

2S Green Bay 815,000

4S Greenville-New Bern-Jacksonville 1,085,900

4S Greenville-Spartanburg 1,908,000

2A Hagerstown-Chambersburg- Waynesboro, MD-PA 420,700

4S Harrisburg-Lebanon-Carlisle 1,645,900

2A Harrisonburg, VA 312,300

4S Honolulu 1,007,200

2A Hot Springs, AR 149,500

2S Hudson Valley 1,996,100

2S Huntington-Ashland 600,600

4S Huntsville 1,049,600

4S Jackson, MS 796,200

2C Jackson, TN 498,600

4S Johnson City-Kingsport-Bristol 834,000

2C Jonesboro, AR 296,600

2A Joplin, MO 409,200

2S Kalamazoo 664,500

2A Kalispell-Flathead Valley, MT 131,000

2A Killeen-Temple, TX 376,000

4S Knoxville 1,394,700

2A La Crosse, WI 203,500

2S Lafayette, IN 359,200

2S Lafayette, LA 634,400

2A Lake Charles, LA 254,500

2S Lakeland-Winter Haven 623,400

2S Lancaster 930,100

2S Lansing-East Lansing 839,300

2A Laredo, TX 209,800

2A Las Cruces, NM 184,400

2A LaSalle-Peru, IL 142,400

2A Laurel-Hattiesburg, MS 312,100

2A Lawton, OK 231,700

2S Lebanon-Rutland-White River Junction 320,700

2S Lexington-Fayette 905,900

2A Lima, OH 336,800

2S Lincoln 413,100

4S Little Rock 1,124,600

4S Louisville 1,463,000

2S Lubbock 382,500

2A Lufkin-Nacogdoches, TX 258,400

2S Macon 622,400

4S Madison 1,070,000

2S Manchester 306,000

2A Mankato-New Ulm-St. Peter, MN 221,600

2A Mason City, IA 143,100

2S McAllen-Brownsville-Harlingen 997,400

2A Medford-Ashland, OR 288,900

2S Melbourne-Titusville-Cocoa 481,300

2A Merced, CA 222,300

4S Mobile 1,138,800

2S Modesto 1,293,900

4S Monmouth-Ocean 1,029,600

2A Monroe, LA 408,600

4S Monterey-Salinas-Santa Cruz 602,800

2S Montgomery 785,300

2S Montpelier-Barre-St. Johnsbury 294,500

2A Morgantown-Clarksburg-Fairmont, WV 414,900

2C Morristown, NJ 420,700

2A Muncie-Marion, IN 194,300

2A Muskegon, MI 207,800

2A Myrtle Beach, SC 496,800

2C New Bedford-Fall River, MA 227,700

2S New Haven 729,500

2A New London, CT 373,100

4S New Orleans 1,907,900

2A Odessa-Midland, TX 356,100

4S Oklahoma City 1,526,900

2A Olean, NY 163,400

4S Omaha-Council Bluffs 1,248,200

2S Oxnard-Ventura 857,100

2S Palm Springs 529,200

2A Panama City, FL 321,700

2A Parkersburg-Marietta, WV-OH 305,600

2S Pensacola 761,400

TSA PERSONS 12+ TYPE MARKET ESTIMATED POPULATION

TSA PERSONS 12+ TYPE MARKET ESTIMATED POPULATION

TSA PERSONS 12+ TYPE MARKET ESTIMATED POPULATION

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12© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

Note: Total Survey Areas exist only in Diary markets.

TYPE: 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book Average

Total Survey Area Population (continued)

2S Peoria 587,000

2S Portland, ME 868,300

2S Portsmouth-Dover-Rochester 538,100

2A Poughkeepsie, NY 796,800

2S Pueblo 209,700

4S Puerto Rico 3,190,100

2S Quad Cities (Davenport- Rock Island-Moline) 722,200

2A Rapid City, SD 244,100

2A Reading, PA 351,800

2A Redding, CA 258,300

2S Reno 665,400

4S Richmond 1,379,700

2S Roanoke-Lynchburg 1,096,900

2A Rochester, MN 437,900

4S Rochester, NY 1,204,000

2S Rockford 637,000

2S Saginaw-Bay City-Midland 1,169,900

2A Salina-Manhattan, KS 227,200

2S Salisbury-Ocean City 582,500

2A San Angelo, TX 130,300

2A San Luis Obispo, CA 421,000

2A Santa Barbara, CA 353,600

2A Santa Maria-Lompoc, CA 182,700

2S Santa Rosa 472,300

2S Sarasota-Bradenton 804,200

2S Savannah 907,200

2A Sebring, FL 87,200

2A Sheboygan, WI 98,500

4S Shreveport 927,000

2A Sioux City, IA 281,600

2S South Bend 884,600

4S Spokane 773,000

4S Springfield, MA 600,400

2S Springfield, MO 692,700

2A St. Cloud, MN 450,600

2A Stamford-Norwalk, CT 310,600

2S Stockton 560,400

2A Sussex, NJ 180,900

4S Syracuse 1,012,300

2S Tallahassee 511,400

2S Terre Haute 355,300

2A Texarkana, TX-AR 287,100

4S Toledo 971,300

2S Topeka 536,600

2A Traverse City-Petoskey, MI 478,700

2S Trenton 423,800

2A Tri-Cities, WA (Richland- Kennewick-Pasco) 449,300

4S Tucson 1,310,500

4S Tulsa 1,343,400

2A Tupelo, MS 480,100

2A Tuscaloosa, AL 350,300

2A Twin Falls (Sun Valley), ID 152,200

2S Tyler-Longview 879,800

2S Utica-Rome 406,800

2C Valdosta, GA 190,200

2S Victor Valley 411,800

2S Visalia-Tulare-Hanford 477,200

2A Waco, TX 680,600

2S Waterloo-Cedar Falls 556,300

2A Watertown, NY 218,400

2A Wausau-Stevens Point, WI (Central WI) 548,400

2A Wenatchee, WA 267,500

2S Wheeling 285,000

4S Wichita 728,300

2A Wichita Falls, TX 348,700

4S Wilkes Barre-Scranton 971,000

2A Williamsport, PA 315,200

2S Wilmington, DE 737,700

2S Wilmington, NC 604,100

2A Winchester, VA 412,700

2S Worcester 555,900

2A Yakima, WA 223,100

4S York 1,340,300

2S Youngstown-Warren 770,900

TSA PERSONS 12+ TYPE MARKET ESTIMATED POPULATION

TSA PERSONS 12+ TYPE MARKET ESTIMATED POPULATION

TSA PERSONS 12+ TYPE MARKET ESTIMATED POPULATION

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TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

Metro Survey Areas 12+ Black Population METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

4S 59 Birmingham 256,000 B 2A 272 Bismarck, ND 600 2S 234 Bloomington 10,900 2A 274 Bluefield, WV 4,900 2S 101 Boise 6,000 PPM 10 Boston 289,800 B 2S 125 Bridgeport 51,000 B 2A 282 Brunswick, GA 16,600 B 2C 198 Bryan-College Station, TX 21,300 B 4S 55 Buffalo-Niagara Falls 115,900 B 2S 142 Burlington-Plattsburgh 8,400 2S 135 Canton 26,000 2A 202 Cape Cod, MA 4,700 2A 284 Casper, WY 900 2S 209 Cedar Rapids 7,800 2A 212 Champaign, IL 21,300 B 4S 83 Charleston, SC 151,700 B 2S 187 Charleston, WV 13,300 PPM 24 Charlotte-Gastonia-Rock Hill 440,500 B 4S 108 Chattanooga 61,500 B 2A 280 Cheyenne, WY 2,200 PPM 3 Chicago 1,320,300 B 2A 204 Chico, CA 3,900 PPM 29 Cincinnati 219,300 B PPM 30 Cleveland 345,600 B 4S 92 Colorado Springs 34,800 2A 238 Columbia, MO 13,600 4S 89 Columbia, SC 179,300 B 2S 191 Columbus, GA 89,100 B

2A 240 Abilene, TX 10,600 4S 78 Akron 74,000 B 2A 241 Albany, GA 70,200 B 4S 65 Albany-Schenectady-Troy 60,000 4S 68 Albuquerque 20,300 2A 225 Alexandria, LA 46,600 B 4S 70 Allentown-Bethlehem 34,800 2S 261 Altoona 2,200 2C 169 Amarillo, TX 13,800 2S 170 Anchorage 15,600 2S 155 Ann Arbor 39,400 B 2S 137 Appleton-Oshkosh 5,600 2S 161 Asheville 14,200 PPM 9 Atlanta 1,410,400 B 2S 145 Atlantic City-Cape May 38,600 B 2S 110 Augusta, GA 154,000 B 2A 264 Augusta-Waterville, ME 1,000 PPM 36 Austin 108,900 B 4S 77 Bakersfield 35,700 PPM 21 Baltimore 660,300 B 2S 220 Bangor 1,600 4S 81 Baton Rouge 196,600 B 2A 258 Battle Creek, MI 13,100 B 2A 141 Beaumont-Port Arthur, TX 78,200 B 2A 281 Beckley, WV 5,800 2A 213 Bend, OR 1,200 2A 251 Billings, MT 1,200 2S 150 Biloxi-Gulfport-Pascagoula 60,300 B 2S 184 Binghamton 9,400

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14© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

Metro Survey Areas 12+ Black Population (continued) METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 147 Fredericksburg 57,000 B 4S 67 Fresno 39,200 2A 120 Ft. Collins-Greeley, CO 5,500 2S 62 Ft. Myers-Naples-Marco Island 58,200 2S 98 Ft. Pierce-Stuart-Vero Beach 62,200 B 2C 160 Ft. Smith, AR 10,200 2A 193 Ft. Walton Beach-Destin, FL 17,200 2S 113 Ft. Wayne 36,200 4S 86 Gainesville-Ocala 80,100 B 2A 277 Grand Forks, ND-MN 1,500 2A 259 Grand Island-Kearney, NE 1,700 2A 253 Grand Junction, CO 1,100 4S 69 Grand Rapids 52,900 2S 189 Green Bay 5,500 PPM 46 Greensboro-Winston-Salem-High Point 260,200 B 4S 82 Greenville-New Bern-Jacksonville 135,100 B 4S 60 Greenville-Spartanburg 148,300 B 2A 168 Hagerstown-Chambersburg-Waynesboro, MD-PA 18,000 4S 80 Harrisburg-Lebanon-Carlisle 50,700 2A 260 Harrisonburg, VA 4,400 PPM 52 Hartford-New Britain-Middletown 114,800 B 4S 64 Honolulu 21,700 2A 278 Hot Springs, AR 6,500 PPM 6 Houston-Galveston 856,300 B 2S 39 Hudson Valley 174,400 B 2S 163 Huntington-Ashland 8,300 4S 106 Huntsville 91,300 B PPM 40 Indianapolis 221,200 B 4S 126 Jackson, MS 188,900 B

PPM 35 Columbus, OH 237,600 B 2A 263 Columbus-Starkville-West Point, MS 44,100 B 2S 176 Concord (Lakes Region) 2,600 2S 111 Corpus Christi 15,300 PPM 5 Dallas-Ft. Worth 807,400 B 2A 203 Danbury, CT 6,700 4S 63 Dayton 118,600 B 2S 94 Daytona Beach 54,500 B 2A 273 Decatur, IL 15,000 B PPM 20 Denver-Boulder 128,600 B 4S 73 Des Moines 27,700 PPM 11 Detroit 818,100 B 2A 190 Dothan, AL 42,700 B 2A 237 Dubuque, IA 3,000 2S 208 Duluth-Superior 4,500 2A 239 Eau Claire, WI 2,100 4S 75 El Paso 18,500 2A 226 Elmira-Corning, NY 7,200 2S 173 Erie 17,400 2S 149 Eugene-Springfield 4,600 2S 165 Evansville 18,800 2S 207 Fargo-Moorhead 4,300 2C 130 Fayetteville (North West Arkansas) 8,800 2S 131 Fayetteville, NC 123,300 B 2A 154 Flagstaff-Prescott, AZ 3,300 2S 133 Flint 71,800 B 2A 215 Florence, SC 69,800 B 2A 249 Florence-Muscle Shoals, AL 15,500 B 2C 195 Frederick, MD 18,700 B

