visitors and residents: what motivates engagement with the digital information environment?
DESCRIPTION
Presented at QQML 2012, 4th International Conference on Qualitative and Quantitative Methods in Libraries, May 24, 2012, Limerick, Ireland. http://www.oclc.org/resources/research/activities/vandr/presentations/qqlm-limerick052312.pptxTRANSCRIPT
Visitors and Residents: What Motivates Engagement with the Digital Information Environment?
Lynn Silipigni Connaway, Ph.D.Senior Research Scientist, OCLC
David WhiteCo-manager, Technology Assisted Lifelong Learning, University of Oxford
Donna Lanclos, Ph.D.Associate Professor for Anthropological Research, University of North Carolina, Charlotte
Alison Le Cornu, Ph.D.Independent Consultant, University of Oxford
4th International Conference on QQML
Limerick, Ireland
May 24, 2012
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• Many information options
• Library resources not the first choice
• Convenience rules
• Must understand users’ engagement with digital environment to develop effective library systems & services
Introduction
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Triangulation of Data
• Several methods: • Semi-structured interviews (qualitative)• Diaries (qualitative)• Online survey (quantitative)
• Enables triangulation of data
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Ethnography
• Rapport• Observations• Conversations• Diaries
Ethnography enables us to establish rapport with target communities & become immersed in other people’s existence
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Diaries
• Ethnographic data collection technique• Get people to describe
what has happened• Center on defined
events or moments
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Interviews
• Allows for probing, clarification, new questions, focused questions, exploring• Enables data collection
for extended period of time
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Surveys/Questionnaires
• Encourages frank answers• Eliminates variation in the
question process• Can collect large amount
of data in short period of time• Delivery
• In-person• Telephone• Mail• Email• Online• Point of contact
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Visitors and Residents: What motivates engagement with the digital information environment?
• Funded by• JISC• OCLC
• Lynn Silipigni Connaway, Ph.D.
• Oxford University• David White & Alison Le Cornu,
Ph.D
• University of North Carolina, Charlotte
• Donna Lanclos, Ph.D.
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Residents
• Significant online presence & usage• Collaborative activity online• Contribute online• Mobile device dependence• >10 hours online/week
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Visitors
• Functional use of technology• Formal need• Passive online presence• Favor FtF interactions• <6 hours online/week
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Project Phases• Phase 1:
• Interviewed Emerging educational stage individuals
• Last year of secondary/high school & first year of university
• Majority of students aged 18 & 19 with a few outliers
• Phase 2: • Interviewed individuals in
• Establishing (second/third year undergraduate),
• Embedding (postgraduates, PhD students), &
• Experienced (Scholars) stages • Some Phase 1 participants agreed to
submit monthly diaries
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Project Phases, cont.
• Phase 3• In-depth survey
• 50 participants from each educational stage in both US & UK• Code, analyze, & compare data
• Phase 4• Interview a second group of 6 students in the Emerging
stage
4
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Phase 1
• Emerging educational stage
• 30 participants• 15 US• 15 UK
• Quantitative data:• Demographics, number of
occurrences of technologies, sources, & behaviours
• Qualitative data: • Themes & direct quotes
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Phase I Participant Demographics
• 30 participants• 15 secondary students• 15 university students• 19 females• 11 males• 21 Caucasian• 3 African-American• 1 Caucasian-Thai• 1 Hispanic• 4 unidentified
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US vs. UK Participant Ages
16 years old
17 years old
18 years old
19 years old
20-30 years old
30+ years old
0
1
2
3
4
5
6
7
8
0
5
2
7
1
0
1
6
1
4
0
3
USUK
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US vs. UK Participant University MajorsUS (9 of 16)
• 5 Engineering
• 1 Political Science
• 1 Pre-Business
• 2 Undeclared
UK (7 of 16)
• 3 Teaching
• 1 Chemical Biology
• 1 Chemistry
• 1 History
• 1 Languages
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Participant Interview Questions
1. Describe the things you enjoy doing with technology and the web each week.
2. Think of the ways you have used technology and the web for your studies. Describe a typical week.
3. Think about the next stage of your education. Tell me what you think this will be like.
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Participant Interview Questions, cont. 4. Think of a time when you had a situation where
you needed answers or solutions and you did a quick search and made do with it. You knew there were other sources but you decided not to use them. Please include sources such as friends, family, teachers, coaches, etc.
