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  • 1.National Aeronautics and Space Administration Taking social media effortsout of this worldhttp://www.nasa.gov/connect Stephanie Schierholz, Office of Communications 1

2. National Aeronautics and Space Administration2 3. National Aeronautics and Space Administration Achieving Escape Velocity Use your organizations star employees to provide a personalperspective Adjust your communication strategies and tactics toincorporate and effectively use social media to communicatereal-time activities Find and connect with your fan base and bring them into acommunity Enable and encourage interaction with your followers Host an out of this world Tweetup (even if you dont have aspace shuttle)http://www.nasa.gov/connect 3 4. National Aeronautics and Space AdministrationSocial Media Opportunities at NASASocial media tools allow NASA to: TELL our own story (without a filter) Listen, respond and INTERACT with followers Build a community of advocates through ENGAGEMENThttp://www.nasa.gov/connect4 5. National Aeronautics and Space Administration Incorporating Social Media Just do it. Dont waste any more time. You learn by doing. Look for those who are doing it well and see whatyou can copy and apply. Social media is most effective during a crisis, but youmust have a presence before the crisis hits. At NASA, the social media function is a good fit in ourexisting Office of Communications.http://www.nasa.gov/connect5 6. National Aeronautics and Space Administration Social Media Foundation at NASAAccording to the National Aeronautics andSpace Act: Sec. 203. (a) The Administration, in order tocarry out the purpose of this Act, shall (3) provide for the widest practicable and appropriate dissemination of information concerning its activities and the results thereofhttp://www.nasa.gov/connect6 7. National Aeronautics and Space Administration Social Media Challenges at NASABureaucracy24/7 in a 9 to 5 work worldLack of ResourcesNoiseInaccuracy spreads quicklyNo rulesKeeping up with the NEWhttp://www.nasa.gov/connect7 8. National Aeronautics and Space Administration Find and Connect with your Fans http://www.nasa.gov/connect8 9. National Aeronautics and Space Administration NASA Blogs NASA blogs give website visitors perspectives from all over the agency from the NASA administrator to the web team Behind the Pagehttp://www.nasa.gov/blogs9 10. National Aeronautics and Space AdministrationNASA and Twitter Beginnings May 2008 - JPLs VeronicaMcGregor, tweeting as the@MarsPhoenix Lander 3rd most popular Twitteraccount - ~75,000 followers 2009 - @NASA, ~1,000followers Today 110+ NASA Twitteraccounts 801,221 followers 20+ astronauts on Twitter,including @Astro_Mikewith 1.27 million followershttp://www.twitter.com/NASA10 11. National Aeronautics and Space Administration First Tweet from Space@NASA/astronauts@NASA_Astronauts@Astro_Mike@Astro_127@Astro_Jose - retired@Astro_Sandy@Astro_Tim@Astro_Nicole@StationCDRKelly@ShuttleCDRKelly@Astro_Jeff@Astro_Flow@Astro_Bones / @ZeroG_MD@Astro_Wheels@Astro_SoichiTweeting from @Astro_Naoko space now: @Astro_Clay@Astro_Nicholas@Astro_Cady @Astro_Cady @StationCDRKelly @Astro_TJ@Astro_Paolo@Astro_Ron@Astro_Taz@Astro_Box@AstroIronMike@Astro_Paulo11 12. National Aeronautics and Space AdministrationFirst Live Tweet from Space@NASA/astronauts@NASA_Astronauts@Astro_Mike@Astro_127@Astro_Jose - retired@Astro_Sandy@Astro_Tim@Astro_Nicole@StationCDRKelly@ShuttleCDRKelly@Astro_Jeff@Astro_Flow@Astro_Wheels@Astro_Soichi@Astro_Naoko@Astro_ClayTweeting from@Astro_Nicholas space now:@Astro_Cady@Astro_Bones / @ZeroG_MD @Astro_Cady@Astro_TJ @StationCDRKelly@Astro_Ron @Astro_Paolo@Astro_Taz@Astro_Box@AstroIronMike@Astro_Paulo 12 13. National Aeronautics and Space AdministrationNASA Televisonhttp://www.nasa.gov/ntvhttp://www.youtube.com/NASATelevision 13 14. National Aeronautics and Space AdministrationNASA.gov to go Mobile version of nasa.govHTML 5 videos on your mobilehttp://mobile.nasa.gov14 15. National Aeronautics and Space AdministrationA picture is worth http://www.flickr.com/photos/nasahqphoto15 16. National Aeronautics and Space AdministrationDo you like NASA?297,600 likeshttp://www.facebook.com/NASA 16 17. NASA + Gowalla:National Aeronautics and Space Administration Search for the Moon Rocks http://www.nasa.gov/connect/gowalla.htmlhttp://www.gowalla.com/NASA 17 18. National Aeronautics and Space