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TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

Metro Survey Areas 12+ Black Population (continued) METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

4S 54 Louisville 146,200 B 2S 179 Lubbock 16,500 2A 243 Lufkin-Nacogdoches, TX 22,300 B 2S 157 Macon 115,900 B 4S 100 Madison 24,100 2S 196 Manchester 4,900 2A 266 Mankato-New Ulm-St. Peter, MN 2,600 2A 283 Mason City, IA 800 2S 58 McAllen-Brownsville-Harlingen 3,900 2A 211 Medford-Ashland, OR 1,800 2S 102 Melbourne-Titusville-Cocoa 48,300 B PPM 51 Memphis 484,400 B 2A 182 Merced, CA 8,500 PPM 12 Miami-Ft. Lauderdale-Hollywood 725,800 B PPM 41 Middlesex-Somerset-Union 182,400 B PPM 38 Milwaukee-Racine 223,900 B PPM 16 Minneapolis-St. Paul 215,400 B 4S 97 Mobile 129,500 B 2S 118 Modesto 12,900 4S 53 Monmouth-Ocean 53,400 2A 252 Monroe, LA 44,000 B 4S 88 Monterey-Salinas-Santa Cruz 14,500 2S 152 Montgomery 125,300 B 2S 262 Montpelier-Barre-St. Johnsbury 1,100 2A 172 Morgantown-Clarksburg-Fairmont, WV 7,600 2C 117 Morristown, NJ 13,900 2A 216 Muncie-Marion, IN 11,900 2A 236 Muskegon, MI 20,900 B 2A 159 Myrtle Beach, SC 45,700 B

2C 279 Jackson, TN 29,400 B PPM 50 Jacksonville 239,500 B 4S 105 Johnson City-Kingsport-Bristol 11,400 2C 229 Jonesboro, AR 12,600 B 2A 233 Joplin, MO 3,100 2S 186 Kalamazoo 23,900 B 2A 254 Kalispell-Flathead Valley, MT 700 PPM 33 Kansas City 216,200 B 2A 143 Killeen-Temple, TX 64,800 B 4S 72 Knoxville 40,600 2A 224 La Crosse, WI 2,400 2S 232 Lafayette, IN 6,800 2S 108 Lafayette, LA 120,000 B 2A 227 Lake Charles, LA 38,800 B 2S 95 Lakeland-Winter Haven 72,300 B 2S 112 Lancaster 15,600 2S 127 Lansing-East Lansing 37,300 2A 205 Laredo, TX 400 2A 214 Las Cruces, NM 2,900 PPM 32 Las Vegas 180,400 B 2A 245 LaSalle-Peru, IL 2,500 2A 222 Laurel-Hattiesburg, MS 45,400 B 2A 267 Lawton, OK 18,100 B 2S 185 Lebanon-Rutland-White River Junction 2,200 2S 103 Lexington-Fayette 48,600 2A 250 Lima, OH 11,100 2S 171 Lincoln 10,000 4S 84 Little Rock 126,700 B PPM 2 Los Angeles 757,700 B

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TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

Metro Survey Areas 12+ Black Population (continued)

*Ethnic populations unnecessary for Puerto Rico.

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 151 Quad Cities (Davenport-Rock Island-Moline) 22,500 PPM 43 Raleigh-Durham 297,500 B 2A 265 Rapid City, SD 1,600 2A 134 Reading, PA 16,000 2A 230 Redding, CA 1,900 2S 124 Reno 10,800 4S 56 Richmond 289,900 B PPM 26 Riverside-San Bernardino 177,000 B 2S 114 Roanoke-Lynchburg 68,400 B 2A 228 Rochester, MN 6,300 4S 57 Rochester, NY 103,000 B 2S 158 Rockford 31,200 B PPM 27 Sacramento 143,700 B 2S 139 Saginaw-Bay City-Midland 33,800 B 2A 194 Salina-Manhattan, KS 12,100 2S 140 Salisbury-Ocean City 56,800 B PPM 31 Salt Lake City-Ogden-Provo 25,100 2A 275 San Angelo, TX 3,600 PPM 28 San Antonio 117,200 B PPM 17 San Diego 134,200 B PPM 4 San Francisco 422,400 B PPM 37 San Jose 41,800 2A 175 San Luis Obispo, CA 5,700 2A 218 Santa Barbara, CA 2,500 2A 206 Santa Maria-Lompoc, CA 5,100 2S 122 Santa Rosa 8,200 2S 76 Sarasota-Bradenton 38,100 2S 156 Savannah 95,900 B PPM 13 Seattle-Tacoma 206,400 B

PPM 45 Nashville 202,800 B PPM 18 Nassau-Suffolk (Long Island) 217,100 B 2C 180 New Bedford-Fall River, MA 11,900 2S 116 New Haven 62,000 B 2A 178 New London, CT 15,100 4S 47 New Orleans 364,400 B PPM 1 New York 2,591,000 B PPM 44 Norfolk-Virginia Beach-Newport News 424,100 B 2A 181 Odessa-Midland, TX 12,200 4S 48 Oklahoma City 118,600 B 2A 223 Olean, NY 3,100 4S 74 Omaha-Council Bluffs 57,200 PPM 34 Orlando 254,700 B 2S 119 Oxnard-Ventura 10,700 2S 132 Palm Springs 7,500 2A 235 Panama City, FL 15,400 B 2A 248 Parkersburg-Marietta, WV-OH 2,100 2S 128 Pensacola 63,600 B 2S 153 Peoria 28,400 PPM 7 Philadelphia 915,200 B PPM 15 Phoenix 169,700 B PPM 25 Pittsburgh, PA 172,000 B 2S 90 Portland, ME 12,600 PPM 23 Portland, OR 66,900 2S 121 Portsmouth-Dover-Rochester 4,000 2A 167 Poughkeepsie, NY 25,600 B PPM 42 Providence-Warwick-Pawtucket 71,000 2S 242 Pueblo 2,700 4S 14 Puerto Rico *

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TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

Metro Survey Areas 12+ Black Population (continued) METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 166 Utica-Rome 13,900 2C 255 Valdosta, GA 38,900 B 2S 123 Victor Valley 34,300 2S 104 Visalia-Tulare-Hanford 15,200 2A 199 Waco, TX 28,100 B PPM 8 Washington, DC 1,190,900 B 2S 244 Waterloo-Cedar Falls 9,900 2A 271 Watertown, NY 5,000 2A 174 Wausau-Stevens Point, WI (Central WI) 2,000 2A 177 Wenatchee, WA 2,100 PPM 49 West Palm Beach-Boca Raton 187,500 B 2S 246 Wheeling 4,900 4S 99 Wichita 41,900 2A 256 Wichita Falls, TX 11,800 B 4S 71 Wilkes Barre-Scranton 36,800 2A 268 Williamsport, PA 4,600 2S 79 Wilmington, DE 122,200 B 2S 162 Wilmington, NC 34,900 B 2A 217 Winchester, VA 8,900 2S 115 Worcester 21,800 2A 201 Yakima, WA 2,000 4S 107 York 23,000 2S 129 Youngstown-Warren 45,600 B

2A 276 Sebring, FL 7,100 2A 270 Sheboygan, WI 1,900 4S 136 Shreveport 127,500 B 2A 269 Sioux City, IA 3,000 2S 183 South Bend 28,300 B 4S 93 Spokane 10,200 4S 91 Springfield, MA 36,600 2S 138 Springfield, MO 9,500 2A 218 St. Cloud, MN 7,000 PPM 22 St. Louis 429,700 B 2A 148 Stamford-Norwalk, CT 26,700 2S 87 Stockton 44,900 2A 247 Sussex, NJ 2,700 4S 85 Syracuse 45,800 2S 164 Tallahassee 76,100 B PPM 19 Tampa-St. Petersburg-Clearwater 269,200 B 2S 210 Terre Haute 8,600 2A 257 Texarkana, TX-AR 27,500 B 4S 95 Toledo 74,000 B 2S 200 Topeka 13,700 2A 197 Traverse City-Petoskey, MI 2,000 2S 146 Trenton 60,800 B 2A 188 Tri-Cities, WA (Richland-Kennewick-Pasco) 3,800 4S 61 Tucson 31,400 4S 66 Tulsa 65,400 2A 192 Tupelo, MS 43,600 B 2A 221 Tuscaloosa, AL 48,000 B 2A 231 Twin Falls (Sun Valley), ID 400 2S 144 Tyler-Longview 57,300 B

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Metro Survey Areas 12+ Hispanic Population

NOTE: SORT LIST ALPHA BY MARKET IF NOT ALREADY ONE

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

4S 59 Birmingham 38,900 2A 272 Bismarck, ND 1,200 2S 234 Bloomington 6,000 2A 274 Bluefield, WV 800 2S 101 Boise 55,600 H PPM 10 Boston 355,900 H 2S 125 Bridgeport 65,100 H 2A 282 Brunswick, GA 4,400 2C 198 Bryan-College Station, TX 41,700 H 4S 55 Buffalo-Niagara Falls 36,800 2S 142 Burlington-Plattsburgh 6,500 2S 135 Canton 5,100 2A 202 Cape Cod, MA 3,800 2A 284 Casper, WY 4,100 2S 209 Cedar Rapids 4,500 2A 212 Champaign, IL 9,800 4S 83 Charleston, SC 31,700 2S 187 Charleston, WV 1,800 PPM 24 Charlotte-Gastonia-Rock Hill 178,100 H 4S 108 Chattanooga 16,500 2A 280 Cheyenne, WY 9,500 H PPM 3 Chicago 1,528,100 H 2A 204 Chico, CA 25,100 H PPM 29 Cincinnati 46,500 PPM 30 Cleveland 77,100 4S 92 Colorado Springs 75,200 H 2A 238 Columbia, MO 4,200 4S 89 Columbia, SC 29,900 2S 191 Columbus, GA 12,800

2A 240 Abilene, TX 27,200 H 4S 78 Akron 8,900 2A 241 Albany, GA 3,100 4S 65 Albany-Schenectady-Troy 34,400 4S 68 Albuquerque 336,900 H 2A 225 Alexandria, LA 4,200 4S 70 Allentown-Bethlehem 86,600 H 2S 261 Altoona 1,000 2C 169 Amarillo, TX 59,800 H 2S 170 Anchorage 17,200 2S 155 Ann Arbor 12,100 2S 137 Appleton-Oshkosh 11,100 2S 161 Asheville 14,000 PPM 9 Atlanta 458,800 H 2S 145 Atlantic City-Cape May 42,700 H 2S 110 Augusta, GA 20,700 2A 264 Augusta-Waterville, ME 1,200 PPM 36 Austin 444,600 H 4S 77 Bakersfield 308,000 H PPM 21 Baltimore 108,400 2S 220 Bangor 1,800 4S 81 Baton Rouge 23,000 2A 258 Battle Creek, MI 4,700 2A 141 Beaumont-Port Arthur, TX 41,100 H 2A 281 Beckley, WV 800 2A 213 Bend, OR 13,600 2A 251 Billings, MT 5,200 2S 150 Biloxi-Gulfport-Pascagoula 15,500 2S 184 Binghamton 6,000

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Metro Survey Areas 12+ Hispanic Population (continued)

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 147 Fredericksburg 24,100 4S 67 Fresno 365,600 H 2A 120 Ft. Collins-Greeley, CO 66,200 H 2S 62 Ft. Myers-Naples-Marco Island 164,100 H 2S 98 Ft. Pierce-Stuart-Vero Beach 67,900 H 2C 160 Ft. Smith, AR 20,400 2A 193 Ft. Walton Beach-Destin, FL 12,700 2S 113 Ft. Wayne 21,100 4S 86 Gainesville-Ocala 54,100 2A 277 Grand Forks, ND-MN 2,800 2A 259 Grand Island-Kearney, NE 14,600 H 2A 253 Grand Junction, CO 15,200 H 4S 69 Grand Rapids 62,100 2S 189 Green Bay 14,000 PPM 46 Greensboro-Winston-Salem-High Point 102,400 H 4S 82 Greenville-New Bern-Jacksonville 38,600 4S 60 Greenville-Spartanburg 54,600 2A 168 Hagerstown-Chambersburg-Waynesboro, MD-PA 9,400 4S 80 Harrisburg-Lebanon-Carlisle 30,400 2A 260 Harrisonburg, VA 9,900 PPM 52 Hartford-New Britain-Middletown 135,800 H 4S 64 Honolulu 57,900 2A 278 Hot Springs, AR 3,800 PPM 6 Houston-Galveston 1,674,900 H 2S 39 Hudson Valley 281,600 H 2S 163 Huntington-Ashland 2,500 4S 106 Huntsville 24,600 PPM 40 Indianapolis 90,200 4S 126 Jackson, MS 9,100

