volkswagen of america campaign
TRANSCRIPT
Volkswagen of America
“How will Volkswagen sell 1 million cars a year in the U.S.?”
--Los Angeles Times
German Ideas, American Power
“This is the most transparent and competitive market in the world, bar none. That's what makes the
opportunity of growth as great as it is. If you do the right things and have good products, word gets out in
the marketplace.”-Johnathan Browning, CEO
Volkswagen Brand
Social Media
“I love the smell of gasoline. Gears turning, oil burning, stomach churning. Go fast or go home. Efficiency.”
-Helga, Volkswagen
Promotions
Metrics of Success
“Fiscal year 2010 was the most successful year in the Volkswagen Group's history.”
- Martin Winterkorn, Chairman of Management Board at Volkswagen AG