■

jan shapiroSenior Designer ■ Art Director

with several years of professional creative experience in

corporate identity development, brand management, print

design, publishing, packaging, pre-press and web site.

BRAND IDENTITY GUIDELINES

5.0

BRAND COMMUNICATIONS

■ OneShield Corporate Brochure B2B

■ OneShield Announcement Card and website

✣ Concept, layout and design

■ Sun Life Financial Brochure

✣ Designed creative marketing materials: • ads • newsletters • banner blasts, web evites

Today ’s Interest Rate:*

* First-year bonus rate effective yield for 7-year rate plan, with initialpurchase payment of $50,000 or more. Guaranteed minimum rate:1.50% (May vary in CT and NY)

Sun Life Financial Keyport Value flexiblepremium deferred annuity (form #FPDA(7)/MVA) is issued by Sun Life AssuranceCompany of Canada (U.S.) (WellesleyHills, MA) in all states but New York. InNew York, the contract (Sun Life FinancialKeyport Value New York [form #FPDA(7)/MVA/CERT/NY]) is issued by Sun LifeInsurance and Annuity Company of NewYork (New York, NY). May not beavailable in all states; product featuresmay vary by state. This policy haslimitations. For costs and completedetails of coverage, ask a financialprofessional who is also an insurance-licensed agent.Annuities are long-term investmentvehicles designed for retirementpurposes. Withdrawals of taxableamounts are subject to ordinary incometax and, if taken prior to age age 59 1/2, a10% IRS penalty tax may also apply.Withdrawals, which may be subject tosurrender charges and/or a market valueadjustment, have the effect of reducingbenefits and values.

1 All terms may not be available.2 The initial term bonus interest does not

apply to renewal terms3 Based on the claims-paying ability ofthe issuing company.

4 The benefits of tax deferral in anannuity do not apply to contractspurchased as an Individual RetirementAnnuity (IRA) or inside some other tax-qualified retirement plan becausethese plans already have tax-deferredstatus. Therefore, you should buy anannuity in such plans only if you valuethe lifetime income or beneficiaryprotection features that an annuityoffers.

Security and Reliability with

GUARANTEEDRATES

© 2007 Sun Life Financial Distributors, Inc. Sun Life Financial and the globe symbol are registered trademarks of Sun Life Assurance Company of Canada.

KV28-7377 (Exp. XX/08) SLPC XXXXX (XX/07)

A Sun Life Financial Keyport Value fixed annuity is:

• FlexibleChoose a plan that best fits your time frame1

• RewardingReceive an initial term bonus of your choice2

• AccessibleYour Money – When You Need It

• DependableGuaranteed Income for Life3

• Tax-DeferredMaximize your money and minimize the taxes you owe4

NOT FDIC/NCUA INSURED • MAY LOSE VALUE • NO BANK/CREDIT UNION GUARANTEE NOT A DEPOSIT• NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Page 2• A View from Washington:

Social Security Reform

Page 3• Obstacles to Reform

Page 4• Did You Know?

Volume 1 Issue 2

March 2007

WelcomeSun Life Financial is committed to

helping you achieve financial well-being

in retirement. With helpful and reliable

information, you can continue on a

clear path toward your goals. This issue

of Sun Connection discusses the

prospect of Social Security reform and

the reason behind it.

Social Security reform is President Bush’s top domestic legislative priority. With asystem that many say is in need of repair and opposition to reform in the mannerproposed, there is lively debate on the subject. What does it mean exactly? Whodoes it affect? And why is it a hot topic? We’ve gone directly to Washington tobring you the details.

Sound bites on Reform:• How Social Security Works Now: What you pay – or paid – into Social

Security through your payroll taxes does not fund your retirement, but ratherpays retirement benefits to current retirees.

• The Problem: The first wave of “baby boomers” will soon enter into retirement.At 76 million strong, this generation has more people in it than subsequentgenerations. This means that when this group retires, there will be fewer workersavailable to support them. As a result, the system will not work at some point,because the payments due retirees may exceed the taxes collected from workers.

Number of Workers for One Retiree

UnderstandingSocial Security Reform

Source data: www.ssa.gov, 2004 OASDI Trustees Report

People are living longer; the first baby boomers are five years from retirement, andtoday’s birth rate is low. The result is that the worker-to-beneficiary ratio has fallenfrom 16-to-1 in 1950 to 3.3-to-1 today. Within 40 years it will be 2-to-1. At this ratiothere may not be enough workers to pay scheduled benefits at current tax rates.

Continued on page 3

IN THIS ISSUE:

■ Sun Life Financial evite

✣ Corporate branding, layout and design

■ MIT | Technology and Development Program Site | http://web.mit.edu/mit-tdp/www/

■ Charles River Associates, International | Concept Web Designs | http://crai.com/

■ MNS ENTERPRISE| Design Consultant for Concept Web Designs | http://www.mnsenterprise.com/

■

jan shapiroSenior Designer ■ Art Director

with several years of professional creative

experience in corporate identity develop-

ment,

brand management, print design, publishing,

packaging, pre-press and web site.

617.571.0292

■

jan shapiroSenior Designer ■ Art Director

with several years of professional creative

experience in corporate identity development,

brand management, print design, publishing,

packaging, pre-press and web site.

617.571.0292

jans_studio@yahoo.com

http://www.linkedin.com/in/JansStudio

http://www.coroflot.com/JansStudio