volkswagen digital campaign

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Digital Marketing Strategy 2014 Shannon Chesney

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Page 1: Volkswagen Digital Campaign

Digital Marketing Strategy 2014 Shannon Chesney

Page 2: Volkswagen Digital Campaign

GOALS

Page 3: Volkswagen Digital Campaign

But Most Importantly…

# 1

Page 4: Volkswagen Digital Campaign

TARGET AUDIENCE

Page 5: Volkswagen Digital Campaign

BUDGET

In 2010, a total of $300 million was spend on advertising for VW

Page 6: Volkswagen Digital Campaign

Search Engine Marketing

Landing Page

Page 7: Volkswagen Digital Campaign
Page 8: Volkswagen Digital Campaign

Blog about it

Page 9: Volkswagen Digital Campaign
Page 10: Volkswagen Digital Campaign