codestrong 2012 breakout session making money on appcelerator's marketplace
TRANSCRIPT
How to Make Money with Appcelerator’s Open
Marketplace
Stephen FeloneyDirector, Product Management– Titanium & Marketplace/Modules
1
• What is the Marketplace?
• What are modules?
• Marketplace Today
• How do add modules to an application?
• How to make money?
Agenda
What is the Marketplace
The marketplace is our online
site where developers can
find, purchase, and download
modules to add additional
capabilities to the mobile
applications they are
developing
What is the Marketplace
Build
Connect
Test
Manage
Analyze
The marketplace extends the Titanium
development platform to help you:
• Speed up development• Enhance application functionality• Ensure the quality of your apps• Easily manage data • Increase app usage
What are modules?
Modules are extensions that are
added to mobile applications to
enhance and embed functionality.
They can be related to • UI• OS API extensions• Wrappers for ISV products
Marketplace TodayOver 300 modules
15 new modules every month
41,000+ registered developers
3,500 new users every month
6,500 active users every week
• $9,000+
• $8,000+
• $7,000+
Top Modules
Why are they top?
• Found a need that 1000s have
• They work as advertised
• Provide proper documentation
• They are supported
Urban Airship | PSPDFKit | Forged UI
What Can the Marketplace do For You?
Create A Module
• Find a feature that developers
need and build it
• Make 10s of thousands of dollars
a year with the right module
• The more complex the problem,
the more money you can make
Market Your Company
• Provide modules that are:• Free or at low cost• High quality
• Value we can offer :• Brand recognition in the
community • Exposure to over 360,000
developers
To succeed you must provide a great
web experience
Consulting & App Dev
Design & Dev Services
Wrap Your APIs
• Have an API for IOS &/or Android?• Create Module to wrap the APIs• Reach 360,000+ developers
• Appcelerator has over 10 in-app
advertising modules to help you
make money
• With ads you can bring in
recurring revenue from your app
• Next steps:• Identify the optimal channel • Identify the type of ad• Download the module
Monetize Your Apps
How To Get Started
Add new product
• Select sell • Add new product • Name and tag your module • Upload:
• Module • Screen shots • Documentation • Videos
Features and Benefits
Adding features and benefits:
• Helps users understand your added value
• Helps Appcelerator advertise your module
• If you can’t say what value you bring, why would people use it?
Categorize
Search
Tips for optimized categorization:
• Provide a meaningful title • Group the module in the
correct category at publishing • Don’t forget to add keywords • Create a brand with author
consistency
Pricing Think about the following when pricing your module:
• Target users• How much are they willing
to pay• How large of a market?
• How long would it take a to reproduce the module?
• What’s the demand?• You get 70% of all sales of
your module
“The easiest money
I’ve ever made has
come from publishing
my Titanium code in
the Marketplace”
Easy as 1-2-3
Reuben Fonseca Founder of 0x82
Modules in the marketplace:TestFlightDropBox
ShareKit 2.0KeyChian
iOS5 Twitter FrameworkWebserver HTTP
Roadmap for the Marketplace
Roadmap • Open Source Section
• Promote developers/partners
• One Marketplace for Titanium• Appcelerator Cloud Services
• Node.ACS• MORE INFO: Today session
at 5:00pm “Building Your Own Cloud Services”
• Alloy Widgets• 4pm Today “Alloy (MVC App
Framework Overview)
FAQs • How long does it take to get a
module approved once submitted for publication?
• Do I need to support my module?
• How do I know if someone else is writing the same module?
• Does Appcelerator help market my module?
