we are STIRISTA

We started off in a San Francisco apartment in 2009 with the goal of being more than another data company. Today, we have become one of the world’s leading data providers, headquartered in San Antonio with employees around the world.

Three of the ten largest companies in the world have used our insights, and we continue to push ourselves to create 360-degree profiles, taking individuals out of B2B and B2C silos and creating complete, holistic views of their lives.

We have gone beyond offline data and empowered clients with the ability to execute display and email campaigns with our data, making us a world-class digital agency. And because every business has unique needs, we also offer Stirista Access, a suite of software as a service (SaaS) products. Access makes prospecting easy for individual salespeople and marketers by putting our data at their fingertips.

Our customer data segmentation services offer more than canned responses. When you need something, you talk directly to the people behind the scenes to make it happen. No more off-the-shelf data cards; everything is customized and delivered per your needs and not our convenience.

This brochure is a brief overview of what we offer. And if there is ever anything we can do, from helping you learn more about your customers to reaching them, we will be there. Because we are Stirista, and I like to think that’s what we are in business to do—help our clients.

-Ajay Gupta, CEO

A message from the CEO

Table of CONTENTS

SCOUT 18CONNECT 19

COUNT 21APPEND 20

Email Services 15Display Advertising 16page 14

DIGITAL AGENCYWe are a

page 17SAAS PROVIDER

We are a

page 4 DATA COMPANY

We are a

SocialORE 10

StiristaLINK 7

Political Data 11

Life-Event Trigger Data 8

Multicultural Data 13Automotive Data 12

B2B Contact Data 5B2C Contact Data 6

DATA COMPANY.and we are a

Today, simply having enormous stores of data isn’t enough. Modern audiences expect the kind of personalization that is only possible with the hyper-accurate data we are known for. With over 250 million triple-verified records and 400+ segmentation filters, our data has the scale to power massive campaigns and the accuracy to craft scores of high-value segments. And with our 360-degree profiles, you can get a complete view of your prospects.

STIRISTA,We are

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Stirista's unique data, which combines traditional B2B data with social information, helps us target HR decision makers. -Weight Watchers“

Our data has been featured in the Wall Street Journal and Politico.[ ]

B2B CONTACT DATAOur Rolodex has over 30 million business cards.

Our B2B contact information gives you access to the most sought-after professionals, including c-level executives and top decision-makers. But when it comes to segmentation, organization is just as important, so we also offer detailed personal information to help you make crisp, accurate segments. And if you have more specialized needs, our B2B contact data is the foundation of many of our more advanced datasets.

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B2C CONTACT DATATurn your prospects into customers.

Your B2C prospects spend more time online across more devices than ever before, and much of the data world is still unprepared. Not Stirista. We have kept our B2C data ahead of the curve by using Geo-IP verification for unprecedented accuracy and social data for extreme versatility. That makes our data the perfect engine for multi-channel campaigns of all sizes.

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Until recently, data profiles were fragmented—companies knew about the professional or the

consumer, but never both. But your customers’ personal and professional lives don’t exist in a

vacuum. That’s why we created StiristaLINK, a groundbreaking linkage between our B2B and B2C databases that gives you a 360-degree

view of your customers.

Now, you can target consumers during work hours, access hard-to-reach segments, or reach business people at home, while they

are on social media or using the Web.

STIRISTALINKReach your prospects anywhere..

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A handful of events will define your customers’ buying habits. Getting married, having a child, buying a home, and starting a business are some of life’s most expensive decisions, and the people who make them belong to some of the highest value segments in advertising.

Our life-event trigger data will enable you to advertise directly to people who are undergoing major life changes. From selling office furniture to new-business owners to advertising wedding venues to newly-engaged couples, you will be able to target huge lists of people who are in the position to need your product. And thanks to our over 400 filters, you can craft unthinkably precise segments, such as new restaurant owners who have over 10 years of restaurant experience.

LIFE-EVENT TRIGGER DATALife events define your customers. We know when they happen.

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Our life-event trigger data sets include:

1.6 million records annuallyNew moms (child age 0-2)

120,000 records monthlyFirst-time home buyers

New Movers1.6 million records monthly

Pre-movers400,000 records monthly

350,000 records annuallyNewly engaged

400,000 records monthlyNew businesses

Multi-sourced from utilities, deed registrations, change of address files, pending sale contracts, and more

Sourced and verified from multiple real estate and moving companies

Multi-sourced from government registrations, phone records, professional licenses, utility records, tax records, and more

Multi-sourced from wedding purchases, wedding registries, wedding invitation lists, and more

Multi-sourced from birth announcement orders, baby registries, maternity wear buyers, and more

Multi-sourced from public record data, deeds, new connect feeds, and a subset of our new mover files

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750,000 records annuallyNewlyweds Multi-sourced from public records, surveys, and our

newly engaged file once the wedding date passes

Social media is a data company’s dream come true—a place where millions of people voluntarily post information about themselves for all to see. Our social media database, SocialORE, collects social data for 75 million American and 150 million international social media profiles. It then matches that data to our B2B and B2C databases, weeding out the inactive users and completing the profiles to give you data about your your prospects you can’t get anywhere else.

Our combination of offline and online data enables you SocialORE to go beyond the basics, adding unique insights from social media to our existing data. These include publications, certifications, software usage, education, work experience, volunteer experience, interest groups, and more. SocialORE can even segment based on 360 data points, such as language proficiency or alumni status. With our reverse social append, SocialORE can also match lists of social handles to email, postal, and even demographic data about your followers.

SOCIALORE

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Detailed social insights for any audience.

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POLITICAL DATAReach every voter. Motivate every donor.

