Investigating the futureof social media:

6th Annual

17th-19th June 2015, The Grace Hotel, Sydney

MARSHALL MAHERHead of Marketing, Twitter

JENNY DEVINESocial Media Manager,Bank of Queensland

AARON MICHIEChief Innovation O�cer,ZenithOptimedia Australia

BRIE STEWARTHead of Social, Ogilvy

CHRIS GROSSHead of Marketing,Brand and Social, Fox Sports

REGISTER NOW: PH: 02 9896 0776, FAX: 02 9896 0796E-mail: register@ibrc.com.au, www.ibrc.com.au

Researched & Developed by:

Global thought leaders include:

Sharing global insights on pioneering future focused social strategy:

Points of discussion will include:Exploration of how social looks set to evolve in 2015 and beyondAnticipating how the role of the social marketer looks set to changeDetermining the next shift in emerging technologiesDeveloping pioneering social initiatives – global perspectivesSustaining social media innovation throughout the organisation

Register before the 15th May 2015 & save $300Register before the 15th May 2015 & save $30030 % discount for Universities and Local Council30 % discount for Universities and Local Council

Post conference workshops: 19th June 2015:

Workshop 1:

Workshop2:

Assessing upcoming emerging socialtechnologies - and the potential impact

Sustaining successful social strategy: stayingahead of the social curve

CRAIG MACKSocial Media ManagerRed Balloon

2015 Congress

DAVID CORKERYSocial Media Managerat Network Ten

DAVID WESSONManaging Director,Evolve Social

DANIEL YOUNGFounder, Brightpoint Digital

TIFFANNY JUNEEEducator and Social Media Researcher

JULIE DELAFORCEGeneral Manager, Quiip

ADAM VINCENZINIFounder & Managing PartnerKamber

ROGHAN MC KERLIEFounder & DirectorRogues Gallery, Award Winning Social Content

BRUCE MILLSSocial Media Evangelist and Founder of3W Social - Australia's LeadingSocial Media Talent Agency

Investigating The FutureOf Social Media Congress

6th Annual

17th-19th June 2015, The Grace Hotel, Sydney

This conference, now in its fifth year attracts: Heads of Social Media, Heads of Marketing, Digital Professionals, Market Research executives, Community Managers, Communication Professionals and PR Executives.

Future social media strategy..?Where’s social heading...

Who you will meet?

Social marketing strategy in 2015 will no doubt raise the bar in creativity and authentic engagement. A majority of brands and organisations are on board with social media platforms and strategies although it’s getting harder for brands to shine in social media - where users are in the driving seat and will screen out anything that fails to interest them within seconds. It’s clear that with a deeper understanding and application of emerging social technologies companies can become more able to succeed through their social innovations. This two day investigation of social innovation and cutting edge strategy will assist in creating pioneering socialinitiatives. Sustaining a fresh social approach is not possible without clear insight into emerging innovations and their possibilities – this forum will gather those developing the technologies and the cutting edge social marketers who will share their anticipation and insight into future social marketing and web developments. Debate will be focused on: Exploring the pathway way and impact of TSU The 2015 social shift – what technologies are emerging – from where- and what’s the expectation Social innovation – what will it require beyond this year? What should the marketers be anticipating Case studies of pioneering social initiatives – why they worked and their future evolvement The social ‘3.0’ enterprise – insights and perspectives on moving into the next gear for social business Worldwide social advancements – hear from the digital pioneers from the US, Asia and UK – how are they preparing for the next wave of social possibilities Getting the ‘buy-in’ from the board to go further into unknown social territory Assessing where next for organisations in the social arena, moving out of social comfort zones and into new areas of potential social success and benefit Future directions for Google and Yahoo – what every social marketer should be expecting Global social research and technology updates - insights into specific trends and social behaviour to assist in strategy development

Responsible for your organisation’s social media success? Then this is an invaluable focused two day exploration of the future.

Interested in bringing the team?Take advantage of the buy 2 get 2 free offer!

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The post conference workshops provide a unique opportunity for delegates to continue their exploration of ‘future social’ in a focused and discursive environment. Workshop facilitators will work within small groups and on a 1-2-1 basis to uncover future opportunities and bring forth the key social considerations for each workshop attendee. Each participant will have the chance to investigate and explore the potential social pathways for their organisation and brand. The workshops are a perfect way to test and explore the content covered in the conference – in a way that is practical to each case study.

Michael is a highly regarded social strategist in the US. He is currently responsible for helping clients transform their brands by implementing social business strategic initiatives that operationalizes content strategy, scales community management and integrates paid, earned and owned media initiatives. Prior to WCG, Michael worked as a Senior Vice President of Edelman Digital and also for large, very influential brands in Silicon Valley like Hewlett Packard, Yahoo and Intel where he was responsible for consumer social media marketing and community building. Delegates will be provided with the opportunity to work closely with Michael – devising strategy for their current and future initiatives.