5. Have there been times when you were told to use a library or virtual learning environment (or learning platform), and used other source(s) instead?
6. If you had a magic wand, what would your ideal way of getting information be? How would you go about using the systems and services? When? Where? How?
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I. Place
II. Sources
III. Tools
IV. Agency
V. Situation/context
VI. Quotes
VII. Contact
VIII.Technology Ownership
IX. Network used
Codebook
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I. Place
A. Internet
1. Search engine
a. Google
b. Yahoo
2. Social Media
a. FaceBook
b. Twitter
c. You Tube
d. Flickr/image sharing
e. Blogging
B. Library
1. Academic
2. Public
3. School (K-12)
C. Home
D. School, classroom, computer lab
E. Other
Codebook
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Nvivo 9
• Qualitative research software• Upload documents, PDFs, & videos• Create nodes & code transcripts• Merge files• Queries• Reports• Models
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Diaries
•14 diarists• 8 US & 6 UK emerging stage students agreed to be
diarists• 3 US & 3 UK completed diaries
•Share information-seeking situations each month•Communicate in any format
phone
video chat
diary
instant messenger
videos
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Diaries
All except one selected EMAIL
Why?“It’s for formal communication”
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USU12 Video Diary
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Preliminary Findings
• Wikipedia• Widely used• Guilt
• Some changes occur transitioning between stages
• Information evaluation• Popular = correct
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“I just type it into Google and see what comes up.” (UKS2)
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“I always stick with the first thing that comes up on Google because I think that’s the most popular site which means that’s the most correct.” (USS1)
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“I knew that the internet wouldn’t give me a wrong answer.” (UKS4)
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“I simply just type it into Google and just see what comes up.” (UKS4)
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“Google doesn’t judge me” (UKF3)
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Phase 2
Continued interviews• Establishing (2nd-3rd year undergraduates)• Embedding (postgraduates, PhD students)• Experienced (scholars)
• Began data analysis
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Phase 2
• 30 participants-15 in the US
-15 in the UK
-10 Establishing (5 US, 5 UK)
-10 Embedding (5 US, 5 UK)
-10 Experienced (5 US, 5 UK)
• Diary submissions via Google Docs• Video-diary submissions via Vimeo
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Sources
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Contact
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Agency
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People
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Conclusion
• Understanding users’ motivation• Inform librarians of users’ expectations of services &
systems• Enable educators & service providers to make informed
decisions• Position the role of the library within the workflows &
information-seeking patterns of students & faculty • Influence design & delivery of digital platforms &
services• Investigate & describe user-owned digital literacies
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Selected ReadingsBeetham, Helen, Lou McGill, and Allison Littlejohn. 2009. Thriving in the 21st
century: Learning literacies for the digital age (LLiDA Project). Glasgow: The
Caledonian Academy, Glasgow Caledonian University.
http://www.academy.gcal.ac.uk/llida/LLiDAReportJune2009.pdf.
Bullen, Mark, Tannis Morgan, and Adnan Qayyum. 2011. Digital learners in higher
education: Generation is not the issue. Canadian Journal of Learning and
Technology 37, no. 1 (Spring),
http://www.cjlt.ca/index.php/cjlt/article/view/550/298.
Centre for Information Behaviour and the Evaluation of Research. 2008.
Information behaviour of the researcher of the future: A CIBER briefing paper.
London: CIBER.
http://www.jisc.ac.uk/media/documents/programmemes/reppres/gg_final_keynote_11012008.pdf
.
Connaway, Lynn Silipigni, and Timothy J. Dickey. 2010. The digital information
seeker: Report of the findings from selected OCLC, RIN, and JISC user
behaviour projects. http
://www.jisc.ac.uk/media/documents/publications/reports/2010/digitalinformationseekerreport.pdf
.
Connaway, Lynn Silipigni, Timothy J. Dickey, and Marie L. Radford. 2011. “If it is
too inconvenient I’m not going after it:” Convenience as a critical factor in
information-seeking behaviors. Library & Information Science Research 33, no.
3: 179-90.
