Pokemon GO

Hype in Thailand 2016

July 2016

2

Research Method : Online Research

Data Collecting Period : 8 August 2016 – 12 August 2016

Research Area : Nationwide - Thailand

Respondent Criteria : Male and Female 17+ years old All Social Class

Sample Size : 1222 samples

Research Design

1. Trainer Demography

4

n = 1222

Male,

38.7 %

Female,

61.3 %

1. Trainer Demography

9.8%

22.7%

21.6%

20.5%

12.6%

9.7%

3.0%

17 - 19 years old

20 - 24 years old

25 - 29 years old

30 - 34 years old

35 - 39 years old

40- 49 years old

>50 years old

1.1 Gender 1.2 Age Group

5

1. Trainer Demography

n = 1222

1.3 City North, 12.8%

Northeast, 16.1%

South, 7.5%

East, 6.3%

West, 1.5% Central, 6.7%

GBKK, 49.0%

1.4 Smartphone Ownership

6

1. Trainer Demography

60.7%

32%

7.3%

48.9%

23.4%

10.4%

17.3%

1 - 5 games

6 - 10 games

11 - 15 games

More than 15 games

n = 713

1.6 Games Apps Installed

1.5 Smartphone Brand

48.1

33.1

3.4

2.2

1.8

n = 1222

n = 1222

2. Research Result

8

92.6%

76.3%

2. Research Result

of 1,222 respondents knows Pokemon Go!

2.1 Pokemon GO Awareness

of 1,131 respondents have installed Pokemon Go! on their smartphones

Although Pokemon Go! Has only been released in Thailand on 6 August 2016, more than 75% of the respondents have installed the game. Among the respondents who have downloaded the game, 63.0% of have already played the game.

63.0% of 1,131 respondents have played Pokemon Go!

73.4

64.8 52.3

47.7

38.3

9

73.4% people knew Pokemon GO from

Social media.

2. Research Result

n = 1131

2.2 Source of Information Pokemon GO

10

2. Research Result

n = 709

2.3 Overall Liking Pokemon GO

82.2% like playing Pokemon GO

11

2. Research Result

<10 Pokemon 27.2%

50.5%

17.2%

10 – 50 Pokemon

51 – 100 Pokemon

>101 Pokemon 5.1%

n = 705

2.4 Current Pokemon in Pocket 2.5 Most Wanted Pokemon

Pikachu, 62.1%

Don’t have 3.7 n = 705

Dragonite 5.5

Snorlax 3.7

Mew two 3.7

12

2. Research Result

2.6 Pokemon Trainer Level

48.8% of the people are now at Level 5 – 10. Amongst the people in the range level 29.0% are currently at Level 6.

34.8

48.8

14.2

1.4 0.9

Less than level 5

Level 5 - 10

Level 11 - 20

Level 21 - 30

Above level 30

n = 705

13

2. Research Result

Valor Team 35.6%

Instinct Team 30.5%

Mystic Team 33.9%

n = 298

2.7 Trainer Team

14

2. Research Result

n = 705

2.8 Favorite place to find Pokemon

Park, 65.0%

Shopping Malls, 60.0%

At home, 56.3%

Anywhere I pass, 51.5%

Office, 40.3%

15

2. Research Result

2.9 Transportation used to find Pokemon

Personal Cars, 39.3%

Personal Motorbike, 36.3%

Walking, 23.3%

Public Bus, 19.3%

Jigmey, 17.4%

n = 705

Courtesy

Some pictures, illustrations and term used in this report are belonging to the companies related to Pokemon or Pokemon Go.

“Pocket Monster” or “Pokemon” are registered trademark owned by Nintendo, Creatures.Inc, and GAME FREAK.Inc.

Pokemon Go is a game application developed by Nianctic.Inc

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