vm fall 2011

ABOUT THE COVERPhotograPher: Ross KRison

Cover Design: Xavier g orellanaMoDel: Julie Cole

CloTHinG: Jana Kos

MaKe-UP & hair artist: Monique

Phot

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by R

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04 VOCESS ConCePtThe Audi Urban Concept

06 FALL FashionJANA KOS “Fall/Winter Collection”

10 FEATURED DesignerBRETTE V.

16 VOCESS inNEWS FOR AUTUMN:“In for the Kill” Collection

20 VOCESS FashionWHITNEY LEDESMA

FEATURED Designer Zhanna Kens

VOCESS art What’s fine art?

FEATURED DesignerKimberly Hendrix

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editor vm

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Welcome readers to the 2011 fall issue of Vocess Magazine, this year we are not just featuring fall fashion but also some of the most beautiful machines on the road. Fall is my favorite time of year. I cannot wait to throw on my knee high boots and cashmere, and, I may just have to buy a new ride to go with my outfit.

In this issue, you will find fall trends and one of a kind designs. Remember, if you are looking for an exclusive design that no one else has, you

can always contact one of our fabulous fea-tured designers to make you something

truly unique.

As the editor of VM, I am proud to introduce, Cars &

Couture on October 14th. The event takes place inside an airport hangar that

is transformed into an elegant showroom and will feature exotic cars and couture fashions by

local designers. I hope to see all of our fashionable

readers there.

Check out more of what’s in style this season at www.vocessmag.com

FOUNDERPresident Xavier g. orellana

EDITORIALeditorial director / editor in chief Dona M. Crowley

DESIGN & PRODUCTIONdigital media director sanyer Media agency llC

ENTERTAINmENT & mARkETINGevent & publicity lFg llC

FINANCE & ACCOUNTassistant accounting Digna t. orellana

FREELANCE WRITERSKimmie Rose Ro Martinez

Dona CrowleyJuan Malvarez

Dustin McGahee

FREELANCE HOTOGRAPHERRoss Krison

Whitney Ledesma Liz Besanson

NATIONAL SALESadvertising sales / english 727-580-9328advertising sales / español 727-417-8215

VOCESS is a quartly publication. Articles can not be reproduced without authorization of voCess MagaZine inC. The photography, illustrations are exclusive of the Magazine.

Tampa, Florida - Zipcode 33765

STAFF

Editorial Director,Dona Crowley

4vocess.com fall issue

VOCESS URBAN

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oncept cars are known to be designer’s dreams just tinkering with the “what if” we could build something like this. But once in awhile those concepts become reality and with the Green move-

ment forcing the automobile industry into electric/light vehi-cles, The Audi urban concept might become reality sooner than we think.

An innovative urban concept car combines elements of a racing car, a fun car and an urban car into one radical new concept with 1+1 seats, staggering the passengers,

allowing the vehicle to be slicker, just perfect for congested traffic cities. This concept car was created from scratch and its development is solely oriented on the strict principles of lightweight construction, efficiency and reduction.

The cockpit consists of carbon fiber-reinforced polymer, which inte-grates the undercarriage of both seats.

C

By: Juan Malvarez

The Audi urban concept rolls on huge wheels with a 21-inch diameter. Audi has not released any information about when they will take this concept seriously, but we will be sure to be there to find out. In the mean time, keep dreaming!

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OFFICIAL DISTRIBUTOR

[email protected]

www.liftoffyourlife.com - [email protected] - [email protected]

/lift off Your life

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New forAutumn:

Collection“In for the Kill”

Fall is my favorite time of year be-cause cooler temperatures and lower humidity have a way of cleansing the air. Change in the air lends to a change in our way of dressing. Colors beco-me deeper, fabrics richer and layers emerge. Even in our Florida temperate climate, temperatu-res drop enough for us to seek cover. Designers unveil their fall collections to tempt us. This temp-tation leads to purchasing the entire

collection or a few choice pieces to mix with what we love and treasure.

