watsons club+ first ukrainian social crm (scrm)
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WATSONS CLUB+˄ƐZD
17.04.2012iForum
ʶWATSONS CLUB+ &ĂĐĞŬ
ZD
ʥWATSONS CLUB
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&"' (" ')*)!
tĂƚƐŽŶƐ ˄&ĂĐĞŬ
ʿʤʶϮϬϭϰĞŵĂŝů
ǀŽůƵƟŽŶŽĨƚŚĞZDůĂŶĚƐĐĂƉĞ
;ʰ,ƵƌƌŝĐĂŶĞŐĞŶĐLJͿ
ZDƵƐƚŽŵĞƌ^ĞƌǀŝĐĞZĞƉƌĞƐĞŶƚĂƟǀĞƐ
WƌŽĐĞƐƐͲĞŶƚƌŝĐ
ŽŶƚĂĐƚDĂŶĂŐĞŵĞŶƚ
tĞůůͲĞĮŶĞĚ
WĞƌŝŽĚŝĐŽŶŶĞĐƟŽŶǁŝƚŚƵƐƚŽŵĞƌ
^ŝŵƉůĞdƌĂŶƐĂĐƟŽŶƐ
ǁǁǁďůŽŐƐϮĚŶĞƚĐŽŵŚŝŶĐŚĐůŝīĞ
ůůŵƉůŽLJĞĞƐŶŐĂŐĞ
ŽŶǀĞƌƐĂƟŽŶͲĞŶƚƌŝĐ
ŽŵŵƵŶŝƚLJDĂŶĂŐĞŵĞŶƚ
LJŶĂŵŝĐĂŶĚǀŽůǀŝŶŐ
^ƵƐƚĂŝŶĞĚƵƐƚŽŵĞƌŶŐĂŐĞŵĞŶƚ
ŽŵƉůĞdžZĞůĂƟŽŶƐŚŝƉƐ
^ŽĐŝĂůZDZŽůĞƐ
&ƵŶĐƟŽŶ
ƉƉƌŽĂĐŚ
ŚĂŶŶĞůƐ
sĂůƵĞ
DŽĚĞů
ΞϮϬϭϬŚĞƐƐŵĞĚŝĂŐƌŽƵƉ
>ŝƐƚĞŶŝŶŐƚŽŽů
WŚŽŶĞĐĂůůŵĂŝůƐ&ĞĞĚďĂĐŬĨŽƌŵƐ>ĞƩĞƌƐŝŶƉĞƌƐŽŶĐŽŵƉůĂŝŶƚ
ZD
ƉƌŽĮůĞƐ
ŝŶƚĞƌĂĐƟŽŶƐ
ŚŝƐƚŽƌLJ
ƚƌĂŶƐĂĐƟŽŶƐ
ƉƌĞĨĞƌĞŶĐĞƐ
ĐƵƐƚŽŵĞƌĚĂƚĂ
ZD
^ŽĐŝĂůZDdĞĂŵ
DĂĐƌŽ;ƵƚŽŵĂƚĞĚͿ
DŝĐƌŽ;,ƵŵĂŶͿ Ƶ
ƐƐŝŶĞƐƐƌƵůĞƐ
ZĞƐƉŽŶƐĞ
DĂƌŬĞƟŶŐ
ƵƐƚŽŵĞƌƐĞƌǀŝĐĞ
/ĚĞĂƟŽŶ
KƚŚĞƌ
^ŽĐŝĂůZDWƌŽĐĞƐƐ
ůŽŐƐDĞƐƐĂŐĞďŽĂƌĚƐ^ŽĐŝĂůĚĂƚĂEĞǁƐŽŵŵƵŶŝƚLJ
tĂƚƐŽŶƐůƵďнʿtĂƚƐŽŶƐ
ˀ
ˁͲ
ʦ;ĞͲŵĂŝů&Ϳ
ζ˃ʫʸʫˇʽʻʤнζʶʤˀ˃ˏнͲD/>нFͲʿˀʽˇʰʸːсWATSONS CLUB+
ϰϬϱϱϭϲϬϰϮϬϭϮ
ʤtĂƚƐŽŶƐůƵďн
'ĞŶĚĞƌ tĂƚƐŽŶƐůƵď tĂƚƐŽŶƐůƵďнF D E
75%21%4%100% 100%
2%10%88%
ŐĞZĂŶŐĞ tĂƚƐŽŶƐůƵď tĂƚƐŽŶƐůƵďн<20 ϮϬͲϮϵ ϯϬͲϯϵϰϬͲϰϵϱϬͲϱϵϲϬͲϲϵE
11%32%27%17%ϵй3%1%100% 100%
7%3%
3%1%
23%ϱϲй7%
ˀWATSONS CLUB+
50 000
11%8% ϲй
ϴϵй
ϵϭйϵϭй
40 00030 00020 00010 000