PPM 35 Columbus, OH 56,300 2A 263 Columbus-Starkville-West Point, MS 1,500 2S 176 Concord (Lakes Region) 3,000 2S 111 Corpus Christi 260,600 H PPM 5 Dallas-Ft. Worth 1,374,400 H 2A 203 Danbury, CT 23,600 H 4S 63 Dayton 17,300 2S 94 Daytona Beach 55,600 H 2A 273 Decatur, IL 1,600 PPM 20 Denver-Boulder 480,100 H 4S 73 Des Moines 34,300 PPM 11 Detroit 137,500 2A 190 Dothan, AL 8,700 2A 237 Dubuque, IA 2,600 2S 208 Duluth-Superior 2,400 2A 239 Eau Claire, WI 2,300 4S 75 El Paso 523,100 H 2A 226 Elmira-Corning, NY 3,000 2S 173 Erie 7,100 2S 149 Eugene-Springfield 21,100 2S 165 Evansville 5,200 2S 207 Fargo-Moorhead 3,600 2C 130 Fayetteville (North West Arkansas) 52,600 H 2S 131 Fayetteville, NC 32,500 2A 154 Flagstaff-Prescott, AZ 37,700 H 2S 133 Flint 9,900 2A 215 Florence, SC 3,400 2A 249 Florence-Muscle Shoals, AL 2,700 2C 195 Frederick, MD 15,100

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Metro Survey Areas 12+ Hispanic Population (continued)

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

4S 54 Louisville 41,100 2S 179 Lubbock 69,600 H 2A 243 Lufkin-Nacogdoches, TX 22,100 H 2S 157 Macon 13,300 4S 100 Madison 26,200 2S 196 Manchester 9,600 2A 266 Mankato-New Ulm-St. Peter, MN 2,900 2A 283 Mason City, IA 2,000 2S 58 McAllen-Brownsville-Harlingen 806,600 H 2A 211 Medford-Ashland, OR 16,900 2S 102 Melbourne-Titusville-Cocoa 38,900 PPM 51 Memphis 57,000 2A 182 Merced, CA 111,400 H PPM 12 Miami-Ft. Lauderdale-Hollywood 1,830,400 H PPM 41 Middlesex-Somerset-Union 284,700 H PPM 38 Milwaukee-Racine 132,700 H PPM 16 Minneapolis-St. Paul 140,700 4S 97 Mobile 16,100 2S 118 Modesto 168,600 H 4S 53 Monmouth-Ocean 91,700 H 2A 252 Monroe, LA 2,300 4S 88 Monterey-Salinas-Santa Cruz 241,400 H 2S 152 Montgomery 10,400 2S 262 Montpelier-Barre-St. Johnsbury 1,600 2A 172 Morgantown-Clarksburg-Fairmont, WV 3,300 2C 117 Morristown, NJ 49,200 H 2A 216 Muncie-Marion, IN 3,800 2A 236 Muskegon, MI 6,100 2A 159 Myrtle Beach, SC 17,300

2C 279 Jackson, TN 2,900 PPM 50 Jacksonville 80,200 4S 105 Johnson City-Kingsport-Bristol 8,300 2C 229 Jonesboro, AR 5,000 2A 233 Joplin, MO 8,200 2S 186 Kalamazoo 7,900 2A 254 Kalispell-Flathead Valley, MT 2,800 PPM 33 Kansas City 132,700 H 2A 143 Killeen-Temple, TX 63,800 H 4S 72 Knoxville 25,300 2A 224 La Crosse, WI 3,000 2S 232 Lafayette, IN 10,300 2S 108 Lafayette, LA 13,800 2A 227 Lake Charles, LA 4,100 2S 95 Lakeland-Winter Haven 87,900 H 2S 112 Lancaster 34,600 2S 127 Lansing-East Lansing 22,300 2A 205 Laredo, TX 180,700 H 2A 214 Las Cruces, NM 109,100 H PPM 32 Las Vegas 448,300 H 2A 245 LaSalle-Peru, IL 9,600 2A 222 Laurel-Hattiesburg, MS 6,600 2A 267 Lawton, OK 10,900 2S 185 Lebanon-Rutland-White River Junction 3,200 2S 103 Lexington-Fayette 25,900 2A 250 Lima, OH 2,500 2S 171 Lincoln 13,300 4S 84 Little Rock 27,900 PPM 2 Los Angeles 4,438,200 H

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Metro Survey Areas 12+ Hispanic Population (continued)

*Ethnic populations unnecessary for Puerto Rico.

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 151 Quad Cities (Davenport-Rock Island-Moline) 21,600 PPM 43 Raleigh-Durham 143,800 H 2A 265 Rapid City, SD 3,600 2A 134 Reading, PA 52,400 H 2A 230 Redding, CA 11,800 2S 124 Reno 80,600 H 4S 56 Richmond 52,700 PPM 26 Riverside-San Bernardino 908,200 H 2S 114 Roanoke-Lynchburg 12,100 2A 228 Rochester, MN 6,100 4S 57 Rochester, NY 52,800 2S 158 Rockford 33,700 H PPM 27 Sacramento 340,100 H 2S 139 Saginaw-Bay City-Midland 17,000 2A 194 Salina-Manhattan, KS 13,400 2S 140 Salisbury-Ocean City 19,700 PPM 31 Salt Lake City-Ogden-Provo 236,300 H 2A 275 San Angelo, TX 31,000 H PPM 28 San Antonio 943,200 H PPM 17 San Diego 773,600 H PPM 4 San Francisco 1,340,300 H PPM 37 San Jose 373,500 H 2A 175 San Luis Obispo, CA 46,400 H 2A 218 Santa Barbara, CA 54,400 H 2A 206 Santa Maria-Lompoc, CA 87,900 H 2S 122 Santa Rosa 97,000 H 2S 76 Sarasota-Bradenton 64,100 2S 156 Savannah 15,100 PPM 13 Seattle-Tacoma 283,300 H

PPM 45 Nashville 88,300 PPM 18 Nassau-Suffolk (Long Island) 378,200 H 2C 180 New Bedford-Fall River, MA 18,800 2S 116 New Haven 50,100 H 2A 178 New London, CT 19,000 4S 47 New Orleans 88,800 PPM 1 New York 3,566,600 H PPM 44 Norfolk-Virginia Beach-Newport News 72,800 2A 181 Odessa-Midland, TX 96,300 H 4S 48 Oklahoma City 115,100 H 2A 223 Olean, NY 2,400 4S 74 Omaha-Council Bluffs 59,300 PPM 34 Orlando 438,500 H 2S 119 Oxnard-Ventura 212,700 H 2S 132 Palm Springs 186,100 H 2A 235 Panama City, FL 7,000 2A 248 Parkersburg-Marietta, WV-OH 900 2S 128 Pensacola 17,800 2S 153 Peoria 8,200 PPM 7 Philadelphia 338,300 H PPM 15 Phoenix 850,800 H PPM 25 Pittsburgh, PA 25,400 2S 90 Portland, ME 8,400 PPM 23 Portland, OR 244,200 H 2S 121 Portsmouth-Dover-Rochester 7,100 2A 167 Poughkeepsie, NY 27,200 PPM 42 Providence-Warwick-Pawtucket 129,100 H 2S 242 Pueblo 53,200 H 4S 14 Puerto Rico *

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Metro Survey Areas 12+ Hispanic Population (continued)

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 166 Utica-Rome 10,000 2C 255 Valdosta, GA 6,600 2S 123 Victor Valley 142,600 H 2S 104 Visalia-Tulare-Hanford 266,600 H 2A 199 Waco, TX 43,500 H PPM 8 Washington, DC 632,300 H 2S 244 Waterloo-Cedar Falls 3,900 2A 271 Watertown, NY 4,700 2A 174 Wausau-Stevens Point, WI (Central WI) 5,100 2A 177 Wenatchee, WA 55,000 H PPM 49 West Palm Beach-Boca Raton 217,200 H 2S 246 Wheeling 1,000 4S 99 Wichita 54,300 2A 256 Wichita Falls, TX 17,800 H 4S 71 Wilkes Barre-Scranton 48,400 2A 268 Williamsport, PA 1,300 2S 79 Wilmington, DE 44,100 2S 162 Wilmington, NC 14,600 2A 217 Winchester, VA 11,400 2S 115 Worcester 38,500 2A 201 Yakima, WA 79,800 H 4S 107 York 24,200 2S 129 Youngstown-Warren 11,300

2A 276 Sebring, FL 14,400 H 2A 270 Sheboygan, WI 4,900 4S 136 Shreveport 11,600 2A 269 Sioux City, IA 15,100 H 2S 183 South Bend 14,700 4S 93 Spokane 21,400 4S 91 Springfield, MA 81,900 H 2S 138 Springfield, MO 8,800 2A 218 St. Cloud, MN 3,800 PPM 22 St. Louis 59,100 2A 148 Stamford-Norwalk, CT 50,700 H 2S 87 Stockton 209,700 H 2A 247 Sussex, NJ 8,300 4S 85 Syracuse 17,700 2S 164 Tallahassee 15,200 PPM 19 Tampa-St. Petersburg-Clearwater 391,500 H 2S 210 Terre Haute 3,300 2A 257 Texarkana, TX-AR 6,300 4S 95 Toledo 27,300 2S 200 Topeka 16,200 2A 197 Traverse City-Petoskey, MI 3,500 2S 146 Trenton 46,600 H 2A 188 Tri-Cities, WA (Richland-Kennewick-Pasco) 53,700 H 4S 61 Tucson 268,800 H 4S 66 Tulsa 61,700 2A 192 Tupelo, MS 5,700 2A 221 Tuscaloosa, AL 5,200 2A 231 Twin Falls (Sun Valley), ID 30,200 H 2S 144 Tyler-Longview 50,500 H

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Television DMA Markets

New York 1 17,707,200 7,387,810

Los Angeles 2 14,574,600 5,569,780

Chicago 3 8,040,500 3,493,480

Philadelphia 4 6,804,900 2,993,370

Dallas-Ft. Worth 5 5,857,000 2,571,310

San Francisco-Oak-San Jose 6 5,980,800 2,506,510

Boston (Manchester) 7 5,462,600 2,379,690

Washington, DC (Hagrstwn) 8 5,452,200 2,360,180

Atlanta 9 5,316,600 2,292,640

Houston 10 5,221,400 2,185,260

Detroit 11 4,073,600 1,842,650

Seattle-Tacoma 12 4,146,700 1,811,420

Phoenix (Prescott) 13 4,171,200 1,811,330

Tampa-St. Pete (Sarasota) 14 3,802,000 1,788,240

Minneapolis-St. Paul 15 3,837,800 1,721,940

Miami-Ft. Lauderdale 16 3,680,000 1,583,800

Denver 17 3,439,000 1,548,570

Cleveland-Akron (Canton) 18 3,262,100 1,514,170

Orlando-Daytona Bch-Melbrn 19 3,235,500 1,465,460

Sacramnto-Stkton-Modesto 20 3,391,000 1,388,570

St. Louis 21 2,707,500 1,253,920

Portland, OR 22 2,680,600 1,190,010

Pittsburgh 23 2,475,900 1,171,490

Raleigh-Durham (Fayetvlle) 24 2,479,800 1,143,420

Charlotte 25 2,525,900 1,140,900

Indianapolis 26 2,441,700 1,109,970

Baltimore 27 2,474,900 1,097,310

San Diego 28 2,595,700 1,077,600

Nashville 29 2,237,500 1,024,560

Hartford & New Haven 30 2,287,600 1,006,280

Kansas City 31 2,040,200 939,740

Columbus, OH 32 2,042,300 932,680

Salt Lake City 33 2,388,600 927,540

Milwaukee 34 1,949,600 907,660

Cincinnati 35 1,951,700 896,090

San Antonio 36 2,060,000 880,690

Greenvll-Spart-Ashevll-And 37 1,877,400 860,930

West Palm Beach-Ft. Pierce 38 1,680,600 788,020

Birmingham (Ann and Tusc) 39 1,597,600 738,790

Las Vegas 40 1,694,800 737,300

Harrisburg-Lncstr-Leb-York 41 1,684,500 729,440

Grand Rapids-Kalmzoo-B.Crk 42 1,662,500 722,150

Norfolk-Portsmth-Newpt Nws 43 1,609,000 718,750

Oklahoma City 44 1,529,200 712,630

Albuquerque-Santa Fe 45 1,605,800 710,050

Greensboro-H.Point-W.Salem 46 1,486,500 691,200

Austin 47 1,613,600 686,830

Louisville 48 1,453,100 674,050

Memphis 49 1,494,700 669,940

Jacksonville 50 1,488,800 669,840

Buffalo 51 1,386,000 645,190

New Orleans 52 1,418,800 643,660

Providence-New Bedford 53 1,378,400 620,010

Wilkes Barre-Scranton-Hztn 54 1,339,400 590,740

Fresno-Visalia 55 1,577,800 574,800

Little Rock-Pine Bluff 56 1,238,700 571,630

Richmond-Petersburg 57 1,255,000 559,390

Albany-Schenectady-Troy 58 1,215,300 551,120

TVHH DMA MARKET RANK PERSONS 12+ TVHH

TVHH DMA MARKET RANK PERSONS 12+ TVHH

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Television DMA Markets (continued)