AdministrationDiscover NASA with Foursquarehttp://www.foursquare.com/NASA http://www.nasa.gov/connect/foursquare.html 18 19. National Aeronautics and Space AdministrationDiscover NASA with Foursquare Play video:http://www.nasa.gov/multimedia/videogallery/index.html?media_id=22022681http://www.foursquare.com/NASA http://www.nasa.gov/connect/foursquare.html 19 20. National Aeronautics and Space AdministrationNASA AppsNASA App (iPhone, iPad)NASA Spinoff (Android) New!Space Weather Media Viewer (iPhone, iPad)3D Sun (iPhone, iPad)Lunar Electric Rover SimulatorNASA ImagesSpace Imageshttp://www.nasa.gov/apps20 21. National Aeronautics and Space Administration Enable and encourage interaction Remember that social media is a conversation spend as much time listening as you do speaking. Provide GREAT content that will get people talking. If you start a conversation, participate in it;dont start it and walk away. Ask for and enable feedback respond to mentionson Twitter, comments on blogs, Facebook, etc.http://www.nasa.gov/connect21 22. National Aeronautics and Space AdministrationChat with NASADec. 21, 12-5 a.m. ETChat room at capacity(250) within 5 minutesuntil 4:30 a.m.3,208 questions received,2,393 answeredTotal of 3,174 chatparticipantshttp://www.nasa.gov/connect/chat22 23. National Aeronautics and Space Administration Make it easy to share Tweet the title of the story and URL Like" the story on your Facebook profilehttp://www.nasa.gov/news 23 24. National Aeronautics and Space AdministrationShare NASA videos tooSwitch to a new player in 2010 (VMIX) that emulates YouTube has made our videos much more popular1,500 videos online = about 7.4 million plays in 2010 http://www.nasa.gov/videos24 25. National Aeronautics and Space AdministrationCreate a Community:Host an out of this world Tweetuphttp://www.nasa.gov/tweetup25 26. National Aeronautics and Space AdministrationWhat is a NASA Tweetup?http://www.nasa.gov/tweetup26 27. National Aeronautics and Space Administration NASA Tweetups are in person Bringtogether people who follow @NASAhttp://www.nasa.gov/tweetup27 28. National Aeronautics and Space Administration Tweeps Come from Far and Widehttp://www.nasa.gov/tweetup28 29. National Aeronautics and Space AdministrationNASA Tweetups arevirtual and onlineEnabling and encouraginginteraction with their followershttp://www.nasa.gov/tweetup29 30. National Aeronautics and Space AdministrationFollow along at buzzroom.nasa.gov30 31. National Aeronautics and Space AdministrationHow does thecommunityfind eachother? Same hashtag: #NASATweetup Same account: @NASATweetuphttp://buzzroom.nasa.gov 31 32. National Aeronautics and Space Administration Successful Tweetups are special and memorableProvide unique or exclusive: InformationSpeakers Access Settinghttp://www.nasa.gov/tweetup32 33. National Aeronautics and Space AdministrationSuccessful Tweetups rock logistics Short (sessions) Interactive Connected (WiFi) Poweredhttp://www.nasa.gov/tweetup33 34. National Aeronautics and Space Administration NASA Tweetup MilestonesJan. 2009 1st TweetupFeb. 2011 15th Tweetup Live downlink withInternational SpaceStation 3 Tweetups at spaceshuttle launches 6/10 NASA centers World Science Festival http://www.nasa.gov/tweetup 34 35. National Aeronautics and Space Administration Out of this World:Moving people fromADVOCATES,Fans, EVANGELISTS,Followers, CREATORS,ConsumersCOLLABORATORShttp://www.nasa.gov/connect35 36. National Aeronautics and Space Administration Foster the communityhttp://www.nasa.gov/connect36 37. National Aeronautics and Space AdministrationBut dont own the community37 38. National Aeronautics and Space AdministrationYou may not have a spaceship, but yourcompany has a fan base. They wont think ofthemselves as fans until theyre in a room withlike-minded people. They wont think ofthemselves as members of a community untilYOU bring them together. - David Rosen, @davidhrosen(group VP, Makovsky + Company) 38 39. National Aeronautics and Space Administration Provide a Personal Perspective Anthropomorphized accounts like @MarsPhoenix Personal/professional accounts: @Lori_Garver +@Astro_Wheels Personalize your interactions: Be human in your posts if you screw up, admit it and apologize. Dont be afraid of emoticons, but use them sparingly. Emotive words work well for NASA: whew cool embarrassedhttp://www.nasa.gov/connect39 40. http://www.nasa.gov/connectYour Title Here 40