warehouse certification brochure
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Warehouse Cercaon
ExECutivE Summary
Warehouse support in modern day business process has become
an important focus point since it regulates the inventory in both
upstream and downstream funcon. The operaons and funcons of
a warehouse has now become very crical focus point since it denes
the eciency of a producon and as well as the level of customer
sasfacon. We are witnessing a high level of acvity, pressure in the
distribuon part of the supply chain.
The key to a Companys Distribuon Strategy and protability has
become focus point thus making the warehouse locaon and funcon a
vital one. Logiscs cost in the country is around 13 percent of Naonal
GDP with Warehousing acvies accounng for about 22 - 27 per cent
of the total Indian logiscs cost. With the economy on the posive
trend and buoyant market condion Warehouse Services play a crucial
role in every key area for ensuring end user sasfacon. In such a
scenario, Sustaining and Enhancing performance levels, requiring
constant Monitoring, Benchmarking is becoming the order of the day.
WAREHOUSE CERTIFICATION is a new iniave by Indias Apex
Industrial body, Confederaon of Indian Industry, which assesses and
ceres the overall funconality of the warehouse. This Warehouse
cercaon process will enable the service provider to understand the
current level and upgrade to the next level, and also helps end user
to choose their appropriate collaborave partner that will suit their
supply chain design.
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CII Instute of Logiscs will administer the Warehouse Cercaon
Process. The level of cercaon has four categories namely, Planum,
Gold, Silver and Bronze, based on the overall funcons of warehouse
encompassing the various factors for ecient funconing.
Warehouse cercaon will help in develop a road map for future
growth, set benchmarks and have dened improvement plan. This
process will also help in integrang the intra and inter linkage of the
supply chain which will certainly benet all those associated in thisprocess.
Warehouse Cercaon will benet all the warehouses which already
exist, new generaon ones, those funconing under the Logiscs Park,
SEZ, FTWZ.
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Warehouse Cercaon
rolE of WarEhouSE &
itS impaCt on Supply Chain
In the present context of global business scenario, the management isconstantly on the lookout for enhancing eciency, performance andthe protability. The manufacturing has always been closely monitored
acvity while the sourcing and the distribuon are becoming complex
and challenging. The distance between the supplier, manufacturer and
the consumers is ever growing. With the increase in product range,customer base, customer demand, the performance of an organizaon
is challenged. The one strong emerging trend is the opmizaon of
the Supply Chain process, in which the Warehousing is becoming a
dierenator for success.
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Wese
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WarEhouSE aCtivity
The warehouse support has become an integral part of the strategic
decision making process. The funcon of a warehouse from merestorage concept has now developed in to a mulfaceted acvity centre.
The variety of the value added service that is being provided is enabling
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many organizaons to opmize their resource and prots. Needless
to say the demand for value addion acvity is also connuously
increasing for achieving the customer sasfacon. The warehouse is
now looked as prot centre even by the organizaon managing their
own warehouses.
The Supply Chain at various stages is adopng dierent tools and
techniques to suit their funcons and requirement to opmize their
overall eciency. Manufacturing adopts to Milk Run, Kan Ban, Two bin
system, JIT, Postponement decisions, Lean concepts, etc. The markeng
team adopts to strategies like Hub & spoke, Channel distribuon, direct
markeng, promoonal sales, etc. The aer sales aims at least down
me of their product and high customer sasfacon by various SLAs
and AMCs.
All the above system is now becoming more and more dependent on
a good, ecient and dependable warehouse system. The warehouse
is now becoming a high transacon centric, there by demanding
performance, eciency, value addion, cost saving etc.
Sectors like retail, pharma, food, electronics, FMCG, bulk commodies
are now adding new dimensions to the funcons of the warehouse. The
present users of warehouse are from dierent vercals with variees.
With gradual improvement in the logiscs infrastructure like dedicated
freight corridors, logisc parks, coastal shipping, the exim cargo will
also witness huge acvity. The GDP growth being projected at 7%, the
growth of the logisc sector is expected to be in the range of 20%.
With huge investment happening, buoyant manufacturing acvity and
mass distribuon taking place, the movement of materials will be even
at a higher pace. All this will lead in to the increase in the warehouse
requirement with good service levels. The warehouse funcon is set to
be an key factor in Supply Chain design.
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BEnEfitS of WarEx
Naonal
To facilitate the Indian warehousing industry to achieve world
class Levels.
To decrease the logiscs costs spend and increase the turnover.
To Idenfy key area for improvement
Ed use
Enables the end user to make warehouse decision
Helps them in long term strategic planning
Enhances customer responsiveness to products and service
Sece pde
Acts as a crical markeng tool to promote their business
Facilitate in reaching higher level of services
Helps in reducing cost and increase eciency
Fixed Cost
Cycle Time
Documentaon
Loss of customer
RiskError
Waste
INCR
EASE
DECREASE
Manpower Eciency
Equipment Ulizaon
Space Ulizaon
Customer Sasfacon
Reliability
Flexibility
Ove
rallWare
hous
ePe
rform
ance
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Warehouse Cercaon
lEvElS of WarEx
fEaturES of lEvEl
Bze: Accredits the Acceptable pracces with basic
infrastructure
Se: Accredits the Standard pracces in warehousing
Gd: Accredits the Best Pracces in Warehousing
Planum: Accredits the Excellence in class integrated with
green concepts
platinum
GolD
SilvEr
BronZE
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HoW to get Certified?
Dierent Levels of cercaon are awarded based on the total points
earned.
Each level has mandatory requirement which has to sasfy basic
mandatory criteria.
The cercaon is valid for 2 years. On compleon of 2 years
cercaon is renewable based on the prevailing version.