Dali Hernandez, a soft-spoken designer de-livers drama in spades by unveiling her “In for

the Kill” collection. This collection is sexy and risqué and alludes to dramatic dressing. It is desig-ned for the modern confident woman. Worn alone, her sheer pieces will draw attention for the shock factor. Do not dismiss it if you are as conservati-ve as I am. Dali suggests you mix and match and layer her pieces for daily wear. A black tank, patterned tights or leggings are some sugges-ted pieces to mix in to her collection. The “In for the Kill” collection can be described as having darker colors, mostly black with tou-


ches of purple. Sheer organza, embellished leather, faux fur and animal print fabrics are used with plenty of tex-ture. To me it is like being enveloped in the finest most sophisticated fish net. Dali Hernandez studied at the International Academy of Design and Technology. She sees inspiration in high fashion, models and vintage jewelry among other things around her. One fact inspi-red her while growing up; her mother custom-made her clothing. Dali said, “I am the type of girl who is so pic-ky and could never find what I was looking for. I always loved fashion but never liked wearing what other people were wearing. I love to shop but when I did not have time to make something, I would search and search, then went home and ended up wearing something that was already in my closet.”

Her signature piece is referred to as “Miss Jacket” by her models. Every collection has one! Different fabrics and layers are used to create her jackets which can be like an accessory piece that puts it all together and combines items from multi-ple collections or matched with cherished items already in someone’s closet. Dali’s pieces are limited edition and can also be ordered online as custom pieces. Some boutiques may soon be offering her line. The fashions shown are only a small portion of Hernandez’ “In for the Kill” collection.

To see more of Dali’s designs go to: www.houseofdali.com.

Our photographed models loved the collection and this is what they shared:

“Dali’s designs make me feel sexy, powerful and beautiful. They are not for the meek. They empower the woman who has the courage to wear Dali’s designs and they add that extra sparkle to your eye. You know you look good and it shows.”

~ Nancy Beverly “I feel like the clothes are feminine but strong; they have a character you can play with. I feel that I have a character but I’m still me, a snippet of me.”

~ Erika Hodges

Author, model and modeling coach, has been in the business for 25 years. Her multimedia exposure includes TV, film, and commercials. She has appeared in catalogs, newspapers and on magazine covers. Ro has even appeared on the Internet and on billboards!

Ro holds modeling and acting workshops focusing on people of all ages, sizes and ethnic groups, and guides them toward successfully entering the exciting and glamo-rous field of modeling. Her book, Modeling at Any Age is a step-by-step, comprehensive, easy-to-read guide for mode-ling and how to flourish in the industry.

For information on becoming a model or actress, visit www.modelingatanyage.net or email Ro at [email protected]

Ro Martinez


Photos by: Ross Krison Photography • www.itsross.comMakeup by: Cynthia Cervantes • www.sinfulmakeupartistry.com

Fashions by: Dali Hernandez • www.houseofdali.com

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ZhannaKens

, Zhanna Kens with dreams of becoming a Fashion Designer, started at the age of five. Her fashion sense became apparent when she began making clothes for her dolls, then herself, and later for her friends. She moved from the small far eastern town of Magadan to Moscow. There her abilities and artistry excelled and evolved into an established clientele in the fashion industry, before immigrating to the United States in 1994. Her passion and aspirations in the field of Fashion Design were reignited while here in Florida. Original, excellent in quality and craftsmanship, and transcendent in the design and time process, describes this industrious designer. She delivers prompt and exceptional service.

Presently, she uses mostly fabrics that stretch and drape, along with chiffon and silks. The embellishments on her dresses are hand crafted using Swarovski crystals, unique beads, silk flowers, and hand-made appliqués, or anything else that enhances her creations. Zhanna also designs and creates extravagant jewelry. Currently, her cutting edge designs include: unique evening dresses which are created for personal style and beauty, custom crafted ballroom/Latin dancewear, figure skating designs with total freedom in movement. Miss Kens has established her own distinct unique brand. Her compressive professional experience as a master designer, both National and International includes:

• 2011, St.Pete Art & Fashion Week • 2011, Miss Texas Pageant for Miss Dallas and Miss Teen Dallas • Winner of 2009 Prestige Award and Favorite Dress Designer in Dance Sport Championships • 2009, her costumes shine on ice in Tokyo, Japan • 2009, US Figure Skating Championship on NBC (her clients won Gold and short, Silver and long program) • 2009, World Figure Skating Championships in LA on NBC (her clients came in 9th in the World) • 2008, her costumes seen in the figure skating competition in Germany. • 2005, an essential part of a team creating dance gowns for Dancing with the Stars, a historical event as aired on ABC. • Magazine appearances of clients wearing her originals

Russian born

Her worldwide clientele will experience total satisfaction and endless compliments.

www.ZhannaKens.com

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I never contemplated,

“What is fine art?”

people think that fine arts are for the wealthy or those who have free time on their hands. They picture lazy days strolling through museums and art galleries, expensive trips overseas to view some of the most notable art collections, and/or collec-ting the creations of the masters. They believe that painting, poetry, pottery, and the likes are to please your senses without practical application. Yeah, there’s much truth to this. This was also what I believed when majoring in fine arts as I oil painted and sculpted my way through college.

