business charity

SCHOOL OF ARCHITECTURE,BUILDING AND DESIGN

FOUNDATION IN NATURAL BUILT ENVIRONMENT

JULY INTAKE 2013

Introduction to business (busF0103)

Final Project : Charity Drive Event

Group Members:

Yvonne Chin Yun Miin (0315662)

Liew Jee Ying (0317174)

Liong Shun Qi (0315942)

Sherny Liong Xin Yie (0316600)

Content Page No.

a. Cover Page 1

b. Content 2

c. Executive Summary 3 - 4

d. Objectives 5

e. Target Market 6

f. Competition Analysis 7

g. Product and Packaging 8 - 10

h. Pricing 11

i. Promotion 12 - 13

j. Sponsors 14

k. Distribution 15

l. Green Measures 16

m. Human Resource Planning 17 - 18

n. Evaluation of Results 19 - 20

o. Appendix 21 - 24

a. Executive Summary

Today’s millions of animals are stray, lost, or in shelters. Besides that,

the statistics of animals are being euthanized or chucked out provided by

official organizations is dreadful. Unfortunately, the numbers of homeless

animals are rising every day. Shelters today are overloaded, it cause the

problem of homeless and displaced animals increasing. More than that, to

improve the lives of animals and helps them to find a new home. We

choose to donate the money that we earned through this charity drive to

SPCA (Society for the Prevention of Cruelty to Animals).

In this charity drive, we learned how to start a business, team works

and solve the financial problems. In fact, we are decided to sell foods. We

have two type of food, sweet and salt. All of the foods are prepared by us.

We did not make any orders from outsides. Besides that, our products are

nuggets, sausage, pudding and marshmallows mix with cereal.

Our products are the snacks that prepared for the students in Taylors

who haven’t have their breakfast before they went to their classes and

some sweet dessert to enjoy after their classes. In addition, our snacks are

attractive looking and provide a simple and nice packaging.

Our implementation plan for this charity drive of our foods is both

cost effective and efficient. We purchased all the materials from the

supermarket during they have some promotions for the groceries. In fact,

we estimated our start-up time; we bought all the materials before the

weeks of the charity drive. We wake up in the early morning every day to

fried all the nuggets and sausage. We also prepared the pudding and

marshmallows before the day we want to sell it.

Lastly, we have finished sold the food that we prepared and we are

almost hitting target. Due to we don’t have enough materials so we found

some sponsors from families and friends to reach the target.

b. Objective

After our discussion, we have decided to donate our profit to SPCA

(Society for the Prevention of Cruelty to Animals). This organization aims to

help the animals. It is a temporary shelter for lost, abandoned and

unwanted animals. We have chosen this organization because they help to

maintain the relationship between animals and human.

In this charity drive, we need to raise at least RM 2000 for SPCA. We

decide to sell marshmallow cereal bars, marshmallows, different types of

puddings, and some snacks, like nugget, sausage. We will also find some

sponsorship to help us reduce some cost.

c. Target Market

The location of targeting our main target market is focusing in

Taylor’s University Lakeside Campus. Firstly, the starting point of our

business is aimed at students whom aged between 18 to 24 years old.

Besides that, staffs that working at Taylor’s University Lakeside Campus that

aged between 25 to 45 years old are our target as well.

Other than that, our products are suitable for all religions because it

is all halal. For the vegetarians, we have puddings and marshmallow mix

cereal bar. Mostly, the Taylor’s University students and staffs who own a

better families background they would do donation for SPCA.

d. Competition Analysis

Competitions are seen everywhere even in the school business

charity drive. Everyone would like to be outstanding and earn more profits

to donate to their respective charity organizations.

A competition would lead to two different types of outcomes. Either

the group becomes more motivated to become better than the others or

they just, give up. But on the contrary, we managed to hit our target with

some tough competition on the way.

There were these two groups that we think that were doing better

than us.

