2014 Membership DriveJoin the A.T. Street Team!

ABOUT THE EVENTJoin the Appalachian Trail Conservancy (ATC) and your fellow hikers during our 2014 membership drive as we watch the film “The Appalachian Trail: An American Legacy”. Watch this never-before seen film, hear exciting guest speakers, win prizes, and much more! Best of all, you will be supporting the Trail you love; the Appalachian Trail.

HOW YOU CAN HELPWe need your help to make this event a huge success! Our goal is to gain the support of 2,180 new members to the ATC (one for each mile of the Trail). Every dollar raised will help preserve and manage the A.T. The more we spread the word, the more people can learn about this event and become a part of a Trail-wide community! Use this guide to get started. We’ve provided tools and ideas on how to promote the drive. We’ll also give you your own unique promo code that will allow your friends and family to receive $5 off admission to the showing of their choice. To receive your promo code, email abaker@appalachiantrail.org with your last name or “Trail name” and we’ll send you an email confirmation once the code has been programmed.

To show our appreciation, the ATC will provide gifts based on the number of attendees you bring in (they must use your special promo code so we can track the referrals). The more people you get to attend, the better the gift!

(See next page)

THANK-YOU GIFT LEVELS

Thank You Gift:Gregory Backpack Filled with Gear ($500 Value) 

(the image above is a sample representation of the prize)

*In order to qualify for a thank-you gift, your attendee must use your unique promo code.

IDEAS TO HELP SPREAD THE WORD:

Make an announcement on your social media page. Be sure to use #RelivetheAT to join the ongoing conversation about our membership drive!

o Facebooko Twittero Instagramo Google+o LinkedIno Pintresto Yahoo groupso Blogso Forums

Send an email blast to your friends and family members. You can even use free services, like eventbrite.com, to invite a group of your friends.

Online community event calendars:o Evite.como Eventful.como Upcoming.yahoo.com o Facebook.como Craigslist.como Meetup.como ebayclassifieds.como Your local township website

Post the event on your own personal website or blog. Submit a press release or public service announcement to your local newspaper,

magazine, school, radio, local cable companies, favorite blog editor, etc. Post flyers in and around your neighborhood

o Coffee shopso Schoolso Librarieso Bus stopso Post officeso Supermarkets o Work office o Gyms

Tell people face-to-face. Let people know you are coming to the event, and invite them to tag along.

Individually invite your friends. Everyone loves a personal invitation! Be creative. There are millions of ways to help spread the word!

TEMPLATES AND SAMPLE LANGUAGE:

Below are some templates and sample language that you can use to help promote the membership drive. You will find information on:

Social Media Posts Community Event Post Press Release Template Public Service Announcement Template Flyer

Feel free to adjust as necessary, and don’t forget to include your promo code so your friends and family can receive an additional $5 off to this event and you can get credit for your referrals!

SOCIAL MEDIA POST:

Facebook/Google+:Want to see a new #AppalachianTrail film on the big screen? Join me for the Appalachian Trail Conservancy’s 2014 membership drive. Be sure to use promo code <<ENTER YOUR PROMO CODE HERE>> to receive $5 off! Visit www.relivetheAT.com to register. #RelivetheAT

Join the #AppalachianTrail community and enjoy a never-before-seen film! The Appalachian Trail Conservancy is hosting its annual membership drive this fall, and all proceeds raised will help support the Trail. Be sure to use promo code <<ENTER YOUR PROMO CODE HERE>> to receive $5 off. Visit www.relivetheAT.com to register. #RelivetheAT

Twitter: Join me and #RelivetheAT! Support a great cause at @AT_Conservancy’s membership drive. Use <<ENTER YOUR PROMO CODE HERE>> & receive $5 off. www.relivetheAT.com

The Appalachian Trail is coming to the big screen! Use <<ENTER YOUR PROMO CODE HERE>> & receive $5 off. www.relivetheAT.com #RelivetheAT

Instagram:

Join a growing community! The Appalachian Trail Conservancy’s membership drive will feature a never-before-seen film, exciting speakers, and limited-edition prizes. Visit relivetheAT.com for info. #RelivetheAT

EMAIL BLAST:

Hey,

A never-before-seen Appalachian Trail film is coming to the big screen!

