typografia flyers
DESCRIPTION
Experimenting with layout and colour ways for exhibtion identity.TRANSCRIPT
![Page 1: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/1.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 2: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/2.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 3: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/3.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 4: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/4.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 5: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/5.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 6: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/6.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 7: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/7.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 8: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/8.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 9: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/9.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 10: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/10.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 11: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/11.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 12: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/12.jpg)
Typographia.
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
![Page 13: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/13.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 14: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/14.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 15: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/15.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 16: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/16.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 17: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/17.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 18: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/18.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 19: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/19.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 20: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/20.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 21: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/21.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 22: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/22.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 23: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/23.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 24: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/24.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 25: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/25.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 26: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/26.jpg)
Typographia.
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including work from prolific typographers, designers and agencies : Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
![Page 27: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/27.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Univers / Futura / Gill Sans / Frutiger / Bodoni / Clarendon / Perpetua / Walbaum / Minion.&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 28: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/28.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 29: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/29.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 30: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/30.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 31: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/31.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
![Page 32: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/32.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 33: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/33.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 34: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/34.jpg)
![Page 35: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/35.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
![Page 36: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/36.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 37: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/37.jpg)
Typographia.
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including work from prolific typographers, designers and agencies : Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
![Page 38: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/38.jpg)
Typographia.
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including work from prolific typographers, designers and agencies : Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
![Page 39: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/39.jpg)
Typographia.
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including work from prolific typographers, designers and agencies : Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
![Page 40: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/40.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 41: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/41.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 42: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/42.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 43: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/43.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 44: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/44.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 45: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/45.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 46: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/46.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 47: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/47.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 48: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/48.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 49: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/49.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 50: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/50.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 51: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/51.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 52: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/52.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 53: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/53.jpg)
Introducing Typographia, an exhibition exploring 10 classic typefaces and their effect upon the world around them. The work and designers they’ve influenced and the legacies they will leave behind into the digital age.
Including the work of Helvetica / Avenir / Futura / Din / Gotham / Baskerville / Clarendon / Perpetua / Times New Roman / Bodoni .&Anthony Burrill / MadeThought / A2/SW/HK / Felix Pfaeffli / Wim Crouwel / Peter Bilak.
London Design Museum June 25th 2012
Typographia.
![Page 54: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/54.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 55: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/55.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 56: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/56.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel
![Page 57: Typografia flyers](https://reader034.vdocuments.site/reader034/viewer/2022042617/568c37b61a28ab02359c85d1/html5/thumbnails/57.jpg)
Introducing Typographia,
an exhibition exploring 10
classic typefaces and their
effect upon the world around
them. The work and designers
they’ve influenced and the
legacies they will leave
behind into the digital
age of typography.
The meaning is in the content of the text and not in the typeface, and that is why we loved helvetica very much”
“
Wim Crouwel