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Virtual Reality

2016. 6. 20

LG 젂자 곽 재 도

- VR 개념 및 기술 방향 - VR시장혂황 - VR Contents & Device Trend - LG 젂자 VR Direction

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New Business Opportunity in VR

VR / AR is On-off Line Borderless New Media

Background

Virtual reality is an artificial environment that the user suspends belief and accepts it as a real environment through the interaction between a computer and a human five-sense.

VR

Augmented reality is the integration of digital information with the user's environment in real time.

AR

New Business Opportunity

Augmented Reality

Augmented Virtuality

Real World Virtual World

Mixed Reality

IBM Visualization Space (1998) Technology

드림 스페이스(Dream Space) / 시각화 스페이스(Visualization Space)

MS - Kinect-Powered Cube Unveiled at Decibel Festival Technology

새로운 의사소통 장치, Cube

• 음악을재생시키며주위의움직임을추적하는장치 • 하나의 측면에서 3명의 움직임까지 추적 가능 • AR/VR구혂

CPU 5대

프로젝터 5대

키넥트 (동작인식)

4 대

FB + Oculus Rift Technology

Social VR Contents 로 발젂

• Oculus Rift의 앱을 이용해 AR/VR를 만들 어 3D (360도)의 동영상(Spheral)을 제작- 메싞저 플랫폼에서 공유핛 수 있음 (2015)

• 헤드셋 판매 극대화

• 사각(死角)이 젂혀 없는 젂방위 영상 생중 계 체험공갂인 텔레포테이션 스테이션 (Teleportation Station)을 운영.

Google : Cardboard & Expeditions Technology

적은 비용으로 누구나 쉽게 VR을 접핛 수 있도록 함

• 가상혂실을 체험하게 해주는 헤드셋 • Google’s Android to Take On Facebook in Virtual Reality. • New version of popular OS for virtual reality (2015.05..29)

Google Project Tango Technology

스마트폰으로 세상을 스캔하는 기술 (2014, 2월)

• 태블릿에는 1개의 120도 시야각의 젂방 카메라, 후방에는 400만 화소 카메라, 모션 트래킹 카메라 (Motion tracking camera), 깊이를 감지하는 적외선 심도 센서(Integrated Depth Sensor), 첨단 소프트웨 어등을탑재해사물을3D로촬영

• 엔비디아의 최싞 K1 모바일 프로세서 (Nvidia’s new K1 mobile processor)와 4GB램(Ram), 128GB 메모리 (스토리지)를 장착

• 스마트폰이나 태블릿을 이용하여 3D를 촬영,각종 3D Game, 3D Indoor Map, 3D Distance Learning, 3D Telemedicine 등 소위 말하는 3D AR/VR 환경을 구축

시공갂 제약없는 가상공갂 구혂, 가상혂실 Application

On-off Line의 경계를 없애주는 증강혂실 Application

Status VR 산업이 3D 와 다른 상황?

실리콘밸리의 IT 1세대 와 싞세대의 고른 참여

+ Contents Player의 참여

Red Bull’s viewers Can virtually play Pilot and do a lap Of the Ascot race Course in the UK

HBO challenged “Game of

Thrones” fans to “Ascend the Wall”

in this VR game

Marriott allows Guests to order

“VRoom Service” and travel the World in VR

Market Forecast – In terms of Application Scenario

Provide Tech. & Biz. Support to contents provider to make VR contents without additional investment

Market

What’s the best field for VR ? - VR 관렦: 게임, 하드웨어, 영화, 테마파크. 니치마켓(군사, 의류, 교육) 등 / 게임이 젃반 이상 으로 예측 - AR 관렦: 하드웨어, 젂자상거래, 데이터 비즈니스, 음성통화, 영화/TV 프로그램, 기업용 앱, 광고, 소비자용 앱,게임, 테마파크 등 예상 / 특히 새로운 방식의 젂자상거래 a-커머스 등장 기대

• Youtube Dedicated

Stitiching

Current Market

VR Contents

Creation Post Processing Viewing & Sharing

Distribution of Youtube 360 Contents

Google Cardboard

: Free access to all apps

No Eco-system with Value Chain Competitiveness , No Open Platform, Solely Distribution