Jason is an award winning and pioneering digital marketer. He co-founded Bullseye – Digital now a part of Ogilvy Australia. Jason has lead many teams responsible for creating innovative social strategy, content and platforms. He will guide attendees through a process to help spur social innovation. Jason will also be demonstrating how inspiring new social strategies are practically implemented and the journey from ‘brilliant social idea’ into a successful and well managed initiative. A great workshop to test ideas and concepts and to leave with some specific next steps to drive social innovation throughout your organisation.

Investigating The FutureOf Social Media Congress

6th Annual

17th-19th June 2015, The Grace Hotel, Sydney

19th June.Post conference workshops:

Assessing upcoming emerging social technologies -and the potential impact on social marketing

09.00 – 12.30

Social innovation: sustaining successful social strategy:staying ahead of the social curve. Exploring the future of social content.

13.00 – 16.00

Michael BritoGroup Director, WCG, San Francisco

Host:

Host: Jason Davey,Head of Digital, Ogilvy

Workshop 1:

Workshop 2:

Day One: 17th June 201508.30 Coffee and registration

09.00 Welcome by conference chair

09.10 AN INTRODUCTION TO SOCIAL EVOLUTION

• The social landscape in 2015 and the shape of things to come• Investigating where’s the innovation in social• How your social strategy is evolving towards 2016

• Understanding the 4 waves of content marketing • How to prepare for the 4th wave of context • A case study on who is capitalising on contextual opportunities

• Discussion focus: current social media strategies, achievements to date• Sharing key questions for conference speakers and debate

TIFFANNY JUNEE, Educator and Social Media Researcher

TIFFANNY JUNEE, Educator and Social Media Researcher

ROGHAN MCKERLIE, Founder & Director, Rogues Gallery, Award Winning Social Content Strategist

CHRIS GROSS, Head of Marketing, Brand and Social, Fox Sports

Facilitated byTIFFANNY JUNEE, Conference Chair

JULIE DELAFORCE, General Manager, Quiip, former Social Channel’s Manager, Westpac

DANIEL YOUNG, General Manager, Brightpoint Digital former Social Media Manager ebay

LAURA ROGERS, Digital Sales & Marketing Manager, OgilvyJULIE DELAFORCE, General Manager, Quiip, former Social Channel’s Manager, WestpacDANIEL YOUNG, General Manager, Brightpoint Digital former Social Media Manager ebay

BRIE STEWART, Head of Social, Ogilvy

JENNY DEVINE, Social Media Manager, Bank of Queensland

09.40 “A CONTEXTUAL FUTURE FOR CONTENT MARKETING”

10.20 TABLE NETWORKING AND INTRODUCTIONS

• The rise of GEN Z: The social world they live in and how we market to them• How content is changing and evolving: Make sure your business isn’t left behind • Platforms and Technology: What’s next in social and the business implications

• Roll out of 200 Facebook pages for BOQ Branches.• Manage multiple brands and subsidiaries in one place.• Moderated content to maintain regulatory and brand standards.• Unique local community engagement model and • Enhanced relevance of targeted social media marketing.

11.30 EMERGING TECHNOLOGIES AND DEMOGRAPHICS: WHAT THIS MEANS FOR SOCIAL MEDIA

12.10 THE BOQ SOCIAL MEDIA CENTRE OF EXCELLENCE - A TRUE SOCIAL MEDIA END TO END CONTENT MANAGEMENT SYSTEM

13.50 Moving forward by learning from the past – the journey through working with brands on social media

14.35 EXPLORING THE FUTURE OF ACTIVE ONLINE LISTENING – MITIGATING FUTURE RISK

We’ve talked about social media and online ‘listening’ for longer than 6 years. This session presents why it’s time totake it to the next level and translate the immense amount of data we collect into actionable insights. To do this we need to move beyond thinking in a risk-monitoring and tool-specific mindset. We need to start resourcing these efforts with skilled staff who are able to garner insights from data and conversations and translate them into actionable insights that will have a definitive impact on your organization’s bottom line and marketing activities.Key outtakes:• From monitoring & listening to actionable insights• Tools mean nothing without the right strategy and resourcing (humans)• What’s the bottom line? Business impacts of active sociallistening.

15.35 INVESTIGATING THE FUTURE OPPORTUNITY FOR BRANDS AND INSTANT MESSAGING: ONE TO ONE SOCIAL

16.10 INTERACTIVE PANEL SESSION:

• Presenting an overview of the Instant Messaging landscape• An exploration of future opportunities and benefits for brands• Highlighting the winning IM brand strategy from around the world

• Future social evolvement in the years to come• An exploration of innovation in social and where it’s heading• What will strategic success look like in the future

Investigating The FutureOf Social Media Congress

6th Annual

17th-19th June 2015, The Grace Hotel, Sydney

sponsorship@ibrc.com.au

11.00 Refreshments and Networking

12.50 Lunch and networking

15.15 Networking break

16.40 Conference drinks reception

• Sharing the key lessons learnt from the past 8 years of social• How to take the next step in amongst the current social climate• Critical future considerations for social engagement in the coming years