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Selected Readings
Connaway, Lynn Silipigni, Donna Lanclos, David White, Alison Le Cornu, and Erin
M. Hood. Forthcoming. User-centered decision making: A new model for
developing academic library services and systems. IFLA 2012 Conference
Proceedings, August 11-17, 2012, Helsinki, Finland.
Connaway, Lynn Silipigni, and Ronald R. Powell. 2010.Basic Research Methods for
Librarians. Santa Barbara, CA: Libraries Unlimited.
Connaway, Lynn Silipigni, and Marie L. Radford. Seeking Synchronicity:
Revelations and Recommendations for Virtual Reference. Dublin, OH: OCLC
Research, 2011. http://www.oclc.org/reports/synchronicity/full.pdf.
Dempsey, Lorcan. 2010. 3 switches. Lorcan Dempsey’s Weblog (blog), June 13,
2010. http://orweblog.oclc.org/archives/002104.html.
Geertz, Clifford. 1973. The interpretation of cultures: Selected essays. New York: Basic Books, 6.
Glaser, Barney G., and Anselm L. Strauss. 1967. The discovery of grounded theory; strategies for
qualitative research. Chicago: Aldine, 273.
Institute for Museums and Library Services Research Grant. Seeking
Synchronicity: Evaluating Virtual Reference Services from User, Non-User, and
Librarian Perspectives. Lynn Silipigni Connaway and Marie L. Radford, Rutgers
University. Co-Principal Investigators. 2005-2007.
http://www.oclc.org/research/activities/synchronicity/default.htm.
Visitors and Residents 45
Selected Readings
Institute for Museums and Library Services Research Grant. Sense-making the
Information Confluence: The Hows and the Whys of College and University User
Satisficing of Information Needs. Brenda Dervin, Ohio State University, Principal
Investigator; Lynn Silipigni Connaway and Chandra Prabha, Co-Investigators.
2003-2005.
Kvale, Steinar. 1996. InterViews: An introduction to qualitative research
interviewing. Thousand Oaks, CA: Sage Publications, 133-135.
White, David and, Connaway, Lynn Silipigni. 2011. Visitors and Residents: What
Motivates Engagement with the Digital Information Environment. Funded by
JISC, OCLC, and Oxford University. http://www.oclc.org/research/activities/vandr/
.
Whyte, William F. 1979. On making the most of participant observation. The
American Sociologist 14: 56-66.
http://www.oclc.org/research/activities/past/orprojects/imls/default.htm.
Visitors and Residents 46
The researchers would like to thank Erin Hood for her assistance in keeping the team organized, analyzing the data, and disseminating the results.
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Picture CreditsIntroductionhttp://www.vedupro.com/our_services.php
Ethnography http://www.flickr.com/photos/insomnia90/3875374318/
Interviewshttp://www.flickr.com/photos/myxi/4327438430/
Phase 1 Pilot stage: Months 1-6http://www.flickr.com/photos/orangeacid/252090910
Phase I Participant Demographicshttp://www.flickr.com/photos/doug88888/4570566630/
US vs. UK Participant University Majorshttp://www.flickr.com/photos/kkoshy/2927378663/
Codebookhttp://www.flickr.com/photos/themadguru/3546619930/
Diarieshttp://www.flickr.com/photos/smemon/5167671844/
Phase 1 Data (Residents)http://www.flickr.com/photos/nicocavallotto/363251198/
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Picture Credits, cont.
Phase 1 Data, cont. (Guilty dog)http://www.flickr.com/photos/59262640@N00/61264743/
Phase 2 Data (Google docs)http://sites.fcps.org/trt/google_docs
Phase 2 Data (Vimeo)http://filmfwd.com/tag/vimeo/
“I just type it into Google and see what comes up.” (UKS2)http://www.flickr.com/photos/flod/26083507/
“I always stick with the first...” (USS1)http://www.flickr.com/photos/pinksherbet/2001899627/
“I knew that the internet wouldn’t give me a wrong answer.” (UKS4)http://www.flickr.com/photos/ravages/236981527/
“I simply just type it into Google and just see what comes up.” (UKS4)http://www.flickr.com/photos/ana_cotta/2532911186/
“Google doesn’t judge me” (UKF3)http://www.flickr.com/photos/cubmundo/6184306158/