Yet as I live life, I find that fine art goes beyond aesthetics and is not only reserved for those with time and money on their hands. As time moves on, we’re rediscovering what many in the past have always known - fine arts also provide practical uses. Music, performing art, theatre, photography,

Until this very moment of writing this article for Vocess. Art was a part of everything that I did from the moment I could finger paint and make clothes for my Barbie dolls. The gift of creativity. Some people are born with it and some people acquire it. Regardless of the how and why, fine art is something that is in all of us even if we don’t realize it. This creativity is the basis of everything.

Wikipedia states that fine arts “encompass art forms developed primarily for aesthetics and/or concept rather than practical appli-cation.” And this is true, to a point. Many

By Lena Hunt

illustrating, calligraphy, sculpting, and more provide healing (on mental, physical, and spiritual levels) and items that we can use daily (such as pottery and cuisines). In other words, fine art is something that is not just wanted but needed.

Massage therapists are applying their love for dance and movement in their therapy methods to clients. Photographers use their shots to create business cards and images for use on websites. Theatrics provide education in ways that traditional classroom teaching may not be able to accomplish. Dance provides healing on all levels as medical practitioners work

with personal trainers and dance instructors in treating patients. And these are just a tip-of-the-iceberg ways that the aesthetically-appealing works offer tremendous practical uses.

For those of you who are blessed to live or visit the St. Pete, FL area, know that you are in an arts center. St. Pete is home of The Museum of Fine Arts, which has the only comprehensive art collection, extending from antiquity to the present, on the Florida west coast. The new Dali Museum building is a work of art in itself as it comprises of crisp, sharp geometric shape of concrete balanced with the surprising flow of glass which seems to fracture the building yet ties it all together at the same time. Even the Dali Museum realizes and encourages the collaboration

of fine arts’ aesthetic appeal with practical uses in its activities. Yoga + Dali and Get Social @ The Dali are just a couple of ways to apply art with much needed benefits for today’s busy lives.

Downtown St. Pete offers a head-spinning array of art galleries, museums, and arts-related businesses. The St. Petersburg Downtown Arts Association serves to teach, promote, and advance the arts in this beautiful area. Weekly and monthly events grants the public a ch ance to speak with the artists during the popular Gallery Walk. You’ll be amazed at the St. Pete downtown art sce-

ne as all media from oil painting to water media, photography to blown glass, video to innovative contemporary installations, and illustrations to ready-to-wear art designs are available.

So it is the writing of this article that posed me to ask the question, “What is fine arts?” Although that might be a silly question for one who has a degree in Fine Arts, I realized that I’ve been involved in art for so long that the traditional definition of it (for aesthetic purposes) and the practical use of it (meeting

every day needs) were merged into one. To me, there was no separation of the two. And that is the true meaning of fine arts – the fusion of the practical and impractical to serve whate-ver purposes are desired for the beholder of the fine art.

Be sure to learn more about St. Pete, FL’s unique downtown fine art galleries, museums, businesses, and events by going online. And as you prepare for your outing to visit some of

these, take note of the artwork on your screen saver, mousepad, tee shirt, and donned as fashion. Have a sip of coffee from the Monet-inspired coffee mug and you’ll begin to understand why fine arts is not just for those who frequent the Louvre in Paris or the Cathedral in Rome. Benefitting from what artists have created is just a step out your front door and in your own back yard in St. Pete, Florida.

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The Audi R8 GTThe Cheetah of Sportcars.

Cheetahs are the fastest land mammals in the world. Their light bones, thin completion and perfectly balanced body,

makes the cheetah unbeatable. The engineers of Audi must have been thinking about Cheetahs when they decided to improve the

Audi R8 GT. What do you get when you shave 100 Kilograms of weight and increase the horsepower to 560? Pure adrenaline rush!

Just when we thought the R8 was beautiful perfection, Audi makes even better. The R8 weight lost and horsepower increase make the car

even more attractive inside and out.