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Day Two: 18th June 2015

08.30 Coffee and registration opens

17.00 Conference close

09.00 Welcome from conference chair

• Anticipating the next generation of social TV initiatives• A look into social TV 2017!• How social TV looks set to impact social marketing development

• The Audience is King – future perspectives• The changing definition of real time marketing• There’s more to life than Facebook

BRUCE MILLS, Social Media Evangelist and founder of 3W Social - Australia's Leading Social Media Talent Agency

ADAM VINCENZINI, Founder and Managing Partner, Kamber

Q&A Interview with DAVID WESSON, Director, Evolve Social

DAVID CORKERY, Social Media Manager, Network Ten

CRAIG MACK, Social Media Manager, Red Balloon, Former Social Media Manager Weight Watchers

MAURICIO ESCOBAR, eDigital, former Social Media LeadAthletes Foot

MARSHALL MAHER, Head of Marketing, Twitter

09.20 INVESTIGATING THE CURRENT LANDSCAPE OF SOCIAL TV AND WHERE THE FUTURE COULD LEAD

10.00 WHY THE AUDIENCE IS KING AND MOBILE IS FIRST – FUTURE CONSIDERATIONS OUR CURRENT VIEWS STILL SAY CONTENT IS KING AND THE LATEST BUZZ IS - MOBILE IS FIRST. THE AUDIENCE IS BOTH KING AND FIRST – CONTENT, STRATEGY, UX, CX, EVERYTHING SHOULD BE INFORMED BY THE NEEDS OF AND VALUE GIVEN TO THE AUDIENCE.

• Creating branded content does not equal increases in user engagement – case studies and considerations• When to recycle and re-design existing content. Key consider-ations in content recycling.• The future of engaging with influential content creators and curators.

11.10 CONTENT REDEFINED! HIGHLIGHTING PRACTICAL FUTURE CONTENT CREATION STRATEGIES

• Future social Twitter strategy – pioneering Twitter initiatives• The upcoming Twitter trends every social marketer should beanticipating• How to drive innovation through Twitter

11.40 TWITTER – AND THE FUTURE OF SOCIAL MEDIA STRATEGY

13.10 Lunch and networking

15.45 Refreshments and networking

14.10 INVESTIGATING SOCIAL MEDIA INFLUENCERS - THE CHANGING LANDSCAPE

15.00 HOW WE DEVELOP FUTURE CONTENT STRATEGIES USING ‘INSIGHTS’ THAT MATTER. APPLYING FUTURE SOCIAL STRATEGIC METHODOLOGIES TO ENHANCE INSIGHT GENERATION

16.00 ASSESSING THE OPPORTUNITIES IN ONLINE VIDEO STREAMING

Bruce will discuss the future of Social Media Influencers, including the changing expectation of both Influencers and Brands and ideas on how to best manage the coming changes. These are critical considerations for social media marketers. Key points of discussion include:• Zoe is not an Influencer• Bloggers are People Too• How to Increase your future Influencer reach and reduce future costs –practical tips to implement now3W Social Media founder Bruce Mills will speak on the extensive quantitative and qualitative research 3W has done to determine the ROI for using Social Media Influencers to promote a brand and this looks set to shape future social media strategy.

• Content that generates the best cut through online tends to be part art and part science.• However, the science element is often retrofitted to ‘sell’ a strategic or creative solution as opposed to shaping things from the very start.• Investigating strategic methodologies to insight generation. CAR (capture, analyse, recommend). The CAR process will be explained during the workshop using real life examples and lessons.

David Wesson has worked internationally with organisations and brands over the last 15 years. As a social pioneer he has witnessed first hand the social media revolution that has and is still transforming the marketing space and is committed to working with great organisations, brands and individuals to make a real difference in our modern digital world -Anything is possible! David will be sharing his perspective and views on the future pathways for social media. He will also be assessing the opportunities in online video streaming apps including periscope, Meerkat & the like of Snapchat & Vine.

Investigating The FutureOf Social Media Congress

6th Annual

17th-19th June 2015, The Grace Hotel, Sydney

10.40 Networking and refreshments

• Top three critical future steps• Social Marketing 2017 – how the role looks set to evolve• Next move into social – where’s the strategy heading, how the future developments will unfold

16.40 INTERACTIVE ROUND UP DISCUSSION

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Group interactive discussion and summationby conference chair

The panel of speakers will provide clarity on the key changes to the social arena helping delegates to test and redefine howsocial will be successful in the years to come: • Establishing the key future content considerations• The five critical next steps in aligning for future social growth• The evolving role of the social marketer

12.20 PANEL DISCUSSION:

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CRAIG MACK, Social Media Manager, Red Balloon, Former Social Media Manager Weight WatchersMARSHALL MAHER, Head of Marketing, TwitterDAVID CORKERY, Social Media Manager, Network Ten

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Investigating The FutureOf Social Media Congress

6th Annual

17th-19th June 2015, The Grace Hotel, Sydney