For Further details
please visit our website : www.ciilogiscs.com and
email to : [email protected], Phone: (D): +91 44 4292 8902 / 4292 8900.
proCESSintroDuCtory viSit
rEport SuBmiSSion
SuBmiSSion of
QuEStionnairE
rECEipt of thE
fillED in QuEStionnairE
WarEhouSE viSit &
aSSESSmEnt By ExpErt tEam
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Warehouse Cercaon
aCknoWlEDGEmEnt
CII Warehouse cercaon as been made possible through the eorts
of many dedicated professionals and sta members.
We extend our most sincere gratude to Mr R Dinesh, JMD TVS Sons
Ltd, who, in the Capacity of Chairman of the Commiee has provided
the consistent support and guidance in developing the Warehouse
Cercaon process.
Our special thanks to the following members for their parcipaon
and contribuon in developing the warehouse cercaon model.
m a a Sddq, Director, Coign Consulng
m aj Jge , Managing Director, Toll (India) Logiscs
m Bd, Director Sales, Perspecte Soluon
M C N dumasa, Chief Manager, Godrej &Boyce Mfg Co Ltd
m Gj Bg, Senior Manager, Godrej &Boyce Mfg Co Ltd
M H N Khumbaa, Vice President, Godrej &Boyce Mfg Co Ltd
m Jsj Se, CEO, Transport Corporaon of India ltd
m m r rj, Management Consultant
M ramesh Na, Managing Director, Jones Lang Lasalle Meghraj
m rcd, President , TVS Logiscs Ltd
d t V Subamanan, Management Consultant
m Ske, CEO, Perspecte Soluon
m vj n, Vetron, Hypercity Retail Ltd
m a m vsw, Vice President, Godrej & Boyce Mfg Co Ltd
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Our sincere thanks for the following organizaon for their valuable
inputs to design Warehouse Cercaon:
ACC Ltd
AFL Pvt Ltd
FLEXTRONICS
Glenmark Pharmaceucals Ltd
Hindustan Unilever Limited
ITC Ltd
IFB AGRO Industries Ltd
JCBamford Excavators Limited
JK Tyres & Industries Ltd
LT FOODS Ltd
Loreal India Pvt Ltd
MRC LOGISTICS (India) Pvt Ltd
MAHINDRA & MAHINDRA Ltd
NILKAMAL Ltd
PIRAMAL HEALTHCARE Ltd
SICAL LOGISTICS Ltd
TATA STEEL Ltd
TATA MOTORS Ltd
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Warehouse Cercaon
aBout Cii
The Confederaon of Indian Industry (CII) works to create and sustain an
environment conducive to the growth of industry in India, partnering industry
and government alike through advisory and consultave processes.
CII is a non-government, not-for-prot, industry led and industry managed
organisaon, playing a proacve role in Indias development process. Founded
over 115 years ago, it is Indias premier business associaon, with a direct
membership of over 8100 organisaons from the private as well as public sectors,
including SMEs and MNCs, and an indirect membership of over 90,000 companiesfrom around 400 naonal and regional sectoral associaons.
CII catalyses change by working closely with government on policy issues,
enhancing eciency, compeveness and expanding business opportunies
for industry through a range of specialized services and global linkages. It also
provides a plaorm for sectoral consensus building and networking. Major
emphasis is laid on projecng a posive image of business, assisng industry
to idenfy and execute corporate cizenship programmes. Partnerships with
over 120 NGOs across the country carry forward our iniaves in integrated and
inclusive development, which include health, educaon, livelihood, diversity
management, skill development and environment, to name a few.
CII has taken up the agenda of Business for Livelihood for the year 2010-11.
Businesses are part of civil society and creang livelihoods is the best act of
corporate social responsibility. Looking ahead, the focus for 2010-11 would beon the four key Enablers for Sustainable Enterprises: Educaon, Employability,
Innovaon and Entrepreneurship. While Educaon and Employability help create
a qualied and skilled workforce, Innovaon and Entrepreneurship would drive
growth and employment generaon.
With 64 oces in India, 9 overseas in Australia, Austria, China, France, Germany,
Japan, Singapore, UK, and USA, and instuonal partnerships with 223 counterpart
organizaons in 90 countries, CII serves as a reference point for Indian industry
and the internaonal business community
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Cii- iNStitute of LogiStiCS
To address the need of sharpening India Incs compeve edge through beer
Logiscs and Supply Chain pracces, CII Instute of Logiscs (CIL) was established
in 2004 by the Confederaon of Indian Industry as a Center of Excellence in
Logiscs and Supply Chain.
At CII Instute of Logiscs we create a plaorm for the Industry to gain more
insights into the emerging trends, industry specic problems of naonal
importance and global best pracces in logiscs & supply chain management.
We enable the industry to cut down the transacon cost, increase eciency, and
enhance protability and enable to sensize and bring soluons to macro level
issues.
For over four years now, CII Instute of Logiscs, the countrys premier Centre
of Excellence in logiscs and SCM, has enabled a number of exemplary successstories in logiscs.
thE viSion:
CII Instute of Logiscs to become an Internaonal Centre of Excellence in Logiscs
and SCM and to facilitate Indian industry to be referred in Global Business for its
Best Pracces in SCM and Logiscs.
thE miSSion:
CII Instute of Logiscs to be a plaorm to create and share intellectual capital for
reducing transacon cost and improving compeveness, in the process nurture
the skills of Logiscians and ensure adopon of Best Pracces in Logiscs and
SCM through online and oine acvies.
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Warehouse Cercaon
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Confeeaon of inan inusy
Instute of LogiscsNew No.33, Velacherry main Road (Near Guru Nanak College)
Velacherry, Chennai 600 042
Phone: (D): +91 44 4292 8902 / 4292 8900, Fax: +91 44 2255 1341
e-mail:[email protected], website: www.ciilogiscs.com