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Retire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business Amanda Johns Vaden

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Page 1: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

Retire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business

Amanda Johns Vaden

Page 2: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

Download the Education Presentations

Handouts from this session, and many others, are available at

www.asishow.com/handouts and in the free ASI Show mobile app;

search for “ASI Show” in the App Store or Google Play.

Page 3: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation
Page 4: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

Can Social Media Really Grow My Business?

Page 5: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

LinkedIn Lead Generation

ADVANCED LEAD SEARCH

Page 6: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation
Page 7: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation
Page 8: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

Draft your intro script!

Page 9: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation
Page 10: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation
Page 11: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

LINKEDIN

and LEAD GENERATION Referral Searches

Page 12: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

LINKEDIN

and LEAD GENERATION Referral Searches

Page 13: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation
Page 14: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

• Are you on LinkedIn?

– Is your profile complete and up to date?

– Who are you connected to?

– What advanced searches do you need set up?

– Who is your ideal contact profile? • Title, Industry, Zip code, Keywords, 2nd connection, Current/past

5 MIN. GAMEPLAN

Page 15: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation
Page 16: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

Facebook

Page 17: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

Facebook “Marketing”

Page 18: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

Facebook Fanpage Case Study:

Page 19: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

Case Study:

Page 20: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

Facebook Fanpage Case Study:

Page 21: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

• How are you using Facebook?

– Are you connected to customers?

– What are you posting? • Who are your key connectors to share posts with?

– Do you have a Facebook business page?

– How are you engaging your audience?

5 MIN. GAMEPLAN

Page 22: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

AND THEN THERE’S…

Page 23: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

Generational Trends On Pinterest…

• Matures 3%

• Baby Boomers 8%

• GenX 53%

• GenY 27%

• Millenials 9%

Page 24: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation
Page 25: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

#1. Share cool stuff

Page 26: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

#2. Pin, Re-Pin & Link to Facebook

Page 27: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

#2. Pin, Re-Pin & Link to Facebook

Page 28: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

#3. Get Discovered

Page 29: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

• How can Pinterest help you?

– Is this your demographic?

– How can you use Pinterest as a routing tool?

– What images can you post to attract attention?

– Where will you direct people?

– What are your keywords and #s?

5 MIN. GAMEPLAN

Page 30: Retire Your Rolodex: Use Social Media to Find Prospects ... · PDF fileRetire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business ... LinkedIn Lead Generation

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