social crm speaker #scrm strategy for pivotal scrm cdc software
Post on 14-Sep-2014
1.483 views
DESCRIPTION
Social CRM Speaker Shane Gibson's Presentation: Going Social with CRM: How Social Media is Turning Sales Upside Down Shane Gibson, Author of Sociable! and Closing Bigger; President of Knowledge Brokers International It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace. Understanding the role social media and social networking play in this new dynamic is paramount to your future success as sales professionals, marketers, and corporations. In this fast-paced keynote presentation Shane Gibson, co-author of Sociable!, will share with you: The new rules of engagement in sales and marketing Prospecting 2.0: How to use Social Media to connect, attract and grow profitable clients opportunities 5 Reasons not to let sales people post content and 10 reasons why you should The top social media and networking tools for sales organizationsTRANSCRIPT
Going Social with CRM: How Social Media is Turning Sales Upside Down
With Shane Gibson Co-author Sociable!
Chief Social Officer – Socialized! Ltd
Please Feel Free to Tweet
#SCRM
@ShaneGibson
#scrmroadshow
“I think that’s going to break.”
The Future is Now• Nearby restaurants• Shopping• Community workforce
breakdown• Schools• Housing inventory and
stability• Crime rates• Past pricing and sales on
the home itself
“The Customer Owns Your Brand”
800 Million
100 Million
100 Million updates/day
1Billion views/day
Google + 22 million in 20 days
IBM Institute for Business Value analysis. CRM Study 2011
“It’s not about B2B or B2C it is really about person to person.”
– Jeff Booth, CEO
Business-to-Business Decision Makers
• …69% of B2B buyers use social networks “primarily for business networking and development.”
• …Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)
The Reverse Drip
Social media marketing is about
LISTENING
LISTENINGhttp://Search.twitter.com
http://Google.com/alerts
http://Blogsearch.google.com
http://facebook.com/search
http://www.linkedin.com/signal/
Score Keeping?
Stakeholder Spotting
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 SCRM is a customer driven process
#SCRM Rules of Engagement
Being
#SCRM = Smart Engagement
SCRM
SocialemailValues
PreferencesData
RelationshipHistory
Business IntelPersonal Intel
360 view
SCRM
ConversationChannels
Monitoring
How to win
• Realize that marketing/sales is a conversation
• Monitor and respond in real-time• Get social with a tool like Pivotal SCRM• Socialize your entire business and get
ready for Web 3.0 and Customer 3.0
Socialized.me/scrmTwitter.com/[email protected]