virtual reality - ragan communications€¦ · the founders of deepstream vr, ari hollander and...
TRANSCRIPT
VIRTUAL REALITY
A brief history
• First appearance in SciFi: “Pygmalion’s Spectacles, ” 1935
• 1968: First head-mounted display
• 1977: MIT Aspen simulation
• 1980s: Jaron Lanier popularizes the term
• 1991: Sega announces headset; released in 1994
• 1999: Origins of Second Life
• 2007: Google Street View
• 2014: Facebook buys Oculus VR for $2 billion;Google announces Cardboard
• 2015: 360-degree video on Facebook, YouTube
Headsets
Oculus’ original intent
The New Museum
Why should communicators be excited?
Why should communicators be excited?
Why should communicators be excited?
Why should communicators be excited?Journalism (where we earn media coverage)
• Immersion into a story
• New medium to draw eyeballs
• Examples:
Why should communicators be excited?
Our role?
•VR B-Roll
•VR content overcomes content crash• Immersive storytelling• Facility tours• Live-streaming annual meeting, other events
VR will merge with AR
• Augmented Reality
