wcxm marketplace 2012

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Irina Guseva Analyst, Real Story Group @irina_guseva Web Content and Experience Management (WCXM) Marketplace in 2012 Exposing the real weaknesses and strengths of web and enterprise technology products

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WCXM Trends in 2012In 2012, the Web Content & Experience Management marketplace will remain highly fragmented, although it had bursts of M&A activity in 2011.If you're selecting a vendor, you will see a plethora of WCXM choices. Learn how to take a multidimensional approach to identifying the best fit for your organization. If you already own a WCXM solution, join us to see how your vendor is doing from a risk-profile perspective - and where they're potentially headed.

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Page 1: WCXM marketplace 2012

Irina Guseva Analyst, Real Story Group

@irina_guseva

Web Content and Experience Management (WCXM) Marketplace in 2012!

Exposing the real weaknesses and strengths of web and enterprise technology products

Page 2: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com

Real Story Group: What We Do

Analyze weaknesses and strengths of the tools....and vendors

Advise on successful technology selection

Page 3: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com

Agenda

3

•  2012 WCXM Trends •  How platforms vs. products evolve differently •  How specific vendors are doing •  Q&A

Page 4: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com

The Latest 3-Letter Acronym?

X

Page 5: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com Copyright © 2010 Real Story Group www.realstorygroup.com

Finding Your Way...

Page 6: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com

2012 WCXM Trends: Mobile

6

But is this “engagement”?

Page 7: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com

2012 WCXM Trends: Social

Page 8: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com

2012 WCXM Trends: Cloud

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Source: esri.com

Page 9: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com

Agenda

9

•  How platforms vs. products evolve differently •  How specific vendors are doing

Page 10: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com

Platform vs. Products

Platforms: Developers can make custom applications Products: They do certain things well right away

Page 11: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com

Copyright © 2011 REAL STORY GROUP realstorygroup.com

WEB CMS “PLATFORMS” CROSS-CHECK

2012

FOCUS ON WCM

VE

ND

OR

SIZ

E

OpenText

IBM

Autonomy

FatWire

SDL Adobe

CoreMedia

Percussion

Drupal

Hippo

Microsoft

Sitecore

Plone

Typo3

Escenic

Alterian

Ingeniux

Oracle

Alfresco

HP

Page 12: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com

Copyright © 2011 REAL STORY GROUP realstorygroup.com

WEB CMS “PRODUCTS”

CROSS-CHECK 2012

FOCUS ON WCM

VE

ND

OR

SIZ

E

Limelight Networks

CrownPeak

Ektron

e-Spirit

TerminalFour

EPiServer eZ Systems

Hannon Hill

Telerik

WordPress DotNetNuke

Joomla!

Kentico

OmniUpdate

OpenCms

Magnolia

Page 13: WCXM marketplace 2012

Copyright © 2012 Real Story Group www.realstorygroup.com

Agenda

13

•  Q&A

Page 14: WCXM marketplace 2012

Irina Guseva Analyst, Real Story Group

@irina_guseva

!@irina_guseva!

[email protected]!!

Let’s Continue the Conversation...(...and Contact Me for Sample Evaluations)!