wca her guide to america's best colleges media kit 2016 l

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Colleges AMERICA’S BEST THE BEST ADVICE to help your application stand out. 2 0 1 6 1 7 TOP SCHOOLS ranked by criteria women value most! Her Guide to A STEP-BY- STEP GUIDE to chart your course for success! MEDIA KIT

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A Girl's Guide to helping college-bound women make the decision that's best for them. -Top schools ranked by the criteria women value most! -A step-by-step guide to chart your course for success! The best advice to help your application stand out.

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Page 1: WCA Her Guide to America's Best Colleges Media Kit 2016 l

CollegesAMERICA’S BEST

THE BEST ADVICE

to help your application stand out.

20161 7

TOP SCHOOLS

ranked by criteria women

value most!

Her Guide to

A STEP-BY-STEP GUIDE

to chart your course for success!

MEDIA KIT

Page 2: WCA Her Guide to America's Best Colleges Media Kit 2016 l

HER GUIDE TO AMERICA’S BEST COLLEGES 2016

The Only College Guidefor Women, by Women

er Guide to America’s Best Colleges is the only comprehensive survey of higher-learning options compiled exclusively for women, using a ranking system based on criteria that women identify as most important to them.

Safety, in particular, is an important concern that the women we surveyed consistently ranked as a high priority in their college search. For this reason, Her Guide to America’s Best Colleges is the only college guide that con- siders a school’s safety history in addition to other important criteria such as reputation, student to faculty ratio, graduation rates, and quality education programs.

More than a collection of rankings and statistics, Her Guide to America’s Best Colleges also offers editorial insight and practical advice to serve as a trusted guide in helping college-bound women—and by extension their parents, guardians and counselors—arrive at the school choice that best meets their individual needs and priorities.

Those colleges and universities that ranked in the top 300 are distinguished with the Women’s Choice Award®, an extraordinary accolade that is highly regarded by women. Women’s Choice Award colleges and universities can take advantage of that distinction with a custom profile in the College Guide to highlight the accomplishment and how the school meets her needs for a higher education.

Best Wishes,

Delia Passi

Editor-in-ChiefFounder, Women’s Choice Award®

welcome

The Women’s Choice Award® is a trusted referral source for women who are searching for the best colleges, hospitals, businesses and brands that are meeting the highest standards.

OUR MISSION

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Her Guide to America’s

Best Colleges is a trusted guide

in helping college-bound

women make the decision that’s best for them.

HDelia Passi

NOTE: Pages included in this media kit are samples. They are provided to display available advertising options only.

Page 3: WCA Her Guide to America's Best Colleges Media Kit 2016 l

866.455.7408 [email protected]

methodology

OUR award methodology allows us to rank ALL COLLEGES using quantitative measures WHICH SUPPORT THE SAFETY AND REPUTATION ANALYSIS.

US RANK

INSTITUTION CITY STATE REP INDEX

OOSTATE STUD/FAC

SAFETY GRAD-RATE

TOTAL IN-STATE $

OUTSTATE $

University of Pennsylvania Philadelphia PA 30 10 24 5 31 148 $40,594 $40,5941

REP INDEX Reputation Index based on applications to enrollments

GRAD-RATEPercentage of students who graduate in 4 years

OOSTATEIn vs. Out of State mix

STUD/FACStudents to Faculty ratio

SAFETYBased on 3-year on-campus arrest records

Utilizing data from the US Dept. of Education’s Integrated Postsecondary Education Data System (IPEDS), as well as survey data we collected from over a thousand women on what is important to them in defining a quality college or university, we arrived at uniform measures for:

• Reputation

• Student to faculty ratios

• Depth of education

• Campus safety

• 4 year graduation rates

Using weights derived from our survey of women, we assigned points to each of these measures

and ranked schools according to the total points earned. Where ties existed, cost for out-of-state tuition determined precise ranking.

Reputation is a function of fe-male admission rates and enroll-ment rates, as well as out-of-state enrollments. Safety rankings were based on three years of campus crime rates, and weighed based on our women’s survey of the impor-tance of different types of offens-

es (forcible sex offenses rated highest). Depth of education was primarily a function of post-gra- duate to undergraduate ratio and levels of degrees granted.

