wearisma - marc jacobs influencer case study
TRANSCRIPT
Created by Wearisma
Marc Jacobs Divine Decadence - Case Study
Summary - Marc Jacobs
Created by Wearisma
Create awareness around Marc Jacobs’ Divine Decadence fragrance with micro-influencers
4 influencers
Posting about Marc Jacobs’ Divine Decadence
NAME IMPRESSIONS ENGAGEMENT
Laura 55k+ 3%
Anna 72k+ 6%
Christina 85k+ 4%
Samio 63k+ 3%
Total influencer reach
99k
Total impressions of posts about Divine Decadence
277k+
Impressions
Number of posts about Marc Jacobs’ Divine Decadence
26 Blog posts, tweets and Instagram
Total engagement for posts
4% Likes, clicks, retweets, favourites and comments across all social platforms
Campaign dates
July 2016
Breakdown of number of posts by platform
TWITTER 12
INSTAGRAM 14
Resulting Content - Marc Jacobs
Created by Wearisma
Anna - Reach 28k
Christina - Reach 29k
Laura - Reach 25k
Samio - Reach 17k
Results - Marc Jacobs
Created by Wearisma
We deliver results…
Using our proprietary technology and algorithms, we initially identified the right influencer fit for the Marc Jacobs’ Divine Decadence campaign.
We executed a successful campaign and whilst providing real-time analytics throughout, including likes, comments, clicks and sales.
277k Impressions
4% Total Engagements
5X Media Value*
3X More Engagement than brand’s own content
Contact [email protected]
[email protected] - Business Development [email protected] - Head of Acquisition
How to run a successful campaign
Experience tells us that identifying the right influencer for your campaign, impacts it dramatically.
1. Work backwards and firstly identify the core audience you want to tap in to.
2. Brand fit is a greater indicator of success than follower size.
3. Remember that an Influencer’s main asset is trust, so authenticity is key
* Media value calculated based on equivalent CPM, CPE and CPC measures specific to the industry, products and services.