web experience optimization by opentext ecm suite 2010
TRANSCRIPT
Copyright Open Text Corporation 2010 2
Web Experience Optimization
is about increasing customerengagement
and conversions
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“If you’re optimizing for personas,
you’re really not optimizing at all.”
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Most companies lack a disciplined approach to improving
customer experience. Poor customer
experience can damage
your brand.
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Attract and
engage visitors
by personalizing content across
multiple channels Delivering relevant content to the right audience keeps customers engaged.
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ConvertEnable visitors to follow-through on their intent and return to your site.
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MeasureUnderstand what your audience is doing and saying
Analyzing online behavior provides
valuable insight to gaugeeffectiveness of web
content.
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Optimization drives ROI from content
Revenue Per Click
Engagements
Clicks
Conversion Rates
Visitors
Keywords
KPIs
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Capitalize on the wisdom of the crowd
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Optimize Web Experience with OpenText
Insights
Recommendations
Onsite Search
Landing Pages
Search Insights
Campaign Management
Web and Social Analytics
Smarter. Faster. Everywhere.
Click to visit the OpenText ECM Suite 2010 Site and discover how to
Do More With Your Content