Virtual Appliances:Simplifying Application Deployment and Accelerating Your Journey to the Cloud

Skip PaulAppliance Architect

August 30, 2010

skip@novell.com

VMworld 2010

© Novell, Inc. All rights reserved.2

Agenda

The Value of Virtual Appliances

Appliances: The Bridge to the Cloud

Novell's Appliance Solutions

The Big Picture: Intelligent Workload Management

The Value Of Virtual Appliances

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IT Complexity Keeps Exploding

Application

Virtual machines

Physical machines

SaaS

IaaS /Public Cloud

Virtualization

Appliances

Budget Pressure

Today(Complex)

Tomorrow(More Complex)Technology

Evolution

Operating System

?

?

SaaS

?

IaaS /PublicCloud

?PrivateCloud

Physical

Middleware ?

?

?

App Stores

BusinessRealities

More ComplianceRequirements

Shorter Cycle Times

Greater BusinessDemands

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Deployment Flexibility

Physical Machine Virtual Machine Cloud

AppMWOS

HW

App

OS

HW

A

D

B

E

C

F

The Enterprise Wants...

And Portability

With Manageability

Hassle-Free Maintenance

Fully SupportedOptimized Configurations

Use Existing Tools

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Enterprise

• Complexity of software acquisition, installation and integration continues growing

• Lower IT budgets with higher business demands force greater creativity and efficiency

• Requiring more flexible pricing and packaging, with easier management and maintenance

Independent Software Vendor

• Long sales cycles

• Lack of scalable customization

• Resource constraints limit the pursuit of growth opportunities

• High cost of supporting multiple OS platforms

• Complexity of customer environments increases support needs

Market Challenges are Forcing a Shift in How Software is Purchased and Consumed

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Why Not Do Most of This Just Once?

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Virtual Appliance Defined

A software application, middleware and operating system – pre-configured and ready to run in a virtual machine such as VMware vSphere

APPAPP

OSOS

CO

NF

IGC

ON

FIG

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Appliance Model Will Revolutionize Software Delivery

*IDC Software Appliance Forecast

“Businesses are looking for simplified ways to deploy their applications.Software appliances will also help reduce support costs and sales cycle times for ISVs, making the concept attractive for vendors and end users alike.”

Al Gillen, IDC

$1.2B market for software appliances by 2012*Currently $360 million, growing at 86 percent annually

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Enterprise

• Increase agility through faster deployment

• Achieve installation nirvana

• Let the vendor manage updating and patching

• Use optimized configurations for maximum performance and security

• Easily move around self-contained workloads

Independent Software Vendor

• Shorten sales cycles

• Easily customize application stack

• Rapidly cloud-enable applications

• Deliver validated stacks for physical, virtual and cloud

• Expand into new markets, such as SMB

• Reduce customer support needs

Dramatic Benefits for Both Enterprises and ISVs

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Adoption is Growing Rapidly

SMB and mid-market enterprises are early adopters• 26% of companies with 1,000-2,499 employees have deployed

software appliances

• 20% of companies with <1,000 employees have deployed appliances

Led by manufacturing (23% adoption) & professional services (20%)

Top software appliance workloads:• Web Infrastructure (39% of units), Application Development (21%),

IT Infrastructure (21%)

• Fast growing workloads: Business Applications (169% annual growth), Data Warehousing & Analysis (121%)

Source: IDC Software Appliance End User Survey, and IDC Worldwide Software Appliance 2008-2012 Forecast

Appliances: The Bridge to the Cloud

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Where IT Workloads RunPhysical, Virtual and Cloud Utilization

Percentage of enterprise workloads that will run in physical, virtual and public cloud environments by 2015

Novell estimates based on IDC and Gartner data

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Appliances Are the Bridge to the Cloud

+ Self-Contained Form Ideal for the Cloud

+ Uniquely Portable Across Physical, Virtual, Cloud

+ Gives ISVs an Easier Solution than Multi-tenant SaaS

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Linux is the Choice for Appliances and the Cloud

Technical Advantages

• Already prevalent and proven in the cloud

• Modular, customizable operating system

• Highly reliable and scalable

• Built for widest range of platforms

• Relentless open source innovation

Business Advantages

• Flexible licensing

• Simple, easy redistribution• Cost-effective and high-

performing

• Fully supported• Open source provides

freedom and reduces lock-in

Novell's Appliance Solutions

© Novell, Inc. All rights reserved.17

A Groundbreaking Partnership

• Novell and VMware entered a global OEM relationship in June 2010.

• VMware will provide an entitlement for SUSE Linux Enterprise Server with every VMware vSphere installation, starting WEDNESDAY.

– VMware will also provide support options for customers taking advantage of this powerful offer.

• VMware has selected SUSE Linux Enterprise Server as the standard operating system for all VMware product appliances.

© Novell, Inc. All rights reserved.18

Novell's Appliance Solutions

Enterprises ISVs

Products• SUSE Studio Online

• SUSE Appliance Toolkit

• SUSE Linux Enterprise Server (with JeOS version)

Products• SUSE Studio Online

• SUSE Appliance Toolkit

• SUSE Linux Enterprise Server (with JeOS version)

• SUSE Gallery

Programs• SUSE Appliance

Program

• SUSE Cloud Program

© Novell, Inc. All rights reserved.19

SUSE Studio ™

Fastest and easiest solution for building appliances and OS images for the cloud

• Builds custom OS images and complete workloads/appliances for cloud infrastructures

• Enterprises can quickly deploy applications on their own OS images or pre-defined public images for the cloud

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Build with SUSE Studio

For enterprises, appliances are just the tip of the iceberg.

Optimize application stacks

Speed stack building and deployment

Simplify deployments across physical, virtual and cloud

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Increasing Momentum

Finalist, Best Software Development Solution 2010

Registered users of SUSE Studio

Appliances built in SUSE Studio to date

ISV users are using SUSE Studio

One of the 10 coolest open source products of 2009

eWeek – A Product of the Year, 2009

Stevies – American Business Awards – 2010 Winner

© Novell, Inc. All rights reserved.22

SUSE StudioDemo

The Big Picture:From Appliances to Intelligent Workloads

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Intelligent Workload Management

Intelligent Workload Management enables IT organizations to manage and optimize computing resources in a policy-driven , secure and compliant manner across physical, virtual and cloud environments to deliver business services for end customers.

IntelligentWORKLOADManagement

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The Workload Lifecycle

BuildSecure

ManageMeasure

Intelligent

+ Self-managed+ Identity-basedWorkload

+ Rationalized OS

Both Intelligent and Standard Workloads Across Physical, Virtual, and Cloud Environments

© Novell, Inc. All rights reserved.26

Virtual Appliances:Simplifying On-Premise and Cloud Deployment

Manage complexity • Increase agility • Grow business

Speed time to value

Bridge to the cloud

Simplify software complexity

Try SUSEstudio.com today!

© Novell, Inc. All rights reserved.

VMworld Sessions

TUESDAY

WEDNESDAY

IDC Says, “Don't Move tothe Cloud”Richard Whitehead and Ben Goodman2–3 p.m.

Super Session: Operating Systems Don'tMatter?Joe Wagner and Raghu Raghuram4:30–5:30 p.m.

Moscone SouthRoom 310

Moscone NorthRoom 134

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