Tulsa 59 1,149,500 529,100

Mobile-Pensacola (Ft Walt) 60 1,173,800 527,930

Knoxville 61 1,155,100 527,790

Ft. Myers-Naples 62 1,053,800 504,240

Dayton 63 1,059,000 493,600

Lexington 64 1,077,600 488,850

Charleston-Huntington 65 1,000,300 465,030

Roanoke-Lynchburg 66 996,300 455,860

Wichita-Hutchinson Plus 67 1,001,400 454,590

Flint-Saginaw-Bay City 68 999,500 451,880

Green Bay-Appleton 69 965,600 445,760

Tucson (Sierra Vista) 70 986,000 442,020

Honolulu 71 1,162,100 434,730

Des Moines-Ames 72 932,400 431,300

Spokane 73 957,700 426,690

Toledo 74 934,000 426,280

Springfield, MO 75 928,500 423,010

Omaha 76 901,900 415,510

Columbia, SC 77 905,500 404,830

Portland-Auburn 78 868,300 401,370

Rochester, NY 79 894,200 398,790

Huntsville-Decatur (Flor) 80 858,200 394,010

Paducah-Cape Girard-Harsbg 81 852,200 393,330

Champaign&Sprngfld-Decatur 82 837,000 386,160

Shreveport 83 846,100 386,150

Syracuse 84 880,800 386,090

Madison 85 826,000 378,290

Chattanooga 86 821,600 366,790

Harlingen-Wslco-Brnsvl-Mca 87 976,400 361,820

Waco-Temple-Bryan 88 825,500 353,190

Cedar Rapids-Wtrlo-Iwc&Dub 89 748,900 344,150

Colorado Springs-Pueblo 90 779,400 343,160

El Paso (Las Cruces) 91 821,900 336,570

Savannah 92 757,200 335,080

Jackson, MS 93 754,700 334,530

Baton Rouge 94 761,100 333,010

Burlington-Plattsburgh 95 750,500 323,750

Tri-Cities, TN-VA 96 701,500 323,640

South Bend-Elkhart 97 739,400 322,090

Charleston, SC 98 686,900 311,260

Greenville-N.Bern-Washngtn 99 682,500 307,610

Davenport-R.Island-Moline 100 654,000 307,050

Ft. Smith-Fay-Sprngdl-Rgrs 101 675,300 301,120

Johnstown-Altoona-St Colge 102 669,900 294,770

Myrtle Beach-Florence 103 633,000 289,060

Evansville 104 625,100 287,880

Lincoln & Hastings-Krny 105 603,000 280,310

Tallahassee-Thomasville 106 630,700 272,520

Tyler-Longview(Lfkn&Ncgd) 107 617,900 271,400

Reno 108 619,200 271,020

Ft. Wayne 109 593,800 267,710

Youngstown 110 577,300 263,850

Augusta-Aiken 111 587,400 262,560

Boise 112 607,200 261,810

Sioux Falls(Mitchell) 113 566,900 261,530

Springfield-Holyoke 114 600,400 257,080

Lansing 115 574,400 252,890

Peoria-Bloomington 116 547,600 247,850

TVHH DMA MARKET RANK PERSONS 12+ TVHH

TVHH DMA MARKET RANK PERSONS 12+ TVHH

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Fargo-Valley City 117 522,300 246,780

Macon 118 569,700 245,910

Montgomery-Selma 119 538,700 245,100

Traverse City-Cadillac 120 535,100 244,050

Eugene 121 535,900 241,270

SantaBarbra-SanMar-SanLuob 122 591,900 230,830

Yakima-Pasco-Rchlnd-Knnwck 123 556,400 230,010

Lafayette, LA 124 508,600 229,320

Monterey-Salinas 125 602,800 223,620

Bakersfield 126 616,700 221,920

Columbus, GA (Opelika, AL) 127 477,500 215,410

La Crosse-Eau Claire 128 478,700 213,660

Corpus Christi 129 477,300 203,550

Amarillo 130 443,000 195,650

Chico-Redding 131 442,300 194,590

Wilmington 132 403,000 190,730

Columbus-Tupelo-W Pnt-Hstn 133 412,800 189,910

Rockford 134 410,400 184,360

Wausau-Rhinelander 135 390,400 181,280

Topeka 136 390,100 177,710

Monroe-El Dorado 137 397,800 177,410

Columbia-Jefferson City 138 400,300 176,470

Duluth-Superior 139 370,200 173,710

Medford-Klamath Falls 140 373,400 170,670

Beaumont-Port Arthur 141 388,100 168,420

Wichita Falls & Lawton 142 359,200 160,540

Lubbock 143 368,300 160,160

Salisbury 144 354,800 159,640

Palm Springs 145 388,500 158,440

Erie 146 352,800 157,730

Sioux City 147 340,900 157,060

Anchorage 148 369,600 155,600

Joplin-Pittsburg 149 339,100 153,910

Albany, GA 150 347,100 151,260

Odessa-Midland 151 339,600 146,040

Minot-Bsmrck-Dcknsn(Wlstn) 152 305,700 145,480

Rochestr-Mason City-Austin 153 308,400 145,450

Terre Haute 154 327,600 142,780

Bangor 155 308,700 141,580

Bluefield-Beckley-Oak Hill 156 294,800 137,380

Binghamton 157 304,400 136,730

Wheeling-Steubenville 158 285,000 133,120

Panama City 159 304,400 132,120

Idaho Fals-Pocatllo(Jcksn) 160 303,700 128,940

Sherman-Ada 161 280,800 128,790

Biloxi-Gulfport 162 287,500 128,150

Gainesville 163 283,200 124,730

Abilene-Sweetwater 164 261,300 115,630

Missoula 165 252,200 114,590

Yuma-El Centro 166 300,900 112,850

Hattiesburg-Laurel 167 245,900 111,560

Billings 168 234,800 109,940

Dothan 169 236,000 109,080

Clarksburg-Weston 170 237,100 108,980

Quincy-Hannibal-Keokuk 171 232,300 104,790

Utica 172 239,100 104,750

Rapid City 173 213,800 100,120

Elmira (Corning) 174 214,000 96,600

Television DMA Markets (continued) TVHH DMA MARKET RANK PERSONS 12+ TVHH

TVHH DMA MARKET RANK PERSONS 12+ TVHH

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Lake Charles 175 216,100 94,850

Jackson, TN 176 209,400 94,650

Watertown 177 218,400 93,090

Harrisonburg 178 220,700 91,620

Alexandria, LA 179 203,600 90,160

Marquette 180 188,500 85,230

Jonesboro 181 177,000 81,300

Bowling Green 182 180,300 79,990

Charlottesville 183 175,500 74,630

Grand Junction-Montrose 184 160,800 72,970

Laredo 185 199,800 72,060

Meridian 186 154,400 70,190

Greenwood-Greenville 187 157,300 67,730

Lafayette, IN 188 156,700 67,260

Butte-Bozeman 189 149,700 66,910

Great Falls 190 143,500 66,190

Twin Falls 191 151,200 65,800

Parkersburg 192 134,900 63,120

Bend, OR 193 138,200 62,620

Eureka 194 141,600 61,180

Cheyenne-Scottsbluf 195 120,200 56,640

Casper-Riverton 196 120,700 56,460

San Angelo 197 123,200 55,570

Mankato 198 105,500 53,720

Ottumwa-Kirksville 199 107,100 47,810

St. Joseph 200 108,400 46,690

Lima 201 88,500 39,350

Fairbanks 202 81,400 37,010

Zanesville 203 73,200 33,140

Victoria 204 70,800 31,540

Presque Isle 205 63,100 29,850

Helena 206 60,300 28,050

Juneau 207 26,800 25,500

Alpena 208 35,400 17,100

North Platte 209 31,400 15,180

Glendive 210 8,800 4,180

Television DMA Markets (continued) TVHH DMA MARKET RANK PERSONS 12+ TVHH

TVHH DMA MARKET RANK PERSONS 12+ TVHH

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27

Ethnic Reports Available via CD Access

PPM MarketsThe following PPM markets will have an ethnic (Black and/or Hispanic) SDS produced monthly.

Black Hispanic MKT CODE MARKET FREQUENCY

MKT CODE MARKET FREQUENCY

917 Atlanta 13

909 Baltimore 13

924 Charlotte-Gastonia-Rock Hill 13

903 Chicago 13

911 Cleveland 13

912 Dallas-Ft. Worth 13

906 Detroit 13

932 Greensboro-Winston Salem- High Point 13

913 Houston-Galveston 13

927 Jacksonville 13

902 Los Angeles 13

925 Memphis 13

916 Miami-Ft. Lauderdale-Hollywood 13

901 New York 13

929 Norfolk-Virginia Beach- Newport News 13

904 Philadelphia 13

930 Raleigh-Durham 13

907 St. Louis 13

908 Washington, DC 13

835 Austin 13

852 Chicago 13

846 Dallas-Ft. Worth 13

784 Denver-Boulder 13

848 Houston-Galveston 13

831 Las Vegas 13

842 Los Angeles 13

827 Miami-Ft. Lauderdale-Hollywood 13

819 New York 13

845 Orlando 13

864 Phoenix 13

809 Riverside-San Bernardino 13

878 Sacramento 13

814 San Antonio 13

859 San Diego 13

860 San Francisco 13

879 San Jose 13

745 Washington, DC 13

Market Code (MKT CODE): Unique, numeric identifier for a market.FREQ (Frequency): Number of survey periods per year.

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28

Ethnic Reports Available via CD Access (continued)

Diary MarketsThe following Diary markets will have an ethnic (Black and/or Hispanic) SDS produced.

Five Diary markets measured bi-annually will have a Hispanic SDS produced, based on the combination of two surveys: Fall and Spring or Spring and Fall.

Hispanic

Six Continuously Measured Diary markets will continue to have a Black SDS produced annually, based on the combination of three surveys: Fall, Winter and Spring.

Black

MKT CODE MARKET FREQUENCY

MKT CODE MARKET FREQUENCY

931 Baton Rouge 2

923 Birmingham 2

933 Charleston, SC 2

944 Columbia, SC 2

918 Dayton 2

945 Greenville-New Bern-Jacksonville 2

938 Jackson, MS 2

920 Louisville 2

948 Mobile 2

922 New Orleans 2

926 Richmond 2

951 Shreveport 2

781 Albuquerque 2

783 Bakersfield 2

850 El Paso 2

861 Fresno 2

862 Monterey-Salinas-Santa Cruz 2

865 Tucson 2

MKT CODE MARKET FREQUENCY

MKT CODE MARKET FREQUENCY

935 Buffalo-Niagara Falls 1

936 Chattanooga 1

937 Greenville-Spartanburg 1

946 Huntsville 1

947 Little Rock 1

943 Toledo 1

747 Corpus Christi 2

749 Laredo, TX 2

849 McAllen-Brownsville-Harlingen 2

775 Oxnard-Ventura 2

773 Visalia-Tulare-Hanford 2

Market Code (MKT CODE): Unique, numeric identifier for a market.FREQ (Frequency): Number of survey periods per year.