ʪ
ʿ
4%3%
ϲй3% 3%
54%
ϰϲй43%
ϯϲй
47%52%
2%
30 000
20 00025 000
10 00015 000
5 000
ʪ ˔ ˇ ʺ
ʪtĂƚƐŽŶƐ˄
>ŝŬĞƐ
ʶ
^ŚĂƌĞƐ
ʺ
www.advermap.com.ua
ʯWATSONS CLUB+
5000
ʺ2011
ʤ2011
ʺ2011
ʰ2011
ʰ2011
ʤ2011
ˁ2011
ʽ2011
ʻ2011
ʪ2011
˔2012
ˇ2012
ʺ2012
ʤ2012
10 000
15 000
20 000
25 000
30 000
35 000
40 000
tĂƚƐŽŶƐĐůƵďнʪʦʽʱʻˏʫʥʤʸʸˏʯʤʿʽʶ˄ʿʶʰ˄ˋʤˁ˃ʻʰʶʤʺtd^KE^>hнʿϲ;ϭϱͲϮϭϬϯϭϮͿ
ʤ13 5001374ΗΗϴϲϬΗΗ14512 233ϲ;ͲϯϯϵϲͿ
ˀʫʯ˄ʸː˃ʤ˃ϰϮϳй˄ˋʤˁʻʰʶʽʦWATSONS CLUB+ˁʽʦʫˀˌʰʸʰʿʽʶ˄ʿʶʰʦZDͲϵϭϳй
tĂƚƐŽŶƐůƵďнĐƵƐƚŽŵĞƌƐĞƌǀŝĐĞ
ˀ
ʤϭϱϬϯϭϮϭϯϱϬůŝŬĞƐϳϭϮƐŚĂƌĞƐϭϬϳϭϴĐŽŵŵĞŶƚƐ
ϲϵϴйʻ
ϭϬϳйʦ
ϭϵϱйʽ
ˀ
ʦ
ʯ
ʽ
107
88
ϭϵϱ
0 50 100 150 200 250
tĂƚƐŽŶƐůƵďн
ϭϬϳϭ˄ˋʤˁ˃ʻʰʶʤ˃ʽʿͲϭϬϭϲϬϰϮϬϭϮ;ϭͿ
Ϯϲϰϭй˄ˋʤˁ˃ʻʰʶʽʦtĂƚƐŽŶƐůƵďн
ʶ
ŽƌƉŽƌĂƚĞ^ZD/ŶƚĞŐƌĂƟŽŶ&ƵŶĚĂŵĞŶƚĂůƐ
DĂŝŶƐƚƌĞĂŵWƌĂĐƟĐĞƐ
ƐƐĞŶƟĂůZĞƋƵŝƌĞŵĞŶƚƐ
^ŽĐŝĂůŵĞĚŝĂƉƌĞƐĞŶĐĞŽŶǀĂƌŝŽƵƐƐŝƚĞƐ
>ŝƐƚĞŶŝŶŐĂŶĚŵŽŶŝƚŽƌŝŶŐ
ŽŵŵƵŶŝƚLJŵĂŶĂŐĞŵĞŶƚ
ŶŐĂŐĞŵĞŶƚĂŶĚŝŶƚĞƌĂĐƟŽŶ
DŝĐƌŽƐŝƚĞĐƌĞĂƟŽŶ
ŽƌƉŽƌĂƚĞǁĞďƐŝƚĞƐŽĐŝĂůŝŶƚĞŐƌĂƟŽŶ
KƌŐĂŶŝnjĂƟŽŶĂůƐƚƌƵĐƚƵƌĞ
^ŽĐŝĂůZDƉƌŽĐĞƐƐĂŶĚĨƌĂŵĞǁŽƌŬ
ŚĂŶŐĞŵĂŶĂŐĞŵĞŶƚ
ƵůƚƵƌĞƐŚŝŌ
'ŽǀĞƌŶĂŶĐĞĂŶĚŐƵŝĚĞůŝŶĞƐ
ĚǀŽĐĂĐLJƉƌŽŐƌĂŵĐƌĞĂƟŽŶĂŶĚĞŵƉŽǁĞƌŵĞŶƚ
DƵůƟƉůĞƉůĂƞŽƌŵƚŽŽůŝŶƚĞŐƌĂƟŽŶ
/ŶĨŽƌŵĂƟŽŶƌĞƐƉŽŶƐĞƉůĂŶĂŶĚƉƌŽĐĞƐƐ
ƌŝƐŝƐŵĂŶĂŐĞŵĞŶƚƉůĂŶ
/ŶƚĞƌŶĂůĂŶĚĞdžƚĞƌŶĂůĐŽůůĂďŽƌĂƟŽŶŝŶƚĞŐƌĂƟŽŶΞϮϬϭϬŚĞƐƐŵĞĚŝĂŐƌŽƵƉ
ˁʿʤˁʰʥʽʯʤʦʻʰʺʤʻʰʫ
ʰʪĚŝĚŽŬŝΛĚĐƵĂ
ϬϱϬϯϴϳϭϬϰϵ
ʽʧ ŚŽƐŚǀĂΛŚŽƐŚǀĂƉƌ ĐŽŵƵĂ
050 384 7178
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