Data came from 2013 fall enrollment statistics. Safety data covered 2011-2013. We only considered schools offering at least a 4-year bachelor’s degree, that had a restrictive admissions policy (no open admissions).

Page 4: WCA Her Guide to America's Best Colleges Media Kit 2016 l

HER GUIDE TO AMERICA’S BEST COLLEGES 2016

We polled thousands of college- bound women to find out what’s important to them in choosing the right college or university. Here are the best of the best and more about each. 9

THE TOP300Colleges and Universities

contents

Page 5: WCA Her Guide to America's Best Colleges Media Kit 2016 l

866.455.7408 [email protected]

contents

FEATURES

Safety in NumbersEvaluating a school’s safety record and policies are important considerations for college-bound women.

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Top Schools by Region

Top Schools By State

The Country’s Safest Schools

Top Schools by Reputation

Top in the NCAA Conference

Complete Rankings

THE RANKINGS

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36

42

90

39

70

TRENDING NOW

Your Future: A Smart InvestmentDon’t leave money on the table when it comes to paying for college. Here’s what you need to know about financial aid, scholarships and other helpful resources.

Charting a Course for SuccessHere’s the only step-by-step guide you’ll need for preparing yourself for higher education and starting off strong.

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14A Guide to Getting InSuccessfully navigating the admissions process can be daunting for any prospective students. We’ve gathered the best advice and strategies from fellow women, admissions counselors and decision makers to help you stand out.

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STEM CareersGet on the fast track and find your STEM (Science, Tech, Engineering, Math) Career in our Special Report.

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Page 6: WCA Her Guide to America's Best Colleges Media Kit 2016 l

HER GUIDE TO AMERICA’S BEST COLLEGES 2016

As college-bound students narrow down their list of schools, prepare

applications and investigate which college or university is right for them, there’s another important aspect that should factor into the decision—campus safety.

Female students, in particular, should vet a school’s safety performance, statistics and policies prior to applying for admission. Studies show that one in 10 female under graduates may find their personal safety compromised at one point, whether at social events, inside dorm rooms or even

a variety of crimes that happen on campus and in some off-campus facilities, issue timely campus alerts, maintain a fire log and create policies to handle reports of missing students.

Families should first check the annual security report, which schools must submit by Oct. 1 each year, says Abigail Boyer, assistant executive director of programs at the Clery Center for Security On Campus. The Department of Education has a site that allows users to research statistics by institution.

The Clery Act provides basic rules, but colleges have flexibility in how they imple-ment certain sections, including how they handle campus alerts about safety issues. Parents and prospective students can look at an institution’s annual security report, which should be available on the school’s website, to find statistics on crime, disci-plinary actions and campus safety policies.

Here are a few key questions to ask:

What is the college doing to cultivate a safe campus?

How does the school communicate with students in an emergency?

What prevention programs do you have to educate students about safety?

How do you protect students who live off campus?

just walking home at night from the library. In response, colleges are trying to arm students with self-defense strategies, as well as raise their overall awareness about violence and sexual assault.

Under a federal law known as the Jeanne Clery Act, brick-and-mortar schools that receive federal student aid are required to share information about crime on and around their campuses. Under the law, schools must submit an annual security re-port, maintain a crime log, share statistics for

“”

I always felt confident on campus knowing that specific safety programs

were in place.

Woman toWoman

School:Georgetown University

Graduated:2015

Rebecca Samuelson

Evaluating a school’s safety record and policies are important considerations for college-bound women. Here are

a few resources and key questions to help in the process.

Safety in Numbers

Page 7: WCA Her Guide to America's Best Colleges Media Kit 2016 l

866.455.7408 [email protected]

Under the Jeanne Clery Act, schools

that receive federal student aid are required to share information about crime on and around their campuses.

Studies show that one in 10 female

undergraduates may find their personal safety compromised at one point.

Parents and pro-spective students

can look at an institu-tion's annual security report, which should be available on the school's website.

The Department of Education has

a site that allows users to research statistics by institution.

Essential Info

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Safety in Numbers

Page 8: WCA Her Guide to America's Best Colleges Media Kit 2016 l

HER GUIDE TO AMERICA’S BEST COLLEGES 2016

tips

Fill your walls with pictures of friends, family, idols and your pet. Having pictures of the people (and animals) you care about the most is really uplifting!