Eighteen Continuously Measured Diary markets will continue to have an Ethnic SDS produced bi-annually, based on the combination of two surveys: Winter and Spring or Summer and Fall.

Black

Hispanic

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MARKET NFL FOOTBALL TEAMS MLB BASEBALL TEAMS

PPM Sports Reports reflect the audience of play-by-play radio broadcasts of Pro Football and Baseball games in PPM markets. These reports offer a season-average AQH Rating and Cume audience for the most popular demo groups. Agencies and advertisers who subscribe to Arbitron's respondent level data will find a PDF report for each team on my.arbitron.com.

Custom Sports Reports

Tampa Tampa Bay Buccaneers Tampa Bay Rays

St.Louis St. Louis Rams St. Louis Cardinals

Baltimore Baltimore Ravens Baltimore Orioles

Denver-Boulder Denver Broncos Colorado Rockies

Pittsburgh, PA Pittsburgh Steelers Pittsburgh Pirates

Cleveland Cleveland Browns Cleveland Indians

Cincinnati Cincinnati Bengals Cincinnati Reds

Kansas City Kansas City Chiefs Kansas City Royals

Milwaukee Green Bay Packers Milwaukee Brewers

Indianapolis Indianapolis Colts

Jacksonville Jacksonville Jaguars

Nashville Tennessee Titans

Charlotte Carolina Panthers

Philadelphia Philadelphia Eagles Philadelphia Phillies

Houston-Galveston Houston Texans Houston Astros

New York New York Jets New York Yankees New York Giants New York Mets

Los Angeles Los Angeles Dodgers Los Angeles Angels of Anaheim

Chicago Chicago Bears Chicago White Sox Chicago Cubs

San Francisco Oakland Raiders Oakland Athletics San Francisco 49ers San Francisco Giants

Dallas-Ft. Worth Dallas Cowboys Texas Rangers

Washington Washington Redskins Washington Nationals

Detroit Detroit Lions Detroit Tigers

Atlanta Atlanta Falcons Atlanta Braves

Boston New England Patriots Boston Red Sox

Miami Miami Dolphins Florida Marlins

Seattle-Tacoma Seattle Seahawks Seattle Mariners

Phoenix Arizona Cardinals Arizona Diamondbacks

Minneapolis-St.Paul Minnesota Vikings Minnesota Twins

San Diego San Diego Chargers San Diego Padres

Full season baseball report due 11/18/2011Full season baseball report due 2/3/2012

MARKET NFL FOOTBALL TEAMS MLB BASEBALL TEAMS

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TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book Average

MKT CODE (Market Code): Unique, numeric identifier for a market.

Winter 2012: Metro Survey Area Rankings and Population

1 The Nassau-Suffolk (Long Island), NY Metro is embedded in the New York Metro. 2 The San Jose Metro is embedded in the San Francisco Metro. 3 Putnam, NY (population 85,900), Rockland, NY (population 256,300) and Westchester, NY (population 804,600) are included in the Hudson Valley and the New York Metro definitions.

4 The Middlesex-Somerset-Union Metro is embedded in the New York Metro. 5 Monmouth County (population 538,100) is included in the Monmouth-Ocean and the New York Metro definitions.

The population estimates for footnoted markets are not duplicated in the cumulative population totals.

075 51 PPM Memphis 1,104,200 061 52 PPM Hartford-New Britain- Middletown 1,072,700 516 53 4S Monmouth-Ocean5 (1,029,300) 055 54 4S Louisville 996,300 105 55 4S Richmond 982,700 037 56 4S Buffalo-Niagara Falls 977,200 079 57 4S Rochester, NY 957,300 269 58 2S McAllen-Brownsville- Harlingen 944,300 095 59 4S Birmingham 903,200 191 60 4S Greenville-Spartanburg 895,700 515 61 2S Ft. Myers-Naples- Marco Island 848,200 207 62 4S Tucson 845,900 067 63 4S Dayton 828,300 099 64 4S Honolulu 820,100 069 65 4S Albany-Schenectady-Troy 800,200 103 66 4S Tulsa 775,700 089 67 4S Fresno 760,700 141 68 4S Albuquerque 749,400 127 69 4S Grand Rapids 721,200 145 70 4S Allentown-Bethlehem 709,900 175 71 4S Wilkes Barre-Scranton 700,500 121 72 4S Knoxville 686,100 071 73 4S Des Moines 663,900 161 74 4S El Paso 661,400 085 75 4S Omaha-Council Bluffs 659,400 373 76 2S Sarasota-Bradenton 632,900

379 26 PPM Riverside-San Bernardino 1,936,100 065 27 PPM Sacramento 1,866,100 059 28 PPM San Antonio 1,818,600 031 29 PPM Cincinnati 1,760,700 019 30 PPM Cleveland 1,758,800 101 31 PPM Salt Lake City-Ogden-Provo 1,716,200 257 32 PPM Las Vegas 1,682,100 041 33 PPM Kansas City 1,640,300 131 34 PPM Orlando 1,596,200 045 35 PPM Columbus, OH 1,523,900 215 36 PPM San Jose2 (1,501,600) 135 37 PPM Austin 1,476,900 043 38 PPM Milwaukee-Racine 1,474,500 393 39 2S Hudson Valley3 (1,456,500) 049 40 PPM Indianapolis 1,429,100 413 41 PPM Middlesex-Somerset- Union4 (1,420,300) 077 42 PPM Providence-Warwick- Pawtucket 1,381,000 115 43 PPM Raleigh-Durham 1,377,700 109 44 PPM Norfolk-Virginia Beach- Newport News 1,358,100 073 45 PPM Nashville 1,285,000 166 46 PPM Greensboro-Winston- Salem-High Point 1,219,700 053 47 4S New Orleans 1,193,300 299 48 PPM West Palm Beach- Boca Raton 1,163,200 107 49 PPM Jacksonville 1,156,700 083 50 4S Oklahoma City 1,153,700

001 1 PPM New York 15,697,400 003 2 PPM Los Angeles 10,860,300 005 3 PPM Chicago 7,819,200 009 4 PPM San Francisco 6,131,500 024 5 PPM Dallas-Ft. Worth 5,301,200 033 6 PPM Houston-Galveston 5,025,800 015 7 PPM Washington, DC 4,522,700 007 8 PPM Philadelphia 4,493,700 047 9 PPM Atlanta 4,322,100 013 10 PPM Boston 4,022,600 011 11 PPM Detroit 3,732,000 429 12 PPM Miami-Ft. Lauderdale- Hollywood 3,670,900 039 13 PPM Seattle-Tacoma 3,477,300 057 14 PPM Phoenix 3,222,700 540 15 4S Puerto Rico 3,193,000 027 16 PPM Minneapolis-St. Paul 2,756,200 063 17 PPM San Diego 2,648,300 087 18 PPM Tampa-St. Petersburg- Clearwater 2,441,800 321 19 PPM Nassau-Suffolk (Long Island)1 (2,423,700) 035 20 PPM Denver-Boulder 2,362,700 021 21 PPM Baltimore 2,317,700 017 22 PPM St. Louis 2,310,500 051 23 PPM Portland, OR 2,124,500 093 24 PPM Charlotte-Gastonia- Rock Hill 2,058,800 023 25 PPM Pittsburgh, PA 1,990,400 TOTAL 1-25 106,503,300

TOTAL 26-50 34,424,400 TOTAL 1-50 140,927,700

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

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TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book Average

MKT CODE (Market Code): Unique, numeric identifier for a market.

143 77 4S Bakersfield 622,900 081 78 4S Akron 602,800 139 79 2S Wilmington, DE 602,700 119 80 4S Harrisburg-Lebanon-Carlisle 592,100 223 81 4S Baton Rouge 589,600 231 82 4S Charleston, SC 575,600 361 83 4S Greenville-New Bern- Jacksonville 574,900 123 84 4S Little Rock 573,200 550 85 4S Gainesville-Ocala 569,000 283 86 4S Monterey-Salinas- Santa Cruz 568,100 091 87 4S Syracuse 567,800 291 88 2S Stockton 565,800 183 89 4S Columbia, SC 561,400 197 90 2S Portland, ME 541,400 117 91 4S Springfield, MA 536,900 341 92 2S Daytona Beach 528,100 233 93 4S Colorado Springs 527,500 177 94 4S Spokane 526,900 311 95 2S Lakeland-Winter Haven 520,100 097 96 4S Toledo 513,200 133 97 4S Mobile 508,800 517 98 2S Ft. Pierce-Stuart-Vero Beach 503,200 125 99 4S Wichita 496,800 171 100 4S Madison 493,100

229 101 2S Boise 487,600 331 102 2S Melbourne-Titusville-Cocoa 483,100 293 103 2S Visalia-Tulare-Hanford 479,300 259 104 2S Lexington-Fayette 479,200 345 105 4S Johnson City-Kingsport- Bristol 469,500 327 106 4S Huntsville 466,200 301 107 4S York 463,500 181 108 4S Chattanooga 457,100 253 109 2S Lafayette, LA 456,400 305 109 2S Augusta, GA 456,400 155 111 2S Corpus Christi 451,900 255 112 2S Lancaster 440,800 165 113 2S Ft. Wayne 438,700 277 114 2S Roanoke-Lynchburg 435,900 113 115 2S Worcester 431,400 594 116 2S Oxnard-Ventura 426,400 343 117 2S Modesto 424,900 062 118 2S New Haven 423,700 565 119 2C Morristown, NJ1 (420,000) 590 120 2A Ft. Collins-Greeley, CO 418,800 574 121 2S Santa Rosa2 (418,100) 247 122 2S Portsmouth-Dover-Rochester 416,200 419 123 2S Victor Valley 411,200 275 124 2S Reno 410,400 337 125 2S Bridgeport 404,300 169 126 4S Jackson, MS 403,700

195 127 2S Lansing-East Lansing 398,700 317 128 2S Pensacola 387,700 129 129 2S Youngstown-Warren 383,100 359 130 2S Fayetteville, NC 376,500 503 131 2C Fayetteville (North West Arkansas) 374,500 592 132 2S Palm Springs 362,900 163 133 2S Flint 354,000 273 134 2A Reading, PA 352,100 111 135 4S Shreveport 344,500 082 136 2S Canton 344,200 203 137 2S Springfield, MO 337,000 303 138 2S Appleton-Oshkosh 335,900 281 139 2S Saginaw-Bay City-Midland 332,200 271 140 2S Salisbury-Ocean City 330,400 149 141 2A Beaumont-Port Arthur, TX 328,300 505 142 2S Burlington-Plattsburgh 325,300 502 143 2S Tyler-Longview 323,300 367 144 2S Atlantic City-Cape May 320,800 562 145 2A Killeen-Temple, TX 318,000 537 146 2S Trenton 314,500 533 147 2S Biloxi-Gulfport-Pascagoula 311,500 241 148 2S Eugene-Springfield 310,600 547 149 2A Stamford-Norwalk, CT3 (310,500) 416 150 2S Fredericksburg4 (310,200) 173 151 2S Montgomery 308,200 157 152 2S Quad Cities (Davenport- Rock Island-Moline) 307,100

Winter 2012: Metro Survey Area Rankings and Population (continued)

1 The Morristown Metro is embedded in the New York Metro. 2 The Santa Rosa Metro is embedded in the San Francisco Metro. 3 The Stamford-Norwalk Metro is embedded in the New York Metro. 4 Stafford County (population 110,500) is included in the Fredericksburg and Washington, DC, Metro definitions.The population estimates for footnoted markets are not duplicated in the cumulative population totals.

TOTAL 51-100 34,450,500 TOTAL 1-100 175,378,200

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

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TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book Average

MKT CODE (Market Code): Unique, numeric identifier for a market.