Big emphasis in reducing weight made engineers come up with very innovating ideas. Lighter and stronger due to its aluminum Audi Space

Frame (ASF), body weighs only 210 kilograms (462.97 lb), making the car only 3,582.51 lb. That is only 6 lbs per hp…Can we say incredible! Along

with thinner, lightweight polycarbonate windows all around, the use of

special compounds like carbon fiber-reinforced plastic (CFRP), and reductions in the sheet metal shaved a total of 100 kilograms (220 lbs) of the vehicle. That is significant when it comes to performance.

As they focus on reducing the weight no sacrifices were made on the improvement of the exterior, under-going numerous modifications that further sharpe-ned the appearance. Many of them also reduce the weight and enhance the aerodynamics. The R8 GT produces even more downforce when driven fast than the production model – without any increase in the Cd value (0.36) or frontal area (1.99 m2) (21.42 sq ft). The modified V10, whose cylinder head covers are painted red, gives the Audi R8 GT breathtaking performance.

The R8 GT sprints from a standing start to highway speed in 3.6

seconds and from zero to 200 km/h (124.27 mph) in 10.8 seconds.

And the thrust does not let up until the top speed of 320 km/h (198.84

mph) is reached.

Several packages give the buyers plenty to choose from. From

leather interior to two alternative wheels, a body-color front splitter

and a CFRP engine compartment lining. A race package is available for

racing enthusiasts. It includes a bolt-in roll bar in red or black, which

has both road and type approval, as well as road-approved four-point

belts in red or black, a fire extinguisher and a kill switch for the battery.

“MANY MORE OPTIONS ARE AVAILABLE, BUT HONESTLY

DOES IT REALLY NEED THEM? THIS BEAUTY IS PURE ENJOYMENT

ON FOUR WHEELS. I THINK WHEN YOU DRIVE AT CLOSE TO 200

MPH, SPECIAL CARPET THAT MATCHES YOUR SEAT OR THE CO-

LOR OF THE INSTRUMENTS REALLY DOES NOT MATTER…I JUST

WANT TO GO FAST, AND GOING FAST IS WHAT THE NEW AUDI

R8 GT WAS BUILT FOR.”

I know you are probably wondering what is this going to cost you.

Well not only you will have to come up with at least $200,000 but you

are going to have to hurry. The exclusive series is limited to 333 units.

Each R8 GT has a badge with its production number on the shift lever

knob and I am sure they are not waiting for you to decide what color

you want your sunshades to be.


VEHICLE TYPE: mid-engine, 4-wheel-drive, 2-passenger, 2-door coupe ESTIMATED BASE PRICE: $200,000 ENGINE TYPE: DOHC 40-valve V-10, aluminum block and heads, direct fuel injection DISPLACEMENT: 318 cu in, 5204 cc POWER (SAE net): 560 bhp @ 8000 rpm TORQUE (SAE net): 398 lb-ft @ 6500 rpm TRANSMISSION: 6-speed automated manual

WHEELBASE: 104.3 in LENGTH: 174.4 in WIDTH: 76.0 in Height: 48.4 in CURB WEIGHT: 3550 lb

ZERO TO 60 MPH: 3.1 sec ZERO TO 100 MPH: 7.3 sec STANDING ¼-MILE: 11.3 sec TOP SPEED (drag limited): 199 mph

EPA city/highway driving: 13/20 mpg

Specifications

Dimensions

Proyected FuelEconomy(C/D EST):

Perfomance (C/D EST):

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TheMercedes-BenzSLS AMG

MUSCULAR SEXAPPEAL!

Since the creation of the “sport car”, beauty and performance have been factors hard to combine and very subjective. With the years in evolution of design and performance it was just bound to happen that a car maker will strike it and put together performance and beauty

in one whole package. And although the-re have been many examples from other automakers, I think Mercedes-Benz got it right one more time. Undoubtedly, for many years Italians have been ad-mired for their exotic lines of Ferraris, Lamborghinis and Maseratis, becoming known as the makers of one of the sexiest cars. But the British with their Bentleys and Rolls Royce’s and the Germans with

Porch, BMW and Mercedes-Benz have been gaining a lot of ground, taking part of

the markets, and possibly stealing it with the creation of the Mercedes-Benz SLS-AMG.

