wearedbp.com : facebook unlocked
TRANSCRIPT
FACEBOOK UNLOCKEDIvan Fernandes, Global Digital Leader
TWITTER: @IVAN2012EMAIL: [email protected]: HTTP://WWW.LINKEDIN.COM/IN/IVANFERNANDESWPP
• DAILY ACTIVE USERS (DAUS) WERE 665 MILLION ON AVERAGE FOR MARCH
2013, AN INCREASE OF 26% YEAR-OVER-YEAR.
• MONTHLY ACTIVE USERS (MAUS) WERE 1.11 BILLION AS OF MARCH 31, 2013, AN INCREASE OF 23% YEAR-OVER-YEAR.
• MOBILE MAUS WERE 751 MILLION AS OF MARCH 31, 2013, AN INCREASE OF 54% YEAR-OVER-YEAR
• REVENUE FOR THE FIRST QUARTER TOTALLED $1.46 BILLION, AN INCREASE OF 38%, COMPARED WITH $1.06 BILLION IN THE FIRST QUARTER OF 2012.
• REVENUE FROM ADVERTISING WAS $1.25 BILLION, REPRESENTING 85% OF TOTAL REVENUE AND A 43% INCREASE FROM THE SAME QUARTER LAST YEAR.
• MOBILE ADVERTISING REVENUE REPRESENTED APPROXIMATELY 30% OF ADVERTISING REVENUE FOR THE FIRST QUARTER OF 2013.
THE EVOLUTION OF FACEBOOK FOR BRANDS
Source : http://investor.fb.com/
IT IS NOT A QUESTION OF IF, BUT HOW A BRAND SHOULD BE SOCIALLY INTEGRATED
FACEBOOK MARKETING GOALS: THE BRAND
APPROACH
INCREASE BRAND APPEAL
AWARENESS
CLOSENESS
CUSTOMER INSIGHTS
CONVERSATION
LOVE
ENGAGEMENT
LIFE TIME VALUE
PROFILING
TARGETING
Unlocking the Value of
Intangible Assets
FOUNDATIONS OF A SUCCESSFUL FAN PAGE
REGULAR POSTS
CONTESTS/ GIVEAWAYS
NEW PRODUCT INFO
TRUSTWORTHY BRAND NEWS
OFFERS
EASY NAVIGATION 6 MILLION FANS
FOUNDATIONS OF A SUPERIOR FAN PAGE
CONTENT VARIETY
STRONG COMMUNITY
ADVANCED INTERACTION CAPABILITIES
USEFUL INFORMATION
15 MILLION FANS
WHAT SHOULD YOU PAY ATTENTION TO?
•Bench-marketing
•Campaigns
•Audience overlap
•Overall response rate
•Promotions response rate
•Key influencers
•Non-influential but core fans
•Fan interaction
•Content interaction
•“Shareability"
•Fan Size,
•Fan churn rate
•Demographic profile
•Attitudinal profile
•Behaviour profile
•Fan reach
•Cumulative growth
Fans Engagement
Competitor Evaluation
Community
DEVELOP A SOCIAL MEDIA ENVIRONMENT TO WHICH END USERS ARE ATTRACTED AND IN WHICH THEY CAN BE CAREFULLY TRACKED.
UNLOCKING THE WEALTH OF CUSTOMER DATA HAS SIGNIFICANT SHORT- AND LONG-TERM STRATEGIC VALUE.
TWITTER: @IVAN2012
EMAIL: [email protected]
LINKEDIN: HTTP://WWW.LINKEDIN.COM/IN/IVANFERNANDESWPP
Ivan Fernandes,
Global Digital Leader