Winter 2012: Metro Survey Area Rankings and Population (continued)

412 153 2A Flagstaff-Prescott, AZ 305,900 137 154 2S Peoria 304,800 581 155 2S Ann Arbor 299,600 285 156 2S Savannah 298,900 265 157 2S Macon 296,400 510 158 2A Myrtle Beach, SC 295,400 279 159 2S Rockford 293,700 589 160 2C Ft. Smith, AR 285,900 221 161 2S Asheville 281,500 377 162 2S Wilmington, NC 279,700 193 163 2S Huntington-Ashland 270,900 333 164 2S Tallahassee 269,800 185 165 2S Evansville 265,100 518 166 2A Poughkeepsie, NY 258,600 295 167 2S Utica-Rome 258,100 524 168 2A Hagerstown-Chambersburg- Waynesboro, MD-PA 255,300 147 169 2C Amarillo, TX 245,900 315 170 2S Anchorage 245,100 261 171 2S Lincoln 244,000 555 172 2A Morgantown-Clarksburg- Fairmont, WV 241,800 239 173 2S Erie 240,000 556 174 2A San Luis Obispo, CA 239,100 597 175 2A Wausau-Stevens Point, WI (Central WI) 238,900 385 176 2A Wenatchee, WA 238,600 263 177 2S Lubbock 237,300

426 178 2S Concord (Lakes Region) 237,100 563 179 2A New London, CT 236,900 365 180 2C New Bedford- Fall River, MA1 (226,900) 561 181 2A Odessa-Midland, TX 226,400 536 182 2A Merced, CA 223,300 287 183 2S South Bend 223,000 227 184 2S Binghamton 217,800 153 185 2S Charleston, WV 214,200 430 186 2S Lebanon-Rutland- White River Junction 214,000 251 187 2S Kalamazoo 213,800 235 188 2S Columbus, GA 211,500 371 189 2A Tri-Cities, WA (Richland-Kennewick-Pasco) 211,300 501 190 2A Dothan, AL 209,800 245 191 2S Green Bay 209,600 391 192 2A Ft. Walton Beach-Destin, FL 204,100 543 193 2A Tupelo, MS 203,700 549 194 2C Bryan-College Station, TX 201,600 528 195 2C Frederick, MD2 (199,400) 387 196 2A Salina-Manhattan, KS 198,600 267 197 2S Manchester3 (198,000) 309 198 2A Waco, TX 197,900 506 199 2A Laredo, TX 197,800 205 200 2S Topeka 196,500 325 200 2A Yakima, WA 196,500 535 202 2A Traverse City-Petoskey, MI 196,100

530 203 2A Cape Cod, MA 193,200 593 204 2A Danbury, CT 192,100 508 205 2A Chico, CA 191,900 567 206 2A Santa Maria-Lompoc, CA 187,200 187 207 2S Fargo-Moorhead 182,000 151 208 2S Cedar Rapids 179,000 159 209 2S Duluth-Superior 178,800 307 210 2S Terre Haute 177,800 339 211 2A Medford-Ashland, OR 177,700 441 211 2A Las Cruces, NM 177,700 507 213 2A Champaign, IL 176,900 436 214 2A Bend, OR 175,100 554 215 2A Florence, SC 174,400 591 216 2A Santa Barbara, CA 174,100 422 217 2A Muncie-Marion, IN 172,600 569 218 2A Winchester, VA 171,800 596 219 2A Tuscaloosa, AL 171,200 575 220 2A St. Cloud, MN 170,300 526 221 2S Bangor 170,200 522 222 2A Laurel-Hattiesburg, MS 167,900 587 223 2A Alexandria, LA 162,600 421 224 2A Olean, NY 162,300 559 225 2A La Crosse, WI 162,000 557 226 2A Elmira-Corning, NY 159,900 584 227 2A Lake Charles, LA 159,500 532 228 2A Rochester, MN 156,800 509 229 2A Redding, CA 153,700

1 The New Bedford-Fall River Metro is embedded in the Providence-Warwick-Pawtucket Metro. 2 The Frederick Metro is embedded in the Washington, DC, Metro. 3 The M-Split portion of Rockingham County (population 50,800) is included in the Manchester and Portsmouth-Dover-Rochester Metro definitions.The population estimates for footnoted markets are not duplicated in the cumulative population totals.

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

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TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book Average

MKT CODE (Market Code): Unique, numeric identifier for a market.

Winter 2012: Metro Survey Area Rankings and Population (continued)

497 230 2C Jonesboro, AR 153,400 442 231 2A Twin Falls (Sun Valley), ID 152,700 595 232 2S Lafayette, IN 151,100 534 233 2A Joplin, MO 147,600 573 234 2A Panama City, FL 146,700 323 235 2S Bloomington 145,900 566 236 2A Muskegon, MI 144,500 570 237 2A Dubuque, IA 144,100 564 238 2A Columbia, MO 143,100 546 239 2A Abilene, TX 139,900 586 240 2A Eau Claire, WI 139,400 580 241 2A Albany, GA 136,500 439 242 2A Lufkin-Nacogdoches, TX 135,300 353 243 2S Pueblo 135,100 297 244 2S Waterloo-Cedar Falls 133,300 425 245 2A LaSalle-Peru, IL 132,000 179 246 2S Wheeling 129,100 539 247 2A Parkersburg- Marietta, WV-OH 128,200 579 248 2A Sussex, NJ 127,900 576 249 2A Lima, OH 127,600 404 250 2A Florence-Muscle Shoals, AL 127,200 225 251 2A Billings, MT 127,000 511 252 2A Grand Junction, CO 126,900 585 253 2A Monroe, LA 126,500 440 254 2A Kalispell-Flathead Valley, MT 121,100 433 255 2C Valdosta, GA 118,800

209 256 2A Wichita Falls, TX 118,600 512 257 2A Texarkana, TX-AR 115,600 531 258 2A Battle Creek, MI 113,900 381 259 2A Grand Island-Kearney, NE 113,800 519 260 2A Harrisonburg, VA 110,600 405 261 2A Columbus-Starkville- West Point, MS 109,500 219 262 2S Altoona 109,400 432 263 2S Montpelier-Barre- St. Johnsbury 108,600 545 264 2A Rapid City, SD 107,500 527 265 2A Augusta-Waterville, ME 107,100 402 266 2A Mankato-New Ulm- St. Peter, MN 106,900 599 267 2A Lawton, OK 104,600 578 268 2A Williamsport, PA 100,500 523 269 2A Sioux City, IA 100,400 418 270 2A Sheboygan, WI 98,100 577 271 2A Watertown, NY 96,500 582 272 2A Bismarck, ND 94,700 499 273 2A Decatur, IL 93,700 548 274 2A San Angelo, TX 93,500 520 275 2A Bluefield, WV 93,400 409 276 2A Sebring, FL 88,200 572 277 2A Grand Forks, ND-MN 85,000 383 278 2A Hot Springs, AR 84,100 289 279 2C Jackson, TN 83,100 560 280 2A Cheyenne, WY 78,100

513 281 2A Brunswick, GA 68,400 558 282 2A Beckley, WV 68,200 403 283 2A Mason City, IA 66,900 369 284 2A Casper, WY 64,600

TOTAL 101-284 41,499,700 TOTAL 1-284 216,877,900

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

METRO MKT 12+ METRO PERSONS 12+ CODE RANK TYPE MARKET ESTIMATED POPULATION

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34© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

Winter 2012: Metro Survey Areas 12+ Black Population METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

4S 59 Birmingham 260,900 B 2A 272 Bismarck, ND 700 2S 235 Bloomington 11,300 2A 275 Bluefield, WV 4,700 2S 101 Boise 5,900 PPM 10 Boston 293,800 B 2S 125 Bridgeport 52,600 B 2A 281 Brunswick, GA 17,200 B 2C 194 Bryan-College Station, TX 22,700 B 4S 56 Buffalo-Niagara Falls 116,400 B 2S 142 Burlington-Plattsburgh 8,100 2S 136 Canton 26,000 2A 203 Cape Cod, MA 4,500 2A 284 Casper, WY 800 2S 208 Cedar Rapids 8,100 2A 213 Champaign, IL 21,700 B 4S 82 Charleston, SC 154,600 B 2S 185 Charleston, WV 13,700 PPM 24 Charlotte-Gastonia-Rock Hill 454,800 B 4S 108 Chattanooga 63,600 B 2A 280 Cheyenne, WY 2,200 PPM 3 Chicago 1,376,200 B 2A 205 Chico, CA 3,900 PPM 29 Cincinnati 219,100 B PPM 30 Cleveland 350,600 B 4S 93 Colorado Springs 35,400 2A 238 Columbia, MO 14,000 4S 89 Columbia, SC 183,600 B 2S 188 Columbus, GA 92,000 B

2A 239 Abilene, TX 10,700 4S 78 Akron 74,200 B 2A 241 Albany, GA 70,800 B 4S 65 Albany-Schenectady-Troy 59,500 4S 68 Albuquerque 20,600 2A 223 Alexandria, LA 47,700 B 4S 70 Allentown-Bethlehem 34,300 2S 262 Altoona 2,200 2C 169 Amarillo, TX 14,100 2S 170 Anchorage 15,900 2S 155 Ann Arbor 39,500 B 2S 138 Appleton-Oshkosh 5,500 2S 161 Asheville 14,700 PPM 9 Atlanta 1,459,600 B 2S 144 Atlantic City-Cape May 39,400 B 2S 109 Augusta, GA 156,600 B 2A 265 Augusta-Waterville, ME 900 PPM 37 Austin 110,500 B 4S 77 Bakersfield 36,400 PPM 21 Baltimore 669,200 B 2S 221 Bangor 1,600 4S 81 Baton Rouge 197,700 B 2A 258 Battle Creek, MI 13,100 B 2A 141 Beaumont-Port Arthur, TX 80,500 B 2A 282 Beckley, WV 6,000 2A 214 Bend, OR 1,000 2A 251 Billings, MT 1,200 2S 147 Biloxi-Gulfport-Pascagoula 61,600 B 2S 184 Binghamton 9,500

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35© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

Winter 2012: Metro Survey Areas 12+ Black Population (continued) METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 150 Fredericksburg 58,000 B 4S 67 Fresno 40,600 2A 120 Ft. Collins-Greeley, CO 5,500 2S 61 Ft. Myers-Naples-Marco Island 61,800 2S 98 Ft. Pierce-Stuart-Vero Beach 64,100 B 2C 160 Ft. Smith, AR 10,400 2A 192 Ft. Walton Beach-Destin, FL 17,800 2S 113 Ft. Wayne 36,700 4S 85 Gainesville-Ocala 82,400 B 2A 277 Grand Forks, ND-MN 1,400 2A 259 Grand Island-Kearney, NE 1,700 2A 252 Grand Junction, CO 1,100 4S 69 Grand Rapids 53,800 2S 191 Green Bay 5,400 PPM 46 Greensboro-Winston-Salem-High Point 268,300 B 4S 83 Greenville-New Bern-Jacksonville 138,500 B 4S 60 Greenville-Spartanburg 153,100 B 2A 168 Hagerstown-Chambersburg-Waynesboro, MD-PA 17,700 4S 80 Harrisburg-Lebanon-Carlisle 51,100 2A 260 Harrisonburg, VA 4,200 PPM 52 Hartford-New Britain-Middletown 115,500 B 4S 64 Honolulu 22,500 2A 278 Hot Springs, AR 6,800 PPM 6 Houston-Galveston 883,700 B 2S 39 Hudson Valley 178,600 B 2S 163 Huntington-Ashland 8,200 4S 106 Huntsville 93,000 B PPM 40 Indianapolis 225,700 B 4S 126 Jackson, MS 192,100 B