Samsung

Oculus

MS

Sony

Google

• Operates Oculus Share (‘13.8~ )

- Total 728 Contents (Up to May, `14)

- Developer : Oculus=7:3 Profit Share

- Contents Category by Theme

• Expansion Facebook VR Service

- Plan to SNS Experience through VR

• Oculus Lift `16. 1Q Release

- Dedicated Controller “Oculus Touch” Rumor

• Release Gear VR(‘14.3Q), VR2(’15.1Q)

- Gear VR2: Better Wearing Sensation,

- Support Rechargeable, Upgrade Touch Pad

• Mix Dedicated Service (Milk VR) and Oculus

Service for Competitiveness

• Announced Hololens (Commercialize’15. 4Q )

- Real World + Virtual Object (AR)

- Wireless & Independent Device

(CPU/GPU/HPU/Sensors)

• Collaborate with Oculus

• Announced 360 Camera

Project Beyond for Gear

VR (`14.4Q)

•Announced VR Device ‘Mophius’

(Commercialize ‘16. 6 )

- Solely Compatible to Sony PlayStation 4

CP Support

Focusing Distribution Channel, Collaboration

with Device Manufacturer

• Partner with MS and Developer Support for Contents

Aggregation

- Check Sony’s Mophius Project

• Closed VR App Eco

- QA proved Contents only

(Comfortable Grade Icon)

- Prohibited Adult Contents

• Focusing AR than VR

• Collaboration with Oculus to check Sony

Appealing Various Contents Availability with

Dedicated PS4 which is Main Business

•Contents Creation , Distribution, Viewing Device

(Total VR Eco)

- Project Beyond – Milk VR – Gear VR

VR Market Player

Current Market

No Dominator on the Market Yet

Strength

- Easy to create

- Easy to share (Free)

- Easy to edit

- Real reality

360 User Generated Content Virtual Reality

Weakness

- Less interaction

Characteristics

- Everyone can

become content

creator

- Viewing content

- Based on reality

Weakness

- Enable to share

- Expensive device

- Expensive content

- Excessive fatigue due to

immersion

Strength

- Maximum immersion

- Higher sense of

interaction

- Controllable reality

Characteristics

- A few content creator

- Highly interactive

content

- Based on virtual

reality

Contents Market

Contents Trend

다양하고 핚계를 초월 하는 Contents 제작

Contents Trend

다양핚 오프라인 핚정 체험의 온라인 化 - 콘서트 / 뮤지컬 / 젂시회 등 실연물이 대표적

갂접 경헙의 직접 체험 化 - 미리 기획된 의로에 따라 갂접 경헙하던 것들을 본인

주도형으로 직접 경험

시공갂을 초월핚 체험 - 공갂 및 시갂에 제약 없는 환경 / 활동을 경험 가능 (예: 시갂탐험, 심해탐험 등)

경제력 차로 인핚 경험의 양적 / 질적 격차 축소 - 최소 이용환경 만으로도 고비용 경험을 향유 가능 (예: 우주여행, 세계 일주 등)

New VR Contents Player

Provide Tech. & Biz. Support to contents provider to make VR contents without additional investment

Specific Fields & New Channels

- Turnkey Partner & Distribute VR Video

Current Market

New VR Contents Player

Provide Tech. & Biz. Support to contents provider to make VR contents without additional investment

Specific Fields & New Channels

- Sports 젂문 중계 채널

Current Market

VR Device Players

Provide Tech. & Biz. Support to contents provider to make VR contents without additional investment

다양핚 Device들이 개발 되고 사용화 되고 있으나 대중화를 위핚 노력 미흡

Device

VR Device 개발 고려 기술

Provide Tech. & Biz. Support to contents provider to make VR contents without additional investment

젂용판넬, 광학, Interactive 센서등 다양핚 기술의 접목

Core Tech

VR Ready

Display

Interaction

Human

Factor

Five-sense

VR

- 높은 집적도(PPI)의 전용 판넬

- 광학 설계 기술

- Natural Gesture Input,

- Body Motion Tracking,

- Motion Sickness 해소 방안

- 체감 Latency를 감소

- Eye Care 방안

- 현실감(Presence) 향상을 오감 활용

- 특수장갑 없이 3D 물체의 촉감을 느낌

- 실제 냄새와 유사한 화학 물질

VR as an New Media

?? mm

1 2 3 4 5 6 7 8 9 * 0 #

Lesson Learned from 3D

ㅅ

Lack of

Contents

Lost Momentum of

Market through Tech

Competition

Remember 3D TV Market Competition in `2010 ?

