MARKETINGGET THE BEST OUT OF YOUR

Group Momentum’s Web2Print system

loads your library of print and marketing resources

to a company-branded online portal, accessible by associates,

remote offices and retail locations through secure accounts.

Your associates can order what they need, when they need it,

eliminating inventory and distribution headaches.

Managing the prin

t needs of a

n entire organizatio

n,

while protecting branding standards and monitoring inventory,

can demand the attention of multiple staff members,

or an entire department.

Or, you can rely on

Group Momentum’s Web2Print solutionto quickly and efficiently control your company’s print needs.

Marketing Asset Management Today, a growing number of companies are turning to marketing asset

management (MAM) solutions to streamline and improve the efficiency of their

marketing materials supply chain. The diagram on the following page shows

where a marketing asset management solution fits into the marketing

materials supply chain. As the diagram illustrates, an MAM solution provides

the critical link between the strategic and creative functions of marketing and

the stakeholders who use or consume marketing materials.

A marketing asset management solution is a suite of technologies, print

production capabilities, and fulfillment services that automates many of the

processes related to the procurement, management, and distribution of

marketing materials. A complete MAM solution is essentially an outsourcing

arrangement in which the MAM solution provider assumes responsibility for

several components of a company’s marketing materials supply chain.

CHANNEL PARTNERSDealersDistributorsWholesalersManufacturers’ RepsRetailersIndependent AgentsFranchisees

SALESExternal Sales RepsInternal Sales RepsCustomer Service

ADVERTISING AGENCIES

EXTERNALGRAPHIC

DESIGNERS

INTERNALGRAPHIC

DESIGNERS

MARKETINGDEPARTMENT

MARKETINGASSET

MANAGEMENTSOLUTION

-PERSONALISATION

-SHORT-RUN PRINTING

PRODUCTION-

FULFILLMENT-

INVENTORYMANAGEMENT

-REPORTING W

EB

IN

TE

RFA

CE

STREAMLINED MARKETINGMATERIALS SUPPLY CHAIN

“THIS IS PERFECT, I HAVE ACCESS TO ALL MY MARKETING MATERIAL AND ITS ALL UNDER MY BRAND “

Here’s how an MAM solution works The core component of an MAM solution is a central repository that contains

digital versions of the marketing materials that a company uses. The solution

will also provide an online catalog that contains images of all the company’s

materials. When an authorized user needs to order marketing materials, he or

she logs into a secure website, selects the desired materials from the online

catalog, specifies the desired quantity of each item, and submits the order.

An MAM solution also provides powerful customization capabilities. If a user

wants to order an item that can be customized, the online catalog contains

a template for that item. The template identifies the content elements that

can be customized and provides the ability to customize the item in allowable

ways. Once the item has been customized, the system provides an online proof

for review, and the user simply approves the proof and submits the order.

The MAM solution provider uses digital printing technology to produce

marketing materials on an order-by-order basis and then packages and ships

the materials. On demand production means that, in most cases, there is no

need to maintain a physical inventory of marketing materials.

CORPORATECOLOURS

MARKETINGMESSAGE

CORPORATEFONTS

COPY

IMAGES

LOGOS

Combine your Brand Assets

When you bring Web2Print technology

together with the use of variable data,

one to one communication takes on

a whole new feel. Instantly engaging

creative becomes more effective and

results in higher ROI.

Communicating to an individual with

words and images based on likes and

dislikes can make for an interesting and

attention grabbing creative piece.

Because it looks like you, not us - The site is built to look like your company; it is actually a

storefront within our back end site. - You must be given access to order on the site; we will

show you how to build your list of users. It is secure and requires login, so should an employee leave, you need only notify us to remove them from the user list.

- No entity other than designated persons can gain entrance to your site.

It is easy to use and no different than any other purchase online - Just like Amazon or any other storefront, the principles

with our site are the same; there is an order placed, with pricing and quantity. It is very easy to use.

The technology saves time and money - Many of our clients pay for a warehouse to hold their

print materials, along with employees to staff and handle the pick and pack.

- Print may become outdated and they discard materials. The site allows all items to be up to date, including a preview so you can see what you are ordering.

Web2Print controls the brand - Files are put up for ordering after they have been

reviewed and approved to purchase by the brand guardians. Templates can be locked so you decide where the edits are allowed.

It allows for customisation and variable data - Should you desire variable content, the screen will

refresh and show the changes instantly. We will get into more depth about variable data in our demonstration.

- Eliminates the time and effort needed to handle the day to day ordering of commonly used print materials.

- Marketing and creative can work on developing new products and services as the system takes the daily grind of paperwork on each and every order away from these areas of your business.

Web2Print streamlines the production and approval process - Costs are pre-approved, and signed off before printing.

This simplifies paperwork. - It allows multiple levels of approval and spend. You may

have multiple approvers involved in your orders, so the system allows for this type of control in admin.

- Pricing is built in for the items along with quantities that you set.

Fulfilment information is available in online reports - We can build in the trigger for re-ordering static

materials. - Reports can be exported to the accounting department

for easy break out and bill back by cost code within departments.

So why choose Group Momentum’s Web2Print solutions?

Web2Print and Variable Data

CASE STUDY RICHARDSON & WRENCH REAL ESTATE - NATIONAL BRAND SAMPLES AND CLIENTS

PROPERTY MARKETING MATERIALAGENT PROFILES & SUCCESS ADVERTISING

OFFICE STATIONERY AND MARKETING COLLATERAL

39-47 Albany Street Crows Nest NSW, 2065Telephone 61 2 9955 0661 Facsimile 61 2 9922 4065www.groupmomentum.com.au

For further information please contactDavid Minnett - davidm@groupmomentum.com.au