Team Arizona Name Team Popsicle

Arizona can drinks Videogame play on-the-spot

Product(s) Fruit-flavoured Popsicles

Good PR Good resources Good strategy (hot weather that

week) Can sit down, relax and have fun

Strength

Good PR Good resources Good strategy (hot

weather that week)

Did not go walking around the Weakness Product packaging not

campus Expensive

very attractive Expensive

People would like to buy cold desserts in the hot afternoon

Rest and relax

Reasons of Attraction

People would like to buy cold desserts in the hot afternoon

e. Product and Packaging

Products

1. Nuggets and sausage

Description

It is tasty little morsels to serve with brunch and as an appetizer.

Features and Benefits

If the students are feeling hungry after the class they can buy some

snack foods from our stall because we are located just beside of SLC

(Students Life Centre). Before the students went to classes or after

classes, they would pass there.

2. Puddings

Description

Pudding is a dessert, but it can also be a sweet and

savoury dish. We have prepared 3 flavours of puddings

which are lychee, mango and strawberry.


Normally, June is not a rainy season. So, students would buy the cold

puddings to enjoy it during the hot day.

3. Marshmallow cereal bar

Description

This is a snack that for the people who are

looking for a quick bite.


Generally, this is a snack for the people who wanted to grab something

to eat as they are rushing to somewhere else like rushing to classes or

group meetings.

Packaging

Our packaging is very simple and easy for our target market. Other

than that, our packagings include plastic container, plastic spoon, sticks,

cup, ribbon and plastic bag. The package and container is to prevent our

product from damage, spoilage and breakage. In addition, the package and

container are to easier the customers to eat our snacks.

f. Pricing

The pricing applies to the products of MUNCHICHI CORNER is

competitive-based pricing. The prices are determined and adjusted that is

in line or parallel to the prices set by the competitors. Anyway, this is the

normal price of our products:

PRODUCT QUANTITY PRICE

Nugget 1 stick / 2 sticks RM3 / 5

Sausage 1 stick / 2 sticks RM3 / 5

Marshmallow Cereal Bar

1 pack RM3

Pudding 1 cup RM4

g. Promotion

Promotion price throughout the week will be applied such as

opening and closing promotional price. Penetration pricing also will be used

during the introductory period or new opening period to attract customer,

to encourage customer to try our products. Penetration pricing will helps to

achieve the purpose of increase market share, which is one of the future

missions.

* Promotion only applied to the Nuggets and Sausages.

1. OPENING PERIOD PROMOTION

PRODUCT Q'TY(STICK)

DATE NORMAL PRICE

OPENING PERIOD

PROMOTION

SAUSAGES&NUGGETS

12/6/14

RM 3 RM 2

2 RM 5 RM 3

2. CLOSING PERIOD PROMOTION

PRODUCT Q'TY(STICK)

DATE NORMAL PRICE

CLOSINGPERIOD

PROMOTION

SAUSAGES&NUGGETS

12/6/14

RM 3 RM 2

2 RM 5 RM 3

After two days of the charity drives, we realized that the way to our target is still quite far and we decided to make a change in the price of our products, which could add up the speed for us heading to our target.

So here's the promotion we did,

PRODUCT Q'TY(CUP)

DATE PROMOTION

NUGGET&SAUSAGE

1(3 STICKS) 3/6/14 ,

6/6/14RM 5

h. Sponsors

We like to thank to our sponsors for supporting us on this charity

drive event and their generosity on behalf on this event. We know our

sponsors personally and they are extremely willing to help us out on this

event.

Mr. David Chan Shao Wei

Mrs. Chin Fui Ping

Ms. Chan Wai Ying

Mr. Liew Boon Ching

Mr. Michael Liong Kin Seng

Mrs. Chung Set Mui

Their generosity and caring heart of helping us has reached our

target of fundraising for the charity organization, SPCA.

i. Distribution

The products that we sell are marshmallow cereal bar, marshmallow,

puddings, nuggets and sausages. All these products are done by ourselves

to reduce the costs. Yvonne’s marshmallow cereal bar and Shun Qi’s

pudding are done on weekend. However, Sherny and Wendy will fry their

sausage and nugget every morning during our charity drive event.