The Mercedes-Benz SLS AMG is a luxury grand tourer automobile developed by Mercedes-AMG to replace the Mercedes-Benz SLR McLaren. The car is the first Mercedes automobile designed in-house by AMG and is described by Mercedes-Benz as a spiritual suc-cessor to the Mercedes-Benz 300SL Gullwing. The 2011 Mercedes-Benz has an aluminum body and Gullwing doors. The SLS is powered by a hand-built 6.3-liter V8 engine that produces 563 horsepower and 479 lb-ft of torque and the

high-performance drivetrain includes a carbon fiber drive shaft and a 7-speed dual-clutch transaxle transmission with four driving modes. Other features in-clude 265/35R19 front tires, 295/30R20 rear tires, two-piece brakes and optional ceramic brakes.

The reasons to like or dislike this muscular beauty are as abundant as there are grains of sand at the beach. But one thing is for sure, if you can’t find a reason to like the SLS you should call your eye doctor. From the incredible su-per sport lines with an integrated spoiler that extends automatically at 75 mph, to the amazing powerhouse under the hood, this car has something for anyone to like. As an example the signature Gu-llwing doors are a characteristic that you either love or hate, but for sure will turn heads as soon as you valet park. That is if they aren’t looking at you already when they heard the roaring of the ama-zing engine as you arrive. And it better turn heads cause this beauty is about to set you back just a little under $200.000Whether you like the 2011 SLS-AMG or not, again is subjective, but one thing is for sure that many automakers will be looking at it as the one to admire and even copy for awhile.

SLS SLS AMG $187450 2-Door Rear Wheel Drive Car3575 lb6.3-liter, 8-cylinder engine, 6.3 lb/bhp563 bhp, 479 lb-ft, 7-sp Automatic14/20 mpg2 passengers

1.^ Mercedes-Benz revives its classic Gullwing two-seater as the SLS2.^ a b c d Mercedes-Benz (12-03-2009). “Mercedes-Benz SLS AMG: high-tech and fascination - The new ‘Gullwing’ from Mercedes-Benz”. Press release. http://media.daimler.com/dcme-dia/0-921-614216-1-1188441-1-0-0-0-0-1-11700-0-0-1-0-0-0-0-0.html?TS=1236875714622. Retrieved 12-03-2009.


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Above Promotions Company is a full service publicity, marketing and promotions firm that is here to help build a positive image of your brand, put your products and services in front of the masses and increase revenue through strategic and innovative methods. With media and entertainment contacts across the U.S., we can help you to reach “sold out” status. Contact us TODAY!

Above Promotions Company (813) 383-1914 office(727) 379-4843 events [email protected]

Plaid Label is a Tampa Bay-based, full-service communications and image consultancy that was founded by Andrea Vest. Plaid Label’s services are designed to integrate your entire image and can be uniquely tailored to meet the needs of both corpora-te clients and private individuals. For each and every client, Plaid Label marries all of the image essentials to create a balanced, clear and stylish message. Our team of experienced professionals make up Tampa Bay’s lea-ding public relations, marketing, and event planning profes-sionals, as well as acclaimed style consultants - - - all with an impressive track record of proven results.

Andrea Lundy pr, marketing & image consulting p. 727.481.3442e. [email protected]. www.plaidlabel.com

The Fashion Authority is a full service fashion design and fashion stylist business. Specializing in custom garments, wardrobe styling, tailoring, body type and color analysis, fashion shows, charity events and more. The Fashion Authority is also available for corporate speaking engagements on topics of style and fashion, as well as TV appearances and Emceeing for Runway Shows.

Bobbie Y. KingsburyFashion Designer - Stylist813-312-6322 cell

The mission of NUMBER9 Salon is to offer St Petersburg and the bay area the best team of hairstylists that the industry has to offer. Each stylist is thoroughly trained and enthralled with their craft. Whether it be hair cutting, styling, coloring, texture services, make-up, or special event hair, it is our goal to offer you, our guest, the greatest experience possible.

NUMBER9 Salon321 10th Ave NSt Petersburg, FL 33701727-822-6463www.number9salon.com

JCagua Swim is a fairly new up and coming swimwear line that is a HOT favorite among young women.Suit up in skimpy bikinis, stunning swim separates, trendy monokinis, elegant one-pieces and fabulous beachwear this season. Discover stylishly, fashionable, sexy, custom made, and unique swi-mwear. We combine the latest trends along with new innovative styles that are tasteful, sophisticated and sexy. Our mission is to provide quality and durability with comfort. We make women feel admired, fashio-nable, and confident. Whether it’s from the runways to the sun rays, JCagua is the best choice for sexy contemporary swimwear.JCagua Swim www.jcagua.com

Contact: Maria Oretega Chief Executive [email protected] 813-368-3337Trineice Cagua Swimwear designer/[email protected] 352-217-5324 f

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2012 PorsChePanaMera tUrBo sHorsepower and Speed for four!

f anyone would have asked me 5 years ago if Porsche would ever make a four door sedan, I would have laughed and called them crazy. Seriously? A four door Porsche? No way!

