Virtual Worlds in Healthcare

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Characteristics and business applications of 3D immersive environments/virtual worlds, with examples from health care. Including one pilot created for Cigna, in Second Life. created by Claus Nehmzow

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<ul><li> 1. Virtual Worlds and Games - serious business benets? Claus Nehmzow, Alcus International Ltd. / Serious Games Institute The 10th Asia Pacic Knowledge Management Conference Managing Knowledge for Sustainable Growth - Searching for Business Models for the Future 4 December 2008, Hong Kong Science Park Sunday, 7 December 2008 1 </li> <li> 2. Can we use 3D virtual worlds and games to achieve business benets? What are the unique characteristics of virtual worlds? How can they be applied to business? What are real examples of applications? What can we learn from health care case studies? Alcus International Ltd. 2008 Sunday, 7 December 2008 2 </li> <li> 3. A virtual world has unique characteristics Alcus International Ltd. 2008 Sunday, 7 December 2008 3 </li> <li> 4. A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World Alcus International Ltd. 2008 Sunday, 7 December 2008 3 </li> <li> 5. A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World Alcus International Ltd. 2008 Sunday, 7 December 2008 3 </li> <li> 6. A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World Alcus International Ltd. 2008 Sunday, 7 December 2008 3 </li> <li> 7. A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World Alcus International Ltd. 2008 Sunday, 7 December 2008 3 </li> <li> 8. A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World anonymous identied IM/Chat Blog Webcast Email Phone Face to Face Virtual World Alcus International Ltd. 2008 Sunday, 7 December 2008 3 </li> <li> 9. A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World anonymous identied IM/Chat Blog Webcast Email Phone Face to Face Virtual World Alcus International Ltd. 2008 Sunday, 7 December 2008 3 </li> <li> 10. A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World anonymous identied IM/Chat Blog Webcast Email Phone Face to Face Virtual World simple media rich multi-media Phone Email IM/Chat Webcast Blogs Web Face to Face Virtual World Alcus International Ltd. 2008 Sunday, 7 December 2008 3 </li> <li> 11. A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World anonymous identied IM/Chat Blog Webcast Email Phone Face to Face Virtual World simple media rich multi-media Phone Email IM/Chat Webcast Blogs Web Face to Face Virtual World Alcus International Ltd. 2008 Sunday, 7 December 2008 3 </li> <li> 12. There is a wide range of business applications of virtual environments DONT High volume, low margin product marketing Very personal information Too simple, time critical Use in isolation Do something just because you can Sunday, 7 December 2008 4 </li> <li> 13. There is a wide range of business applications of virtual environments DONT High volume, low margin product marketing Very personal information Too simple, time critical Use in isolation Do something just because you can Sunday, 7 December 2008 4 </li> <li> 14. There is a wide range of business applications of virtual environments DONT DO Benetting from dialogue High volume, low margin and explanation product marketing Enriched by human Very personal information interaction Too simple, time critical Characterized by Use in isolation simulation, role-play Do something just Integrate, user-centric because you can across channels Do something because you can when it adds value Use anonymity Sunday, 7 December 2008 4 </li> <li> 15. There is a wide range of business applications of virtual environments DONT DO Examples Benetting from dialogue Seminars, High volume, low margin and explanation conferences product marketing Enriched by human Training Very personal information interaction Recruiting, Too simple, time critical Characterized by onboarding Use in isolation simulation, role-play HR, counseling Do something just Integrate, user-centric B2B marketing because you can across channels Healthcare Do...</li></ul>