PPM 35 Columbus, OH 238,800 B 2A 261 Columbus-Starkville-West Point, MS 45,600 B 2S 178 Concord (Lakes Region) 2,300 2S 111 Corpus Christi 15,900 PPM 5 Dallas-Ft. Worth 833,100 B 2A 204 Danbury, CT 6,700 4S 63 Dayton 120,000 B 2S 92 Daytona Beach 55,100 B 2A 273 Decatur, IL 15,500 B PPM 20 Denver-Boulder 132,000 B 4S 73 Des Moines 27,700 PPM 11 Detroit 833,800 B 2A 190 Dothan, AL 43,700 B 2A 237 Dubuque, IA 3,000 2S 209 Duluth-Superior 4,500 2A 240 Eau Claire, WI 2,100 4S 74 El Paso 18,700 2A 226 Elmira-Corning, NY 7,200 2S 173 Erie 17,500 2S 148 Eugene-Springfield 4,600 2S 165 Evansville 18,900 2S 207 Fargo-Moorhead 4,300 2C 131 Fayetteville (North West Arkansas) 8,900 2S 130 Fayetteville, NC 127,400 B 2A 153 Flagstaff-Prescott, AZ 3,400 2S 133 Flint 73,600 B 2A 215 Florence, SC 71,100 B 2A 250 Florence-Muscle Shoals, AL 15,700 B 2C 195 Frederick, MD 18,400 B

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36© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

Winter 2012: Metro Survey Areas 12+ Black Population (continued) METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

4S 54 Louisville 148,500 B 2S 177 Lubbock 17,100 2A 242 Lufkin-Nacogdoches, TX 23,000 B 2S 157 Macon 118,200 B 4S 100 Madison 24,300 2S 197 Manchester 4,500 2A 266 Mankato-New Ulm-St. Peter, MN 2,600 2A 283 Mason City, IA 600 2S 58 McAllen-Brownsville-Harlingen 3,400 2A 211 Medford-Ashland, OR 1,800 2S 102 Melbourne-Titusville-Cocoa 48,600 B PPM 51 Memphis 499,600 B 2A 182 Merced, CA 8,500 PPM 12 Miami-Ft. Lauderdale-Hollywood 755,400 B PPM 41 Middlesex-Somerset-Union 187,200 B PPM 38 Milwaukee-Racine 232,600 B PPM 16 Minneapolis-St. Paul 214,900 B 4S 97 Mobile 132,700 B 2S 117 Modesto 13,600 4S 53 Monmouth-Ocean 54,400 2A 253 Monroe, LA 45,000 B 4S 86 Monterey-Salinas-Santa Cruz 14,800 2S 151 Montgomery 127,800 B 2S 263 Montpelier-Barre-St. Johnsbury 1,100 2A 172 Morgantown-Clarksburg-Fairmont, WV 7,400 2C 119 Morristown, NJ 13,900 2A 217 Muncie-Marion, IN 11,900 2A 236 Muskegon, MI 21,200 B 2A 158 Myrtle Beach, SC 47,600 B

2C 279 Jackson, TN 30,000 B PPM 49 Jacksonville 245,100 B 4S 105 Johnson City-Kingsport-Bristol 11,400 2C 230 Jonesboro, AR 12,600 B 2A 233 Joplin, MO 3,100 2S 187 Kalamazoo 24,300 B 2A 254 Kalispell-Flathead Valley, MT 500 PPM 33 Kansas City 220,400 B 2A 145 Killeen-Temple, TX 65,300 B 4S 72 Knoxville 41,400 2A 225 La Crosse, WI 2,400 2S 232 Lafayette, IN 6,500 2S 109 Lafayette, LA 121,300 B 2A 227 Lake Charles, LA 39,300 B 2S 95 Lakeland-Winter Haven 74,600 B 2S 112 Lancaster 15,700 2S 127 Lansing-East Lansing 37,800 2A 199 Laredo, TX 500 2A 211 Las Cruces, NM 3,000 PPM 32 Las Vegas 189,100 B 2A 245 LaSalle-Peru, IL 2,500 2A 222 Laurel-Hattiesburg, MS 47,300 B 2A 267 Lawton, OK 19,000 B 2S 186 Lebanon-Rutland-White River Junction 2,200 2S 104 Lexington-Fayette 49,200 2A 249 Lima, OH 11,100 2S 171 Lincoln 10,000 4S 84 Little Rock 130,600 B PPM 2 Los Angeles 785,100 B

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37© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

Winter 2012: Metro Survey Areas 12+ Black Population (continued)

*Ethnic populations unnecessary for Puerto Rico.

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 152 Quad Cities (Davenport-Rock Island-Moline) 22,900 PPM 43 Raleigh-Durham 310,200 B 2A 264 Rapid City, SD 1,700 2A 134 Reading, PA 16,000 2A 229 Redding, CA 1,900 2S 124 Reno 11,100 4S 55 Richmond 298,000 B PPM 26 Riverside-San Bernardino 184,200 B 2S 114 Roanoke-Lynchburg 69,500 B 2A 228 Rochester, MN 6,300 4S 57 Rochester, NY 102,700 B 2S 159 Rockford 31,600 B PPM 27 Sacramento 148,400 B 2S 139 Saginaw-Bay City-Midland 34,300 B 2A 196 Salina-Manhattan, KS 12,300 2S 140 Salisbury-Ocean City 58,100 B PPM 31 Salt Lake City-Ogden-Provo 24,700 2A 274 San Angelo, TX 3,700 PPM 28 San Antonio 120,800 B PPM 17 San Diego 141,400 B PPM 4 San Francisco 436,500 B PPM 36 San Jose 42,600 2A 174 San Luis Obispo, CA 5,700 2A 216 Santa Barbara, CA 2,600 2A 206 Santa Maria-Lompoc, CA 5,300 2S 121 Santa Rosa 8,300 2S 76 Sarasota-Bradenton 39,800 2S 156 Savannah 98,900 B PPM 13 Seattle-Tacoma 207,900 B

PPM 45 Nashville 208,500 B PPM 19 Nassau-Suffolk (Long Island) 220,100 B 2C 180 New Bedford-Fall River, MA 11,900 2S 118 New Haven 63,200 B 2A 179 New London, CT 15,000 4S 47 New Orleans 373,000 B PPM 1 New York 2,674,700 B PPM 44 Norfolk-Virginia Beach-Newport News 432,000 B 2A 181 Odessa-Midland, TX 12,500 4S 50 Oklahoma City 122,200 B 2A 224 Olean, NY 3,000 4S 75 Omaha-Council Bluffs 59,100 PPM 34 Orlando 263,100 B 2S 116 Oxnard-Ventura 10,900 2S 132 Palm Springs 8,000 2A 234 Panama City, FL 16,000 B 2A 247 Parkersburg-Marietta, WV-OH 2,100 2S 128 Pensacola 65,200 B 2S 154 Peoria 29,300 PPM 8 Philadelphia 927,600 B PPM 14 Phoenix 175,700 B PPM 25 Pittsburgh, PA 174,400 B 2S 90 Portland, ME 11,400 PPM 23 Portland, OR 68,000 2S 122 Portsmouth-Dover-Rochester 3,700 2A 166 Poughkeepsie, NY 25,700 B PPM 42 Providence-Warwick-Pawtucket 71,100 2S 243 Pueblo 2,700 4S 15 Puerto Rico *

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38© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

Winter 2012: Metro Survey Areas 12+ Black Population (continued) METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ BLACK METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 167 Utica-Rome 13,500 2C 255 Valdosta, GA 39,900 B 2S 123 Victor Valley 35,100 2S 103 Visalia-Tulare-Hanford 15,200 2A 198 Waco, TX 29,100 B PPM 7 Washington, DC 1,225,000 B 2S 244 Waterloo-Cedar Falls 10,300 2A 271 Watertown, NY 4,900 2A 175 Wausau-Stevens Point, WI (Central WI) 1,900 2A 176 Wenatchee, WA 2,100 PPM 48 West Palm Beach-Boca Raton 195,500 B 2S 246 Wheeling 4,900 4S 99 Wichita 42,600 2A 256 Wichita Falls, TX 12,100 B 4S 71 Wilkes Barre-Scranton 36,300 2A 268 Williamsport, PA 4,700 2S 79 Wilmington, DE 123,700 B 2S 162 Wilmington, NC 36,600 B 2A 218 Winchester, VA 9,100 2S 115 Worcester 21,400 2A 200 Yakima, WA 2,000 4S 107 York 23,100 2S 129 Youngstown-Warren 46,400 B

2A 276 Sebring, FL 7,400 2A 270 Sheboygan, WI 1,700 4S 135 Shreveport 129,900 B 2A 269 Sioux City, IA 3,200 2S 183 South Bend 28,800 B 4S 94 Spokane 10,400 4S 91 Springfield, MA 36,600 2S 137 Springfield, MO 9,500 2A 220 St. Cloud, MN 6,900 PPM 22 St. Louis 438,200 B 2A 149 Stamford-Norwalk, CT 27,000 2S 88 Stockton 46,100 2A 248 Sussex, NJ 2,500 4S 87 Syracuse 45,700 2S 164 Tallahassee 76,100 B PPM 18 Tampa-St. Petersburg-Clearwater 279,100 B 2S 210 Terre Haute 8,900 2A 257 Texarkana, TX-AR 27,700 B 4S 96 Toledo 75,200 B 2S 200 Topeka 14,200 2A 202 Traverse City-Petoskey, MI 2,100 2S 146 Trenton 62,300 B 2A 189 Tri-Cities, WA (Richland-Kennewick-Pasco) 3,800 4S 62 Tucson 31,800 4S 66 Tulsa 67,700 2A 193 Tupelo, MS 45,000 B 2A 219 Tuscaloosa, AL 48,900 B 2A 231 Twin Falls (Sun Valley), ID 400 2S 143 Tyler-Longview 59,600 B

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39© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

Winter 2012: Metro Survey Areas 12+ Hispanic Population

NOTE: SORT LIST ALPHA BY MARKET IF NOT ALREADY ONE

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

4S 59 Birmingham 36,400 2A 272 Bismarck, ND 1,100 2S 235 Bloomington 6,000 2A 275 Bluefield, WV 700 2S 101 Boise 56,700 H PPM 10 Boston 362,600 H 2S 125 Bridgeport 65,800 H 2A 281 Brunswick, GA 4,100 2C 194 Bryan-College Station, TX 43,400 H 4S 56 Buffalo-Niagara Falls 36,000 2S 142 Burlington-Plattsburgh 6,000 2S 136 Canton 4,900 2A 203 Cape Cod, MA 3,900 2A 284 Casper, WY 4,100 2S 208 Cedar Rapids 4,300 2A 213 Champaign, IL 9,200 4S 82 Charleston, SC 29,900 2S 185 Charleston, WV 1,800 PPM 24 Charlotte-Gastonia-Rock Hill 169,800 H 4S 108 Chattanooga 15,100 2A 280 Cheyenne, WY 9,500 H PPM 3 Chicago 1,551,300 H 2A 205 Chico, CA 25,500 H PPM 29 Cincinnati 42,400 PPM 30 Cleveland 76,100 4S 93 Colorado Springs 74,100 H 2A 238 Columbia, MO 4,100 4S 89 Columbia, SC 28,300 2S 188 Columbus, GA 12,000

2A 239 Abilene, TX 28,000 H 4S 78 Akron 8,700 2A 241 Albany, GA 2,900 4S 65 Albany-Schenectady-Troy 33,600 4S 68 Albuquerque 345,100 H 2A 223 Alexandria, LA 4,300 4S 70 Allentown-Bethlehem 87,500 H 2S 262 Altoona 900 2C 169 Amarillo, TX 62,700 H 2S 170 Anchorage 17,200 2S 155 Ann Arbor 11,400 2S 138 Appleton-Oshkosh 10,500 2S 161 Asheville 13,300 PPM 9 Atlanta 441,000 H 2S 144 Atlantic City-Cape May 42,700 H 2S 109 Augusta, GA 20,100 2A 265 Augusta-Waterville, ME 1,200 PPM 37 Austin 446,100 H 4S 77 Bakersfield 317,900 H PPM 21 Baltimore 104,600 2S 221 Bangor 1,700 4S 81 Baton Rouge 22,200 2A 258 Battle Creek, MI 4,600 2A 141 Beaumont-Port Arthur, TX 40,900 H 2A 282 Beckley, WV 800 2A 214 Bend, OR 13,600 2A 251 Billings, MT 5,300 2S 147 Biloxi-Gulfport-Pascagoula 14,900 2S 184 Binghamton 5,900

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40© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

