Web Content Strategies

How to Plan for, Create and

Publish Online Content

Index

What does a web editor actually do ?

What is content ?

Why Does content matters

Something to Notice about Web Content

What is content That works ?

How to create content that works ?

Types of web content

8 Golden Rules for developing content

THE MOTIVATIONAL INTRODUCTION:What does a web editor actually do ?

a web editor is the person who, “one way or another” , has the final responsibility for all of the content on a web-site.

And content can be many things: Text, videos, and much more.

The web editor's job is to adapt different types of content for the web.

THE MOTIVATIONAL INTRODUCTION:What is Content ?

What is content?

1- Text

2- Graphics

3- Videos Or Flash

4- Audio

THE MOTIVATIONAL INTRODUCTION:Why Does Content Matters

• It tells your story.

• It answers people’s questions.

• It inspires and entertains.

• It motivates.

• It drives decision-making.

• It manages expectations.

• It brings your brand to life.

• It builds – or breaks trust.

THE MOTIVATIONAL INTRODUCTION:Something to Notice about Web Content

The content is always about what the reader needs or wants, not about the company itself.

This is where most marketers go wrong – they want to talk about their needs/their products/their services.

It’s all about your customer.

THE MOTIVATIONAL INTRODUCTION:What is content That works

“Content That Works” Does not necessarily mean content that’s fun , content that spelt right , content that’s designed prettily ……

Content Means That the best serves the purpose of the website , the business & The most important THE USER.

THE MOTIVATIONAL INTRODUCTION:How to create content that works ?

The Diagram below Maps out the phases of the content creation process.

Understand Plan Create Evolve

THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?

1- Understand :• Site

• Business

• User

It is critical to understand the purpose & the requirements of the website

It’s the 1st step before proceeding to next step “Planning”.

The pen is mightier than

the sword

THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?

2- Planning :

• Areas of content

• Presenting Unique Content

• Delivery channels( Idea , Advice , Article ,Video)

THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?

3 - Create :

• User interface & Information architecture

• Website design

• Localize

THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?

4- Evolve :

• Update :People may visit your website , but they will not come back If

you do not provide valuable content on a regular basis.

THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?

o Content Flow :

THE MOTIVATIONAL INTRODUCTION:Types of Web Content

There are many different types of content:

1. blog content

2. website content

3. newsletter content

4. profile content

5. audio & video content

6. content that makes sales

7. content that gets links

8. content that builds relationships

THE MOTIVATIONAL INTRODUCTION:Types of Web Content

1- Website content:

• Index / Introduction• Product Description• News• How-to information's• Topics Discussions• FAQ• Contact Information• About / Company Info.• Policies / User agreements

THE MOTIVATIONAL INTRODUCTION:Types of Web Content

2- Blog Content :

In addition to some elementsFrom the website content list ,A Blog may also contain theseUnique types of content :

• Category descriptions• Blog Roll• Guests posts• Comments• Polls

THE MOTIVATIONAL INTRODUCTION:Types of Web Content

3 – Mailing List content :

• Confirmation E-Mail• Confirmation Page• Auto-Responder Message• Email Message

THE MOTIVATIONAL INTRODUCTION:Types of Web Content

4- External Content :

• Forum posts• Articles marketing• Youtube Videos• Guest Blog posts• Press Release• Social Networking Profiles• Directories Listing

THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content

8 Golden Rules ForDeveloping Content

THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content

1- Always Be present :

Being Always present also means you’ve got to where your customer is

THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content

2- Provide Valuable Content

Driving people to a website isn’t enough..

so you’ve got more visitors,but what’s the next step?

What do you want them to do?

Every consumer thinks: “What’s in it for me?!

“Find out what makes your audience tick”

and use this information for your own benefit.

THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content

3- Update often :

People may visit your website,but they will not come back ifyou do not provide valuable content on a regular basis.

THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content

4- Make sharing Easier :

You can provide as much valuable content as you want,

but if people don’t notice it (promotion comes in here!),

or do not have the possibility to share, it will not spread.

THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content

• Conversations! Do you leave your own party when guests arrive?

• Find topics that interest you, and engage (express opinions, be helpful..)

• Provide links to your community, website,... to get the readers back to your site

5- Participate :

THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content

6- Encourage co-creation

Encourage the reuse and remix of your content and ideas.

THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content

7- Reward Loyalty

Reward your most loyal customers: those who act as brand ambassadors, help others or are the most active.

THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content

8- innovate

Never stand still...Keep up with the latest technologies and developments,and just think how these can help you further your business or better fulfill the needs of your customer.

Web Content Strategies

How to Plan for, Create and Publish Online Content

Created By : Moustafa maged Webmaster N2VRC

The End