Marketing: Competitive Advantage Assignment

PRODUCT: __________________________________________ Names: ______________________________________Write Up

SUSTAINABLE Competitive Advantage Product -Unique Selling Proposition Price Place Promotion Marketing Strategy- Production Cost- Niche Target Demographics: age- income - - Create Customer Loyalty

NON-SUSTAINABLE Competitive Advantage Promotion Price Placement Design Feature Benefit of Use Place Marketing Strategy

Analysis of a Product

Your Product

PRODUCT

Unique Selling Proposition

Price Sustainable Place

Promotion

Marketing Strategy- flyers, tv ads, etc

SWOT AnalysisStrength

Weakness

Opportunities

Threats

Strength

Weakness

Opportunities

Threats

Strength

Weakness

Opportunities

Threats

Strength

Weakness

Opportunities

Threats

Consumer Demographics: age rangestage in life

MASLOW

Product Life Cycle

Competition

Marketing Strategy

NON-Sustainable and WHY