Famous people who can teach us about media planning

#2 Vivienne Westwood

What did she give to the world?

But is that how she achieved fame?

No, this is how

Consider the country at the time…

So, she invented Punk and the Sex Pistols

Everybody else

So…What does this tell us about media planning?

What do we really know about advertising?

There are a lot of questions

How does it work?

Which 50% of the budget works?

What is driving people to buy

your stuff?

We think…

We debate…

We test…

And we spy on the competition

And they spy on us

So we end up with a market that looks like this

And we could have the same homogeny we had in music in 1977

Or we could Be Brave and do something different