LANGUAGE,AUDIANCEANDENVIRONMENTSOCIALDESIGN

UALKIA11343380Yr 2 Level 5Paria KiashemshakiUnit Code: PU001246

LANGUAGE,AUDIANCEANDENVIRONMENTSOCIALDESIGN

AIMAs we had UK General Election in May 2015 which can affect our future for decades ahead, we have been asked to communicate the importance of taking apart in democratic process to certain audience. We had to use graphic design skills and media to build an intelligent communication campaign. It is aimed to show the importance of vote registration and participation

to our audience to make them aware that although democratic process is not perfect, it is a viable choice. This unit will enhance our knowledge of research methods as well as analytical and critical skills. We will learn to build a strong communication campaign using graphic design and media skills and also how to understand our audience effectively.

CONTENTWorkshop

Research

Interview

Idea

Second feedback

Final outcome

Robbie’s Jive Bio grew up in New York City and studied at San Francisco State University and Stanford University in 70s. In 80s, he decided to integrate his artistic skills with his social concerns to create pictures about subjects that are important for him such as power, politics and the abuses of both. He realized that the ideas about public issues are limited part of art institutions. Thus, he aimed to make

poster of his paintings and going around the streets in different major cities to glue them everywhere and build up a volunteer revolutionary postering army. His goal was to make a one-liner surprise for the people who go to work in the morning and provide them with some entertaining information to spare some seconds and think along with him about some issues that are important.

WORKSHOP

The first worshop was interviewing with people about voting. In the secound workshop we used different methods in each group. In the third workshop, we first analysed the artists’ work that we researched for the previous homework task and we made three combined lists for Inspiration, Materials, Formats and Tone of Voice. Then, we had a workshop

regarding cutup copywriting and the application of these methods in developing slogans were discussed.These workshops helped us to learn how to search and design for political designs.

After conducting the interviews before the first class, I decided to carry on working on the voting subject for my project because I believe voting is very important and influential and encouraging people to vote can be very interesting. During my research, I looked at different designs even the ones that were not directly related to voting but were informative and gave me some good ideas. I also researched about the types of materials that are appropriate for this subject. The research helped me to realise that what can I design to be useful for the audience.

SEARCH

I have watched many different videos, such as Ted Talk, Voting animation and videos from different political parties. One of the most interesting one was the video called Vote in which the voting was promoted by celebrities. I liked the video because they started by negative sentences

about voting. I think it is a good way to attract people and have them thinking about the issues and make the message unforgettable. So, I also decided to make a video to promote voting but it was not turned out as good as I aimed for.

DON’T VOTE!WHY?

I have looked at different types of advertising for my research.

Then, I was looking at different political parties’ logos and colours used. I did not know that they have their own colour.

INTERVIEW

A man:1. Are you going to vote? Why?Yes, I want to have my voice heard.2. Do you know where you can find information about different political parties?Yes, there is many websits to find information about them.3. Do you know that you should register first?Yes, I know. 4. Do you know that in how many ways you will be abale to vote?Yes, by post or attending poling station on election day.4. How are you going to vote?By post.5. Do you know who you want to vote?Not yet, I need to find more information.

a Woman:1. Are you ready to vote? Why?Not yet, Because I do not have enough information about them.2. Do you know where you can find information about different political parties?There is many information in internet but a really good website.3. Do you know that you should register first?Yes, I know. 4. Do you know that in how many ways you will be abale to vote?I think only attending poling station on election day 5. Do you know who you want to vote?No, I need to search to find more information about them.

A woman:1. Are you going to vote? Why?Yes, I am. This is the rightthing that all of us should do.2. Do you know where you can find information about different political parties?I think online. I have seen many videos and different types of advertisment about different paries. They have send some leaflet to my home as well which had good information about green party.3. Do you know that you should register first?Yes, I know. 4. Do you know that in how many ways you will be abale to vote?Yes, by post or attending poling station on election day.4. How are you going to vote?By post.5. Do you know who you want to vote?Yes but I don’t like to say it.

I had many ideas to facilitate the voting process and also to inform the people about the importance of voting. Thus, I made an app with the logo of underground and UK flag. This app is for registering. People can access by scanning the code. The code could be found in maga-zine, newspapers, coffee cups and etc. Then, I thought it is better to design a ballot box for voting instead

of using underground logo. Based on my research, I found out that by using a negative sentence for voting, I can attract more people and also it make it remembered. Thus, I used “ Don’t vote!” sentences in my designs. I also used a barcode which people can scan it and go to the rele-vant website to find information about voting.

IDEAS

Register

Name:

Last name:

I used the shape of glasses, because I thought voting is about sharing one’s vision. Moreover, in the glasses some famous landmarks have been displayed to show that voting is for building the future of your country and raise nationalistic sentiments. I also thought that I should invite people to different places such as a meeting and ask them about their reasons for voting and not voting similar to what I have watched in Ted Talk.

I designed a leaflet and tried to show a message reads “ BIRMINGHAM! OXFORD! LONDON! ... VOTE! Lets get involved and share our opinion”. I also used the colour of UK flag to show the context.

After looking at some political posters, I have got some ideas about posters and designed different posters for Labour party. Finally, I have chosen the best one from them.

In the second poster, I used yellow and red colours because I thought both are useful in the background to understand which colour works bet-ter. Another idea was writing on the university wall about why we should vote.

I have designed some badges, posters and leaflets for Labour party. I have designed badges for Labour voters to attach it to their clothes to promote the party they are supporting. It could get other people to start a conversation about the election and different parties and might end up in more Labour voters. The feedback that I’ve got from some people was that some people may prefer to not disclose which party they are voting for.

I have made these cards to make the voting easier. During the research, I understood each party has some specific colour for their campaign. For instance, Green party is Green, Conservatives are Blue and Labour is Yellow and orange and etc. Thus, for designing the “VOTE” typface I have used different parties’ colours. Moreover, I have used different party colours for designing the finger prints therefore people can easily vote by choosing their favorite parties’ colours.

I was drawing with watercolour which gave me some new ideas accidental-ly. Then, I have done some research online to find proper lips drawn with watercolour and then I drew differ-ent lips such as Red, Pink and nude colours to portray the different types of lips for men and women. The message I aim to convey was about sharing your voice by voting which can be shown properly using picture of lips. As my audience is students, I thought of writing some information about why student should vote.

It is better to use natural lips instead of illustration, because your audience should be able to connect with it. I have been advised by my tutor to not use any design on the back of the leaflet because it might be confusing for the audience (Students).

Thus, I took several photos from students’ lips because my audience is students in similar age group. I thought it is better to use different shapes of lips to show the diversity and indicate that this message is related to all people in the society.

FEEDBACK

OUTCOME

I have used different shapes of lips and I wrote some positive and encouraging sentences about voting. Moreover, I have added mobile bar-

code to be scanned by the audience which can link them to the relevant website for registration and finding more information about voting.

I have tried different lips and I gave it to some students to make sure how they open it and I have got good

feedbacks from them. They liked the idea of opening mouth. It is like: “dont keep it cloth! Share your voice!”