volkswagen of america campaign

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Volkswagen of America

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Page 1: Volkswagen of america campaign

Volkswagen of America

Page 2: Volkswagen of america campaign

“How will Volkswagen sell 1 million cars a year in the U.S.?”

--Los Angeles Times

Page 3: Volkswagen of america campaign

German Ideas, American Power

“This is the most transparent and competitive market in the world, bar none. That's what makes the

opportunity of growth as great as it is. If you do the right things and have good products, word gets out in

the marketplace.”-Johnathan Browning, CEO

Page 4: Volkswagen of america campaign

Volkswagen Brand

Page 5: Volkswagen of america campaign

Social Media

Page 6: Volkswagen of america campaign

“I love the smell of gasoline. Gears turning, oil burning, stomach churning. Go fast or go home. Efficiency.”

-Helga, Volkswagen

Page 7: Volkswagen of america campaign

Promotions

Page 8: Volkswagen of america campaign
Page 9: Volkswagen of america campaign

Metrics of Success

Page 10: Volkswagen of america campaign

“Fiscal year 2010 was the most successful year in the Volkswagen Group's history.”

-  Martin Winterkorn, Chairman of Management Board at Volkswagen AG