Every morning of the charity drive event, we will bring our products

from our house and start to prepare. Sherny and Wendy will bring their

sausages and nuggets by Taylor’s bus while Shun Qi will bring a cool box

filled with puddings and walk to campus. Yvonne brings a bag of

marshmallow cereal bar from her dorm.

Everyday the products are ready early in the morning, so the

customer won’t need to wait for our products. The customer can approach

our booth to buy our products. We will also walk around the campus to sell

our products. It will be more convenient for the customer to buy our

products. This can also increase our sale per day. As our products are all

foods, so the customers won’t be able to order our products online

j. Green Measures

Nowadays people are really concerned of green measures

especially in business world. The advantages of reducing the materials

we used are that we can reduce global warming and carbon footpirnts.

Our product packagings are plastic bags and polyfoam cups. These

two materials are not environmentally-friendly. To reduce these

materials to save our world, we decided to change our ways of serving

our food to our customers.

k. Human Resource Planning

This page of the report is the report of Human Resource. There are 4

students in our group, who are Yvonne Chin, Liong Shun Qi, Wendy Liew

and Sherny Liong. 4 of us are the only students who in charge in the stall

that sell several of snacks and foods. In this charity drive, we tend to find

customers to buy our products, then the money we have earned will 100%

donate to the SOCIETY PREVENTION of CRUELTY to ANIMAL (SPCA).

In this event, the division of labour is a must, so we put four people

divided into two teams, and the two teams have two different jobs. Team A

will be Yvonne and Shun Qi, they are serving sweet dessert/snacks which

are marshmallow cereal bar and several flavors of puddings, while for Team

B will be Wendy and Sherny, they are serving salty food such as nuggets and

sausages.

In that one week's time for running the event, our responsibilities for

this charity drive are basically the same. It says the first division of the work

above, and the second different work is that Team A will be responsible for

monitoring the stalls, while for Team B would have walked around the

campus to promote our products, Team B would have to come back to the

stall and help out in the stall for half an hours, then after half an hours

they'll need to go out and walked around the campus to promote their

product again.

l. Evaluation of Results

(a) Profit and Loss Statement

Revenue RM RM

Sales :

Nuggets, Sausage 905 Pudding 264 Marshmallow & Marshmallow Cereal Bar

180

Net Sales: 1349

Gross Profit 1349(+) Add : Donation 100(+) Add : Sponsorships 850Adjusted Gross Profit 2299

(-) Less : Expenses Materials 70.30 Packaging 48.70 Typhoid Vaccine Injection 180

NET PROFIT 2000

(b) Reflection on our results

First, we spent RM299 for the typhoid vaccine injection, our

materials and packaging. After we start our business, we had earned

RM1349 as incomes. Besides that, we also received RM100 of donation

and RM 850 of sponsorships. At last, we had donated RM 2000 to SPCA.

(c) Reflection on what have we done right and wrong?

On the first day of the charity drive, we find that most of the

people will buy our sausages and nuggets during lunch time, so from

the second day, we raise our price of sausages and nuggets to RM 5.

The customer still willing to buy our products and this prove that this

price is still acceptable to them.

As for what we did wrong, all of us have put in all efforts in our

charity drive and we feel stastisfied on our results. However, we have

received several negative feedbacks from customers who just ignore

us or even insult our products. This really makes us very sad. But, we

really understand that because we also do that when the others

promote their products to us.

(d) If we can repeat the event one more time, we will sell more different

and delicious food to attract more customers. We hope that we can

get more money to donate to SPCA.

m. Appendix

Our visit to SPCA

Receipt from SPCA

Receipt for sponsorship

business charity

Presentations & Public Speaking