stirista educational marketing
TRANSCRIPT
There’s an ever-growing population of people with bachelor’s degrees who want to further their education. This gives higher education programs more opportunities for recruiting—but how do you target these interested potential students to increase enrollment? With Stirista, finding potential students is easy. Universities and institutions of higher learning rely on Stirista’s streamlined email and data marketing services to connect their programs with the right people at the right time.
Our services give institutions access to potential students through acquisition email marketing based on cross-verified online, social, and offline data. We can tell you where your ideal student is, what she’s interested in studying, and even how she likes to spend her weekends. We’ve teamed up with institutions such as the University of Texas, St. Mary’s University, and George Washington University to augment their marketing and enrollment efforts. Stirista makes recruitment personal and insight-based to achieve the best results possible for our clients.
THE STIRISTA ENROLLMENT EDGE
STIRISTAFREEDOM TO REACH ANYONE
Whether you’re recruiting for graduate studies, promoting continuing education courses, or showcasing a guest lecturer, Stirista can fill your roster. Here’s how we do it:
• Enhance your data: Most colleges have endless rows of prospective student data without any means to understand that data. Stirista makes this data meaningful and actionable.
• Micro-targeting: We use our in-house databases to micro-target your audience based on education and work history, cultural factors, personal interests, and habits. We also target individuals based on basic demographic information such as age, gender, and location. Stirista finds the motivated individuals who are most likely to have an interest in furthering their education, saving you both time and money on lead generation campaigns.
• Modeling:Do you want to know more about your students? Stirista can enhance your existing database to find your audience’s shared characteristics.
STIRISTAFREEDOM TO REACH ANYONE
FILL EVERY
SEAT
STIRISTAFREEDOM TO REACH ANYONE
Personalized marketing means more than starting an email with “Dear First Name.” Attracting students and professionals to programs requires knowledge of their experiences. Stirista’s specialized data targets based on their behavioral and demographic data. Here are some examples of how Stirista can help your marketing strategies turn strangers into students.
EDUCATION IS PERSONAL
MULTICULTURAL DATADiversity outreach and recruitment is a top priority for universities and colleges. With Stirista’s specialized demographic data, you can reach individuals with varied cultural backgrounds with accuracy and insight. Our multicultural targeting allows you to expand your diversity with considerations of gender, age, veteran status, nationality, language proficiencies, and religious preferences. Find the people most likely to embrace your institution’s mission and boost your diversity goals.
Long gone are the days when you could reach out to your audience on only one platform. In the digital age, multichannel is multifaceted. With Stirista’s social media append services, we offer self-reported information from public social media profiles. Reach your audience on whatever network or social platform they prefer with Stirista’s social media append. Our social data includes: LINKEDIN
TWITTER HANDLE
YAHOO
FLICKR
KLOUT
GOOGLE+
SOCIAL DATA
CONTACT USSTIRISTA GLOBAL HQ
1100 NW Loop 410,Suite 850
San Antonio, Texas78213
P: 1.866.321.8505F: [email protected]
SOCIAL MEDIA
STIRISTAFREEDOM TO REACH ANYONE
DON’T MISS OUT ON EVERYTHING DATA-DRIVEN MARKETING CAN
OFFER YOUR INSTITUTION.
PARTNER WITH STIRISTA TO EDGE OUT THE COMPETITION
AND REACH YOUR IDEAL STUDENT. Alumni are the bread and butter of higher education institutions. Let Stirista put you in touch with these long-lost former students with our data and email services. Whether you’re hosting a local alumni event or a fundraising drive, Stirista finds the people that matter to you. We help higher institutions with their outreach by:
• Finding lost alumni:Studies show that universities lose touch with over 50 percent of alumni five years after their graduation. Stirista finds these lost alumni to increase dialogue and contributions. Our location software is able to match old addresses from the university with new ones in Stirista’s database.
• Cleansing:Don’t get bogged down with dirty data. We weed out any inaccurate information so you can be assured that your message is reaching the right alumni.
• Appending:Keep your connections fresh. Stirista can update important information, such as email and postal addresses, to an existing list.
DON’T FORGET YOUR ALUMNI