Get a snazzy comforter that will last. You won’t want to buy a new one every year, so spending some money on a comforter is ok. Color-ful comforters will allow you to expand your rooms color range.

Stepping stools prevent leaps into beds. A stepping stool can be vital when you have a loft bed! No more running jumps!

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Temporary wallpaper can transform your white walls. If your school allows it, try spicing up your drab dorm room with self-adhesive, repositionable, temporary wallpaper.

A headboard can add style to your room. Check out Pinterest for awesome DIY headboards!

Posters are key! Invest in some great posters, because they will travel with you throughout college.

Decals come to life on tired walls. Wall decals are anoth-er option for decorating.

Dorm Room Decorating Tips

Ahh, dorm living. For many college students, sharing a 15 x 15 space with one window is a reality of the higher learning experience. But your room does not have to be a dull, lifeless crash pad! It can be a warm and inviting space where everyone wants to hang out. Make your dorm room your own little spot of heaven on earth. Here are 7 dorm room decorating tips we’ve culled just for students.

7

Page 9: WCA Her Guide to America's Best Colleges Media Kit 2016 l

checklist

FRESHMEN SHOULD PLAN TO:

✓ Take challenging classes in core academic courses.

✓ Work with their school counselor to create a yearly schedule for meeting graduation requirements.

✓ Talk to an advisor or school counselor about taking AP and honors courses.

✓ Get involved with community-based and leader-ship-oriented activities.

✓ Explore and identify career fields of interest through online research and by attending career fairs and other events.

✓ Explore The Four Steps to College.

✓ Keep a running list of accomplishments, awards, and recognitions to use in preparing a resume and college applications.

✓ Keep in mind that many of these freshman-year activities should continue through all four years of high school. Career planning, in particular, will merit careful, ongoing research; students may need help refining their goals as they learn new information.

A Checklist For High School Teens

SOPHOMORES SHOULD:

✓ Attend college and career information events.

✓ Research funding for college, including scholarships, grants, loans, etc.

✓ Reach out to mentors in the fields of interest.

✓ Continue exploring college and career options.

✓ Consider taking a practice test to prepare for the PSAT.

IN FALL SEMESTER, JUNIORS NEED TO:

✓ Take the PSAT. Students must take the test in 11th grade to qualify for National Merit scholarships and programs.

✓ Attend in-person or online college fairs and college-prep presentations.

✓ Explore careers and their earning potentials in the Occupational Outlook Handbook.

866.455.7408 [email protected]

Checklist for High School Teens

Getting Ready For College:

etting accepted to some colleges can be quite competitive, so high school

students should take every opportunity to make themselves stand out from

the crowd. Starting in your freshman year, your efforts should focus on academics,

with a healthy dose of extracurricular pursuits and college and career planning.

The high school years can be a busy time, and it’s easy to lose track of the many

steps involved in the college search and application process. To help you stay on

track, we’ve compiled a list of what you should be doing each year.

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Page 10: WCA Her Guide to America's Best Colleges Media Kit 2016 l

HER GUIDE TO AMERICA’S BEST COLLEGES 2016

A Welcome Message from the President

we embrace the diversity of our community and pride ourselves in providing a unique experience for our students. Our values of academic free-dom, social responsibility, high level education and safety are deeply rooted in the founding principles of our university. We look forward to meeting you and hope you will take the time to learn more about our vast opportunities and breathtaking campus.

OUR ANNOUNCEMENTI’m pleased to report that the Women’s Choice Award® has just ranked the University of San Diego as an America’s Best College. This ranking helps provide you with a trusted referral source and guide when choosing the college of your choice.

Mary E. Lyons

ur editors sat down with Dr. Lyons to discuss the impact her leader-

ship has made on the university and it’s students as well as her

impressive legacy for future female leaders.

A fifth generation Californian, Dr. Lyons spent her childhood traveling with her military family, living throughout the United States and in Eritrea, Africa. She received her Bachelor of Arts degree from Sonoma State University; her Master of Arts degree in English from San Jose State University, and her PhD in Rhetoric from the University of California, Berkeley. Dr. Lyons has been recognized for leadership and service by numerous associations, including the Educator Distinguished Service Award from the National Defense Transportation Associa-tion, the University of San Francisco Medallion for scholarly achievement and community service, and the Distinguished Alumni Award from Sonoma State University. She is also the recipient of a Doctorate of Humane Letters from The College of New Rochelle.

