web 2.0 beyond the hype: presentation march 27th, 2009

Web 2.0: Beyond the Hype

Case StudiesSalesforce.com|Recruit2Mobile

Microsoft|Jobs2Web

March 27th, 2009

Scott Morrison | salesforce.com Mike Galyen | recruit2mobile

Leveraging Mobile Recruiting to increase Candidate Pipelines

NWRA Agenda

Introductions Salesforce.com Recruiting Goals/Challenges Leveraging the social media cloud and mobile Mobile trends and statistics The CMU Force.com challenge story

“A mile-wide and an inch deep”

Salesforce.com University Recruiting

http://www.haas.berkeley.edu/cgi-bin/forceDownloadLogo.pl?picture=Haas_BerkPC85c.tif

RSS Feeds, Tagging, Opt-ins, Chat, SEO

Recruiting in the Cloud

Blogs, Microblogs—Twitter, YouTube etc.

Social NetworksLinkedIn, Facebook,

Xing, Ning

Mobile

Careers SiteCRM

•Mobile Subscriber Market• 3.3 billion mobile subscribers globally• 260 million U.S. subscribers• Mobile data applications surging• sms/text messaging has surpassed voice• 30+ billion sms/text message sent monthly• 82% of 16-24 year old demographic texts

frequently• Mobile advertising market is nascent

Mobile Subscribers – Industry Trends

Mobile: New Rules of Marketing

• Consumers deserve:•Immediate access to information•Time & place relevancy•Wisdom of crowds

• Mobile marketers provide relevant information in exchange for consumer and community opt-in

• Obama 2008 Presidential campaign captured 2.9 million voters with “Be the First to Know” mobile marketing program

• FedEx offers mobile tracking for customers

• BMW leverages mobile call-to-action to drive sales

• SEARS leverages mobile WAP site to provide shopping information

Major Brands are Starting to Follow

Missed opportunity:• Mobile recruiting• Employment branding• Talent community building• Viral word-of-mouth and referrals• Drive job applications

Text: BauerTo: 88000

The Force.comChallenge

Force.com Challenge Site

Mobile Opt-In

Salesforce Mobile Marketing Program Goals:

– Targeted Lead Generation– Engage students on their mobile devices– Cultivate and nurture talent

pipeline/community in a CRM tool– Pilot mobile with college audience so

that we can integrate it in future candidate lead gen events marketing

Text: ForceTo: 88000

Metrics Lessons/Learning

-25% opt-in with students-Pipeline of leads: engineering students and faculty at target campuses-Leveraged in CRM/Talentforce-Event results: Generated a shock wave at CMU; Attracted a packed house of 117 students and 31 teams-Industry Thought Leadership with Profs, TA’s and Internal clients/Hiring Managers

-Students/candidates are interacting in new ways-Mobile is their preferred mode of communication-Mobile is not a standalone initiative, it needs to be integrated

Metrics & Learnings

Web 2.0 Beyond the Hype

“Web 2.0: Beyond the

Hype”

Google.com (12/2008)151 Million “Job” Searches> 5 Million Searches Per DaySource: Google Adwords

Monster.com (12/2008)3.7 Million VisitorsSource: comScore Media Metrix

Pre Web Web 1.0 Web 2.0

Web 2.0 Beyond the Hype| Microsoft & Jobs2Web

What Is Web 2.0?


The Web 1.0 Site

No Search Engine Optimization

No RSS FeedsNo Social Media

Integration

No Rich MediaIntegration

No Capture Of Passive Candidates

No MarketingEngine



ATS

Employees

Alumni


Manual Marketing

Eats 80% Of Recruiter Time

Get/Review Job

Post Into ATS

Interview Mgr For Hot Points

Definition Promotion Sourcing Facilitation

Post To Monster

Post To Craigslist

Email Internally

Post To Twitter

Post on Facebook

Search/Send On LinkedIn

Search/Send In ATS To Prev Apps

Search/Send To ZoomInfo

Search/Send To Personal Contacts

Search/Send To Search Engines

Search/Send To Niche Boards

Review Apps

Deal With Bounces & Spam

Forward Goods To Manager

Interview Coord & Prep

Post To CareerBuilder

Interview Follow Up

Declines, Rejections

References & Background

Offer Prep & Accept

Write Blog Article (or post on Blog)

Post To FriendFeed

Search/Send To Facebook

Search/Send Tweeple

FAQ #1: I thought Microsoft was a Software Company.

FAQ #2: What is your commitment to Hardware?