Well, here it is, The Porsche Panamera. First produced in August of 2010 the Panamera has become, for some, the ugly mighty duckling of Porsche. For others the concept of “driving four people” in your Porsche is very attractive. Whether you are one of those that think this a disgrace for Porsche or one that can’t wait to have your hands on one of them, the Pana-mera is not just a regular four door sedan.

You might make fun, or not, of the exterior of this sedan, but until you look under the hood you will not start to comprehend what an incredible machine this is. The Panamera comes in several “flavors”; The 300-hp V-6 is quick, the 380-hp hybrid and the 400-hp V-8 are quicker still, and the 500-hp Turbo. But whenever Porsche has a Turbo the “S” follows. So here is the Panamera Tur-bo S, more powerful by 50 hp, thanks to a modified ECU, and more responsive, thanks to modified turbochargers with titanium-aluminum turbine blades. The basic design of the Turbo model’s twin-turbocharged 4.8-liter V-8 remains unchanged.

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Well, if those numbers do not make you stop laughing you should take yourself to a mental institution. The Turbo S provides up to 553 lb-ft—or 590 with an overboost function. An estimated a 0-to-60-mph in 3 seconds flat and Porsche’s stated top speed of 190 mph, are no laughing matter. There is one transmission: the excellent PDK, a ZF-sourced seven-speed dual-clutch automatic. It routes power to all four wheels, with a noticeable bias toward the rearmost pair.

Well over two tons, by definition the Panamera is a hatchback sedan, not a sport car. Now, also by definition, when you look at the numbers above (550 hp, 0-60 in 3.0) it is a sport car. So? What is it? You decide!The 2012 Panamera Turbo S interior is an expression of luxury and

comfort mixed together in a very well used spa-ce. Roomy enough to seat four without having to rearrange your seats much, unless is your 6’5” friend (he will definitely suffer). Depending on the package you chose all these horsepower does not come cheap. At $174,175, the Panamera Turbo S do not exactly represent great value, but when you think about driving you Panamera Turbo S at 120mph (feels like 70mph) with “four” of your friend in it, do you really think is not worthy.? Think about!


VEHICLE TYPE: front-engine, 4-wheel-drive, 4-passenger, 5-door hatchbackBASE PRICE: $174,175ENGINE TYPE: twin-turbocharged and inter-cooled DOHC 32-valve V-8, aluminum block and heads, direct fuel injectionDISPLACEMENT: 293 cu in, 4806 ccPower (SAE net): 550 hp @ 6000 rpmTorque (SAE net): 590 lb-ft @ 2250 rpmTRANSMISSION: 7-speed dual-clutch automatic

WHEELBASE: 115.0 in LENGTH: 195.7 inWIDTH: 76.0 in HEIGHT: 54.8 inCURB WEIGHT (C/D est): 4450 lb

ZERO TO 60 MPH: 3.0 secSTANDING ¼-MILE: 11.4 secTop speed (mfr’s claim): 190 mph

EPA city/highway driving: 15/23 mpg

Specifications Dimensions

Proyected FuelEconomy(C/D EST):



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FOR MOST OF US, PUFFY, BAGGY, OR SAGGING EYES ARE JUST AN UNFORTUNATE PART OF AGING. BUT THEY MAY ACTUALLY BE SIGNS OF A GREATER, UNDERLYING ISSUE KNOWN AS “FESTOONS,” A CONDITION THAT’S OFTEN MISDIAGNOSED AND, AS A RESULT, IS FREqUENTLY TREATED BY METHODS THAT ARE INEFFECTIVE AT BEST.

What Are Festoons, And What Causes Them?

Festoons may look like normal aging—eyes appear puffy, with bags that hang in a hammock-like fashion. But they’re actually the result of structural issues that typical treatments just can’t reach.

It’s believed that festoons are caused by changes in the muscles underlying the skin around the eyes. Sun expo-sure, smoking, genetics, and simple aging can cause subtle but progressive damage to the elastic fibers of the skin. This loss of elasticity creates gaps in the skin’s layers, resulting in swelling and puffiness.