DEAR STUDENTSI encourage you to learn more about University of San Diego. You are now at a place in our life that is quite incredible and the experiences you will acquire on your path to choosing a college will be so valuable. The University of San Diego is a dynamic and vibrant community of nearly 100,000 students, faculty and staff. Located in the heart of a fast growing, multi-cultural city,

O

*This material has been obtained from the University of San Diego website as a sample template for potential advertisers. The University of San Diego is not a participant in this guide.

Page 12: WCA Her Guide to America's Best Colleges Media Kit 2016 l

HER GUIDE TO AMERICA’S BEST COLLEGES 2016

University of PennsylvaniaPenn has a proud tradition of intellectual rigor and boundary-breaking innovation that dates back to founder Benjamin Franklin. That tradition lives today through the creativity, entrepreneurship, and engagement of faculty, students, and staff.

universities

rounded in the liberal arts and sciences and

enriched by the integrated resources of four undergraduate and 12 graduate schools, Penn offers students an unparalleled education informed by inclusivity, intellectual rigor, research, and the impetus to create new knowledge to the benefit of individuals and communities around the world.

OPEN LEARNING AT PENNOpen Learning is an integral part of Penn’s mission to increase glob-al access to educational resources that can change people’s lives. The University of Pennsylvania is com-mitted to providing access to ex-ceptional resources while fostering the highest possible level of inclu-sion. Open Learning at Penn helps ensure the global reach of Penn’s high-quality online education. “Our goals as early adopters of massively open online courses are to create and disseminate knowledge, drive teaching innovation, and expand Penn’s global presence,” said Dr. Tim Jobs, Director of Admissions.“ We invite you to learn more about our open online courses and the outstanding Penn faculty members who teach them,” added Jobs.

ONLINE LEARNINGA leader in online learning, Penn provides people around the world with opportunities to build professional skills, acquire college credit, and immerse themselves in the life of the mind. Students can learn about Penn’s online student communities, as well as credit, non-credit, and executive development courses. Penn faculty can find support for “flipping” classrooms and tailoring lectures to the online environment. To learn more visit http://www.upenn.edu/programs/distance

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Location: Philadelphia

Website: www.upenn.edu

Admissions: 215-898-7507

Total Enrollment: 19,875

Male/Female: 50/50

Applicants: 31,218

Accepted: 13%

*This material has been obtained from the University of Pennsylvania website as a sample template for potential advertisers. The University of Pennsylvania is not a participant in this guide.

Page 13: WCA Her Guide to America's Best Colleges Media Kit 2016 l

866.455.7408 [email protected]

