vivienne storey
DESCRIPTION
TRANSCRIPT
- 1. www.blandslaw.com.au Vivienne Storey, General Manager The Importance of a Social Media Policy in the Workplace
- 2.
- BlandsLaw has core expertise is Industrial Relations / employment law.
- We use social media as a key part of our marketing strategy to co-create niche communities:
-
- @mysocialpolicy, @agchatoz, @irlawyeraus
-
- Facebook, LinkedIn, YouTube, Slideshare
-
- 3 blogs
- 3.
- Part 1: Why every business needs a social media policy?
- Part 2: Considerations in writing a social media policy.
- Part 3: Implementation how do you get the message accross the organisation?
- Part 4: Trends whats new in social media policies.
- 4. www.blandslaw.com.au
- 5.
- 2 out of 3 people worldwide visit social networking sites.
- One study: each negative social media comment costs 30 customers
- Another study: 34 percent of adults are using social media as an outlet to rant about brands and services (Bad PR!)
- 58% of users said if they tweet about a bad product or issue, they would like the brand/company to respond to their tweet
- 6.
- Protect your organisation / brands.
- Grow your organisation / brands.
- A tool for engagement and training.
- 7. www.blandslaw.com.au Twitter has 50% more activity on weekdays than on weekend days. Facebook is the most popular way to share information, followed by email, then Twitter
- 8.
- Ban: doesnt work. Employees can still engage on social media on smartphones and find ways to circumvent the restrictions on the internet.
- Why would you want to ban social media? It is a great tool for your business.
- You need a policy in place to give employees some guidance and as an employer, some recourse if things go wrong.
- 9.
- Imagine having all your employees as public PR advocates of your organisation?
- A social media policy frees up employees to use social media under clear direction.
- 10.
- Social media is an important tool in employee engagement.
- Younger workers in particular have been reported as not considering working for a company that bans social networking.
- Training is the single most important factor in risk management.
- 11. www.blandslaw.com.au How on earth do I put this together?
- 12.
- Decide whose in Charge
- Put together a social media team
- Define the the purpose of the policy
- Incorporate the social media strategy
- 13.
- How do you manage social media accounts?
- Incorporate existing company policies
- Use appropriate language
- Appropriate use of social media
- Keep the document succinct
- Summarise with guidelines
- Budget
- Monitoring
- Crisis Management
- 14.
- You need to be aware of some legal considerations when developing a social media policy such as:
-
- Privacy issues (both employer and employee)
-
- Monitoring
-
- Brand, reputation and IP protection
- 15.
- Additionally, you need to understand that unless you have a policy in place, you may find it hard to discipline staff for what you consider to be inappropriate use of social media.
- This is a general employment law consideration.
- 16.
- Workplace Surveillance Act 2005
-
- S17: you cannot block internet access to particular websites unless you are acting in accordance with a policy already in place.
-
- S16 you cannot monitor employees when they are not at work.
-
- S10 you must notify employees in the appropriate form if you plan to monitor them.
- 17. Issues to Consider
- Will you differentiate between who may write about the company and on behalf of the company?
- Who owns the companys social media accounts?
- Will you have a system of naming social media accounts? Consistent message?
- Disclaimers / identifiers for personal accounts?
- 18.
- How do you retain ownership of accounts or doesnt this matter?
- What is acceptable to discuss about the organisation on personal social media accounts?
- 19.
- You need to have some control over the content that employees publish.
- Lawyers are adept at identifying the issues in contention and drafting a policy to take account of these.
- Need to able to have recourse in the case of a breach of policy.
- 20. www.blandslaw.com.au How do you get the message across the organisation ? Part 3: Implementation
- 21. Part 4. Trends www.blandslaw.com.au Where are we going?
- 22.
- Level 1, Byfield St
- North Ryde, NSW, 2113
- PH: 02 9805 5600
- www.blandslaw.com.au
- twitter.com/mysocialpolicy