activating social media - campaign example - tesco
DESCRIPTION
How did Tesco activate their innovative Easter social media campaign, #FindTheEggs? How did they increase social engagement and footfall to their stores in the run up to Easter? Find out how digital printable coupons helped them achieve these objectives.TRANSCRIPT
![Page 1: Activating Social Media - Campaign Example - Tesco](https://reader038.vdocuments.site/reader038/viewer/2022110306/554a6b63b4c90573288b49ef/html5/thumbnails/1.jpg)
How Tesco Activated Their Easter Social Media Campaign
![Page 2: Activating Social Media - Campaign Example - Tesco](https://reader038.vdocuments.site/reader038/viewer/2022110306/554a6b63b4c90573288b49ef/html5/thumbnails/2.jpg)
Objective: Positive Social Engagement & Easter Footfall
Tesco #FindTheEggs
![Page 3: Activating Social Media - Campaign Example - Tesco](https://reader038.vdocuments.site/reader038/viewer/2022110306/554a6b63b4c90573288b49ef/html5/thumbnails/3.jpg)
Campaign: Virtual Easter Egg Hunt On Google Street View
Tesco #FindTheEggs
![Page 4: Activating Social Media - Campaign Example - Tesco](https://reader038.vdocuments.site/reader038/viewer/2022110306/554a6b63b4c90573288b49ef/html5/thumbnails/4.jpg)
Campaign: Find 3 Eggs - Win Free Chocolate Bunny
Tesco #FindTheEggs
![Page 5: Activating Social Media - Campaign Example - Tesco](https://reader038.vdocuments.site/reader038/viewer/2022110306/554a6b63b4c90573288b49ef/html5/thumbnails/5.jpg)
Activation: Choose Offline Printed Coupon Or Online eCode
Tesco #FindTheEggs
![Page 6: Activating Social Media - Campaign Example - Tesco](https://reader038.vdocuments.site/reader038/viewer/2022110306/554a6b63b4c90573288b49ef/html5/thumbnails/6.jpg)
Activation: Choose Offline Printed Coupon Or Online eCode
Tesco #FindTheEggs
![Page 7: Activating Social Media - Campaign Example - Tesco](https://reader038.vdocuments.site/reader038/viewer/2022110306/554a6b63b4c90573288b49ef/html5/thumbnails/7.jpg)
Activation: Social Sharing
Tesco #FindTheEggs
![Page 8: Activating Social Media - Campaign Example - Tesco](https://reader038.vdocuments.site/reader038/viewer/2022110306/554a6b63b4c90573288b49ef/html5/thumbnails/8.jpg)
Activation: Social Sharing
Tesco #FindTheEggs
![Page 9: Activating Social Media - Campaign Example - Tesco](https://reader038.vdocuments.site/reader038/viewer/2022110306/554a6b63b4c90573288b49ef/html5/thumbnails/9.jpg)
Activation: Social Sharing
Tesco #FindTheEggs
![Page 10: Activating Social Media - Campaign Example - Tesco](https://reader038.vdocuments.site/reader038/viewer/2022110306/554a6b63b4c90573288b49ef/html5/thumbnails/10.jpg)
Measurable Footfall
High Levels of Engagement
Results: Positive Social Buzz; High Engagement; Measurable Footfall
Tesco #FindTheEggs
Print Coupon
Positive Social Buzz
![Page 11: Activating Social Media - Campaign Example - Tesco](https://reader038.vdocuments.site/reader038/viewer/2022110306/554a6b63b4c90573288b49ef/html5/thumbnails/11.jpg)
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