beyond the hype of influence #socmedresults
DESCRIPTION
Presentation give at Social Media Results for PR and Comms in London 2012TRANSCRIPT
BEYOND THE HYPE
OF INFLUENCE
Wednesday, November 28, 12
DRIVE BUSINESS RESULTS THROUGH INFLUENCER COMMUNICATIONSOCIAL MEDIA RESULTS 2012
Wednesday, November 28, 12
DRIVE BUSINESS RESULTS THROUGH INFLUENCER COMMUNICATION#SOCMEDRESULTS@PIERRELOIC
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5 MYTHS5 APPLICATIONS5 STEPS TO SUCCESS
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5 MYTHS ABOUT INFLUENCER MARKETING
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MYTH 1
INFLUENCER MARKETING IS A NEW SHINY THING
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(BEFORE)
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(NOW)
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MYTH 2
YOU CAN BUY INFLUENCE
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MYTH 3
CONNECT WITH AS MANY INFLUENCERS AS POSSIBLE
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3% PEOPLE = 90% IMPACT
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MYTH 4
INFLUENCEIS UNIVERSAL
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APPS
HYBRID
HEALTH
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MYTH 5
SUCCESS IS ABOUT CONTROLLING BRAND MESSAGE
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“Your job as brand managers is being reinvented in front of your eyes and becomes less about “managing” your brand and more about “facilitating” it”Bob McDonald CEO, Procter & Gamble
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5 KEY APPLICATIONS TO INFLUENCER MARKETING
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APPLICATION 1
DRIVE AWARENESS
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APPLICATION 2
SEED COMMUNITIES
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APPLICATION 3
BECOME AN INFLUENCER
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APPLICATION 4
GAIN INSIGHTS
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APPLICATION 5
MANAGE A CRISIS
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5 STEPS TO UNLEASH REAL VALUE FROM INFLUENCER COM
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1. THINK BIG, AIM SMALL2. FIND YOUR INFLUENCERS3. LISTEN AND PARTICIPATE 4. ACTIVATE INFLUENCERS 5. MEASURE AND ITERATE
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DISCOVER ACTIVATE MEASURESET GOALS LISTEN
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Wednesday, November 28, 12