How Festoons Affect You

How Are Festoons Treated? Until recently, festoons have been treated by surgical removal, oral diuretics, steroid injections, and blepha-roplsty lower eyelid surgery (commonly used for sag-ging eyelids). These treatments yield minimal results and can even exacerbate the problem. But a groundbrea-king new specialized laser resurfacing process promises more natural, youthful, and safer results. Laser skin re-surfacing uses sophisticated lasers to create a deliberate “wound” in the affected area. Carefully injuring the skin coaxes it to heal back naturally, resulting in new, higher quality skin. The process takes about ten minutes per lid, and with proper postoperative care, there is minimal risk of scarring. In contrast, previous surgical procedures have been more invasive and intensive, only to provide less than optimal results.

Frequent follow-up appointments are necessary to manage the healing process, so it’s important to find a doc-tor who is dedicated to proper after-care. With this ground-breaking new technique, there is finally hope for those with festoons to reclaim the way they look, and feel, about their eyes and themselves.

Adam J. Scheiner, M.D. is one of Tampa’s leading laser eyelid and facial plastic surgeons. You can contact his office at 813-367-1915 or visit his website at WWW.AdamScheinerMD.com to learn more about festoons and their treatment.

In extreme cases, festoons can lead to peripheral vision loss. But even average cases of festoons can dramatically impact the quality of your life.

It’s been said that the eyes are the windows to the soul. It isn’t “vain” to acknowledge that the face we present to the world influences the way we’re perceived. Things like under-eye bags and puffiness broad-cast a nonverbal message of old age, sickness, and tiredness. And when you project this ima-ge, and see this image reflected back to you in the mirror daily, it’s only natural to start feeling

like you truly embody these things. You begin to feel old or sick or tired because you always look like you are. Rejuvena-ting your eyes can have an incredible impact on the way you feel about yourself and how you interact with the world.

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“Into the Industry”

eing a makeup artist can be very enjoyable. But wouldn’t you like to be your own boss? Freelance makeup artists are their own bosses and are 100% in charge of their

income potential. You are in control of ge-nerating your own business; the sky is the limit on the money you can make. Just like any profession, becoming successful takes hard work and long hours.

Build a portfolio. As an artist, your portfo-lio is your resume. Start by asking family and friends if you can give them a free make over. Offer to do make up for models that are buil-ding their portfolios or creating comp cards. Volunteer for local fashion shows and lend a hand behind the scenes. Remember to ask models for permission to take before and after photos for your portfolio.

Create a Website. All makeup artists should have a website. A website can serve as your online portfolio, as well as include a list of your services and specialties. Your site should also include your rate sheet for your services. Websites can be done relatively cheap and can be made easily through a number of free site builders. However hiring a freelance graphic artist can save you time and give your website some extra flare. All you need is to supply is the domain name, your portfolio and your text.

Create business Card Again a graphic artist may come in handy, however you can get free business card templates on a number of print sites. As a professional makeup artist you want your card to have the right amount of glitz and glam, it should resemble your crea-tive skills as an artist. Fun cards always grab attention.

Market your serviCes. As a freelancer, your business relies directly upon your marketing efforts. Start marketing your freelance makeup artistry services aggressively by developing flyers, menus, and brochures. Make sure to include images of your work on

your advertising materials so people can see what you do. Hand out flyers at local fashion shows, networking events, and weddings. Join as many free social networks as possible and begin telling people about your services. Build an email list and send out monthly newsletters offering discounts and special rates.

tips to knoWAlways dress in business casual, even when you’re not working, you never know whe-re you might run into a potential client. You should always look professional. Makeup artists are in need more than ever here are some areas where your services might be needed

• Advertisements• mAgAzines• modeling Agencies• movies• music videos• runwAy shows• sAlons And spAs• television• theAter

Become a successful

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Makingthe RightChoice

As the modeling world becomes more international, the most important factors in choosing an agency may be the ones you least expected. Although most modeling agen-cies work in the best interest of the models, today, there is a growing trend of modeling agencies, dance schools and talent scouts operating only to cover up their true purpose - the recruiting of young girls for immoral or illegal sexual activities.

Modeling Agencies

“Hiding in Plain Sight”

Modern Day SlaveTrafficking

The word for Modern Day Slavery is “Hu-man Trafficking”, but whatever the name, it is a still a violation of your rights, accor-ding to The United Nations Universal De-claration of Human Rights - Right #4 “No Slavery”. Although slavery is commonly thought to have disappeared quite some time ago, the fact is that today, there are more than 27 million slaves worldwide.