Political campaigns are about values and beliefs, but it takes marketing to get that message to voters. Successful campaigns reach the right audience with the right message. That’s nothing new. What is new is the massive amount of offline and online data on voters and donors available today. Even newer is the technology to turn millions of records into laser-sharp, multidimensional voter profiles, so you can reach everyone with a message that will move the needle.

Stirista’s vast vault of contact information contains donation history for the past two decades, with names and causes. It also contains 155 million registered voters we have matched to email addresses, online cookies, and social handles to give you lots of ways to reach them. Our 400 segmentation filters combine demographic, geographical, cultural, and interest-based data to create the precise profiles you need.

Our automotive file offers 155 million auto records with postal info, phone numbers, and email addresses. We’ve linked this file

to our robust B2C and B2B files so you’ll not only get specifics like age of a vehicle, make or model, or interest in boating,

but you can add over 400 filters to make sure you’re reaching the right audience. Reach people who own your

competitors’ cars, find owners that are ready to buy, or master your insight marketing; no matter what your

goal, Stirista’s data is here to help.

AUTOMOTIVE DATAData that drives.

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Harness the ultimate in personalization.

MULTICULTURAL DATA

With over 38% of our population identifying as multicultural, ignoring culture in marketing is no longer an option. Our multicultural data will enable you to speak to your customers at a previously unprecedented level. But when multicultural data is based on guesswork, its imprecision risks offending customers with mischaracterizations and assumptions. Our proprietary database software strips out the guesswork with precise, AI-based mathematical modeling. We use 17,000 algorithms and 15,000 naming patterns to build our multicultural database of over 7 million records.

Data meets identity.

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We began expanding past the confines of being a data company in 2011, when we began offering email deployment as our first agency service. Hundreds of successful email campaigns later, we began to offer display ad campaigns as well. However, our data and agency offerings are not independent—they are mutually beneficial. Between our data and agency services, we can handle every step of your campaign with the personalized touch that has given us a client retention rate of 95%.

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DIGITAL AGENCY.and we are aSTIRISTA,We are

Our clients include Great Clips, Harland Clarke, and the New York Times.[ ]

EMAIL SERVICESROI-raising campaigns.

Email was our first agency service, and we still love it. Since we launched our first email campaign, we’ve collected enough performance data to understand how people behave when they receive emails. We know which offers people open, and when they open them. And thanks to our laser-focused segmentation, our deliverability rate is far above the industry average. We’ve upped clients’ open rates by 400 percent and response rates by 200 percent.

And it’s a good thing we are also a data company, because email campaigns run on accurate data. Our append service has you covered if you’re missing an email address or need a detailed demographic profile. Whether you need to add an email address, physical address or more, we can fill in those missing blanks and even reverse append by starting with your emails and adding social media profiles. And with our hygiene services, we will cleanse your current data of inaccurate information, curate your lists, and leave you with relevant, responsive emails.

In addition to our data, we offer complete creative and deployment services. And once your campaign has been launched, we include A|B testing, as well as prompt reporting on opens, clicks and conversions to keep you in control of your campaign.

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By 2019 the number of US online shoppers is projected to hit 224 million, or about two-thirds of the population. That number becomes even more staggering when you think of it as 224 million audiences of one. Digital shoppers expect every touch to be customized for their unique preferences and anticipated desires.

That kind of personal attention takes loads of data. Luckily, we have the data. We’ve matched over 100 million individuals to tracking cookies and will use the information to build you a custom audience, penetrating niches no one else can find. We’ll serve up high-impact, highly personalized display ads that stand out against the competition. Our campaigns average a 60% ROI.

DISPLAY ADVERTISINGStand out online.

STIRISTA

STAND OUT. ADVERTISE ONLINE.

YOUR AD

STIRISTAGet started with

STIRISTA,We are SaaS PROVIDER.and we are a

We launched Stirista Access, our SaaS data suite, in 2016 as a way of making our data accessible to everyone, from large corporations to small businesses, marketing departments to individual salespeople. With self-serve options and user-friendly interfaces, Access enables you to enter the data world with the fewest hurdles possible.

Access is powered by our 250 million-record database.[ ]

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STIRISTA SCOUT

LinkedIn is a great way to find leads, but finding their direct contact information is another story. We applied our experience in database marketing to solve that problem by creating Scout—the next generation in social prospecting technology. Scout connects your LinkedIn prospects to our cutting-edge B2B contact database, transforming your social sales prospecting.

By linking our data to LinkedIn profiles, Scout will enable you to see the direct contact information for the decision-makers that you could only dream of reaching before. And best of all, when you start your free trial your first 25 contacts are on us.

Scout your prospects. Reach your leads.

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Stirista Connect is an online tool that enables you to build custom lists and access hard-to-find contact information. With Connect, you can access over 20,000,000 decision makers at over 5,000,000 companies directly through our user-friendly interface.

And with similarly robust B2C data, Connect is equally useful for sales teams and marketing departments. Whether you are looking for the CEO of a local business or you need a hyper-targeted list of B2C prospects, Connect makes finding buyers easier than ever.

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STIRISTA CONNECTHyper-accurate data. Accessable to anyone.

Does your existing list seem incomplete? Stirista Append can fill it out. With Append, you can upload your own list and we will append a variety of data to it from our database.

Our selection includes email addresses, names, postal addresses, and even cultural information. And like all of our Access suite, Append is easy to use and completely self-serve.

STIRISTA APPENDInfuse our data into your list.

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You know your customers better than anyone. That’s why we created Stirista Count, SaaS data on its largest scale. It will enable you to build exclusive, large-scale B2B and B2C segments using our 400+ filters. Simply create your segments online and we will do the legwork, delivering your custom list in as little as a day.

STIRISTA COUNTBuild your audience the easy way.

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REACH ANYONE.and we will help youSTIRISTA,We are

Contact us to get started.Contact

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1.866.321.8505 www.stirista.com