WE PUT THE HILARITY

IN CHARITY

2016

2016 | CUPID’S UNDIE RUN CITIES

proposed cities

UNITED STATES

ATLANTA, GA NASHVILLE, TNAUSTIN, TX NEW ORLEANS, LABALTIMORE, MD NEW YORK, NYBOISE, ID OKLAHOMA CITY, OKBOSTON, MA ORLANDO, FLCHARLESTON, SC PHILADELPHIA, PACHARLOTTE, NC PITTSBURGH, PACHICAGO, IL RALEIGH, NCCINCINNATI, OH SAN FRANCISCO, CACLEVELAND, OH SEATTLE, WADALLAS, TX ST. LOUIS, MODENVER, CO ST. PETERSBURG, FLDETROIT, MI WASHINGTON D.C.KANSAS CITY, MO SAN DIEGO, CA*LAS VEGAS, NV SALT LAKE CITY, UT* LOS ANGELES, CA MILWAUKEE, WI*MASON CITY, IA VIRGINIA BEACH, VA*MIAMI, FL* MINNEAPOLS, MN

INTERNATIONAL

GOLD COAST, AUSTRALIAMELBOURNE, AUSTRALIASYDNEY, AUSTRALIAVANCOUVER, CANADA*

* New Cities, 2016

Estimated attendance 22,000-27,000

JOIN THE MOVEMENT

JOIN THE MOVEMENT

AN UNDIE RUN? FOR CHARITY? LET’S DO THIS!

ABOUT CUPID’SCupid’s Undie Run has become an international fundraising fun-run phenomenon in its “brief” 6-year history. Attendees partakein a pre-race party, run a 1(ish) mile course in their undies, then return back to the party to celebrate everyone’s efforts… all inyour undies! 100% of net proceeds go towards NF research through the Children’s Tumor Foundation, a 501(c)(3) non-profitrated 4-stars by Charity Navigator and spending less than 10% on administrative costs.

Started by a few friends in Washington DC with 650 runners and $10,000 of fundraising, Cupid’s is now in 39 cities across theworld and has raised over $7,000,000 for NF research. With prominent media features including the Today Show, CNN, HuffPo,Runner’s World, NPR and much more, Cupid’s has had more than 8 million page views and has hosted nearly 30,000 scantily-cladrunners around the globe.

For 2016, we expect 25,000 runners and close to $6Million in donations!

THE POTENTIAL FOR PARTNERS:Cupid’s Undie Run offers a unique opportunity for our partners:• PASSIONATE PARTICIPANTS - Our fun-loving, do-good participants are passionate about all things Cupid’s… especially our

partnering brands (i.e. you).• ALL EYES ON US - It’s a time of year when there are little-to-no other events happening, so no fear about your

marketing/charitable dollars going to waste with yet another Electric-Foam-Mud-Warrior 5k that everyone quickly forgetsanyways.

• SOCIALLY VIRAL - Who doesn’t love pics of people running around in their undies? Photos from Cupid’s Undie Run live ininfamy on Facebook profiles year-round. Why not get your brand prominently placed alongside the fun?

• CREATIVITY IS ENCOURAGED - We go about a different route for philanthropy than most and it has proven to be highlysuccessful. Have a CRAZY idea for a partnership? We’re all ears.

• IT’S FOR THE KIDS – Cupid’s isn’t just a fun event, we’re doing tremendous amounts of fundraising for one of the mostworthwhile causes out there. All donations to Cupid’s Undie Run and the Children’s Tumor Foundation are 100% tax-deductible.

Our mission is to provide a win-win-win scenario for all involved: A great event forparticipants, stellar coverage for partners and generous giving to the Foundation.

#IMWITHCUPIDStatistics

YEAR CITIES RUNNERS RAISED VIEWS

2015 36 17,500 $3,400,000 6 million

2014 27 15,000 $2,700,000 4 million

2013 17 7,800 $1,350,000 2 million

2012 6 2,700 $315,000 750,000

2011 1 650 $75,000 60,000

2010 1 650 $10,000 20,000

* All city numbers above are for the U.S.

586 MILLION IMPRESSIONS

372 MEDIA PLACEMENTS

You’ll be a PARTNER, not just a “SPONSOR”

Cupid’s Undie Run is a unique event that attracts considerable attention through motivated individuals from all walksof life. It can be said that nothing draws a crowd like a crowd, and nothing draws a big crowd like people in theirunderwear. This means a lot of eyes and ears.

From National-level Title Partner to mom-and-pop shop, Cupid’s wants to build a package that works for you. Thiscan be seen through a matching gift structure, the creation of a corporate fundraising team, or a combination ofideas.

COMMUNITY THROUGH PARTNERSHIP

Nothing unites a group like the opportunity to have fun and do good all at the same time. Cupid’s Undie Run thriveson teams and not coincidentally teams thrive with Cupid’s. Whether a corporation, social club, intramural team orjust a group of friends, take the leap to get together and highlight your combined efforts. Learn more below aboutour ‘give or get’ principle and how it applies to your team!

