Download - Virtual Appliances: Simplifying Application Deployment and Accelerating Your Journey to the Cloud
Virtual Appliances:Simplifying Application Deployment and Accelerating Your Journey to the Cloud
Skip PaulAppliance Architect
August 30, 2010
VMworld 2010
© Novell, Inc. All rights reserved.2
Agenda
The Value of Virtual Appliances
Appliances: The Bridge to the Cloud
Novell's Appliance Solutions
The Big Picture: Intelligent Workload Management
The Value Of Virtual Appliances
© Novell, Inc. All rights reserved.4
IT Complexity Keeps Exploding
Application
Virtual machines
Physical machines
SaaS
IaaS /Public Cloud
Virtualization
Appliances
Budget Pressure
Today(Complex)
Tomorrow(More Complex)Technology
Evolution
Operating System
?
?
SaaS
?
IaaS /PublicCloud
?PrivateCloud
Physical
Middleware ?
?
?
App Stores
BusinessRealities
More ComplianceRequirements
Shorter Cycle Times
Greater BusinessDemands
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Deployment Flexibility
Physical Machine Virtual Machine Cloud
AppMWOS
HW
App
OS
HW
A
D
B
E
C
F
The Enterprise Wants...
And Portability
With Manageability
Hassle-Free Maintenance
Fully SupportedOptimized Configurations
Use Existing Tools
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Enterprise
• Complexity of software acquisition, installation and integration continues growing
• Lower IT budgets with higher business demands force greater creativity and efficiency
• Requiring more flexible pricing and packaging, with easier management and maintenance
Independent Software Vendor
• Long sales cycles
• Lack of scalable customization
• Resource constraints limit the pursuit of growth opportunities
• High cost of supporting multiple OS platforms
• Complexity of customer environments increases support needs
Market Challenges are Forcing a Shift in How Software is Purchased and Consumed
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Why Not Do Most of This Just Once?
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Virtual Appliance Defined
A software application, middleware and operating system – pre-configured and ready to run in a virtual machine such as VMware vSphere
APPAPP
OSOS
CO
NF
IGC
ON
FIG
© Novell, Inc. All rights reserved.9
Appliance Model Will Revolutionize Software Delivery
*IDC Software Appliance Forecast
“Businesses are looking for simplified ways to deploy their applications.Software appliances will also help reduce support costs and sales cycle times for ISVs, making the concept attractive for vendors and end users alike.”
Al Gillen, IDC
$1.2B market for software appliances by 2012*Currently $360 million, growing at 86 percent annually
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Enterprise
• Increase agility through faster deployment
• Achieve installation nirvana
• Let the vendor manage updating and patching
• Use optimized configurations for maximum performance and security
• Easily move around self-contained workloads
Independent Software Vendor
• Shorten sales cycles
• Easily customize application stack
• Rapidly cloud-enable applications
• Deliver validated stacks for physical, virtual and cloud
• Expand into new markets, such as SMB
• Reduce customer support needs
Dramatic Benefits for Both Enterprises and ISVs
© Novell, Inc. All rights reserved.11
Adoption is Growing Rapidly
SMB and mid-market enterprises are early adopters• 26% of companies with 1,000-2,499 employees have deployed
software appliances
• 20% of companies with <1,000 employees have deployed appliances
Led by manufacturing (23% adoption) & professional services (20%)
Top software appliance workloads:• Web Infrastructure (39% of units), Application Development (21%),
IT Infrastructure (21%)
• Fast growing workloads: Business Applications (169% annual growth), Data Warehousing & Analysis (121%)
Source: IDC Software Appliance End User Survey, and IDC Worldwide Software Appliance 2008-2012 Forecast
Appliances: The Bridge to the Cloud
© Novell, Inc. All rights reserved.13
Where IT Workloads RunPhysical, Virtual and Cloud Utilization
Percentage of enterprise workloads that will run in physical, virtual and public cloud environments by 2015
Novell estimates based on IDC and Gartner data
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Appliances Are the Bridge to the Cloud
+ Self-Contained Form Ideal for the Cloud
+ Uniquely Portable Across Physical, Virtual, Cloud
+ Gives ISVs an Easier Solution than Multi-tenant SaaS
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Linux is the Choice for Appliances and the Cloud
Technical Advantages
• Already prevalent and proven in the cloud
• Modular, customizable operating system
• Highly reliable and scalable
• Built for widest range of platforms
• Relentless open source innovation
Business Advantages
• Flexible licensing
• Simple, easy redistribution• Cost-effective and high-
performing
• Fully supported• Open source provides
freedom and reduces lock-in
Novell's Appliance Solutions
© Novell, Inc. All rights reserved.17
A Groundbreaking Partnership
• Novell and VMware entered a global OEM relationship in June 2010.
• VMware will provide an entitlement for SUSE Linux Enterprise Server with every VMware vSphere installation, starting WEDNESDAY.
– VMware will also provide support options for customers taking advantage of this powerful offer.
• VMware has selected SUSE Linux Enterprise Server as the standard operating system for all VMware product appliances.
© Novell, Inc. All rights reserved.18
Novell's Appliance Solutions
Enterprises ISVs
Products• SUSE Studio Online
• SUSE Appliance Toolkit
• SUSE Linux Enterprise Server (with JeOS version)
Products• SUSE Studio Online
• SUSE Appliance Toolkit
• SUSE Linux Enterprise Server (with JeOS version)
• SUSE Gallery
Programs• SUSE Appliance
Program
• SUSE Cloud Program
© Novell, Inc. All rights reserved.19
SUSE Studio ™
Fastest and easiest solution for building appliances and OS images for the cloud
• Builds custom OS images and complete workloads/appliances for cloud infrastructures
• Enterprises can quickly deploy applications on their own OS images or pre-defined public images for the cloud
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Build with SUSE Studio
For enterprises, appliances are just the tip of the iceberg.
Optimize application stacks
Speed stack building and deployment
Simplify deployments across physical, virtual and cloud
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Increasing Momentum
Finalist, Best Software Development Solution 2010
Registered users of SUSE Studio
Appliances built in SUSE Studio to date
ISV users are using SUSE Studio
One of the 10 coolest open source products of 2009
eWeek – A Product of the Year, 2009
Stevies – American Business Awards – 2010 Winner
© Novell, Inc. All rights reserved.22
SUSE StudioDemo
The Big Picture:From Appliances to Intelligent Workloads
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Intelligent Workload Management
Intelligent Workload Management enables IT organizations to manage and optimize computing resources in a policy-driven , secure and compliant manner across physical, virtual and cloud environments to deliver business services for end customers.
IntelligentWORKLOADManagement
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The Workload Lifecycle
BuildSecure
ManageMeasure
Intelligent
+ Self-managed+ Identity-basedWorkload
+ Rationalized OS
Both Intelligent and Standard Workloads Across Physical, Virtual, and Cloud Environments
© Novell, Inc. All rights reserved.26
Virtual Appliances:Simplifying On-Premise and Cloud Deployment
Manage complexity • Increase agility • Grow business
Speed time to value
Bridge to the cloud
Simplify software complexity
Try SUSEstudio.com today!
© Novell, Inc. All rights reserved.
VMworld Sessions
TUESDAY
WEDNESDAY
IDC Says, “Don't Move tothe Cloud”Richard Whitehead and Ben Goodman2–3 p.m.
Super Session: Operating Systems Don'tMatter?Joe Wagner and Raghu Raghuram4:30–5:30 p.m.
Moscone SouthRoom 310
Moscone NorthRoom 134
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