This October, the Appalachian Trail Conservancy will be on tour to help spread the word about the Appalachian Trail (A.T.) during its 2014 membership drive. Watch “The Appalachian Trail: An American Legacy,” hear exciting guest speakers, win great prizes, and join a growing community dedicated to preserving the A.T.!

Find the location nearest you by visiting www.relivetheAT.com. Be sure to enter promo code <<ENTER YOUR PROMO CODE HERE>> to receive $5 off admission.

To watch a preview of the film, visit relivetheAT.com.

EVENT HIGHLIGHTS: Watch the film “The Appalachian Trail: An American Legacy” on the big screen Hear amazing stories of the men and women who volunteer on the Trail Interact with people who have hiked the whole 2,180-mile Trail Receive a 1-year membership or gift membership to the ATC (a $40 value!) that includes

an ATC decal, patch, and a subscription to A.T. Journeys, the official magazine of the A.T.

Win cool prizes such as an ATC ENO™ Hammock Make new friends in the outdoor and hiking community Protect an irreplaceable treasure: the A.T.!

EVENT SCHEDULE:

Washington, DC - The Avalon TheatreThursday, Oct. 9 from 8 to 10 p.m.

Cincinnati, OH - Cintas Center at Xavier UniversityThursday, Oct. 16 from 7 to 9 p.m.

Carlisle, PA - The Carlisle Regional Performing Arts CenterThursday, Oct. 23 from 7 to 9 p.m.

Atlanta, GA - Academic Complex at Atlanta Technical CollegeSaturday, Oct. 25 from 7 to 9 p.m.

Charlotte, NC - Blumenthal Performing Arts Center at McGlohon TheatreSunday, Oct. 26 from 6 to 8 p.m.

Hope to see you there!

COMMUNITY EVENT POST:

Event Title: ‘Relive the Legacy’ of the Appalachian Trail on the Big Screen

Description: This October, the Appalachian Trail Conservancy (ATC) is hosting its annual membership drive featuring the never-before seen film “The Appalachian Trail: An American Legacy.” Watch the movie, hear exciting guest speakers, and win limited-edition prizes! Admission is free for kids ages 13 and under.

Every dollar raised will help preserve and manage the Appalachian Trail (A.T.).

EVENT HIGHLIGHTS: Watch the film “The Appalachian Trail: An American Legacy” on the big screen Hear amazing stories of the men and women who volunteer on the Trail Interact with people who have hiked the whole 2,180-mile Trail Receive a 1-year membership or gift membership to the ATC (a $40 value!) that includes

an ATC decal, patch, and a subscription to A.T. Journeys, the official magazine of the A.T.

Win cool prizes such as an ATC ENO™ Hammock Make new friends in the outdoor and hiking community Protect an irreplaceable treasure: the A.T.!

Reserve your seat today by visiting www.relivetheAT.com. Be sure to enter PROMO CODE: <<ENTER YOUR PROMO CODE HERE>> to receive $5 off your reservation.

EVENT SCHEDULE:

Washington, DC - The Avalon TheatreThursday, Oct. 9 from 8 to 10 p.m.

Cincinnati, OH - Cintas Center at Xavier UniversityThursday, Oct. 16 from 7 to 9 p.m.

Carlisle, PA - The Carlisle Regional Performing Arts CenterThursday, Oct. 23 from 7 to 9 p.m.

Atlanta, GA - Academic Complex at Atlanta Technical CollegeSaturday, Oct. 25 from 7 to 9 p.m.

Charlotte, NC - Blumenthal Performing Arts Center at McGlohon TheatreSunday, Oct. 26 from 6 to 8 p.m.