Winter 2012: Metro Survey Areas 12+ Hispanic Population (continued)

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 150 Fredericksburg 22,400 4S 67 Fresno 374,500 H 2A 120 Ft. Collins-Greeley, CO 67,100 H 2S 61 Ft. Myers-Naples-Marco Island 170,700 H 2S 98 Ft. Pierce-Stuart-Vero Beach 68,400 H 2C 160 Ft. Smith, AR 19,900 2A 192 Ft. Walton Beach-Destin, FL 12,500 2S 113 Ft. Wayne 20,300 4S 85 Gainesville-Ocala 53,800 2A 277 Grand Forks, ND-MN 2,700 2A 259 Grand Island-Kearney, NE 15,100 H 2A 252 Grand Junction, CO 15,600 H 4S 69 Grand Rapids 60,100 2S 191 Green Bay 13,400 PPM 46 Greensboro-Winston-Salem-High Point 96,600 H 4S 83 Greenville-New Bern-Jacksonville 36,800 4S 60 Greenville-Spartanburg 51,000 2A 168 Hagerstown-Chambersburg-Waynesboro, MD-PA 9,200 4S 80 Harrisburg-Lebanon-Carlisle 30,600 2A 260 Harrisonburg, VA 9,500 PPM 52 Hartford-New Britain-Middletown 137,300 H 4S 64 Honolulu 59,800 2A 278 Hot Springs, AR 3,600 PPM 6 Houston-Galveston 1,720,800 H 2S 39 Hudson Valley 280,700 H 2S 163 Huntington-Ashland 2,400 4S 106 Huntsville 23,900 PPM 40 Indianapolis 84,600 4S 126 Jackson, MS 8,400

PPM 35 Columbus, OH 52,100 2A 261 Columbus-Starkville-West Point, MS 1,600 2S 178 Concord (Lakes Region) 2,900 2S 111 Corpus Christi 268,100 H PPM 5 Dallas-Ft. Worth 1,402,700 H 2A 204 Danbury, CT 23,400 H 4S 63 Dayton 16,200 2S 92 Daytona Beach 55,100 H 2A 273 Decatur, IL 1,600 PPM 20 Denver-Boulder 485,600 H 4S 73 Des Moines 33,500 PPM 11 Detroit 131,700 2A 190 Dothan, AL 8,100 2A 237 Dubuque, IA 2,300 2S 209 Duluth-Superior 2,600 2A 240 Eau Claire, WI 2,200 4S 74 El Paso 546,500 H 2A 226 Elmira-Corning, NY 2,800 2S 173 Erie 7,000 2S 148 Eugene-Springfield 21,000 2S 165 Evansville 4,600 2S 207 Fargo-Moorhead 3,900 2C 131 Fayetteville (North West Arkansas) 52,900 H 2S 130 Fayetteville, NC 31,500 2A 153 Flagstaff-Prescott, AZ 38,200 H 2S 133 Flint 9,800 2A 215 Florence, SC 3,200 2A 250 Florence-Muscle Shoals, AL 2,500 2C 195 Frederick, MD 14,700

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41© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

Winter 2012: Metro Survey Areas 12+ Hispanic Population (continued)

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

4S 54 Louisville 39,000 2S 177 Lubbock 72,400 H 2A 242 Lufkin-Nacogdoches, TX 22,600 H 2S 157 Macon 12,400 4S 100 Madison 24,500 2S 197 Manchester 9,400 2A 266 Mankato-New Ulm-St. Peter, MN 2,900 2A 283 Mason City, IA 1,700 2S 58 McAllen-Brownsville-Harlingen 849,600 H 2A 211 Medford-Ashland, OR 17,200 2S 102 Melbourne-Titusville-Cocoa 38,300 PPM 51 Memphis 53,000 2A 182 Merced, CA 113,700 H PPM 12 Miami-Ft. Lauderdale-Hollywood 1,843,000 H PPM 41 Middlesex-Somerset-Union 286,500 H PPM 38 Milwaukee-Racine 131,200 H PPM 16 Minneapolis-St. Paul 136,000 4S 97 Mobile 15,300 2S 117 Modesto 174,000 H 4S 53 Monmouth-Ocean 89,400 H 2A 253 Monroe, LA 2,300 4S 86 Monterey-Salinas-Santa Cruz 253,300 H 2S 151 Montgomery 9,600 2S 263 Montpelier-Barre-St. Johnsbury 1,600 2A 172 Morgantown-Clarksburg-Fairmont, WV 3,100 2C 119 Morristown, NJ 48,700 H 2A 217 Muncie-Marion, IN 3,600 2A 236 Muskegon, MI 6,000 2A 158 Myrtle Beach, SC 15,900

2C 279 Jackson, TN 2,500 PPM 49 Jacksonville 79,500 4S 105 Johnson City-Kingsport-Bristol 8,000 2C 230 Jonesboro, AR 4,500 2A 233 Joplin, MO 7,900 2S 187 Kalamazoo 7,800 2A 254 Kalispell-Flathead Valley, MT 2,800 PPM 33 Kansas City 128,700 H 2A 145 Killeen-Temple, TX 62,300 H 4S 72 Knoxville 23,800 2A 225 La Crosse, WI 2,800 2S 232 Lafayette, IN 10,000 2S 109 Lafayette, LA 13,200 2A 227 Lake Charles, LA 4,100 2S 95 Lakeland-Winter Haven 89,700 H 2S 112 Lancaster 35,700 2S 127 Lansing-East Lansing 22,400 2A 199 Laredo, TX 189,800 H 2A 211 Las Cruces, NM 115,000 H PPM 32 Las Vegas 469,800 H 2A 245 LaSalle-Peru, IL 9,300 2A 222 Laurel-Hattiesburg, MS 5,700 2A 267 Lawton, OK 10,900 2S 186 Lebanon-Rutland-White River Junction 2,800 2S 104 Lexington-Fayette 23,400 2A 249 Lima, OH 2,300 2S 171 Lincoln 13,000 4S 84 Little Rock 27,000 PPM 2 Los Angeles 4,658,600 H

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42© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

Winter 2012: Metro Survey Areas 12+ Hispanic Population (continued)

*Ethnic populations unnecessary for Puerto Rico.

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 152 Quad Cities (Davenport-Rock Island-Moline) 21,800 PPM 43 Raleigh-Durham 137,300 H 2A 264 Rapid City, SD 3,500 2A 134 Reading, PA 53,700 H 2A 229 Redding, CA 11,900 2S 124 Reno 84,600 H 4S 55 Richmond 50,600 PPM 26 Riverside-San Bernardino 938,600 H 2S 114 Roanoke-Lynchburg 11,200 2A 228 Rochester, MN 5,600 4S 57 Rochester, NY 51,800 2S 159 Rockford 33,200 H PPM 27 Sacramento 346,900 H 2S 139 Saginaw-Bay City-Midland 17,000 2A 196 Salina-Manhattan, KS 12,700 2S 140 Salisbury-Ocean City 19,300 PPM 31 Salt Lake City-Ogden-Provo 236,000 H 2A 274 San Angelo, TX 32,200 H PPM 28 San Antonio 970,200 H PPM 17 San Diego 818,800 H PPM 4 San Francisco 1,377,400 H PPM 36 San Jose 386,000 H 2A 174 San Luis Obispo, CA 46,700 H 2A 216 Santa Barbara, CA 57,700 H 2A 206 Santa Maria-Lompoc, CA 92,900 H 2S 121 Santa Rosa 98,100 H 2S 76 Sarasota-Bradenton 64,800 2S 156 Savannah 14,500 PPM 13 Seattle-Tacoma 279,400 H

PPM 45 Nashville 83,500 PPM 19 Nassau-Suffolk (Long Island) 373,800 H 2C 180 New Bedford-Fall River, MA 18,300 2S 118 New Haven 50,900 H 2A 179 New London, CT 18,900 4S 47 New Orleans 86,900 PPM 1 New York 3,640,400 H PPM 44 Norfolk-Virginia Beach-Newport News 72,200 2A 181 Odessa-Midland, TX 100,900 H 4S 50 Oklahoma City 115,200 H 2A 224 Olean, NY 2,300 4S 75 Omaha-Council Bluffs 58,400 PPM 34 Orlando 447,300 H 2S 116 Oxnard-Ventura 218,900 H 2S 132 Palm Springs 193,300 H 2A 234 Panama City, FL 6,700 2A 247 Parkersburg-Marietta, WV-OH 900 2S 128 Pensacola 17,400 2S 154 Peoria 8,000 PPM 8 Philadelphia 337,700 H PPM 14 Phoenix 893,500 H PPM 25 Pittsburgh, PA 24,300 2S 90 Portland, ME 8,000 PPM 23 Portland, OR 245,700 H 2S 122 Portsmouth-Dover-Rochester 6,900 2A 166 Poughkeepsie, NY 26,600 PPM 42 Providence-Warwick-Pawtucket 131,900 H 2S 243 Pueblo 54,000 H 4S 15 Puerto Rico *

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43© 2012 Arbitron Inc. Fall 2011/Winter 2012 Red Book www.arbitron.com

Winter 2012: Metro Survey Areas 12+ Hispanic Population (continued)

TYPE: PPM – PPM, 4S – Diary Standard Continuous Measurement, 2S – Diary Standard Measurement, 2C – Diary Condensed Measurement, 2A – Diary 2-book AverageDST (Differential Survey Treatment): B – Black ethnic controls, H – Hispanic ethnic controls

For a Metro to qualify for Black DST, the Metro’s Black P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population. For a Metro to qualify for Hispanic DST, the Metro’s Hispanic P12+ population must represent 10% of the total population or number a minimum of 75,000 representing between 5% and 9% of the Metro’s population.

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

METRO P12+ HISPANIC METRO PERSONS 12+ TYPE RANK MARKET ESTIMATED POPULATION DST

2S 167 Utica-Rome 9,400 2C 255 Valdosta, GA 6,200 2S 123 Victor Valley 146,600 H 2S 103 Visalia-Tulare-Hanford 275,300 H 2A 198 Waco, TX 44,100 H PPM 7 Washington, DC 638,800 H 2S 244 Waterloo-Cedar Falls 3,900 2A 271 Watertown, NY 4,500 2A 175 Wausau-Stevens Point, WI (Central WI) 5,000 2A 176 Wenatchee, WA 57,400 H PPM 48 West Palm Beach-Boca Raton 220,400 H 2S 246 Wheeling 900 4S 99 Wichita 53,700 2A 256 Wichita Falls, TX 17,900 H 4S 71 Wilkes Barre-Scranton 47,500 2A 268 Williamsport, PA 1,200 2S 79 Wilmington, DE 43,800 2S 162 Wilmington, NC 13,500 2A 218 Winchester, VA 10,900 2S 115 Worcester 39,400 2A 200 Yakima, WA 84,400 H 4S 107 York 24,100 2S 129 Youngstown-Warren 11,200

2A 276 Sebring, FL 14,600 H 2A 270 Sheboygan, WI 4,700 4S 135 Shreveport 11,100 2A 269 Sioux City, IA 15,900 H 2S 183 South Bend 14,400 4S 94 Spokane 21,200 4S 91 Springfield, MA 83,400 H 2S 137 Springfield, MO 8,500 2A 220 St. Cloud, MN 3,600 PPM 22 St. Louis 56,200 2A 149 Stamford-Norwalk, CT 50,700 H 2S 88 Stockton 213,900 H 2A 248 Sussex, NJ 8,200 4S 87 Syracuse 17,700 2S 164 Tallahassee 14,900 PPM 18 Tampa-St. Petersburg-Clearwater 392,200 H 2S 210 Terre Haute 3,000 2A 257 Texarkana, TX-AR 5,900 4S 96 Toledo 26,900 2S 200 Topeka 15,700 2A 202 Traverse City-Petoskey, MI 3,300 2S 146 Trenton 46,900 H 2A 189 Tri-Cities, WA (Richland-Kennewick-Pasco) 56,000 H 4S 62 Tucson 279,200 H 4S 66 Tulsa 60,200 2A 193 Tupelo, MS 5,400 2A 219 Tuscaloosa, AL 5,300 2A 231 Twin Falls (Sun Valley), ID 31,100 H 2S 143 Tyler-Longview 52,100 H