Shocking as it may seem, today’s slave ow-ners don’t have whips and chains of the past, but “hide in plain sight” as modeling agents prey on the hopes and dreams of as-piring models. In fact, the devious ones are hard to detect, appearing legitimate by wor-king with fashion shows and photo shoots to camouflage their intentions.

Youth for Human Rights International Am-bassador/singer-songwriter Dustin McGa-hee created the “Model Agency Myth Bus-ters” to help models detect fake agencies.

McGahee warns, “The way people are re-cruited for modern-day slavery can parallel the way people are recruited for modeling. Being aware is the most important factor to choosing an agency.”

MoDel AgenCy “MyTH BuSTeRS” 1. A website is a sign of legitimacy – False - One Shanghai Modeling Agency promo-ted through a sophisticated website, but a model got murdered, and the next day the website and all traces of the people in the agency disappeared, only leaving suspicions behind.

2. Only girls from poor countries are tra-fficked –False - Britain’s Next Top Model finalist was approached at a beach party to go to Milan and model. She never took the

offer, only to find out later that all the girls never ended up in Milan, but were shipped to Russia as prostitutes.

3. An agency is safe if it has a license –False - Even with a license there is no supervision of their activities.

“SoMeTiMeS you wAnT SoMeTHing So BAD you ignoRe THe SuSPiCiouS SignS, BuT Don’T,” CAuTionS inTeRnATionAl MoDel/youTH foR HuMAn RigHTS AMBASSADoR Me-lAny BenneTT.”

Youth for Human Rights International (YHRI), is a non-profit organization that educates people about their rights through award-winning youth-oriented videos.

For questions about Human Rights or Human Trafficking contact: at:[email protected] To view each of the 30 Human Rights award-winning videos go to: www.youthforhumanrights.org

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Cey Yarbrough Dolly Donshey

aZUCAR

St.Pete Art &Fashion Week Luxe Fashion Group held the 1st annual St. Pete Art & Fashion Week in downtown St.Pete September 7th -10th. SPAFW is a series of art & runway fashion shows presented once a year in September. The event features activities for the whole family including free workshops, boutique shows, art shows, and live music along with high end fashion & art galas. Galas feature spring/ summer designer collections, avante garde hair shows, exclusive art shows and charity presentations. Make sure to check out the website for 2012 dates and information.

WWW.STPETEARTANDFASHIONWEEK.COM

1999 North Keene Suite 2, Clearwater FL 33755

Elizabeth Carson Racker

Paul Mitchell Hair Show

INZ Wear

Sonia Fabiani

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Troy Anthony Two Cocunuts Swimwear

Zhanna Kens Aveda Hair Show

+Don’t miss next year’s Birthday Bash!Find out more about Tammy Levent www.tammylevent.com

Tampa’s Premiere Annual Birthday

Bash Event Benefiting Joshua House GO “ALL IN” FOR KIDS IN CRISIS AT THE 3RD ANNuAL LAS VEGAS-THEMED TAMMY LEVENT BIRTHDAY BASH WITH RED CARPET ENTRY, CIRquE Du SOLEIL-STYLE ENTERTAINMENT, AND ALMOST FORTY-THOuSAND DOLLARS IN GIVEAWAYS

Tammy Levent is a successful local entrepreneur known for celebrating her birthdays in high style while giving back in a big way. For the third year in a row, Tammy invited royalty, celebrities, and tastemakers alike to join her as she went “all-in” on her birthday to give back to a charity that is very close to her heart-the Friends of Joshua House Foundation.

Coined “All In” Tampa Bay, this year’s event was hosted at Fisker, Jaguar & Spyker of Tampa and showcased Vegas-style gaming tables, models and show-girls, surprise entertainment, nearly forty-thousand dollars in all-inclusive vacation giveaways, delicious catered cuisine, specialty drinks, vendor tables, live music,

a cigar lounge by Findy Cigars, and a silent and live auction with auctioneer/emcee Ian Beckles, host of “The Sports Animal” on radio 620WDAE.

Tammy, along with top sponsors Elite Travel and AGLA, once again combined a VIP party experience with the charitable spirit of Tampa Bay in raising funds for Joshua House. The open-to-the-public event offered the-now famous-“Tammy-tini” cocktails in honor of the birthday girl herself, the chance to mingle with celebrity guests and plenty of Vegas-style games and entertainment.

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