we are social & tesco - clothingattesco social media case study
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Clothing at TescoCreating and engaging a community
Clothing at TescoCreating and engaging a community
we are social
Brief: raise awareness of the Clothing at Tesco brandamongst a fashion and money-savvy audience
Brief: raise awareness of the Clothing at Tesco brandamongst a fashion and money-savvy audience
we are social
We created a blog, LifeStyled, in order to providea unique positioning for the brand and
act as the brand’s main voice within social media
We created a blog, LifeStyled, in order to providea unique positioning for the brand and
act as the brand’s main voice within social media
we are social
We used day to day blog posts to show off the range,letting people see how trendy and affordable the
items are
We used day to day blog posts to show off the range,letting people see how trendy and affordable the
items are
Each week we featured an influential bloggerin a “Clothing at Tesco Loves” post
profiling them and encouraging readers to visit their blog
Each week we featured an influential bloggerin a “Clothing at Tesco Loves” post
profiling them and encouraging readers to visit their blog
We also approached prominent fashion bloggers to guest blog
As brand awareness increased and the “Clothing at Tesco Loves” posts gained traction, bloggers started
approaching us
We also approached prominent fashion bloggers to guest blog
As brand awareness increased and the “Clothing at Tesco Loves” posts gained traction, bloggers started
approaching us
We created a Twitter account to facilitateconversations with customers and influencers
We created a Twitter account to facilitateconversations with customers and influencers
And we created a Facebook page,starting from scratch and turning it into a sizeable
group
And we created a Facebook page,starting from scratch and turning it into a sizeable
group
we are social
We worked to make the page a place where our customers candiscuss products, so we could identify areas of interest
Boyswear was a topic our fans were interested in, so we worked with the brand to create a outlet for this feedback
We were then able to feed these insights back into the brand
We worked to make the page a place where our customers candiscuss products, so we could identify areas of interest
Boyswear was a topic our fans were interested in, so we worked with the brand to create a outlet for this feedback
We were then able to feed these insights back into the brand
We worked with Tesco to reward and engage with advocatesWe worked with Tesco to reward and engage with advocates
We put a strategic plan in place for how we’d dealwith any queries as quickly and efficiently as possible
working closely with the customer service team
We put a strategic plan in place for how we’d dealwith any queries as quickly and efficiently as possible
working closely with the customer service team
With those foundations in placewe also ran a series of different campaigns
With those foundations in placewe also ran a series of different campaigns
we are social
To celebrate the launch of the F&F Couture rangewe ran a week long Twitter competition where
followers could win a different item from the range each day
To celebrate the launch of the F&F Couture rangewe ran a week long Twitter competition where
followers could win a different item from the range each day
we are social
400 new followers1,333 Retweets
reaching 724,775 Twitter users
400 new followers1,333 Retweets
reaching 724,775 Twitter users
we are social
Following that, we invited key fashion bloggers to an event to preview two new ranges, F&F Couture and
F&F Trend
Following that, we invited key fashion bloggers to an event to preview two new ranges, F&F Couture and
F&F Trend
we are social
17 blog posts with 172 comments
Reaching 77,456 people
17 blog posts with 172 comments
Reaching 77,456 people
We have been pushing out the brand’s core message of affordable fashion by allowing bloggers to host
competitions
We have been pushing out the brand’s core message of affordable fashion by allowing bloggers to host
competitions
Reaching 35,400with 100 entries
generating plenty of positive word of mouth
Reaching 35,400with 100 entries
generating plenty of positive word of mouth
we are social
On the Facebook page, our strategy was to grow the fan base quickly by hosting a large but simple campaign,
Friday FrenzyAll fans would get 50% off during a flash sale
On the Facebook page, our strategy was to grow the fan base quickly by hosting a large but simple campaign,
Friday FrenzyAll fans would get 50% off during a flash sale
we are social
40,000 new fans in 1 daywith 9,515 total interactions40,000 new fans in 1 day
with 9,515 total interactions
we are social
We have also held various other competitions, with a Twitter Summer Giveaway, World Cup Widows offers, a
competition to win tickets to a festival and mummy blogger activity on Facebook
We have also held various other competitions, with a Twitter Summer Giveaway, World Cup Widows offers, a
competition to win tickets to a festival and mummy blogger activity on Facebook
We have created an engaged and active communityon the blog, Twitter and Facebook
We have created an engaged and active communityon the blog, Twitter and Facebook
Through strategic planning and launching relevant creative campaigns we’ve attracted a new audience,facilitated conversations, positioned the brand as a
fashion destination and created interest in the clothing itself
Through strategic planning and launching relevant creative campaigns we’ve attracted a new audience,facilitated conversations, positioned the brand as a
fashion destination and created interest in the clothing itself
41,459 Fans20,520 Total Interactions
2,060 Followers66,184 Unique Visitors
41,459 Fans20,520 Total Interactions
2,060 Followers66,184 Unique Visitors
we are social
And turned conversations into customers,generating over £1,000,000 in sales through our
activity
And turned conversations into customers,generating over £1,000,000 in sales through our
activity
we are social