As a community-driven organization, we follow the “give or get” principle. Meaning, if your business is interested ina partnership level, we would consider your ability to raise the dollars needed as equal to a check written. Thiswould require a commitment to raise the funds needed, or fulfill the difference within 21 days PRIOR to the event.For banner inclusion, funds must be raised, or received by December 21, 2015

Want your business to be the LOCAL PRESENTING SPONSOR?Just commit to raise $10,000 as a corporate team!

NO BUDGET? CREATE A TEAM & FUNDRAISE!

OUR “GIVE” OR “GET” PRINCIPLE

100% of net proceeds go towards NF research through the Children’s TumorFoundation.

The Children’s Tumor Foundation (CTF) and Cupid Charities are both 501(c)(3) non-profit organizations. CTF pridesitself on its 4-Star Charity Navigator rating, spending 82.4% of its revenue on programs and research and less than8% on administrative costs.

Cupid’s $2.7M in fundraising accounted for nearly 25% of CTF’s annual budget in 2014.

The Children’s Tumor Foundation was established in 1978 with the mission to end NF (neurofibromatosis) throughresearch. Over the past five years, the foundation has funded more research than in the previous 20 combined.

Children’s Tumor Foundation was awarded Charity Navigator’s highest rating of 4 stars because of their efficiency ofoperation. The foundation’s point of pride however is in the recent surge in NF clinical trials. A clinical trial is the laststage before treatment, and since 2007, CTF has greatly influenced the growth from 2 trails, to more than 26 in2013. This remarkable increase is directly linked to the collaboration and funding of the foundation, the researchcommunity, and industry partnership. Learn more at www.CTF.org

SPONSORSHIP | placement

TITLE EVENT BANNER

FEATHER CUSTOM INDOOR BANNER STEP & REPEAT BANNERBANNER

SPONSORSHIP | placement

NATIONAL HOMEPAGE FACEBOOK COVER IMAGE LOCAL FACEBOOK EVENT PAGE

EVERY EMAIL RACEDAY SPONSOR BANNER MOBILE SITE LOGO

PARTNERSHIP OPPORTUNITIES

NATIONAL

TITLE $250,000+

- Event title to read: [Your Brand]’s Cupid’s Undie Run

- Category exclusivity for 2015 - Right of first refusal for future Cupid’s Undie

Run - Company name and logo incorporated into

event name for all advertising and promotional purposes, including all print, email & web advertising, radio & TV spots or interviews, and posters/postcards including the step & repeat.

- Press release and active promotion of partnership

- Logo on Facebook Cover Image - Premium placement on all signage in all cities- Representative to start/lead the run- Custom named event section (ex: the Subway

Start Line)- 25 VIP wristbands- Whatever your heart desires... within reason ;-

)- PLUS everything listed on page below

PRESENTING $100,000+

- Event title to read: Cupid’s Undie Run presented by: [Your Brand]

- Category exclusivity for 2015- Right of first refusal for the 2016 Event - Company name and logo incorporated as

‘presented by’ name for all advertising and promotional purposes, including all print & web advertising, radio & TV spots or interviews, posters/postcards and step & repeat.

- Press release and active promotion of partnership

- Logo on Facebook Cover Image- Premium placement on all signage- Custom named event section (ex: the

Subway Start Line)- 20 VIP wristbands- PLUS everything listed on page below

PARTNERSHIP OPPORTUNITIES

LOCAL Local Presenting - $5,000 / $10,000- Logo inclusion prominently showcased within the

city website and in all local advertising efforts (e.g. Print, posters, postcards)

- Premium placement on all local signage- Opportunity for a digital coupon, or special offer to

all participants in that city- Opportunity for on-site presence during the event- FOUR (4) large banners to be placed within the

event footprint- Opportunity for TWO (2) Sponsor e-blasts to all race

participants in the sponsored city- Sponsor mention during the awards and event

‘Thanks You’ email- Social media inclusion leading up to, and during the

event- Logo inclusion on the local Facebook event page- SIX (6) VIP wristbands for event participation

Cupid’s Leader - $2,500 / $5,000- Logo inclusion within the supporting city website- Opportunity for a digital coupon, or special offer to all

participants in that city- Opportunity for on-site presence during the event- TWO (2) medium banners to be placed within the event

footprint- Opportunity for ONE (1) Sponsor e-blast to all race

participants in the sponsored city- Social media inclusion leading up to, and during the

event- FOUR (4) VIP wristbands for event participation

Cupid’s Friend - $1,000 / $2,500- Logo inclusion within the supporting city website- Opportunity for a digital coupon, or special offer to all

participants in that city- Opportunity for on-site presence during the event- Sponsor mention during awards and event ’Thank You’

email- TWO (2) VIP wristbands for event participation

Cupid’s Supporter - $250 / $500- Logo inclusion within the supporting city website - opportunity for a digital coupon, or special offer to all

participants in that city- Opportunity for on-site presence during the event

*Please note that the prices listed first, are for those individuals that will be writing checks directly to the Foundation. The second price listed for each package, is for those individuals fundraising for the Foundation.

“The only race I’ve ever run that’s mattered.”-Peter Sagal, Runner’s Magazine & NPR

“Valentine’s Day will soon be synonymous with Cupid’s Undie

Run!” - CNN

Voted: “BEST WINTER EVENT”

- The Washington Post