Hardware Engineering Case Study


About Microsoft Entertainment & Devices• Consumer products, manufacturing, & supply

chain• Non-traditional businesses• 10,000 employees• $8.5 Billion Sales• Generates $500 million profit• 3000 New Jobs (1500+ external) with 30

recruiters (3+ placements/month per recruiter)


Redmond

Silicon ValleyMACH Shenzhen

UXIndustrial DesignErgonomicsUsabilityUser Assistance

DesignProgram ManagementArchitectureVLSIFirmware

ManufacturingReliability EngineeringMfg EngMfg TestProduct Engineering

OperationsFactory MgmtSupply chainQualityData Analytics

Hardware Engineering Talent Profiles


Target (2523)

Visitors (983)

Applied (211)

Interviews (32)

Hires (8)

*TalentStream: Continuous flow of prospects from community

aggregated 17 different sources

39% audience click through rate

> 3.5 times more prospects

Quality of Candidates exceptionally high

8 different Sources of Hire

> 2.5 times more visitors

53% respondents act within 24 hours

Sent 4 email invitations over 6 months

Viral: 38% of hires came from referrals

9% interviews from referrals

Invite 1000; 53 will show up

40% of attendees invited to tech screen

41% of tech screens invited to interview

20 prospects; 8 candidates in 2 weeks

Surveys: changed perceptions 3X factor + 97%

Social Recruiting Event Metrics


Not Look-

ing34%

Ac-tively Look-

ing14%

Ca-su-ally

Look-ing

20%

Pas-sively Look-

ing32%

Heads Down & Working

Actively Looking & Applying

A Few HoursNow & Then

If SomethingFinds Me

The Job Search Cycle

Talent changes jobs 18-36 months

Major Search Engines (Live, Google, & Yahoo)

How to relate & engage talent inevery phase of job search cycle

Salary & Comp Info

Social Networks(Talking With

Friends)

Business Networks

Researching Company’s

Directly

Researching Career Paths& Progressions

Job Boards &Search Engines

Get Resume Together& Get Online

Actively Searching & Applying To Jobs

Search Engines, Blogs & Industry Sites

Reading WhitePapers& Articles

Searching For Project & Task Related Info

AttendingLearning & Non-Career Events

SEO of Jobs

Affinity GroupGatherings

Social Networking Communities

Social Recruiting Events

Virtual Education Events

White Papers

Map to Blogs

Technical Briefings

What is like to Work at E&DPassiv

e

Casual

Active

Not Looking

How Microsoft is Leveraging Jobs2Web



SEO > Search Engine Optimization

Job Feeds

craigslist

Talent Landing Pages (SEO)

Future (Paid Boards)

Talent CommunitiesMobile Marketing

Social CommunitiesPay-Per-Click (SEM)

NGS|XpTEN

Measure All Interactive Recruiting Programs


http://www.bestbuy-retail-jobs.com/clients

http://www.simplyhired.com/





Marvin SmithTalent Community Development

[email protected]

Doug BergFounder: Jobs2Web

[email protected]


http://www.linkedin.com/in/marvsmith

http://twitter.com/marvinesmith

http://www.facebook.com/home.php?

Corporate Members in Attendance

Thank you to our Sponsors

Jobs2Web is a leading provider of interactive recruiting solutions. The company develops and implements the innovative technologies and services that enable employers to leverage their investments in their own career sites to attract, capture and communicate with the exploding base of interactive job seekers. Through Jobs2Web's solutions, employers can improve recruiter effectiveness and provide measurable results, translating into increased quality of hires, reduced time to fill and a ready pipeline of passive candidates. Founded in 2003, Jobs2Web is headquartered in Minneapolis, Minn. Jobs2Web's executive team includes several of the world's foremost sourcing and recruiting experts. More information can be accessed at www.jobs2web.com.

Headquartered in Bellevue Washington, Intelius offers a full suite of FCRA background screening products. Recently voted as the #1 ranked employment screening firm for overall quality of service by HRO Magazine Intelius, has been working with hundreds of Northwest recruiting professionals for over the past six years! Intelius helps companies lower cost, increase efficiency and reduce risk by delivering affordable and highly customizable solutions that are fully-integrated with other on-demand HR business applications from leading solution providers including: Taleo Business EditionFor more information on Intelius please make sure to grab a red folder @ your table..

http://www.jobs2web.com/

web 2.0 beyond the hype: presentation march 27th, 2009

Technology

microsoft

mobile

amp

information

force

seo

post

searchsend