PRESS RELEASE TEMPLATE:

‘RELIVE THE LEGACY’ OF THE APPALACHIAN TRAIL IN THEATERS THIS FALL

City, STATE (Month Date, Year) – Discover the unique history of the Appalachian Trail (A.T.) in theaters this fall during the Appalachian Trail Conservancy’s (ATC) fourth annual Membership Drive, Relive the Legacy. This year’s event will showcase the never-before-seen film “The Appalachian Trail: An American Legacy” in five different locations while working to gain the support of 2,180 new members, one new member for each mile of the A.T.

Directed by Sam Henegar, “The Appalachian Trail: An American Legacy” uses footage and photography from a variety of sources, including the ATC’s archives, to tell the rich history of the A.T. Learn about the visionaries and the founders who devoted their lives to the Trail’s establishment, hear hikers discuss their life-altering experiences and learned lessons, and leave excited to be a part of a growing A.T. community.

Show participants will receive a one-year membership or gift membership to the ATC and will also have the chance to win limited-edition prizes like an ATC-branded ENOTM Hammock. In addition, each tour stop will feature guest speakers, including 2,000-milers.

“The Appalachian Trail Conservancy is excited to host this membership drive as it offers a unique opportunity to connect the community with this American icon—the Appalachian Trail,” said Javier Folgar, director of Marketing and Communications at the ATC. “It offers participants a chance to view an incredible film and to hear the stories of the people who volunteer, maintain, hike and protect the Trail.”

Sponsors of this event include Still Waters Imagery & Media, Inc.; ENO; and Thru-Hike: The Appalachian Trail board game.

Show Schedule:

The Avalon Theatre5612 Connecticut Ave. NWWashington, DC Thursday, Oct. 9 from 8 to 10 p.m.

Cintas Center at Xavier University1624 Herald Ave. Cincinnati, OHThursday, Oct. 16 from 7 to 9 p.m.

The Carlisle Regional Performing Arts Center40 W High St. Carlisle, PAThursday, Oct. 23 from 7 to 9 p.m.

Academic Complex at Atlanta Technical College1560 Metropolitan Parkway SWAtlanta, GASaturday, Oct. 25 from 7 to 9 p.m.

Help the Appalachian Trail Conservancy reach its new member goal of 2,180 members—one new member for each mile of the Appalachian Trail.

Blumenthal Performing Arts Center at McGlohon Theatre345 N College St. Charlotte, NCSunday, Oct. 26 from 6 to 8 p.m.

Admission to the Membership Drive begins at $30. Children 13 and under are admitted for free.

For more information about the event, or to reserve a seat, visit www.relivetheAT.com. Enter promo code <<ENTER YOUR PROMO CODE HERE>> to receive $5 off each ticket.

About the Appalachian Trail ConservancyThe ATC was founded in 1925 by volunteers and federal officials working to build a continuous footpath along the Appalachian Mountains. A unit of the National Park Service, the A.T. ranges from Maine to Georgia and is approximately 2,185 miles in length. It is the longest hiking-only footpath in the world. The mission of the ATC is to preserve and manage the Appalachian Trail – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come. For more information, please visit www.appalachiantrail.org.

Contact: Javier Folgar Appalachian Trail ConservancyTel: 304.535.2200 x117Fax: 304.535.2667Email: jfolgar@appalachiantrail.orgFacebook: www.facebook.com/ATHikeWeb: www.appalachiantrail.org

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PUBLIC SERVICE ANNOUNCEMENT TEMPLATE:

LENGTH: 30 seconds SUBJECT: New Appalachian Trail Film is Coming to the Big Screen FOR USE: September - October 2014

VOICE: This October, a never-before-seen film about the Appalachian Trail is coming to the big

screen! The Appalachian Trail Conservancy will be on tour showcasing “The Appalachian Trail:

An American Legacy” as part of its 2014 membership drive. Watch this beautiful film, hear

exciting guest speakers, and win limited-edition prizes, all while supporting a great cause. For

information or to reserve your seat, visit relivetheAT.com. That’s relivetheAT.com. Be sure to

enter promo code <<ENTER YOUR PROMO CODE HERE>> to receive $5 off your tickets. Kids

get in free!