we know how to play a good football. they do not know how to design a good logo and mascot...
TRANSCRIPT
We know how to play a good football.
They do not know how to design a good logo and mascot
positivity
The Design Conspiracy: Every designer in the room is on your side now. Good opener.
The Design Conspiracy: Every designer in the room is on your side now. Good opener.
Give FIFA a kick
For their 2010 World Cup at South Africa
The Design Conspiracy: Haha.
Although this doesn't have the design sophistication of 8D.ppt it still uses images and words in a powerful way.
The Design Conspiracy: Haha.
Although this doesn't have the design sophistication of 8D.ppt it still uses images and words in a powerful way.
• Owned by FIFA• Was born in 1930 and every four years event• The international football competition – one nation, one trophy• Olympics has logo and mascot, World cup has too• Latest one is 2006 World Cup at Germany “A time to make friends”
concept
Background – Football World Cup
Apart from the football game, design means the business
Logo, Mascot, Theme make the event manifest
People love….
mascot
song
football
gift
souvenir“wow. this is limited edition”
“Hey. You got to wait for the next 4 years….why not?”
“Dad! Don’t put logo sticker on my schoolbag”
“Keychain and badge…mmm both are good”
Evolution
Negative Feedback
Bad design
Too many elements
Not relevant
Go broke
The Design Conspiracy: Really valuable. Only the second person to reference previous logo’s / mascots.
The Design Conspiracy: Really valuable. Only the second person to reference previous logo’s / mascots.
Challenges
2010 World Cup at South Africa
Football Game
Let them do their jobs
Design
Logo, Mascot, Ball, and Flag
We will do it. not adidas
Let make it…..
simplerelevant
different
admiring
big six
Font, color, size, and proportion are considered
The Design Conspiracy: A bit of a mess but some good stuff here. Like the adidas point.
But what is “big six”?
The Design Conspiracy: A bit of a mess but some good stuff here. Like the adidas point.
But what is “big six”?
“football is instinctive and wild ”
ThemeThe Design Conspiracy: Good.
Another good link between football and SA. Everyone tried this, but not everyone cracked it.
The Design Conspiracy: Good.
Another good link between football and SA. Everyone tried this, but not everyone cracked it.
Not only to take attractions and see the parade
But also to buy a ton of gift and souvenir from sticker to costume dress
Creating design that supports the businessThe players kick, we do the design
Inspiration : Disneyland
We hope we will be the finalist in 2010.
We hope we will hug the best mascot in 2010.
The Design Conspiracy: This is fantastic. Passionate, real, conjures pictures in your head.
How could you not want these guys to win and take your mascot up on to the podium?
The Design Conspiracy: This is fantastic. Passionate, real, conjures pictures in your head.
How could you not want these guys to win and take your mascot up on to the podium?
Dankie*
*Thank you in African
The Design Conspiracy: Nice ending.
There was some real passion and wit in this one. We could work from this.
Some of the slides could be clearer but otherwise good stuff.
The Design Conspiracy: Nice ending.
There was some real passion and wit in this one. We could work from this.
Some of the slides could be clearer but otherwise good stuff.