ADAPTING FOR SUCCESS 6 EASY STEPS TO PROFIT FROM POKÉMON

You Must Adapt…In business, as in life, the ability to adapt to ones surroundings is going to determine long term success or failure of an organization, or a simple organism.

In fact, it was Charles Darwin who said, “It is not the strongest or the most intelligent who will survive but those who can best manage change.”

Well now that we have apparently found ourselves in a world with digital monsters, aka Pokémon, run amok, survival is a seemingly appropriate

parallel to draw.

Fight for Survival…

Capitalize On What’s CurrentMany people are playing this handheld scavenger hunt

called Pokémon GO, but many more people have absolutely no idea what it is.

There are a few people out there, however, who will ask not what is Pokémon, but rather how can I profit from it?

For them and those who can adapt to capitalize on any event, we have the following steps.

First, start by getting the app from Android Market or the App Store to get going.

Download the App and Try it out

Keep an open mind while you go play around with it for a bit. Familiarizing yourself with the interface and language will help.

Next, find out if your business is

It’ll be pretty apparent once you open the map.

Discover…Gym or Poké Stop?

For $100 you can buy a whopping 14,500 Pokécoins, you’ll need those to buy lures that will bring the foot traffic searching for high concentrations of Pokémon.

Get Your Pokécoins

How To Buy LuresBuy and place a Pokémon Lure. These are virtual devices that draw more Pokémon

activity to your location. And where there are Pokémon, there will be players.

Tap the red Pokéball at the bottom of your

HUD.

Tap “Shop“ Scroll down, tap the purple, box-shaped Lures to buy. You'll re-direct to your app

store's payment.

Once back in-app, tap red Pokéball again, then tap

"Items."

Tap the purple Lure to activate!

Create Activity for your StoreAn 8-pack of lures costs 680 coins and

one lure gives you an hour of boosted activity. With the aforementioned $100 investment, you can effectively create 84 hours of activity at your store for $1.19/hour.

Creating Incentives for Customers An 8-pack of lures costs 680

coins and one lure gives you an hour of boosted activity. With the aforementioned $100 investment, you can effectively create 84 hours of activity at your store for $1.19/hour.

Keepin’ It Fresh

Once you have your new Pokémon lure working and the street traffic coming through, you’ll probably begin getting more ideas on how to update your promotion and keep things fresh simply by listening to and interacting with your Pokémon customers.

Hey, you should totally offer free stuff!“

It probably won’t last forever and when it does you’ll need to start finding new ways to keep your business up to speed.

Remember in the end that as much as you have channeled the system to work to your advantage with a Pokémon lure, that this is just a game.

It’s All In Fun!

So in the meanwhile, make sure that while this is going on to try and have fun!

Connect With UsThe business of adapting to trends to profit from them isn’t rocker science, but

sometimes it helps to have some guidance on how to do that. Especially when the trend is something obscure like an augmented reality video game.

Fortunately we help keep you up to date on this and all sorts of other opportunities.

Connect with us by following us on Twitter, liking us on Facebook, and reading our blog and see how else we can help your business, today!

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