CHARITY CHALLENGE EVENTS

Alan Ward

WHY UNDERTAKE A CHARITY CHALLENGE?

• Raise funds

• Raise awareness of the charity (1:200)

• Team bonding amongst staff

• Increase numbers of volunteers working for charity

DIFFERENT TYPES OF CHARITY CHALLENGES

• Consortium of like-minded charities

• Open

• Bespoke – 30 participants

• Corporate

The Top 3 charity challenge events are the Great Wall Trek, Inca Trail Trek and Kilimanjaro

WHY CHOOSE THE MOUNTAIN COMPANY?• Internationally qualified leader – Alan Ward

(IML) • The Mountain Company are highly

experienced• Led 6 international charity challenge events• Pre-challenge support available• Pre-challenge weekend training course• 20% discount for clothing & equipment

purchases• PAC carried on challenges • Facebook page hosted• BS8848 compliance for good practice

TOP TEN TIPS FOR FUNDRAISING

1. Let people tell their story2. Learn from other peoples success and failures3. Provide constant updates to keep people interested4. Provide video clips of training and fundraising

activities5. Competition is important6. Family can get involved7. SMS is a very powerful tool8. Make sure you thank the right people9. Social media is very important (e.g. Facebook etc)10.Company support (e.g. Coach’s Corner, Training

Plan etc)

POINTS TO CONSIDER• There is huge scope for expansion in this area of tourism• Most challenge event participants have never trekked

before• The Institute of Fundraising publish a “Charity Challenge

Event Code” and a “Outdoor UK Challenge Code”.• Gift Aid can be claimed on the actual donations• Flyers need an eye-catching image to make them

effective• 12 – 18 months is the normal lead time for an event• The average UK annual charitable donation is £10 but

this rises to £34 for challenge events• Virgin Money Giving is a not-for-profit (2%) organization

to manage participant fund-raising: £1 extra per £20 raised!

CONCLUSION

• Challenge events definitely fundraise and raise awareness of chosen charities.

• TMC offers charity challenges with minimal resource investment from the charities.

• TMC will provide your Wow Factor!

Everest Base Camp

November 2012

KilimanjaroOctober 2012

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EVEREST BASE CAMP

KILIMANJARO (5,895M)

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•Patagonia, Chile •Stok Kangri (6,137m)

•Everest Base Camp•Mt. Toubkal (4,167m)

•The Kingdom of Mustang, Nepal•Kilimanjaro (5,895m)

A series of travel talks by Alan Ward (International Mountain Leader)

All talks begin at 7 p.m. – refreshments available

Everest Base Camp (5,360m)Mid-November 2012Duration: 20 daysCost: £2,195 approx. + £1,000 donation

Kilimanjaro (5,895m)October 11th, 2012Duration: 10 daysCost: £2,595 approx. + £1,000 donation

ANY QUESTIONS?