the ranking

US RANK

INSTITUTION CITY STATE REP INDEX

OOSTATE STUD/FAC

SAFETY GRAD-RATE

TOTAL IN-STATE $

OUTSTATE $

University of Pennsylvania Philadelphia PA 30 10 24 5 31 148 $40,594 $40,594

University of Chicago Chicago IL 30 10 24 5 31 148 $45,324 $45,324

Columbia University in the City of New York

New York NY 30 10 24 5 31 148 $46,846 $46,846

Yale University New Haven CT 30 10 24 0 31 143 $44,000 $44,000

Georgetown University Washington DC 30 10 18 5 31 142 $44,280 $44,280

Northwestern University Evanston IL 30 _ 23 10 31 142 $45,120 $45,120

Yeshiva University New York NY 20 _ 24 20 29 141 $36,600 $36,600

New York University New York NY 20 10 19 20 30 139 $42,472 $42,472

Johns Hopkins University Baltimore MD 30 _ 19 10 31 138 $45,470 $45,470

Durham NC 30 _ 23 5 31 137 $44,020 $44,020

Tufts University Medford MA 30 10 21 5 31 137 $45,190 $45,190

California Institute of Technology

Pasadena CA 30 10 25 5 30 136 $39,990 $39,990

Stanford University Stanford CA 30 10 18 0 30 136 $42,690 $42,690

Washington University in St. Louis

St. Louis MO 30 10 22 0 31 133 $44,100 $44,100

Brown University Providence RI 30 10 22 0 31 133 $44,608 $44,608

Dartmouth College Hanover NH 30 10 22 0 31 133 $45,444 $45,444

Harvard University Cambridge MA 30 _ 23 0 31 132 $38,891 $38,891

Cornell University Ithaca NY 30 10 16 5 31 132 $45,130 $45,130

University of Southern California

Los Angeles CA 30 5 21 5 30 131 $45,602 $45,602

University of Notre Dame Notre Dame IN 30 10 19 0 31 130 $44,098 $44,098

Massachusetts Institute of Technology

Cambridge MA 30 10 22 0 31 129 $43,210 $43,210

Rice University Houston TX 30 5 24 5 31 125 $38,260 $38,260

Princeton University Princeton NJ 30 10 24 0 31 125 $40,170 $40,170

Hardin-Simmons University Abilene TX 30 _ 16 25 21 124 $22,350 $22,350

Tulane University of Louisiana

New Orleans LA 20 10 21 5 28 124 $43,150 $43,150

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THE TOP300

WINNER Women’s Choice Award America’s Best Colleges, www.Duke.edu, (919) 668-1661

Duke University

Sample College Spotlight

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NATIONAL COLLEGES AND UNIVERSITIESNOTE: The information displayed is a sample. The final list will be included in our 2016 Guide.

Page 14: WCA Her Guide to America's Best Colleges Media Kit 2016 l

A unique opportunityto engage prospective female students with rankings based on the criteria women value most!Women voted!✓We polled thousands of American, female,

college-bound graduates and inquired about their top considerations.

Checked it twice!✓We measured, weighted and compiled key

factors for women attending college, to help them make the best decision.

Why is your college an America’s Best for Women?✓Highlight your school’s most pertinent factors

from a female perspective: notable female graduates, safety, reputation, faculty credentials, message from the President, …

Important DatesSpace Reservation Deadline✓December 4, 2015

Materials Deadline✓January 15, 2016

Live Date✓March 2016

For more information CLICK HERE or contact LIA SMITH, Director of Partner Initiatives(704) 458-1040 . [email protected] . www.womenschoiceaward.com

HER GUIDE TO AMERICA’S BEST COLLEGES will be distributed through integrated media programs as well as digital outreach, print on demand, web placement and via a direct mailing to high school counselors.

Her Guide to

CollegesAMERICA’S BEST

Ad & Material Specifications• Magazine trims to 8” W x 10.5” H• Full page with bleed 8.25” W x 10.75” H• Full page float 7.5” W x 10” H• 1/3 vertical with bleed 2.875” W x 10.5” H• 1/3 vertical float 2.25” W x 10” H• Keep live matter .375” from trim.• Images: CMYK, 300 dpi at 100%• Ads: preferred format PDFX1A, CMYK,• 300 dpi at 100%

ADVERTISING PLANS & PRICING

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AMERICA’S BEST COLLEGES & UNIVERSITIES 2016 866.455.7408 [email protected]

A message of Welcome from

the President

ur editors sat down with Dr. Lyons to discuss the impact her leader-

ship has made on the university and it’s students as well as her

impressive legacy for future female leaders.

A fifth generation Californian, Dr. Lyons spent her childhood traveling with her military family, living throughout the United States and in Eritrea, Africa. She received her Bachelor of Arts degree from Sonoma State University; her Master of Arts degree in English from San Jose State University, and her PhD in Rhetoric from the University of California, Berkeley. Dr. Lyons has been recognized for leadership and service by numerous associations, including the Educator Distinguished Service Award from the National Defense Transportation Associa-tion, the University of San Francisco Medallion for scholarly achievement and community service, and the Distinguished Alumni Award from Sonoma State University, and the recipient of a Doctorate of Humane Letters from The College of New Rochelle.

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Mary E. Lyons

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Full page $5,000• [1] One-third page ad + [1] Two-thirds

content page in the 2016 issue or• Full page ad in the 2016 issue

AMERICA’S BEST COLLEGES & UNIVERSITIES 2016

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universities

Location: Philadelphia

Website: www.upenn.edu

Admissions: 215-898-7507

Total Enrollment: 19,875

Male/Female: 50/50

Applicants: 31,218

Accepted: 13%

Full Page

One-third page ad $3,500

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