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Watch Advert By Ryan, Brandon and Mitchell.

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Post on 15-Apr-2017

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Watch Advert

By Ryan, Brandon and Mitchell.

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Our IdeaThe idea for our advertisement is a young man, 18 years old, gets a new watch off his father for his birthday. It shows the progression through his life, meeting a girl, going on a date, getting married, having kids and through all of this, he has the watch on. On his sons 18th birthday, the main character gives his son a little open box with a watch inside and as we see him pass the box, he doesn’t have the watch anymore. This idea will show that the watch will not only last a long time but it will also have sentimental value and will be able to be passed down. As the advert will consist of a close family and will revolve around the watch, it will create the illusion that the watch brings the family closer and will be an important and valuable asset of the family.

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Aims and Objectives

The aims and objectives of this marketing campaign is to sell the watch for the holiday seasons whilst its on special offer. Its also to make people more aware of the company that creates the product and to create more awareness of the product itself. Also, its to create the idea that the watch can be an important, valuable asset in the family and will have a sentimental value.

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Legal and Ethical Issues

Copyright – We have to make sure that any brands used within the adverts, such as the watch itself, we have the correct permissions to use them. This can also vary to the clothes they’re wearing, the food and drink they’re consuming etc. We have to ensure that either we have the correct permissions to use them or we very vaguely show the brands name/logo. If we cant get the correct permission, we will make sure that there’s no branding being shown. We will also have to ensure that the music we use is either royalty free or we have the permissions to use it.

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In our advert, there will be the use of children so we have to take into account the Children's Protection Act, such as making sure they aren’t working for too long and aren't in the way of any danger or harm. Also, representations of white families has to be taken into consideration but this shouldn’t be a problem as not that much focus is going to be on the family itself, its going to focus on the watch and the value of it.

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Week 1 – The first week the billboards will be released to spread the word straight away, there will also be a selection of adverts in magazines. Posters will also be released at exclusive venues. Week 2 – More magazine adverts to appeal to a more specific audience such as males with large amounts of disposable income. Launch of the Facebook competition “how rich am I?”. TV adverts for the BPL and the NFL backed up with vaster coverage by posters on buses in major cities. Week 3 – Adverts in papers and magazines again to appeal the rich and upper class, launch of the main advert that will be shown in the UK and also customised adverts for in-between NBA and NCAA games on FOX. Week 4 – TV adverts for MFF on the BPL and also the NFL, magazine and newspaper adverts in expensive magazines to target a wealthier market. Week 5 – Tagg sponsored party in Monaco with officials from formula one and also drivers and other special/celebrity guests, also an auction to the first new limited edition watch which is a customised version of the new watch to the highest bidder. Social media pictures from the party showing who was there and what tag paid for. Newspapers about the party and magazines adverts with celebrity endorsements and give always of the regular watch to top self made millionaires. Week 6 – Offers on Facebook, Twitter and Instagram to people who get friends to share or like and the winner gets announced. Then the release of the watch, by this point the rich and the famous will know that it is coming and also everyone will know who’s getting one, wants one and can afford one. Main advert release Thursday 12th November Watch released Saturday 5th December

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Budget/Equipment

Camera, Equipment and Lighting - £980 per day.

Costume and Make Up - £389 per day

Editor - £1600 per day.

Sound and Sound editor - £487 per day.

Total Budget: £7000

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