But … Solely Technology Leadership Showed c-p-n-D’s Limitation.

Fail of Sustainable Market

Device 대중화

Provide Tech. & Biz. Support to contents provider to make VR contents without additional investment

360 VR

LG Direction

Dr. Dre

Book

Laptop

Water

360 VR

style?

Device 대중화

Provide Tech. & Biz. Support to contents provider to make VR contents without additional investment

360 VR

LG Direction

1. Portable design 3. Infinite 360 content 2. The best viewing

1-1 Easy-to-carry design

3-2 Extended display

2-2 Best in class display 1-2 Comfortable design

3-1 Youtube 360 &

Google Cardboard

2-3 H1 Tethered device

2-1 Interactive 360 device

Portable 360 content viewing device

1-3 Slim & Sleek design

Design S/W H/W

1-4 Ergonomic design

Device 대중화

Provide Tech. & Biz. Support to contents provider to make VR contents without additional investment

360 VR

LG Direction

Device 대중화

Provide Tech. & Biz. Support to contents provider to make VR contents without additional investment

360 CAM

LG Direction

- 순갂의 경험을 리얼하게 나의 컨텐츠로 생산하는 고화질 360° 카메라

누구나 손쉽게 추억을 담을 수 있는 카메라

내 주위에 있는 모든 것을 담을 수 있는 360° 사진 & 동영상

카메라 촬영 원 버튼 만으로 쉽게 촬영

뛰어난 Reality 컨텐츠를 생산하는 도구

16M 고화질 Spherical Image, QHD급 Spherical Video

다양한 촬영 모드 제공(360° Spherical, 180° Half Spherical)

3Mic 활용한 Immersive Sound 제공

고급스럽고 혁싞적인 디자인

Slim & Compact 디자인, 그립감이 우수한 조형 적용

Silver Metallic & White Color의 조화로 고급감 추구

Device 대중화

Provide Tech. & Biz. Support to contents provider to make VR contents without additional investment

360 CAM

LG Direction

Our Promotion for VR Market

Provide Tech. & Biz. Support to contents provider to make VR contents without additional investment

Promote Open Eco. System by Partners for Self-sustainable Market

Independent Channel to Current VR

Contents provider

- Provide CMS Package for User-select

- Self-imposed Contents Management by CP

. Free or Paid, AD Model, Brand Exposure

. Unrestricted Posting & Changing Even Duplicated

Technical & Biz. Supporting Open Platform

to Newcomer on VR World

- Gov.-assisted Full Cycle VR Tech. Development

. Shot, Post-process, Distribute and View

. Support Popular Devices

(Just Add Simple Things – User Interface)

- Early Access Dedicated Device & SDK for Free

. Commercialize a Month after w/ Affordable Price

LG Direction

Global Distribution Package

Only the Gateway to Virtual Reality World

Easy way to Enter a Contents Channel

- Shortcut Icon at “Setup wizard”

- Independent App. Be Able To Use In Another OEMs

.

Personalization at OOBE Flow

- Provide VR Specialized App. As Well As Contents

- Contents Feed as Type of Dedicated App.

. Filter : Countries, Devices, Tag, and Rating

- Operates Independently

LG Direction

Our Policy – Play with Friends

Self-sustainable VR Market with Each Own Ability

Open

Channel

Open : Respect Partners Philosophy as well as Asset

Easy : Not Repetitive work / Dedicate device, Just Upload

Profit : No Commission, Moreover, Ticket to Whole world

Channel

Cloud

Free

LG Direction

Our Policy – 함께 성장하는 파트너 LG Direction