the worlds libraries. connected. visitors and residents: exploring what motivates students to engage...

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The world’s libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr 9 th November 2012 Lynn Silipigni Connaway, Ph.D. (Co-PI) OCLC Research Dr. Donna Lanclos, Ph.D. University of North Carolina, Charlotte David White (Co-PI) University of Oxford

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Page 1: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Visitors and Residents: Exploring what motivates students to

engage with digital servicesVisitors & Residents - #vandr

9th November 2012

Lynn Silipigni Connaway, Ph.D. (Co-PI)OCLC Research

Dr. Donna Lanclos, Ph.D.University of North Carolina, Charlotte

David White (Co-PI)University of Oxford

Page 2: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Lynn Silipigni Connaway, Ph.D.Senior Research ScientistOCLC Research

David White (@daveowhite)Co-Manager ‘TALL’University of Oxford

Donna Lanclos, Ph.D.Associate Professor for Anthropological Research

University of North Carolina, Charlotte

Page 3: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Page 4: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Convenience,ease of use,accessibility

Searching

Connection,sharing withothers

Collaborate

Authority,legitimacy

Speed

Relevance

Create

Fun,enjoyment

Distraction

Reliability

Quantity

Emerging, Establishing, Embedding, Experienced

Visitors and Residents

Page 5: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Visitor Resident

Video - http://is.gd/vandrvideo

Project - http://is.gd/vandrproject

Paper - http://is.gd/vandrpaper

Page 6: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Visitor ResidentcMOOCxMOOC

Page 7: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Page 8: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Page 9: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Activity 1 – Mapping your personal engagement with the web for learning and teaching.

Page 10: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Activity 2 – Mapping the predominant modes of engagement of the students, faculty and/or staff using your services.

Page 11: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Activity 3 - Discussion around the challenges and value of incorporating more Resident modes of engagement into institutional services and practice.

Page 12: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Different ways of engaging?

• ‘Resident’ modes of engaging users (on and off-line)

• Countering the perception of the institution as only a physical space

• Understand user behavior on the web (Learning black market etc.)

• Activity engaging in the digital spaces users inhabit

• Advertise resources, brand & value

Page 13: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

We would like to thank:

Alison Le Cornu, Ph.D.Research AssistantUniversity of Oxford

Erin M. HoodResearch Support SpecialistOCLC

Page 14: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Selected Bibliography

Beetham, Helen, Lou McGill, and Allison Littlejohn. Thriving in the 21st Century: Learning Literacies for

the Digital Age (LLiDA Project). Glasgow: The Caledonian Academy, Glasgow Caledonian University,

2009. http://www.academy.gcal.ac.uk/llida/LLiDAReportJune2009.pdf.

Connaway, Lynn Silipigni, and Timothy J. Dickey. The Digital Information Seeker: Report of the Findings

from Selected OCLC, RIN, and JISC User Behaviour Projects. London: HECFCE, 2010.

http://www.jisc.ac.uk/media/documents/publications/reports/2010/digitalinformationseekerreport.pdf.

Connaway, Lynn Silipigni, Timothy J. Dickey, and Marie L. Radford. “‘If it is too inconvenient I’m not going

after it:’ Convenience as a Critical Factor in Information-seeking Behaviors.” Library & Information

Science Research 33, no. 3 (2011): 179-90.

Connaway, Lynn Silipigni, David White, and Lorcan Dempsey. Digital Visitors and Residents: What

motivates engagement with the digital information environment? An update on current findings. Video

presentation, October 13, 2011. http://mediasuite.multicastmedia.com/player.php?p=m9x090z3.

De Rosa, Cathy. Perceptions of Libraries and Information Resources: A Report to the OCLC Membership.

Dublin, OH: OCLC Online Computer Library Center, 2005.

Page 15: The worlds libraries. Connected. Visitors and Residents: Exploring what motivates students to engage with digital services Visitors & Residents - #vandr

The world’s libraries. Connected.

Selected Bibliography

DeSantis, Nick. “On Facebook, Librarian Brings 2 Students From the Early 1900s to Life.” Chronicle of Higher Education (January 6, 2012). http://chronicle.com/blogs/wiredcampus/on-facebook-librarian-brings-two-students-from-the-early-1900s-to-life/34845.

Nicholas, David, Ian Rowlands, and Paul Huntingdon. Information Behaviour of the Researcher of the Future: A CIBER Briefing Paper. London: CIBER, 2008. http://www.jisc.ac.uk/media/documents/programmes/reppres/gg_final_keynote_11012008.pdf.

White, Dave. “Not ‘Natives’ & ‘Immigrants’ but ‘Visitors’ & ‘Residents.’” Posted on TALL Blog, July 23, 2008. http://tallblog.conted.ox.ac.uk/index.php/2008/07/23/not-natives-immigrants-but-visitors-residents/.

White, David, and Lynn Silipigni Connaway. Visitors & Residents: What Motivates Engagement with the Digital Information Environment. 2011-2012. Funded by JISC, OCLC, and Oxford University. http://www.oclc.org/research/activities/vandr/.

White, David, and Alison Le Cornu. “Visitors and Residents: A New Typology for Online Engagement.” First Monday 16, no. 9 (2011).http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/3171/3049.